{"id":2188140,"date":"2026-10-09T18:03:42","date_gmt":"2026-10-09T15:03:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2188140"},"modified":"2026-10-09T18:03:42","modified_gmt":"2026-10-09T15:03:42","slug":"gears-of-war-e-day-reportedly-courts-over-1-7m-xbox-game-pass-players-and-makes-over-37m-since-launch","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2188140","title":{"rendered":"Gears of War: E-Day reportedly courts over 1.7m Xbox Game Pass players and makes over $37m since launch"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/gears-of-war-e-day\" data-active=\"false\"><br \/>\n                      Gears of War: E-Day<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Gears of War: E-Day reportedly courts over 1.7m Xbox Game Pass players and makes over $37m since launch<\/h1>\n<p class=\"strapline\">Fenix risen?<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Gears-of-War-E-Day-(3).jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt loading=\"eager\" data-uri=\"Gears-of-War-E-Day-(3).jpg\" data-lightbox width=\"570\" height=\"321\"><\/p>\n<\/figure><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Kaan Serin avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1633424287.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"216\"><\/p>\n<p>  <img alt=\"Kaan Serin avatar\" data-autosize=\"crop_lossy\" data-uri=\"1633424287.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"216\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/kaan-serin\">Kaan Serin<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\n<p>Published on   <time datetime=\"2026-10-09T18:03:42+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Oct. 9, 2026, 6:03 p.m.<\/time>\n              <\/div>\n<\/p><\/div>\n<div class=\"header_actions\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"1db72fe1-5c27-4e10-bfd2-fd2a5bc5d9b9\" data-name=\"Gears of War: E-Day\" data-follow-text=\"Follow Gears of War: E-Day\" data-unfollow-text=\"Following Gears of War: E-Day\" data-aria-follow-text=\"Follow Gears of War: E-Day\" data-aria-unfollow-text=\"Following Gears of War: E-Day\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Gears of War: E-Day\" title=\"Follow Gears of War: E-Day\"><br \/>\n  Follow Gears of War: E-Day<br \/>\n<\/button><br \/>\n  <a class=\"button outline wide preferred_source_button\" data-component=\"preferred-source-button\" href=\"https:\/\/www.google.com\/preferences\/source?q=eurogamer.net\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n    <span class=\"logo\" aria-hidden=\"true\"><\/span><br \/>\nPrioritise us on Google  <\/a>\n          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\" data-autopogo>\n<p>Gears of War: E-Day&#8217;s sales are reportedly lighter than you might expect from one of Xbox&#8217;s flagship names, but pure sales numbers don&#8217;t paint a complete picture of the bloody shooter&#8217;s performance. A sizable chunk of revenue actually came from Game Pass subscribers paying for the game&#8217;s Premium Edition upgrade.<\/p>\n<p>That&#8217;s according to new estimates from Alinea Analytics&#8217; Rhys Elliott, which reports Xbox has sold around 230,000 copies of Gears of War: E-Day since the prequel&#8217;s advance-access release at the very beginning of the month &#8211; with 168,000 of those sales coming from Steam and 62,000 coming from Xbox consoles and PC.<\/p>\n<p>Game Pass seemingly affected those stats to a large extent, like many other Xbox-published games this generation. Around 1.7m Locust-grinders played the shooter through their Game Pass subscription and more than 722,000 of them also bought the game&#8217;s $30 Premium Edition upgrade.<\/p>\n<p>You see, owners of the Premium Edition that costs $99.99 were allowed to fend off the hordes early &#8211; from the 1st of October &#8211; but Game Pass subscribers could and still can drop a cheaper $30 for the Premium Edition upgrade and all its add-on extras. E-Day then launched in full for regular Game Pass subscribers and Standard Edition buyers on 6th October.<\/p>\n<p>When you include pure sales, microtransactions and those Premium Edition upgrades, Gears of War: E-Day has seemingly made above $37m (about \u00a328). As Alinea noted, almost a million people paid <em>something<\/em> for E-Day.<\/p>\n<p>&#8220;In a world without day-one Game Pass, many of these folks would have bought E-Day at $70,&#8221; the analyst speculated. &#8220;They paid $30 for five days early access to something they don&#8217;t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration.&#8221;<\/p>\n<p>Xbox CEO Asha Sharma has already <a href=\"https:\/\/www.eurogamer.net\/xbox-drops-game-pass-prices-call-of-duty-exits-day-one\">stopped new Call of Duty games from launching directly into the subscription service<\/a>. With so much change afoot, it&#8217;s not hard to imagine blockbuster games like Gears of War or Forza following suit.<\/p>\n<p>Another interesting tidbit comes from player overlap. On Xbox, more than 80% of E-Day players previously tried another Gears game, Call of Duty, <a href=\"https:\/\/www.eurogamer.net\/games\/fortnite\">Fortnite<\/a>, <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-v\">GTA 5<\/a> and <a href=\"https:\/\/www.eurogamer.net\/games\/halo-infinite\">Halo Infinite<\/a>. On Steam, 72% of players came from Counter-Strike and 65% of folks came from <a href=\"https:\/\/www.eurogamer.net\/games\/helldivers-2\">Helldivers 2<\/a>, which is probably unsurprising when you think about how similar E-Day&#8217;s Horde Siege mode is to Arrowhead&#8217;s PvE smash hit. Both have wide-open maps pulling you in all directions for side objectives and bug-like aliens to tear into chunks.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>The Coalition studio head Mike Crump recently claimed that E-Day is a &#8220;great foundation&#8221; for future sequels, and promised <a href=\"http:\/\/gamesradar.com\/games\/final-fantasy\/final-fantasy-7-revelation-trailer-at-opening-night-live-is-just-the-beginning-of-our-information-rollout-naoki-hamaguchi-says-well-be-sharing-much-more-in-the-months-ahead\/\">the next Gears won&#8217;t &#8220;take nearly as long&#8221; to make<\/a> after the seven-year gap between entries. With the game fully emerged, all eyes now turn to The Coalition &#8211; several people at the studio spoke to Eurogamer and <a href=\"https:\/\/www.eurogamer.net\/the-coalition-gears-of-war-e-day-worried-layoffs-no-bonus\">feared post-launch layoffs could be on the horizon<\/a>.<\/p>\n<p>&#8220;Gears of War: E-Day is a game of contrasts: conservative by its very nature, but with enough technical proficiency and iterative thinking to make its old-fashioned ideas feel competent and engaging,&#8221; <a href=\"https:\/\/www.eurogamer.net\/gears-of-war-eday-review\">Eurogamer&#8217;s Gears of War: E-Day review<\/a> said. &#8220;Bleeding edge graphics with 20-year-old design sensibilities drip into this bloody crucible of familiarity that does nostalgia right.&#8221;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\" data-autopogo>\n<p>Gears of War: E-Day&#8217;s sales are reportedly lighter than you might expect from one of Xbox&#8217;s flagship names, but pure sales numbers don&#8217;t paint a complete picture of the bloody shooter&#8217;s performance. A sizable chunk of revenue actually came from Game Pass subscribers paying for the game&#8217;s Premium Edition upgrade.<\/p>\n<p>That&#8217;s according to new estimates from Alinea Analytics&#8217; Rhys Elliott, which reports Xbox has sold around 230,000 copies of Gears of War: E-Day since the prequel&#8217;s advance-access release at the very beginning of the month &#8211; with 168,000 of those sales coming from Steam and 62,000 coming from Xbox consoles and PC.<\/p>\n<p>Game Pass seemingly affected those stats to a large extent, like many other Xbox-published games this generation. Around 1.7m Locust-grinders played the shooter through their Game Pass subscription and more than 722,000 of them also bought the game&#8217;s $30 Premium Edition upgrade.<\/p>\n<p>You see, owners of the Premium Edition that costs $99.99 were allowed to fend off the hordes early &#8211; from the 1st of October &#8211; but Game Pass subscribers could and still can drop a cheaper $30 for the Premium Edition upgrade and all its add-on extras. E-Day then launched in full for regular Game Pass subscribers and Standard Edition buyers on 6th October.<\/p>\n<p>When you include pure sales, microtransactions and those Premium Edition upgrades, Gears of War: E-Day has seemingly made above $37m (about \u00a328). As Alinea noted, almost a million people paid <em>something<\/em> for E-Day.<\/p>\n<p>&#8220;In a world without day-one Game Pass, many of these folks would have bought E-Day at $70,&#8221; the analyst speculated. &#8220;They paid $30 for five days early access to something they don&#8217;t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration.&#8221;<\/p>\n<p>Xbox CEO Asha Sharma has already <a href=\"https:\/\/www.eurogamer.net\/xbox-drops-game-pass-prices-call-of-duty-exits-day-one\">stopped new Call of Duty games from launching directly into the subscription service<\/a>. With so much change afoot, it&#8217;s not hard to imagine blockbuster games like Gears of War or Forza following suit.<\/p>\n<p>Another interesting tidbit comes from player overlap. On Xbox, more than 80% of E-Day players previously tried another Gears game, Call of Duty, <a href=\"https:\/\/www.eurogamer.net\/games\/fortnite\">Fortnite<\/a>, <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-v\">GTA 5<\/a> and <a href=\"https:\/\/www.eurogamer.net\/games\/halo-infinite\">Halo Infinite<\/a>. On Steam, 72% of players came from Counter-Strike and 65% of folks came from <a href=\"https:\/\/www.eurogamer.net\/games\/helldivers-2\">Helldivers 2<\/a>, which is probably unsurprising when you think about how similar E-Day&#8217;s Horde Siege mode is to Arrowhead&#8217;s PvE smash hit. Both have wide-open maps pulling you in all directions for side objectives and bug-like aliens to tear into chunks.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>The Coalition studio head Mike Crump recently claimed that E-Day is a &#8220;great foundation&#8221; for future sequels, and promised <a href=\"http:\/\/gamesradar.com\/games\/final-fantasy\/final-fantasy-7-revelation-trailer-at-opening-night-live-is-just-the-beginning-of-our-information-rollout-naoki-hamaguchi-says-well-be-sharing-much-more-in-the-months-ahead\/\">the next Gears won&#8217;t &#8220;take nearly as long&#8221; to make<\/a> after the seven-year gap between entries. With the game fully emerged, all eyes now turn to The Coalition &#8211; several people at the studio spoke to Eurogamer and <a href=\"https:\/\/www.eurogamer.net\/the-coalition-gears-of-war-e-day-worried-layoffs-no-bonus\">feared post-launch layoffs could be on the horizon<\/a>.<\/p>\n<p>&#8220;Gears of War: E-Day is a game of contrasts: conservative by its very nature, but with enough technical proficiency and iterative thinking to make its old-fashioned ideas feel competent and engaging,&#8221; <a href=\"https:\/\/www.eurogamer.net\/gears-of-war-eday-review\">Eurogamer&#8217;s Gears of War: E-Day review<\/a> said. &#8220;Bleeding edge graphics with 20-year-old design sensibilities drip into this bloody crucible of familiarity that does nostalgia right.&#8221;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Gears of War: E-Day Gears of War: E-Day reportedly courts over 1.7m Xbox Game Pass players and makes over $37m since launch Fenix risen? News by Kaan Serin Contributor Published on Oct. 9, 2026, 6:03 p.m. Follow Gears of War: E-Day Prioritise us on Google Gears of War: E-Day&#8217;s sales are reportedly lighter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2188140","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2188140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2188140"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2188140\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2188140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2188140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2188140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}