{"id":2184823,"date":"2026-10-06T16:13:37","date_gmt":"2026-10-06T13:13:37","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2184823"},"modified":"2026-10-06T16:13:37","modified_gmt":"2026-10-06T13:13:37","slug":"ce-afla-facebook-si-tiktok-despre-cumparaturile-tale-inainte-sa-iti-dai-acordul","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2184823","title":{"rendered":"Ce afl\u0103 Facebook \u0219i TikTok despre cump\u0103r\u0103turile tale \u00eenainte s\u0103 \u00ee\u021bi dai acordul"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-b\/b9723e89-b220-4c91-95a3-ab40760b65b6\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;]<\/p>\n<article class=\"svelte-x63bga\">\n<nav>\n<ul class=\"breadcrump svelte-1pk9a69\">\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/\" title=\"Adev\u0103rul\" class=\"svelte-1pk9a69\">Home<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/adevarul-juridic\" class=\"svelte-1pk9a69\">Adev\u0103rul Juridic &amp; Juridice.ro<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/adevarul-juridic\/ce-afla-facebook-si-tiktok-despre-cumparaturile-2562063.html\" class=\"svelte-1pk9a69\">Ce afl\u0103 Facebook \u0219i TikTok despre cump\u0103r\u0103turile tale \u00eenainte s\u0103 \u00ee\u021bi dai acordul<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><main class=\"svelte-x63bga\"><\/p>\n<p>Deschizi un produs \u00eentr-un magazin online, \u00eei verifici pre\u021bul \u0219i \u00eel adaugi \u00een co\u0219. Magazinul afl\u0103 ce te intereseaz\u0103. Dar acelea\u0219i informa\u021bii pot fi trimise \u0219i c\u0103tre Facebook sau TikTok, f\u0103r\u0103 s\u0103 fi ap\u0103sat \u201eAccept\u201d \u00een fereastra pentru cookie-uri.<\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-b\/b9723e89-b220-4c91-95a3-ab40760b65b6\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\"><span class=\"source svelte-1xbw4f3\">Foto: Picasa<\/span><\/span><\/div>\n<\/div>\n<p>O <a href=\"https:\/\/www.juridice.ro\/857941\/cosul-de-cumparaturi-pe-care-facebook-il-vede-inaintea-ta.html\" target=\"_blank\" rel=\"external\">analiz\u0103 publicat\u0103<\/a> pe JURIDICE.ro de\u00a0<a href=\"https:\/\/profesionisti.juridice.ro\/daniel-zaharie\" target=\"_blank\" rel=\"external\">Daniel Zaharie<\/a> arat\u0103 c\u0103, la 575 dintre cele 5.418 magazine online rom\u00e2ne\u0219ti testate, instrumentele de publicitate au \u00eencercat s\u0103 transmit\u0103 detalii despre produsele consultate sau despre pa\u0219ii cump\u0103r\u0103rii \u00eenainte de acordul vizitatorului. Este vorba despre aproximativ un magazin din zece dintre cele analizate.<\/p>\n<h2>Cum a fost f\u0103cut testul<\/h2>\n<p>Un browser automat a parcurs traseul unui cump\u0103r\u0103tor nou: a intrat pe site, a deschis un produs, a \u00eencercat s\u0103 \u00eel adauge \u00een co\u0219 \u0219i, unde a fost posibil, a accesat pagina de finalizare a comenzii. Totul f\u0103r\u0103 s\u0103 accepte cookie-urile.<\/p>\n<p>Au fost urm\u0103rite instrumentele de publicitate numite \u201epixeli\u201d, folosite de Meta, compania care de\u021bine Facebook \u0219i Instagram, \u0219i de TikTok. Acestea pot transmite informa\u021bii despre activitatea vizitatorilor.<\/p>\n<p>La magazinele care afi\u0219au o fereastr\u0103 pentru cookie-uri, testul a fost repetat dup\u0103 ap\u0103sarea butonului \u201eAccept\u201d, pentru a verifica dac\u0103 instrumentele pornesc numai dup\u0103 acord. Dintre magazinele care folosesc re\u021belele urm\u0103rite, analiza estimeaz\u0103 c\u0103 \u00eentre 58% \u0219i 65% permit transmiterea \u00eenainte de consim\u021b\u0103m\u00e2nt.<\/p>\n<h2>Butonul \u201eRefuz\u201d nu poate retrage informa\u021biile deja trimise<\/h2>\n<p>Dintre cele 575 de magazine la care au fost observate tentative de transmitere a detaliilor de cump\u0103rare, 423 afi\u0219au o fereastr\u0103 pentru cookie-uri. \u00cen 222 exista inclusiv un buton de refuz.<\/p>\n<p>Problema este ordinea: dac\u0103 instrumentul publicitar porne\u0219te \u00eenainte ca vizitatorul s\u0103 aleag\u0103, simpla existen\u021b\u0103 a ferestrei nu \u00eei protejeaz\u0103 alegerea. Un refuz ulterior poate opri transmisiile viitoare, dar nu le poate anula pe cele deja f\u0103cute.<\/p>\n<h2>Ce spune legea<\/h2>\n<p>Legea nr. 506\/2004 cere acordul utilizatorului pentru stocarea sau accesarea informa\u021biilor din dispozitivul s\u0103u, cu excep\u021bia opera\u021biunilor strict necesare serviciului. Instrumentele publicitare nu sunt necesare pentru ca un magazin s\u0103 poat\u0103 vinde.<\/p>\n<p>Curtea de Justi\u021bie a Uniunii Europene a precizat c\u0103 acordul pentru cookie-uri trebuie exprimat activ: t\u0103cerea sau continuarea navig\u0103rii nu sunt suficiente. Totodat\u0103, un magazin care integreaz\u0103 un instrument Facebook poate avea responsabilit\u0103\u021bi pentru colectarea \u0219i transmiterea datelor, nu doar platforma care le prime\u0219te.<\/p>\n<h2>Ce arat\u0103 \u0219i ce nu arat\u0103 m\u0103sur\u0103toarea<\/h2>\n<p>Testele au fost realizate pe 4 octombrie 2026. Cererile c\u0103tre Meta \u0219i TikTok au fost \u00eenregistrate \u0219i blocate \u00eenainte de expediere. A\u0219adar, analiza arat\u0103 ce au \u00eencercat instrumentele s\u0103 transmit\u0103, nu c\u0103 informa\u021biile din test au ajuns efectiv la platforme. Nu a fost plasat\u0103 nicio comand\u0103. Verificarea a urm\u0103rit activitatea din browser, nu \u0219i eventualele transmiteri f\u0103cute direct de serverele magazinelor.<\/p>\n<p>Concluzia este simpl\u0103: o fereastr\u0103 pentru cookie-uri nu este suficient\u0103. Conteaz\u0103 ca instrumentele publicitare s\u0103 a\u0219tepte alegerea vizitatorului.<\/p>\n<p><\/main><\/p>\n<footer class=\"svelte-x63bga\">\n<div class=\"meta svelte-x63bga\">\n<div class=\"authors svelte-x63bga\"><span class=\"names svelte-x63bga\"><a href=\"https:\/\/adevarul.ro\/author\/2146\" rel=\"author\" class=\"svelte-x63bga\">juridice.ro<\/a><\/span><\/p>\n<div class=\"_hydratable\" data-props=\"%7B%22showLive%22%3Atrue%7D\" data-context=\"%7B%22parentBlockColumnCount%22%3A%7B%22value%22%3A0%2C%22type%22%3A%22store%2Freadable%22%7D%2C%22parentBlockBackgroundColor%22%3A%7B%22type%22%3A%22store%2Freadable%22%7D%7D\" data-component=\"ShareButton\">\n<div class=\"shareButtons svelte-itwbrr\">\n<div class=\"liveSessions metaFont svelte-1maxmbf\"><span class=\"value svelte-1maxmbf\">1<\/span> live <\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tags svelte-1l3vwp1\"><span class=\"tags-label metaFont svelte-1l3vwp1\">Cite\u0219te mai multe despre<\/span><\/p>\n<div class=\"tags-list svelte-1l3vwp1\"><a href=\"https:\/\/adevarul.ro\/tag\/facebook\" title=\"Ultimele \u0219tiri despre facebook\" class=\"tag-pill svelte-1l3vwp1\">facebook<\/a><a href=\"https:\/\/adevarul.ro\/tag\/tiktok\" title=\"Ultimele \u0219tiri despre tiktok\" class=\"tag-pill svelte-1l3vwp1\">tiktok<\/a><a href=\"https:\/\/adevarul.ro\/tag\/protec%C8%9Bia%20datelor\" title=\"Ultimele \u0219tiri despre protec\u021bia datelor\" class=\"tag-pill svelte-1l3vwp1\">protec\u021bia datelor<\/a><a href=\"https:\/\/adevarul.ro\/tag\/magazine%20online\" title=\"Ultimele \u0219tiri despre magazine online\" class=\"tag-pill svelte-1l3vwp1\">magazine online<\/a><a href=\"https:\/\/adevarul.ro\/tag\/cookie\" title=\"Ultimele \u0219tiri despre cookie\" class=\"tag-pill svelte-1l3vwp1\">cookie<\/a><\/div>\n<\/div>\n<\/div>\n<p><a class=\"moreFromCategory svelte-x63bga\" href=\"https:\/\/adevarul.ro\/adevarul-juridic\" title=\"Adev\u0103rul Juridic \u0219i Juridice.ro\">Mai multe din <strong class=\"svelte-x63bga\">Adev\u0103rul Juridic &amp; Juridice.ro<\/strong> \u203a<\/a><\/footer>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/adevarul.ro\/adevarul-juridic\/ce-afla-facebook-si-tiktok-despre-cumparaturile-2562063.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-b\/b9723e89-b220-4c91-95a3-ab40760b65b6\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;] Home Adev\u0103rul Juridic &amp; Juridice.ro Ce afl\u0103 Facebook \u0219i TikTok despre cump\u0103r\u0103turile tale \u00eenainte s\u0103 \u00ee\u021bi dai acordul Deschizi un produs \u00eentr-un magazin online, \u00eei verifici pre\u021bul \u0219i \u00eel adaugi \u00een co\u0219. Magazinul afl\u0103 ce te intereseaz\u0103. Dar acelea\u0219i informa\u021bii pot fi trimise \u0219i c\u0103tre Facebook sau TikTok, f\u0103r\u0103 s\u0103 fi ap\u0103sat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[19,226],"class_list":["post-2184823","post","type-post","status-publish","format-standard","hentry","category-romania","tag-adevarul","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2184823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2184823"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2184823\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2184823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2184823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2184823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}