{"id":2184217,"date":"2026-10-07T14:00:15","date_gmt":"2026-10-07T11:00:15","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2184217"},"modified":"2026-10-07T14:00:15","modified_gmt":"2026-10-07T11:00:15","slug":"letter-from-the-ceo-im-pulling-the-plug-on-snowbrains-trips-heres-why","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2184217","title":{"rendered":"Letter from the CEO: I\u2019m Pulling the Plug on SnowBrains Trips \u2014 Here\u2019s Why"},"content":{"rendered":"
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Miles Clark in Bariloche, Argentina, in 2019. | Photo: SnowBrains<\/figcaption><\/figure>\n
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Over the past couple of months, I\u2019ve been really excited about SnowBrains<\/em> Trips<\/em>.<\/strong> We were going to host trips to really unique destinations around the world, and after doing the survey with you, good people, it turns out the most popular spots were Revelstoke, the Dolomites, and Zermatt in Switzerland.<\/p>\n

The plan was to gather fun groups of humans, about 14.<\/strong> We\u2019d book a hotel together, and we\u2019d all go ski a bunch together. Someone from SnowBrains<\/em> would be there as a host, hanging out with you, skiing with you, and just acting as a fixer and stoke person in general.<\/p>\n

I even had a really terrific partner helping me with this who has 30 years of experience doing exactly these kinds of trips, as well as heli-ski trips in British Columbia.<\/strong> It looked like a really great idea, and everyone was keen to make it happen.<\/p>\n

\"Revelstoke\"Revelstoke
We had grand plans to go to Revelstoke with our readers. | Photo: SnowBrains\/Bob Witowski<\/figcaption><\/figure>\n

Then I started getting into the red tape \u2014the insurance, the two different registrations I\u2019d have to have to sell travel (just in California alone) \u2014and the bureaucracy started to pile up\u2026 and smell\u2026<\/strong><\/p>\n

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    I also had to talk to multiple lawyers just to get through all the red tape and make it all square legally.<\/strong><\/p>\n

    I have to be honest: I wasn\u2019t prepared for this much bureaucracy, especially since we had an experienced partner.<\/strong> But the reality hit me and started to take up a healthy chunk of my time and brain space, and it stopped being a fun idea. And, I have to admit, it simply became too complex and too many hoops to jump through for one or two trips a year.<\/p>\n

    While I pulled the plug on SnowBrains Trips<\/em> for this year, I want to thank all of our amazing partners who supplied us with terrific gear for the giveaway.<\/strong> Thank you all for taking the time and energy to complete the survey we sent out. We learned some eye-opening things from you folks, and we\u2019ll keep trying to do something fun moving forward. SnowBrains Trips<\/em> aren\u2019t totally over. We will keep working on ideas for a format that helps our readers explore more ski areas across the globe.<\/p>\n

    So bear with me as I dial this in and find the best route to make it fun for me, fun for my team, and exceptional for all of you.<\/strong><\/p>\n

    Thank you,<\/strong><\/p>\n

    Miles Clark \u2014 CEO\/Founder, SnowBrains<\/em><\/strong><\/p>\n

    \"Zermatt\"\"Zermatt\"
    Not this year, Matterhorn, not this year. | Photo: Zermatt Matterhorn Facebook<\/figcaption><\/figure>\n
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    \n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

    Miles Clark in Bariloche, Argentina, in 2019. | Photo: SnowBrains Over the past couple of months, I\u2019ve been really excited about SnowBrains Trips. We were going to host trips to really unique destinations around the world, and after doing the survey with you, good people, it turns out the most popular spots were Revelstoke, the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2184217","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2184217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2184217"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2184217\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2184217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2184217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2184217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}