{"id":2179965,"date":"2026-10-05T15:36:45","date_gmt":"2026-10-05T12:36:45","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2179965"},"modified":"2026-10-05T15:36:45","modified_gmt":"2026-10-05T12:36:45","slug":"e-l-f-is-expanding-into-body-care-starting-with-the-coziest-holiday-collection","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2179965","title":{"rendered":"e.l.f. Is Expanding Into Body Care \u2014\u00a0Starting With The Coziest Holiday Collection"},"content":{"rendered":"
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e.l.f. Is Expanding Into Body Care \u2014\u00a0Starting With The Coziest Holiday Collection <\/h1>\n<\/div>\n
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Introducing POP.<\/p>\n<\/div>\n

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by Eden Stuart<\/a><\/address>\n
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We may receive a portion of sales if you purchase a product through a link in this article.<\/div>\n<\/div>\n
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Four months after launching its hair care line, e.l.f. Beauty<\/a> is coming for another shelf \u2014 fragrance<\/a>. The affordable beauty brand, known for its viral complexion products and buzzy lip products, is expanding into body care with e.l.f: POP, a collection of destination-inspired scents. And first up is e.l.f. POP: Troms\u00f8, a limited edition, Norway-themed collection filled with holiday spice.<\/p>\n

Consisting of a fragrance mist, silky body cream, and travel-sized duo, e.l.f. POP: Troms\u00f8 leans heavily into the seasonal vibes with a blend of spicy, gourmand<\/a>, and woody notes. (Located in the auroral zone, Troms\u00f8, Norway, is a prime location for viewing the Northern Lights in the wintertime.) Opening with spice cake and orange zest, as the scent dries down, notes of cardamom, buttercream frosting, cedarwood, and warm musk move forward.<\/p>\n

Named after e.l.f. Cosmetics\u2019 beloved Jelly Pop collection, a comprehensive lineup \u2014 including more destination-themed scents \u2014 is set to hit shelves in January.<\/p>\n

\u201ce.l.f. POP is our next bold leap as we stretch into new playgrounds and categories. Fragrance is a unique form of self-expression; it is personal and customizable,\u201d Oshiya Savur, chief marketing officer of e.l.f. Brands said in a statement. \u201cBody care transforms an everyday necessity into a ritual of self-care and indulgence.\u201d<\/p>\n

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