{"id":2179429,"date":"2026-10-05T09:28:10","date_gmt":"2026-10-05T06:28:10","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2179429"},"modified":"2026-10-05T09:28:10","modified_gmt":"2026-10-05T06:28:10","slug":"runescape-creator-jagex-in-hot-water-over-generative-ai-use-in-recent-trailer","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2179429","title":{"rendered":"RuneScape creator Jagex in hot water over generative AI use in recent trailer"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/runescape\" data-active=\"false\"><br \/>\n                      RuneScape<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">RuneScape creator Jagex in hot water over generative AI use in recent trailer<\/h1>\n<p class=\"strapline\">AIr Jordans.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/runescape-dragon-slayer-2-ai.webp?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"RuneScape Dragon Slayer 2 reveal trailer with six-fingered hand.\" loading=\"eager\" data-uri=\"runescape-dragon-slayer-2-ai.webp\" data-lightbox width=\"570\" height=\"320\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Jagex<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Connor Makar avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/tAtwiaBo_400x400.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\"><\/p>\n<p>  <img alt=\"Connor Makar avatar\" data-autosize=\"crop_lossy\" data-uri=\"tAtwiaBo_400x400.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/connor-makar\">Connor Makar<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Reporter<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\n<p>Published on   <time datetime=\"2026-10-05T09:28:10+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Oct. 5, 2026, 9:28 a.m.<\/time>\n              <\/div>\n<\/p><\/div>\n<div class=\"header_actions\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"8b081cc4-838d-4c27-b56b-c058140c755b\" data-name=\"RuneScape\" data-follow-text=\"Follow RuneScape\" data-unfollow-text=\"Following RuneScape\" data-aria-follow-text=\"Follow RuneScape\" data-aria-unfollow-text=\"Following RuneScape\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow RuneScape\" title=\"Follow RuneScape\"><br \/>\n  Follow RuneScape<br \/>\n<\/button><br \/>\n  <a class=\"button outline wide preferred_source_button\" data-component=\"preferred-source-button\" href=\"https:\/\/www.google.com\/preferences\/source?q=eurogamer.net\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n    <span class=\"logo\" aria-hidden=\"true\"><\/span><br \/>\nPrioritise us on Google  <\/a>\n          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\" data-autopogo>\n<p><a href=\"https:\/\/www.eurogamer.net\/games\/runescape\">RuneScape<\/a> creator Jagex recently hosted its annual convention RuneFest, a hub for community events and new reveals for the British developer&#8217;s many games. Sadly, one of those reveals has spoilt the fun somewhat due to unexpected generative AI use.<\/p>\n<p>The trailer, a cinematic reveal for RuneScape 3&#8217;s Dragon Slayer 2 quest, presents the premise for a new big adventure in a sketched style. However, people quickly spotted some strange issues with this trailer, such as <a href=\"https:\/\/www.reddit.com\/r\/runescape\/comments\/1wx17n2\/jagex_honestly_got_to_a_new_low_dragon_slayer_2\/\">a hand with six fingers<\/a>, and <a href=\"https:\/\/www.reddit.com\/r\/runescape\/comments\/1wx17n2\/comment\/pdpruyt\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\">a pair of fantasy Air Jordans<\/a>.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here&#8217;s the reveal trailer for the new RuneScape MMO.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=GnPHYaNloW8\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>Players were immediately angry about the use of generative AI for this trailer. <a href=\"https:\/\/www.reddit.com\/r\/2007scape\/comments\/1wucuab\/comment\/pd2w2b7\/?context=3\">Jagex staff had only reaffirmed its stance against generative AI use only a few days ago<\/a> when a third-party apparel collaboration received flak for its use of gen AI in its design. When that happened, Jagex Sween responded on Reddit, posting: &#8220;We&#8217;re as angry as you are about this. We wouldn&#8217;t have approved the use of AI in any designs. We don&#8217;t use generative AI to replace the artists and developers who make our games, we don&#8217;t use it in our marketing materials, and we won&#8217;t use it in our merchandising or allow its use in partnerships.RuneScape, all of our games, is built by talented people, and that human craft and creativity matters enormously to us.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>This latest trailer coming in such short succession then isn&#8217;t a good look for the developer, nor its stance against generative AI. <a href=\"https:\/\/www.reddit.com\/r\/runescape\/comments\/1wxfz25\/runescapes_position_on_gen_ai\/\">Another statement<\/a> was released in the wake of this trailer backlash, one that echoes much of the frustration from irked community members.<\/p>\n<p>&#8220;We\u2019re aware of the concerns raised about the Dragon Slayer 2 trailer and have taken it down, while we investigate urgently. This trailer was produced by a trusted external partner who had explicitly confirmed that GenAI would not be used. But, among other things, there\u2019s a sixth finger and, well, that\u2019s pretty hard to explain away. For that we apologise.<\/p>\n<p>&#8220;Our position is clear at Jagex: we don\u2019t use GenAI to create our games, artwork or creative assets, and will not knowingly allow it to be used on our behalf. This is the second time in quick succession that concerns about generative AI have arisen through partners we trusted, and for us that highlights an issue with our own processes which we must address.<\/p>\n<p>&#8220;Immediately following RuneFest we\u2019re overhauling our review processes, and we\u2019re going to work with and commission creators from the community to make sure that the story of Dragon Slayer II is told to the standard befitting of such an update.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>It&#8217;s a bit of a pie-in-the-face moment, for sure. Still, one lives and learns, and if it leads to a new system of careful collaboration and quality assurance of third-party partnerships for the company, maybe that&#8217;s a good thing. As an olive branch to the RuneScape players, maybe they should add (legally distinct) Rune Air Jordans as a new Beginner Clue scroll reward? Just an idea.<\/p>\n<p>Other Jagex trailers revealed at Runefest proved much more exciting, such as the announcement of a <a href=\"https:\/\/www.eurogamer.net\/runescape-reignited-launch-date-2-december-economy-reset\">Reignited version of Runescape<\/a> with new HD visuals, and <a href=\"https:\/\/www.eurogamer.net\/jagex-runescape-4-mmo-unreal-engine-animated-series-moistcr1tikal\">a whole new Runescape MMO in development<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\" data-autopogo>\n<p><a href=\"https:\/\/www.eurogamer.net\/games\/runescape\">RuneScape<\/a> creator Jagex recently hosted its annual convention RuneFest, a hub for community events and new reveals for the British developer&#8217;s many games. Sadly, one of those reveals has spoilt the fun somewhat due to unexpected generative AI use.<\/p>\n<p>The trailer, a cinematic reveal for RuneScape 3&#8217;s Dragon Slayer 2 quest, presents the premise for a new big adventure in a sketched style. However, people quickly spotted some strange issues with this trailer, such as <a href=\"https:\/\/www.reddit.com\/r\/runescape\/comments\/1wx17n2\/jagex_honestly_got_to_a_new_low_dragon_slayer_2\/\">a hand with six fingers<\/a>, and <a href=\"https:\/\/www.reddit.com\/r\/runescape\/comments\/1wx17n2\/comment\/pdpruyt\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\">a pair of fantasy Air Jordans<\/a>.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here&#8217;s the reveal trailer for the new RuneScape MMO.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=GnPHYaNloW8\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>Players were immediately angry about the use of generative AI for this trailer. <a href=\"https:\/\/www.reddit.com\/r\/2007scape\/comments\/1wucuab\/comment\/pd2w2b7\/?context=3\">Jagex staff had only reaffirmed its stance against generative AI use only a few days ago<\/a> when a third-party apparel collaboration received flak for its use of gen AI in its design. When that happened, Jagex Sween responded on Reddit, posting: &#8220;We&#8217;re as angry as you are about this. We wouldn&#8217;t have approved the use of AI in any designs. We don&#8217;t use generative AI to replace the artists and developers who make our games, we don&#8217;t use it in our marketing materials, and we won&#8217;t use it in our merchandising or allow its use in partnerships.RuneScape, all of our games, is built by talented people, and that human craft and creativity matters enormously to us.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>This latest trailer coming in such short succession then isn&#8217;t a good look for the developer, nor its stance against generative AI. <a href=\"https:\/\/www.reddit.com\/r\/runescape\/comments\/1wxfz25\/runescapes_position_on_gen_ai\/\">Another statement<\/a> was released in the wake of this trailer backlash, one that echoes much of the frustration from irked community members.<\/p>\n<p>&#8220;We\u2019re aware of the concerns raised about the Dragon Slayer 2 trailer and have taken it down, while we investigate urgently. This trailer was produced by a trusted external partner who had explicitly confirmed that GenAI would not be used. But, among other things, there\u2019s a sixth finger and, well, that\u2019s pretty hard to explain away. For that we apologise.<\/p>\n<p>&#8220;Our position is clear at Jagex: we don\u2019t use GenAI to create our games, artwork or creative assets, and will not knowingly allow it to be used on our behalf. This is the second time in quick succession that concerns about generative AI have arisen through partners we trusted, and for us that highlights an issue with our own processes which we must address.<\/p>\n<p>&#8220;Immediately following RuneFest we\u2019re overhauling our review processes, and we\u2019re going to work with and commission creators from the community to make sure that the story of Dragon Slayer II is told to the standard befitting of such an update.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>It&#8217;s a bit of a pie-in-the-face moment, for sure. Still, one lives and learns, and if it leads to a new system of careful collaboration and quality assurance of third-party partnerships for the company, maybe that&#8217;s a good thing. As an olive branch to the RuneScape players, maybe they should add (legally distinct) Rune Air Jordans as a new Beginner Clue scroll reward? Just an idea.<\/p>\n<p>Other Jagex trailers revealed at Runefest proved much more exciting, such as the announcement of a <a href=\"https:\/\/www.eurogamer.net\/runescape-reignited-launch-date-2-december-economy-reset\">Reignited version of Runescape<\/a> with new HD visuals, and <a href=\"https:\/\/www.eurogamer.net\/jagex-runescape-4-mmo-unreal-engine-animated-series-moistcr1tikal\">a whole new Runescape MMO in development<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News RuneScape RuneScape creator Jagex in hot water over generative AI use in recent trailer AIr Jordans. Image credit: Jagex News by Connor Makar Reporter Published on Oct. 5, 2026, 9:28 a.m. Follow RuneScape Prioritise us on Google RuneScape creator Jagex recently hosted its annual convention RuneFest, a hub for community events and new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2179429","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2179429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2179429"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2179429\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2179429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2179429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2179429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}