{"id":2174617,"date":"2026-10-01T23:45:26","date_gmt":"2026-10-01T20:45:26","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2174617"},"modified":"2026-10-01T23:45:26","modified_gmt":"2026-10-01T20:45:26","slug":"the-game-claims-label-left-six-figures-in-album-marketing-money-unspent-and-it-hurt-sales","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2174617","title":{"rendered":"The Game Claims Label Left Six Figures in Album Marketing Money Unspent And It Hurt Sales"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/imagez.tmz.com\/image\/41\/16by9\/2026\/10\/01\/419d6009ef864ecd83123eb1ecd6acf7_xl.jpg&#8221;]<\/p>\n<article class=\"article article--permalink \">\n<header class=\"article__header\">\n<h1 class=\"article__header--headline-title\">The Game Claims Label Left Six Figures in Album Marketing Money Unspent And It Hurt Sales<\/h1>\n<h2 class=\"article__header--headline-fragments\"><span class=\"article__header--hf1 text-uppercase h3\">The Game<\/span><span class=\"article__header--hf2 text-uppercase h1\">My Label Left Marketing $$$ On The Table And It Hurt My Sales!!!<\/span><\/h2>\n<div class=\"social-media-container\" role=\"region\">\n<ul class=\"social social--sm\">\n<li>\n<div class=\"media-swipe\">Exclusive<\/div>\n<\/li>\n<li class=\"social-item\">\n<li class=\"social-item\">\n<li class=\"social-item\"><\/ul>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=tmz.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"google-preferred-btn js-track-link\"><img decoding=\"async\" class=\"google-preferred-btn__icon\" src=\"https:\/\/static.tmz.com\/tmz-web\/img\/article\/google-icon.svg\" alt=\"Google\" loading=\"lazy\"><span class=\"google-preferred-btn__title\">Add TMZ on Google<\/span><\/a><\/div>\n<div class=\"byline\">By <a href=\"https:\/\/www.tmz.com\/pages\/about\/\">TMZ Staff<\/a><\/div>\n<div class=\"date-wrapper\">\n                                                                        Published <time class=\"published-datetime\" datetime=\"2026-10-01T16:45:26-07:00\"><a href=\"https:\/\/www.tmz.com\/sitemaps\/article\/202610\"><br \/>\n                October 1, 2026<br \/>\n                <\/a><br \/>\n                            4:45 PM PDT<\/time><\/div>\n<\/header>\n<div class=\"article__blocks clearfix\">\n<section id=\"cb-6c55e9a23893558768b20a449e01fdad\" class=\"canvas-block canvas-block-permalink canvas-image-block canvas-image-block-permalink canvas-image-block--default  canvas-block-is-first \">\n<div class=\"image-block\"><a class=\"js-click-image js-track-link image-lightbox-preview\" data-node-ref=\"tmz:image-asset:image_jpg_20261001_419d6009ef864ecd83123eb1ecd6acf7\" data-container-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;image&quot;}\"><\/p>\n<div class=\"img-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" src=\"https:\/\/imagez.tmz.com\/image\/41\/4by3\/2026\/10\/01\/419d6009ef864ecd83123eb1ecd6acf7_md.jpg\" alt=\"the-game-getty-1\" width=\"728\" height=\"546\" class=\"img-fluid image-block__img-fluid img-aspect-auto\"><\/div>\n<div class=\"image-block__card-footer\"><span class=\"media-credit image-block__media-credit\">Getty<\/span><\/div>\n<p><\/a><\/div>\n<\/section>\n<section id=\"cb-d9fb1eb0503dd2f51d4d0c63e68cad57\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p><a href=\"https:\/\/www.tmz.com\/people\/the-game\/\" rel=\"noreferrer\"><strong>The Game<\/strong><\/a>&#8216;s companysays his record label promised a half-million bucks to push his album &#8220;Drillmatic &#8212; Heart vs. Mind&#8221; &#8230; but claims it left most of that money on the table and the album sales suffered as a result &#8230; TMZ has learned.<\/p>\n<\/section>\n<section id=\"cb-38ace48bc7f72f62fef144023a4ae566\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>In a new lawsuit, obtained by TMZ, The Game&#8217;s company, 100 Entertainment Inc., says UMG and Virgin Music agreed to put $500,000 behind marketing and promotion for the 2022 album.<\/p>\n<\/section>\n<section id=\"cb-5a4b1269dccd904a1d8bf77fbc4e064a\" class=\"canvas-block canvas-block-permalink canvas-image-block canvas-image-block-permalink canvas-image-block--default  \">\n<div class=\"image-block\"><a class=\"js-click-image js-track-link image-lightbox-preview\" data-node-ref=\"tmz:image-asset:image_jpg_20251210_cfb5a30b763a493fbc8cd2c25168c425\" data-container-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;image&quot;}\"><\/p>\n<div class=\"img-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/imagez.tmz.com\/image\/cf\/4by3\/2025\/12\/10\/cfb5a30b763a493fbc8cd2c25168c425_md.jpg\" alt=\"the game sub getty swipe 2\" width=\"728\" height=\"546\" class=\"img-fluid image-block__img-fluid img-aspect-auto\"><\/div>\n<div class=\"image-block__card-footer\"><span class=\"media-credit image-block__media-credit\">Getty<\/span><\/div>\n<p><\/a><\/div>\n<\/section>\n<section id=\"cb-5501c52c74300b66b21d033d5d729256\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>The suit says both sides signed off on a detailed budget allocation just days before release &#8230; with money set aside for videos, digital ads, overseas promotion, and $125,000 for radio.<\/p>\n<\/section>\n<section id=\"cb-2f542b5dd76bbcf936eefac72d9cfff7\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>But The Game&#8217;s company claims only about a third of the money was actually spent &#8230; leaving more than $320,000 unused.<\/p>\n<\/section>\n<section id=\"cb-a45f880c0269943fb33118bcdae3a542\" class=\"canvas-block canvas-block-permalink canvas-image-block canvas-image-block-permalink canvas-image-block--default  \">\n<div class=\"image-block\"><a class=\"js-click-image js-track-link image-lightbox-preview\" data-node-ref=\"tmz:image-asset:image_jpg_20251210_f3b381658a8746c7aab44da6683e382a\" data-container-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;image&quot;}\"><\/p>\n<div class=\"img-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/imagez.tmz.com\/image\/f3\/4by3\/2025\/12\/10\/f3b381658a8746c7aab44da6683e382a_md.jpg\" alt=\"the game sub getty swipe 1\" width=\"728\" height=\"546\" class=\"img-fluid image-block__img-fluid img-aspect-auto\"><\/div>\n<div class=\"image-block__card-footer\"><span class=\"media-credit image-block__media-credit\">Getty<\/span><\/div>\n<p><\/a><\/div>\n<\/section>\n<section id=\"cb-25fca66605dccccfc23dcf132eafbdd0\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>It says none of the $125K earmarked for radio was spent, and claims the money that was used was later recouped from The Game&#8217;s royalties.<\/p>\n<\/section>\n<section id=\"cb-8b8ac7dd21fdfcf26b0ad136e6216a31\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>The company claims the weak rollout hurt the album at the most important time &#8212; right when it dropped &#8212; and says &#8220;Drillmatic&#8221; would have done better if the full marketing budget had been used.<\/p>\n<\/section>\n<section id=\"cb-22bfcc03f4174252d169a752db6da6a7\" class=\"canvas-block canvas-block-permalink canvas-gallery-block canvas-gallery-block-permalink canvas-gallery-block--default  \">\n<div class=\"gallery-block\"><a id=\"gallery-link-feb3d7d2-ba70-5970-9854-d23744493a7f\" class=\"media-link gallery-block__link js-track-link js-click-gallery\" href=\"https:\/\/www.tmz.com\/photos\/2009\/04\/03\/1783-the-game\/\" data-node-ref=\"tmz:gallery:feb3d7d2-ba70-5970-9854-d23744493a7f\" data-context=\"{&quot;name&quot;:&quot;gallery-block&quot;,&quot;section&quot;:&quot;permalink&quot;}\" data-container-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-gallery-layout=\"list\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/imagez.tmz.com\/image\/3b\/4by3\/2026\/10\/01\/3b359a4379bf4dc6a8c9e18fe58040b5_md.jpg\" alt=\"The Game -- Through the Years\" width=\"728\" height=\"546\" class=\"img-fluid gallery-block__img-fluid img-aspect-4by3\"><\/p>\n<div class=\"media-icon--overlay gallery-block__media-icon--overlay\"><span class=\"media-icon-label gallery-block__media-icon-label\">Launch Gallery<\/span><\/div>\n<footer class=\"media-footer gallery-block__media-footer\"><span class=\"media-launch-text gallery-block__media-launch-text\">The Game Through the Years<\/span><span class=\"media-cta gallery-block__media-cta\"><br \/>\n              Launch Gallery<br \/>\n              <\/span><\/footer>\n<p><span class=\"media-credit gallery-block__media-credit\">Getty<\/span><\/a><\/div>\n<\/section>\n<section id=\"cb-aca842180fde677a6c044931d4190eb9\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>The album reportedly sold the equivalent of about 25,000 records in its first week and debuted at No. 12 on the Billboard 200.<\/p>\n<\/section>\n<section id=\"cb-6d1bfc081566a6bcee23d7c803bf5a28\" class=\"canvas-block canvas-block-permalink canvas-text-block canvas-text-block-permalink canvas-text-block--default  canvas-block-is-last \" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;text_block&quot;}\">\n<p>100 Entertainment is now suing for at least $500,000 in damages.<\/p>\n<\/section>\n<\/div>\n<div class=\"row\">\n<div class=\"col-12\">\n<ul class=\"social social--permalink\">\n<li class=\"social__item social__item--3items\"><a class=\"btn social__btn social__btn--facebook js-track-link\" href=\"https:\/\/www.tmz.com\/2026\/10\/01\/the-game-record-label-lawsuit\/\" data-node-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;facebook-footer&quot;,&quot;pos&quot;:1}\"><br \/>\n                Share<span class=\"social__hide-sm\"> on Facebook<\/span><\/a><\/li>\n<li class=\"social__item social__item--3items\"><a class=\"btn social__btn social__btn--x js-track-link\" href=\"https:\/\/www.tmz.com\/2026\/10\/01\/the-game-record-label-lawsuit\/\" data-node-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;twitter-footer&quot;,&quot;pos&quot;:2}\"><br \/>\n                Share<span class=\"social__hide-sm\"> on X<\/span><\/a><\/li>\n<li class=\"social__item social__item--3items\"><\/ul>\n<\/div>\n<\/div>\n<section class=\"related-articles\">\n<header class=\"card-section-header related-articles__card-section-header\">\n<h3 class=\"card-section-title related-articles__card-section-title\">\n              Related articles<br \/>\n            <\/h3>\n<\/header>\n<div class=\"row related-articles__row\">\n<div class=\"col related-articles__col\">\n<article class=\"related-articles__card\"><a class=\"related-articles__card-link js-track-link\" href=\"https:\/\/www.tmz.com\/2026\/07\/24\/yg-talks-police-detainment-in-verzuz-battle-against-the-game\/\" data-node-ref=\"tmz:article:deb58714-d6c3-4386-9f5f-2fa85f13599d\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;related-article&quot;,&quot;pos&quot;:1}\"><\/p>\n<div class=\"related-articles__card-img ratio\">\n<div class=\"ratio-item\"><img decoding=\"async\" loading=\"lazy\" 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class=\"ratio-item\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/imagez.tmz.com\/image\/cf\/16by9\/2025\/12\/11\/cf9c272c985c42599b5cf9e2576a1e26_xs.jpg\" alt=\"Xzibit\" width=\"300\" height=\"169\" class=\"img-fluid\"><\/div>\n<\/div>\n<div class=\"related-articles__card-body\">\n<h4 class=\"related-articles__card-title\">\n                        Xzibit Picks Dr. Dre Over The Game In Raging &#8216;Best Rapper&#8217; Debate<br \/>\n                      <\/h4>\n<\/div>\n<p><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"tag-cloud\">\n<ul class=\"tag-cloud__list-group\"><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/people\/the-game\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:1}\"><br \/>\n                The Game<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/court\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:2}\"><br \/>\n                Court<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/money\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:3}\"><br \/>\n                Money<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/musicians\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:4}\"><br \/>\n                Musicians<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/hip-hop\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:5}\"><br \/>\n                Hip Hop<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/exclusive\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:6}\"><br \/>\n                Exclusive<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/music\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:7}\"><br \/>\n                Music<br \/>\n              <\/a><a class=\"tag-cloud__list-group-item js-track-link\" href=\"https:\/\/www.tmz.com\/categories\/legal\/\" data-context=\"{&quot;section&quot;:&quot;main&quot;,&quot;name&quot;:&quot;tag-cloud&quot;,&quot;pos&quot;:8}\"><br \/>\n                Legal<br \/>\n              <\/a><\/ul>\n<\/section>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/www.tmz.com\/2026\/10\/01\/the-game-record-label-lawsuit\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/imagez.tmz.com\/image\/41\/16by9\/2026\/10\/01\/419d6009ef864ecd83123eb1ecd6acf7_xl.jpg&#8221;] The Game Claims Label Left Six Figures in Album Marketing Money Unspent And It Hurt Sales The GameMy Label Left Marketing $$$ On The Table And It Hurt My Sales!!! Exclusive Add TMZ on Google By TMZ Staff Published October 1, 2026 4:45 PM PDT Getty The Game&#8216;s companysays his record label [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,77],"class_list":["post-2174617","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-tmz-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2174617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2174617"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2174617\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2174617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2174617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2174617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}