{"id":2174348,"date":"2026-10-01T11:37:46","date_gmt":"2026-10-01T08:37:46","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2174348"},"modified":"2026-10-01T11:37:46","modified_gmt":"2026-10-01T08:37:46","slug":"trumps-ai-rebrand-causes-unprecedented-demand-for-slovenian-website-names","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2174348","title":{"rendered":"Trump’s AI rebrand causes ‘unprecedented’ demand for Slovenian website names"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/4ff7\/live\/977f2bf0-bd85-11f1-ab03-fd866f8788d0.jpg”]<\/p>\n

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Donald Trump’s push to rename AI may be behind an “unprecedented” rise in registrations for domain names in Slovenia, according to its official national registry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The US president wants AI to be called “super intelligence” – or SI – the same initials used by Slovenian websites.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Register.si spokeswoman Klara Herman said 44,000 web addresses with the .si suffix had been registered in September, compared to less than 2,000 in August – an increase of more than 2,100%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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She said the scale of activity in late September was “unprecedented” compared to the previous 12 months.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trump called for the technology to be renamed during his speech to the United Nations General Assembly in New York on 11 September.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“The use of the word artificial makes it sound fake,” he said. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“It’s not fake, it’s actually amazing. But we have to be careful… welcome to the new world of super intelligence.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Internet domains are the unique human-readable addresses people type into their web browsers to access websites – like bbc.co.uk.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Herman said registrations for .si web addresses in September stood out “very clearly” against the other months in the year, although she was “cautious” about attributing the entire increase to just Trump’s comments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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She said on 30 September alone, 11,000 new registrations were recorded.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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One possible explanation for the purchases is a practice in which people speculatively register specific domain names in case they increase in value later on and can be sold for a profit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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For example, in 1997 Rick Schwartz, known as “The Domain King”, bought the domain name men.com for $15,000 (\u00a311,300). He sold it for $1.32 million seven years later.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trump hosted a meeting of top technology bosses for what he called “an extraordinary gathering” of the people “building America’s Golden Age” on Tuesday.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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He signed an executive order instructing US government departments and agencies to start using the terms “SI” and “Super Intelligence”, and to no longer acknowledge the use of the term AI.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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SI will take the place of AI in “official correspondence”, websites, reports and other forms of communication, the order said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Images of the signatures for the order were mocked online however – when it was discovered “United States” had been spelt incorrectly underneath Trump’s signature.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Correction 1 October: An earlier version of this article referred to cyber-squatting, whereby people register domain names in bad faith with the intent to profit. We cited as an example the registration of men.com by Rick Schwartz. The article was amended to delete the reference to cyber-squatting and make clear simply registering domain names as an investment in the hope they will increase in value, as happened with men.com, is a legitimate business activity.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Sign up for our Tech Decoded newsletter to follow the world’s top tech stories and trends. Outside the UK? Sign up here.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

[analyse_source url=”https:\/\/www.bbc.com\/news\/articles\/cqx2z23xj555o”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/4ff7\/live\/977f2bf0-bd85-11f1-ab03-fd866f8788d0.jpg”] Getty Images Donald Trump’s push to rename AI may be behind an “unprecedented” rise in registrations for domain names in Slovenia, according to its official national registry. The US president wants AI to be called “super intelligence” – or SI – the same initials used by Slovenian websites. Register.si spokeswoman Klara Herman […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[35,226],"class_list":["post-2174348","post","type-post","status-publish","format-standard","hentry","category-politics","tag-bbc-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2174348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2174348"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2174348\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2174348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2174348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2174348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}