{"id":2171880,"date":"2026-09-30T16:35:54","date_gmt":"2026-09-30T13:35:54","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2171880"},"modified":"2026-09-30T16:35:54","modified_gmt":"2026-09-30T13:35:54","slug":"epic-ascent-vail-and-beaver-creek-private-lessons-add-concierge-skip-the-line-access","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2171880","title":{"rendered":"Epic Ascent: Vail and Beaver Creek Private Lessons Add Concierge, Skip-the-Line Access"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_428604\" aria-describedby=\"caption-attachment-428604\" style=\"width: 2699px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-428604 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Epic Ascent private lesson participants skiing at Vail Mountain, Colorado\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?w=2699&amp;ssl=1 2699w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?w=1920&amp;ssl=1 1920w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-428604 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=640%2C427&amp;ssl=1\" alt=\"Epic Ascent private lesson participants skiing at Vail Mountain, Colorado\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-428604\" class=\"wp-caption-text\">Skiers at Vail Mountain. | Photo: Vail Resorts<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>Vail Resorts launched Epic Ascent on Tuesday, a program that turns private ski and snowboard lessons into guided experiences with concierge support.<\/strong> The company said <a href=\"https:\/\/www.epicpass.com\/experiences\/epic-ascent\">the service is open for reservations<\/a> at Vail Mountain and Beaver Creek for the 2026-27 season.<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/vail-resorts\/?_rt=N3wxfHZhaWwgcmVzb3J0c3wxNzkwNzg1OTUw&amp;_rt_nonce=c1aef680db\" rel=\"bookmark\">Vail Resorts Launches New Marketing Strategy Featuring Flagship Destination Rebrand<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Every private lesson at the two Colorado resorts will automatically upgrade to Epic Ascent this winter.<\/strong> Each booking covers an individual or a group of up to six people at the same price. Vail Resorts said Epic Ascent will not raise private lesson prices beyond normal inflation.<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/vail-resorts-unveils-epic-experience-with-better-food-concierge-ski-lessons-app-features-and-rental-services\/?_rt=NHwxfGVwaWN8MTc5MDc4NTk1Mw&amp;_rt_nonce=b4a0bf3b5f\" rel=\"bookmark\">Vail Resorts Unveils \u2018Epic Experience\u2019 With Better Food, Concierge Ski Lessons, App Features and Rental Services<\/a><\/em><\/strong><\/li>\n<\/ul>\n<h3><strong>What Epic Ascent includes<\/strong><\/h3>\n<p><strong>Guests get an instructor who tailors the day to their goals, with coaching and terrain recommendations.<\/strong> A dedicated concierge also helps plan the trip. The concierge can arrange:<\/p>\n<ul>\n<li>Dining reservations<\/li>\n<li>Mountain transportation<\/li>\n<li>Rental gear, including access to a private gear fitting lounge<\/li>\n<li>Custom ski day itineraries<\/li>\n<\/ul>\n<p><strong>Guests who prefer to stay in can have gear delivered to their lodging at no extra cost.<\/strong> Epic Ascent also includes skip-the-lift-line access. Guests can choose when and where their lesson begins.<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<div class=\"sb-trending-widget\">\n<div class=\"sb-trending-header\">\n            <span class=\"sb-trending-icon\">\ud83d\udd25<\/span><br \/>\n            <span class=\"sb-trending-label\">Trending on SnowBrains<\/span>\n        <\/div>\n<ol class=\"sb-trending-list\">\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/french-pro-freeride-skier-dies-in-avalanche-near-el-chalten-argentina\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Juliette Willmann Dies in Patagonia Avalanche\" data-trending-position=\"1\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Juliette Willmann Dies in Patagonia Avalanche\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_6088.jpeg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_6088.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Juliette Willmann Dies in Patagonia Avalanche\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">1<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Juliette Willmann Dies in Patagonia Avalanche<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/epic-ascent-vail-and-beaver-creek-private-lessons-add-concierge-skip-the-line-access\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Epic Ascent: Vail and Beaver Creek Private Lessons Add Concierge, Skip-the-Line Access\" data-trending-position=\"2\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Epic Ascent: Vail and Beaver Creek Private Lessons Add Concierge, Skip-the-Line Access\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Skiers-at-Vail-Mountain.jpg?resize=200%2C125&amp;ssl=1\" alt=\"Epic Ascent: Vail and Beaver Creek Private Lessons Add Concierge, Skip-the-Line Access\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">2<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Epic Ascent: Vail and Beaver Creek Private Lessons Add Concierge, Skip-the-Line Access<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n           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src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2018\/04\/16-A-055_preview-min.jpg?resize=200%2C125&amp;ssl=1\" alt=\"Best Ski Resorts for Christmas &amp; New Year&apos;s Snow\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">3<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Best Ski Resorts for Christmas &amp; New Year&#8217;s Snow<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/sofia-goggia-shares-health-update\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Sofia Goggia Shares Update on Mystery Ailment\" data-trending-position=\"4\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Sofia Goggia Shares Update on Mystery Ailment\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_5988.jpeg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_5988.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Sofia Goggia Shares Update on Mystery Ailment\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">4<\/span><\/p>\n<div 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\/>\n                var url = this.getAttribute(&#8216;href&#8217;);<\/p>\n<p>                \/\/ Fire GA4 event<br \/>\n                if (typeof gtag !== &#8216;undefined&#8217;) {<br \/>\n                    gtag(&#8216;event&#8217;, &#8216;trending_widget_click&#8217;, {<br \/>\n                        &#8216;event_category&#8217;: &#8216;engagement&#8217;,<br \/>\n                        &#8216;event_label&#8217;: title,<br \/>\n                        &#8216;trending_position&#8217;: position,<br \/>\n                        &#8216;trending_item&#8217;: title<br \/>\n                    });<br \/>\n                } else if (window.dataLayer) {<br \/>\n                    \/\/ Fallback for GTM dataLayer if gtag is not available<br \/>\n                    window.dataLayer.push({<br \/>\n                        &#8216;event&#8217;: &#8216;trending_widget_click&#8217;,<br \/>\n                        &#8216;event_category&#8217;: &#8216;engagement&#8217;,<br \/>\n                        &#8216;event_label&#8217;: title,<br \/>\n                        &#8216;trending_position&#8217;: position,<br \/>\n                        &#8216;trending_item&#8217;: title<br \/>\n                    });<br \/>\n                }<\/p>\n<p>                \/\/ Navigate after a brief delay to ensure event is sent<br \/>\n                setTimeout(function() {<br \/>\n                    window.location.href = url;<br \/>\n                }, 100);<br \/>\n            });<br \/>\n        });<br \/>\n    });<\/p><\/div>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/vail-resorts-pass-sales-fall-12-percent-brutal-ski-season\/?_rt=OHwxfHZhaWwgcmVzb3J0c3wxNzkwNzg1OTUw&amp;_rt_nonce=c2eddab2da\" rel=\"bookmark\">Vail Resorts Profit Nearly Halves as Pass Sales Fall 12%<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>\u201cTraditionally, a private lesson began when an instructor met a guest on the mountain,\u201d said Bill Rock, President of Vail Resorts\u2019 Mountain Division.<\/strong> He said guests are now booking \u201ca mountain guide for a curated vacation experience.\u201d<\/p>\n<p><strong>Vail Resorts plans to bring Epic Ascent to more resorts in 2027-28.<\/strong> It did not name them.<\/p>\n<h3><strong>Ski &amp; Ride School app expands to 14 resorts<\/strong><\/h3>\n<p><strong>Vail Resorts is also expanding connected Ski &amp; Ride School in the My Epic app from four resorts to 14.<\/strong> The tool is designed for guests in group lessons. It offers digital check-in, real-time lesson updates and photos, and badges for skills and terrain. Lesson summaries track progress over time and across resorts. Parents can also follow their child\u2019s day on the mountain.<\/p>\n<p><strong>The app will be available this winter at these resorts:<\/strong><\/p>\n<ul>\n<li>Vail Mountain<\/li>\n<li>Beaver Creek<\/li>\n<li>Breckenridge<\/li>\n<li>Keystone<\/li>\n<li>Park City<\/li>\n<li>Crested Butte<\/li>\n<li>Heavenly<\/li>\n<li>Hunter Mountain<\/li>\n<li>Kirkwood<\/li>\n<li>Mount Snow<\/li>\n<li>Northstar<\/li>\n<li>Okemo<\/li>\n<li>Stevens Pass<\/li>\n<li>Stowe<\/li>\n<\/ul>\n<h3><strong>Epic Pass prices rise after October 7<\/strong><\/h3>\n<p><strong>Vail Resorts said <a href=\"https:\/\/snowbrains.com\/epic-pass-list-of-resorts-2026-27\/\">Epic Pass<\/a> prices will <a href=\"https:\/\/snowbrains.com\/epic-day-pass-471-vail-whistler-park-city\/\">go up after October 7<\/a>.<\/strong> Buyers of either pass now will also receive five Epic Friend Tickets, which give 50% off adult lift tickets and 25% off child tickets.<\/p>\n<p><strong>The Epic 4-Day Pass offers savings of up to 65% compared with lift ticket prices.<\/strong> It starts at $223 for adults ages 13 and older and $116 for children ages 5 to 12.<\/p>\n<p><strong>Epic Pass holders also get 20% off group lessons, equipment rentals, dining, and lodging through Epic Mountain Rewards.<\/strong><\/p>\n<figure id=\"attachment_367347\" aria-describedby=\"caption-attachment-367347\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-367347 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Epic Pass prices go up on October 7\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-367347 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2025\/07\/beaver-creek-run-lift.jpg?resize=640%2C427&amp;ssl=1\" alt=\"Epic Pass prices go up on October 7\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-367347\" class=\"wp-caption-text\">Private concierge service at Beaver Creek with Epic Ascent. | Photo: Beaver Creek Resort<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Skiers at Vail Mountain. | Photo: Vail Resorts Vail Resorts launched Epic Ascent on Tuesday, a program that turns private ski and snowboard lessons into guided experiences with concierge support. The company said the service is open for reservations at Vail Mountain and Beaver Creek for the 2026-27 season. Related: Vail Resorts Launches New Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2171880","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2171880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2171880"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2171880\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2171880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2171880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2171880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}