{"id":2171547,"date":"2026-09-30T15:18:36","date_gmt":"2026-09-30T12:18:36","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2171547"},"modified":"2026-09-30T15:18:36","modified_gmt":"2026-09-30T12:18:36","slug":"this-is-your-dreamcast-moment-former-playstation-boss-offers-new-xbox-ceo-some-words-of-advice","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2171547","title":{"rendered":"&#8216;This Is Your Dreamcast Moment&#8217; \u2014 Former PlayStation Boss Offers New Xbox CEO Some Words of Advice"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-3246540067 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-2044616299 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Former PlayStation boss Shawn Layden has offered new Xbox CEO some words of advice as she resets Microsoft\u2019s gaming business: \u201cpick a lane.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In an interview with <a href=\"https:\/\/youtu.be\/rUwPH-s8TVw?si=yG6db4EJCloIUHPm\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">The Expansion Pass<\/a>, the former boss of Sony Interactive Entertainment America called the decision Asha Sharma now faces Xbox\u2019s \u201cDreamcast moment.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This is a reference to Sega\u2019s earth-shattering exit from the console business following the commercial failure of the Dreamcast. That call, made early 2001, ended a run of console manufacturing that included the likes of the Sega Genesis, Game Gear, and Sega Saturn. Sega instead focused on releasing video games on previously rival consoles, such as Sony&#8217;s PS2.<\/p>\n<p><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">The 100 Best Xbox Games of All Time<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"What is an Xbox? Microsoft has spent 25 years trying to answer the question, but for fans, the answer is easy: \u201cXbox\u201d evokes one-eared headsets wired into the memory card slots of massive controllers with breakaway cords. A dashboard with gleaming skeuomorphic blades and avatars adorned in earned accessories. That sound that plays when a hard-earned Achievement finally pops. \u201cXbox\u201d means heavy-duty hardware. Tactile sensations. Friends connecting for the first time. And that\u2019s before we even get to the games.&lt;br&gt;&lt;br&gt;\n\nIt may be that the very idea of an Xbox game is coming to an end. Microsoft has undeniably shifted its tactics, with a new focus on multi-platform releases, handheld Xboxes that are actually miniature Windows computers, and the potential that future Xbox consoles may simply be gaming PCs. So now seems as good a time as any to look back at the entire history of Microsoft\u2019s console journey and rank the best Xbox games, with help from our friends at Outside Xbox, the multimillion-subscriber channel that serves up weekly videos about video games and video game-adjacent things&lt;br&gt;&lt;br&gt;\n\nWhen we say \u201cthe best Xbox games,\u201d we mean the ones that most evoke that weighty sense of \u201cXboxness.\u201d Some are first-party, most are exclusives, and all of them are indelibly tied to the legacy of and fondness for a platform that\u2019s left a massive mark on gaming. These are the 100 Best Xbox Games of All Time. We&apos;ll be updating this list daily with 25 games at 7am PST\/10am ET\/3pm GMT from Tuesday, 20th January to Friday, 23rd January, until number one is revealed.&lt;br&gt;&lt;br&gt;\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-3524787213 jsx-4268464690 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;100. 1 vs. 100&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nA large-scale, online multiplayer game show, played in real-time by actual players who could win actual prizes? It was a bold idea, and Microsoft&apos;s 1 vs. 100 actually did it. Adapted from the TV show of the same name, players were randomly dropped into one of three pools whenever the show went live: the Crowd, the Mob, and the One, with the One competing against the Mob in trivia rounds where reaction times were just as important an ingredient to victory as the correct answer to the question being asked. Prizes ranged from 80 Microsoft Points ($1) to a free Xbox Live Arcade game, to 10,000 Microsoft Points ($125). 1 vs. 100 was a true social and technical experiment in the world of gaming, and here&apos;s the thing: it worked! Sadly, it was canceled after two &quot;seasons&quot; and can&apos;t be played now, but it lives on in the memory as one of the best and most innovative Xbox games ever made.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 101 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;99. Conker: Live and Reloaded&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nWhen Microsoft acquired Nintendo&apos;s second-party darling Rare for $375 million, the possibilities were endless. One of the first games Xbox got from the British studio was Conker: Live and Reloaded, a remake of N64&apos;s Conker&apos;s Bad Fur Day that added online multiplayer. And while that competitive play was quite fun, thanks in part to the juxtaposition of over-the-top violence and adorable characters on screen, it was the technological level-up from the N64 original that was truly stunning. The action-platformer was now &quot;fur-shaded,&quot; giving the manes of Conker and his buddies a unique &quot;next-gen&quot; new look. Ironically, Live and Reloaded was actually more heavily censored than Bad Fur Day, but both campaign and multiplayer were nevertheless a great way to introduce Rare to its new Xbox player base.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;98. Top Spin&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nBelieve it or not, there was a time when EA didn&apos;t support Xbox Live. And so Microsoft started building its own sports games that would take advantage of its online service, and of those titles, Top Spin was by far the best. It was a tennis sim featuring a career mode full of real-life pros, but what made Top Spin memorable \u2013 in addition to its core gameplay being so pitch-perfect, of course \u2013 was its online play. You&apos;d create your character, build them up, and take them online, pitting yourself against other players in ranked matches that, if you won, would move you further up the global rankings. It all worked perfectly (and even tied in XSN, if you remember that little experiment), and made Top Spin the best tennis game the Xbox has ever been served up.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;97. Binary Domain&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nThe Xbox 360 was a treasure chest full of those \u201c7 out of 10s\u201d that you just couldn\u2019t put down; those rough-around-the-edges cult classics that kept us more than entertained for a weekend before we moved on to the next. Binary Domain is a perfect example \u2013 a third-person shooter from Yakuza developer Ryu Ga Gotoku Studio, this sci-fi story didn\u2019t play too differently from established cover shooters such as Gears of War, but came with its own unique quirks. Direct control of your squadmates was chief among these, with the ability to command them in six different languages via a headset or the Kinect sensor, a fun little gimmick that took advantage of the Xbox\u2019s ultimately doomed experiment with its camera peripheral. Binary Domain may have never fully reached the heights of its lofty ambitions, but it still finds a place in our hearts.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;96. Steel Battalion&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nThe original Xbox was a maximalist, brutalist brick of post-Y2K design and Steel Battalion is the purest expression of its commitment to inconvenience. The Capcom-developed mech game is arguably nothing special by itself, but the humongous HOTAS horror with which it came bundled has earned it Xbox immortality. Weighing in at a whopping 17 pounds, boasting three panels, three foot pedals, and industrial-grade divorced dad energy, Steel Battalion is the video game equivalent of \u201crolling coal:\u201d an excessive, magnificent, indulgent peripheral that cost $200 in 2002 money. Xbox is a burly, hefty console that demands a burly, hefty experience, and Steel Battalion more than fits the bill.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Fast forward 25 years, and Xbox is in the middle of a dramatic restructure that has already seen <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/gears-of-war-e-day-story-director-laid-off-just-a-week-before-early-access-launch\">nearly 2,000 staff lose their jobs<\/a>, multiple studios either exit Xbox or <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/microsoft-signals-intention-to-close-down-ninja-theory-after-deals-to-save-the-hellblade-developer-fall-through\">face closure<\/a>, and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/microsoft-culled-age-of-empires-studio-before-handing-it-over-to-activision-with-nearly-half-of-all-staff-gone\">various games canceled<\/a>. Xbox is now focused on fewer, bigger video game franchises such as The Elder Scrolls, Fallout, and Minecraft, with the likes of <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/confirmed-microsoft-hands-halo-to-call-of-duty-developer-activision-as-part-of-huge-xbox-studios-shakeup\">Halo moved over to Call of Duty company Activision<\/a>. Through it all, there are question marks hanging over the viability of Xbox\u2019s confirmed next-gen console, Project Helix.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">With this in mind, Layden was asked if he had any advice for Sharma, having led a video game business of his own. He presented two options: go hard on taking on PlayStation now and in the future, with the assumed launch of Project Helix and PlayStation 6, or pack up those console plans and focus on software.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cYou got to pick a lane,\u201d he began. \u201cEither you&#8217;re going to be a platform competitive with PlayStation \u2014 which Xbox has not been competitive with PlayStation for years \u2014 but that&#8217;s not out of the window. You know, you can still make another run at it. And there are certain decisions you have to make around that about the platform. We talked about exclusivity. We talked about, how do you incentivize third-parties to support your platform in a meaningful way? This is all things around the platform business.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cOr you sit back and realize you are the biggest game publisher in the world. Well maybe Tencent\u2019s bigger, but in the Western world you are the biggest game publisher out there with Activision and Blizzard and Bethesda and all the other pieces. Be that. This is your Dreamcast moment, when Sega decided we&#8217;re just going to be on PS2 and we&#8217;re going to get out of the hardware business and just be a great software company. It can be done. It&#8217;s been done before. So, that&#8217;s my advice. Pick a lane.\u201d<\/p>\n<p><span data-cy=\"tierlist-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\" id=\"xbox-games-series-tier-list\" data-cy=\"xbox-games-series-tier-list\">\n<div class=\"card jsx-2310533475 jsx-1355461925 box\">\n<div><dialog class=\"dialog tier-list-modal jsx-55470089\" aria-labelledby=\"contentLabel\"><\/dialog><\/div>\n<p><span class=\"stack jsx-3547261442 jsx-2986308351\"><span class=\"stack jsx-2959124702 jsx-4269505506 TierListHeader_header__xyy5a\"><span class=\"stack jsx-3647836811 jsx-4269505506 TierListHeader_title__UxzQx\"><img decoding=\"async\" class=\"ign-icon icon-tier-list jsx-2750866048 jsx-1879929830\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-tier-list\" alt=\"Tier List\" loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/TierList.c19f1c86.svg?cors=0\"><\/p>\n<h3 data-cy=\"title3\" class=\"title3 jsx-12333944 jsx-2321054750 TierListHeader_full__J6p2u\">Xbox Games Series Tier List<\/h3>\n<h3 class=\"title5 jsx-62124236 jsx-957202555 TierListHeader_compact__7JWp1 balanced\">Xbox Games Series Tier List<\/h3>\n<p><\/span><\/span><span class=\"stack jsx-3547261442\"><\/p>\n<div class=\"jsx-740175521 fade-in-out\"><span class=\"stack jsx-3547261442 jsx-2986308351\"><\/p>\n<div class=\"jsx-12151557 tier-list-skeleton\"><span class=\"stack jsx-659253495 tiers\"><\/p>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_s-tier__uaHwM\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row s-tier TierItems_tier-items-row__q2OSM TierItems_s-tier__Jrv1z\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_a-tier__z0Xky\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row a-tier TierItems_tier-items-row__q2OSM TierItems_a-tier__EGxbh\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_b-tier__nsZIP\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row b-tier TierItems_tier-items-row__q2OSM TierItems_b-tier__aI1S1\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_c-tier__UohGG\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row c-tier TierItems_tier-items-row__q2OSM TierItems_c-tier__ivXOD\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_d-tier__5Z_iU\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row d-tier TierItems_tier-items-row__q2OSM TierItems_d-tier__fycMA\" style=\"max-height:66px\"><\/div>\n<\/div>\n<p><\/span><span class=\"stack jsx-1061896584 content\"><\/span><\/div>\n<p><\/span><\/div>\n<p><\/span><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Microsoft has for years now fended off questions over whether it plans to exit the console hardware business amid poor sales of Xbox Series X and S and, before it, Xbox One. Publicly, Microsoft boss Satya Nadella and Asha Sharma have remained committed to console hardware, with Sharma saying it\u2019s central to the company\u2019s gaming plans. But Sharma has also said in recent months that Microsoft needs to think carefully about how Xbox consoles work and make money, particularly with the RAMpocalypse driving up prices.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In June, <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/xbox-boss-says-a-mass-audience-cant-afford-thousands-of-dollars-to-spend-on-a-next-gen-console-so-microsoft-must-look-at-new-business-models\">Sharma said the spiralling cost of new and existing consoles would require &#8220;radically different business models&#8221; over the coming generation<\/a>. Speaking to <a href=\"https:\/\/www.youtube.com\/watch?v=o0hMSekk4XE\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Fortune<\/a>, Sharma acknowledged the increasing price of existing hardware and components \u2014 fuelled by global crises and the rise of AI \u2014 and said the industry had &#8220;reached a point where it will be hard to imagine&#8221; mass audiences still being able to afford &#8220;thousands of dollars&#8221; for a new console generation.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">And just this week, former PlayStation executive Shuhei Yoshida said <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-and-nintendo-should-keep-the-current-gen-going-for-as-long-as-possible-because-people-are-very-happy-using-ps5-and-switch-2-former-playstation-exec-says\">Sony and Nintendo needed to make their current consoles last as long as possible<\/a> amid soaring costs that have already prompted PS5 and Switch 2 price rises.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Big questions remain. What, exactly, does Project Helix look like? How far down the exclusivity road will Xbox go? And here\u2019s the biggest of all: will Xbox eventually exit the console business?<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Photographer: Patrick T. Fallon\/Bloomberg via Getty Images.<\/em><\/p>\n<p><span data-cy=\"poll-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\">\n<div class=\"card jsx-2310533475 jsx-1355461925 box poll-content-block\" data-cy=\"poll-content-block\">\n<fieldset class=\"answers jsx-332304107\" role=\"radiogroup\" aria-labelledby=\"poll-question\">\n<legend class=\"stack jsx-2624643483 jsx-4192417768\"><span class=\"stack jsx-3547261442\"><\/p>\n<h2 data-cy=\"poll-question\" class=\"title2 jsx-1903782357 jsx-1377259516 headline\" id=\"poll-question\">Which Lane Should Xbox Pick?<\/h2>\n<p><\/span><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-1730475047 aspect-ratio aspect-ratio-1-1 jsx-3010959690 jsx-2338608387\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/legend>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer highlight\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId69641\" id=\"answerId69641-label\"><span class=\"label\">Go hard on Xbox consoles and compete with PlayStation<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-1945348876\"><\/div>\n<\/div>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId69642\" id=\"answerId69642-label\"><span class=\"label\">Exit the console business and focus on video games<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-2988246289\"><\/div>\n<\/div>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId69643\" id=\"answerId69643-label\"><span class=\"label\">Something else (let us known in the comments!)<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-2988246289\"><\/div>\n<\/div>\n<\/fieldset>\n<p><span class=\"stack jsx-2624643483 jsx-4255654680 poll-controls\"><button class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-2267841559 contained disabled full-width large\" type=\"submit\" disabled data-cy=\"poll-answer-btn\">Answer<\/button><button class=\"button-text jsx-729543028 button jsx-3027214138 jsx-1624977611 nav next-button small\" title=\"See Results\" aria-label=\"See Results\" data-cy=\"see-results-btn\"><span style=\"white-space:nowrap;overflow:hidden;text-align:right\">See Results<\/span><span class=\"ign-icon right-chevron jsx-2750866048 jsx-4173866675\" role=\"img\" aria-hidden=\"false\" data-cy=\"right-chevron\" aria-label=\"See Results\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/button><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<section class=\"author-sign-off\" data-cy=\"author-sign-off\"><span class=\"stack jsx-59817748 jsx-1927875859\"><\/p>\n<div class=\"rounded jsx-444076027 jsx-1730475047 profile-thumb jsx-2141281959 aspect-ratio aspect-ratio-1-1\"><img decoding=\"async\" alt=\"Wesley Yin-Poole Avatar\" class=\"progressive-image profile-thumb-img jsx-249361588 jsx-2338608387 expand\" loading=\"lazy\" src=\"https:\/\/assets-prd.ignimgs.com\/avatars\/647a102007506e0001446162\/wes_headshot-1685964645017.jpg?crop=1%3A1&amp;width=56&amp;format=jpg&amp;auto=webp&amp;quality=80\" data-cy=\"progressive-image\"><\/div>\n<p><span class=\"stack jsx-2509706801 jsx-3630940851\"><span class=\"stack jsx-2959124702 jsx-702910195 author-sign-off-header\"><a href=\"https:\/\/www.ign.com\/person\/wyp\"><\/p>\n<div class=\"interface jsx-1132626198 jsx-2809511915 bold underlined\">Wesley Yin-Poole<\/div>\n<p><\/a><\/p>\n<div data-cy=\"caption\" class=\"caption jsx-1762799490 muted\">Director, News<\/div>\n<p><span class=\"stack jsx-2509706801 jsx-1220387432\"><\/p>\n<div data-cy=\"author-sign-off-socials\" class=\"jsx-2877214176 author-sign-off-socials\"><button type=\"button\" aria-haspopup=\"listbox\" aria-expanded=\"false\" aria-label=\"View social links\" class=\"jsx-2877214176 socials-trigger\"><span title=\"X\" class=\"jsx-2877214176 social-icon-avatar\"><span class=\"ign-icon jsx-2877214176 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jsx-1762799490 menu-item-text\" data-text=\"X\">X<\/div>\n<p><span class=\"ign-icon icon-twitter jsx-2750866048 jsx-3701596282\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"icon-twitter\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Twitter.d0b97af5.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/a><a href=\"https:\/\/bsky.app\/profile\/wyp.bsky.social\" id=\"author-sign-off-social-blueskyUrl\" class=\"menu-item jsx-3565735818 jsx-3927327418\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div data-cy=\"caption\" class=\"caption jsx-1762799490 menu-item-text\" data-text=\"Bluesky\">Bluesky<\/div>\n<p><img decoding=\"async\" class=\"ign-icon icon-bluesky jsx-2750866048 jsx-3701596282\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"icon-bluesky\" alt loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Bluesky.d8b4aa9b.svg?cors=0\"><\/a><\/div>\n<\/div>\n<p><\/span><\/span><\/p>\n<div class=\"interface jsx-1132626198 sign-off-text\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at\u00a0wesley_yinpoole@ign.com\u00a0or confidentially at\u00a0wyp100@proton.me.<\/p>\n<\/div>\n<p><\/span><\/span><\/section>\n<\/section>\n<\/section>\n<div class=\"jsx-2511205168 preferred-source\"><strong class=\"jsx-2511205168\">Get IGN&#8217;s Biggest Stories FIRST. Set Us as Your Source.<\/strong><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.ign.com\" class=\"button-text jsx-729543028 button button--secondary jsx-3027214138 icon-button contained centered large\" title=\"Add Source\" aria-label=\"Add Source\" target=\"_blank\"><img decoding=\"async\" class=\"ign-icon icon-google jsx-2750866048 jsx-3701596282\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-google\" alt=\"Google\" loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Google.9e99a9d7.svg?cors=0\"><span class=\"button-text jsx-729543028 large\">Add Source<\/span><\/a><\/div>\n<p><span class=\"stack jsx-1475529924\"><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Former PlayStation boss Shawn Layden has offered new Xbox CEO some words of advice as she resets Microsoft\u2019s gaming business: \u201cpick a lane.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In an interview with <a href=\"https:\/\/youtu.be\/rUwPH-s8TVw?si=yG6db4EJCloIUHPm\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">The Expansion Pass<\/a>, the former boss of Sony Interactive Entertainment America called the decision Asha Sharma now faces Xbox\u2019s \u201cDreamcast moment.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This is a reference to Sega\u2019s earth-shattering exit from the console business following the commercial failure of the Dreamcast. That call, made early 2001, ended a run of console manufacturing that included the likes of the Sega Genesis, Game Gear, and Sega Saturn. Sega instead focused on releasing video games on previously rival consoles, such as Sony&#8217;s PS2.<\/p>\n<p><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">The 100 Best Xbox Games of All Time<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"What is an Xbox? Microsoft has spent 25 years trying to answer the question, but for fans, the answer is easy: \u201cXbox\u201d evokes one-eared headsets wired into the memory card slots of massive controllers with breakaway cords. A dashboard with gleaming skeuomorphic blades and avatars adorned in earned accessories. That sound that plays when a hard-earned Achievement finally pops. \u201cXbox\u201d means heavy-duty hardware. Tactile sensations. Friends connecting for the first time. And that\u2019s before we even get to the games.&lt;br&gt;&lt;br&gt;\n\nIt may be that the very idea of an Xbox game is coming to an end. Microsoft has undeniably shifted its tactics, with a new focus on multi-platform releases, handheld Xboxes that are actually miniature Windows computers, and the potential that future Xbox consoles may simply be gaming PCs. So now seems as good a time as any to look back at the entire history of Microsoft\u2019s console journey and rank the best Xbox games, with help from our friends at Outside Xbox, the multimillion-subscriber channel that serves up weekly videos about video games and video game-adjacent things&lt;br&gt;&lt;br&gt;\n\nWhen we say \u201cthe best Xbox games,\u201d we mean the ones that most evoke that weighty sense of \u201cXboxness.\u201d Some are first-party, most are exclusives, and all of them are indelibly tied to the legacy of and fondness for a platform that\u2019s left a massive mark on gaming. These are the 100 Best Xbox Games of All Time. We&apos;ll be updating this list daily with 25 games at 7am PST\/10am ET\/3pm GMT from Tuesday, 20th January to Friday, 23rd January, until number one is revealed.&lt;br&gt;&lt;br&gt;\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-3524787213 jsx-4268464690 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;100. 1 vs. 100&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nA large-scale, online multiplayer game show, played in real-time by actual players who could win actual prizes? It was a bold idea, and Microsoft&apos;s 1 vs. 100 actually did it. Adapted from the TV show of the same name, players were randomly dropped into one of three pools whenever the show went live: the Crowd, the Mob, and the One, with the One competing against the Mob in trivia rounds where reaction times were just as important an ingredient to victory as the correct answer to the question being asked. Prizes ranged from 80 Microsoft Points ($1) to a free Xbox Live Arcade game, to 10,000 Microsoft Points ($125). 1 vs. 100 was a true social and technical experiment in the world of gaming, and here&apos;s the thing: it worked! Sadly, it was canceled after two &quot;seasons&quot; and can&apos;t be played now, but it lives on in the memory as one of the best and most innovative Xbox games ever made.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 101 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;99. Conker: Live and Reloaded&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nWhen Microsoft acquired Nintendo&apos;s second-party darling Rare for $375 million, the possibilities were endless. One of the first games Xbox got from the British studio was Conker: Live and Reloaded, a remake of N64&apos;s Conker&apos;s Bad Fur Day that added online multiplayer. And while that competitive play was quite fun, thanks in part to the juxtaposition of over-the-top violence and adorable characters on screen, it was the technological level-up from the N64 original that was truly stunning. The action-platformer was now &quot;fur-shaded,&quot; giving the manes of Conker and his buddies a unique &quot;next-gen&quot; new look. Ironically, Live and Reloaded was actually more heavily censored than Bad Fur Day, but both campaign and multiplayer were nevertheless a great way to introduce Rare to its new Xbox player base.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;98. Top Spin&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nBelieve it or not, there was a time when EA didn&apos;t support Xbox Live. And so Microsoft started building its own sports games that would take advantage of its online service, and of those titles, Top Spin was by far the best. It was a tennis sim featuring a career mode full of real-life pros, but what made Top Spin memorable \u2013 in addition to its core gameplay being so pitch-perfect, of course \u2013 was its online play. You&apos;d create your character, build them up, and take them online, pitting yourself against other players in ranked matches that, if you won, would move you further up the global rankings. It all worked perfectly (and even tied in XSN, if you remember that little experiment), and made Top Spin the best tennis game the Xbox has ever been served up.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;97. Binary Domain&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nThe Xbox 360 was a treasure chest full of those \u201c7 out of 10s\u201d that you just couldn\u2019t put down; those rough-around-the-edges cult classics that kept us more than entertained for a weekend before we moved on to the next. Binary Domain is a perfect example \u2013 a third-person shooter from Yakuza developer Ryu Ga Gotoku Studio, this sci-fi story didn\u2019t play too differently from established cover shooters such as Gears of War, but came with its own unique quirks. Direct control of your squadmates was chief among these, with the ability to command them in six different languages via a headset or the Kinect sensor, a fun little gimmick that took advantage of the Xbox\u2019s ultimately doomed experiment with its camera peripheral. Binary Domain may have never fully reached the heights of its lofty ambitions, but it still finds a place in our hearts.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;96. Steel Battalion&lt;\/b&gt;&lt;br&gt;&lt;br&gt;\nThe original Xbox was a maximalist, brutalist brick of post-Y2K design and Steel Battalion is the purest expression of its commitment to inconvenience. The Capcom-developed mech game is arguably nothing special by itself, but the humongous HOTAS horror with which it came bundled has earned it Xbox immortality. Weighing in at a whopping 17 pounds, boasting three panels, three foot pedals, and industrial-grade divorced dad energy, Steel Battalion is the video game equivalent of \u201crolling coal:\u201d an excessive, magnificent, indulgent peripheral that cost $200 in 2002 money. Xbox is a burly, hefty console that demands a burly, hefty experience, and Steel Battalion more than fits the bill.\" class=\"progressive-image jsx-2277167929 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Fast forward 25 years, and Xbox is in the middle of a dramatic restructure that has already seen <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/gears-of-war-e-day-story-director-laid-off-just-a-week-before-early-access-launch\">nearly 2,000 staff lose their jobs<\/a>, multiple studios either exit Xbox or <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/microsoft-signals-intention-to-close-down-ninja-theory-after-deals-to-save-the-hellblade-developer-fall-through\">face closure<\/a>, and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/microsoft-culled-age-of-empires-studio-before-handing-it-over-to-activision-with-nearly-half-of-all-staff-gone\">various games canceled<\/a>. Xbox is now focused on fewer, bigger video game franchises such as The Elder Scrolls, Fallout, and Minecraft, with the likes of <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/confirmed-microsoft-hands-halo-to-call-of-duty-developer-activision-as-part-of-huge-xbox-studios-shakeup\">Halo moved over to Call of Duty company Activision<\/a>. Through it all, there are question marks hanging over the viability of Xbox\u2019s confirmed next-gen console, Project Helix.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">With this in mind, Layden was asked if he had any advice for Sharma, having led a video game business of his own. He presented two options: go hard on taking on PlayStation now and in the future, with the assumed launch of Project Helix and PlayStation 6, or pack up those console plans and focus on software.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cYou got to pick a lane,\u201d he began. \u201cEither you&#8217;re going to be a platform competitive with PlayStation \u2014 which Xbox has not been competitive with PlayStation for years \u2014 but that&#8217;s not out of the window. You know, you can still make another run at it. And there are certain decisions you have to make around that about the platform. We talked about exclusivity. We talked about, how do you incentivize third-parties to support your platform in a meaningful way? This is all things around the platform business.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cOr you sit back and realize you are the biggest game publisher in the world. Well maybe Tencent\u2019s bigger, but in the Western world you are the biggest game publisher out there with Activision and Blizzard and Bethesda and all the other pieces. Be that. This is your Dreamcast moment, when Sega decided we&#8217;re just going to be on PS2 and we&#8217;re going to get out of the hardware business and just be a great software company. It can be done. It&#8217;s been done before. So, that&#8217;s my advice. Pick a lane.\u201d<\/p>\n<p><span data-cy=\"tierlist-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\" id=\"xbox-games-series-tier-list\" data-cy=\"xbox-games-series-tier-list\">\n<div class=\"card jsx-2310533475 jsx-1355461925 box\">\n<div><dialog class=\"dialog tier-list-modal jsx-55470089\" aria-labelledby=\"contentLabel\"><\/dialog><\/div>\n<p><span class=\"stack jsx-3547261442 jsx-2986308351\"><span class=\"stack jsx-2959124702 jsx-4269505506 TierListHeader_header__xyy5a\"><span class=\"stack jsx-3647836811 jsx-4269505506 TierListHeader_title__UxzQx\"><img decoding=\"async\" class=\"ign-icon icon-tier-list jsx-2750866048 jsx-1879929830\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-tier-list\" alt=\"Tier List\" loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/TierList.c19f1c86.svg?cors=0\"><\/p>\n<h3 data-cy=\"title3\" class=\"title3 jsx-12333944 jsx-2321054750 TierListHeader_full__J6p2u\">Xbox Games Series Tier List<\/h3>\n<h3 class=\"title5 jsx-62124236 jsx-957202555 TierListHeader_compact__7JWp1 balanced\">Xbox Games Series Tier List<\/h3>\n<p><\/span><\/span><span class=\"stack jsx-3547261442\"><\/p>\n<div class=\"jsx-740175521 fade-in-out\"><span class=\"stack jsx-3547261442 jsx-2986308351\"><\/p>\n<div class=\"jsx-12151557 tier-list-skeleton\"><span class=\"stack jsx-659253495 tiers\"><\/p>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_s-tier__uaHwM\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row s-tier TierItems_tier-items-row__q2OSM TierItems_s-tier__Jrv1z\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_a-tier__z0Xky\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row a-tier TierItems_tier-items-row__q2OSM TierItems_a-tier__EGxbh\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_b-tier__nsZIP\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row b-tier TierItems_tier-items-row__q2OSM TierItems_b-tier__aI1S1\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_c-tier__UohGG\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row c-tier TierItems_tier-items-row__q2OSM TierItems_c-tier__ivXOD\" style=\"max-height:66px\"><\/div>\n<\/div>\n<div class=\"tier Tier_tier___6egS\">\n<div class=\"TierTitle_title__Q4E_6 TierTitle_d-tier__5Z_iU\">\n<div class=\"interface jsx-1132626198 jsx-3004210145 TierTitle_text__xca95 bold break-word\">\u00a0<\/div>\n<\/div>\n<div class=\"tier-items-row d-tier TierItems_tier-items-row__q2OSM TierItems_d-tier__fycMA\" style=\"max-height:66px\"><\/div>\n<\/div>\n<p><\/span><span class=\"stack jsx-1061896584 content\"><\/span><\/div>\n<p><\/span><\/div>\n<p><\/span><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Microsoft has for years now fended off questions over whether it plans to exit the console hardware business amid poor sales of Xbox Series X and S and, before it, Xbox One. Publicly, Microsoft boss Satya Nadella and Asha Sharma have remained committed to console hardware, with Sharma saying it\u2019s central to the company\u2019s gaming plans. But Sharma has also said in recent months that Microsoft needs to think carefully about how Xbox consoles work and make money, particularly with the RAMpocalypse driving up prices.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In June, <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/xbox-boss-says-a-mass-audience-cant-afford-thousands-of-dollars-to-spend-on-a-next-gen-console-so-microsoft-must-look-at-new-business-models\">Sharma said the spiralling cost of new and existing consoles would require &#8220;radically different business models&#8221; over the coming generation<\/a>. Speaking to <a href=\"https:\/\/www.youtube.com\/watch?v=o0hMSekk4XE\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Fortune<\/a>, Sharma acknowledged the increasing price of existing hardware and components \u2014 fuelled by global crises and the rise of AI \u2014 and said the industry had &#8220;reached a point where it will be hard to imagine&#8221; mass audiences still being able to afford &#8220;thousands of dollars&#8221; for a new console generation.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">And just this week, former PlayStation executive Shuhei Yoshida said <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-and-nintendo-should-keep-the-current-gen-going-for-as-long-as-possible-because-people-are-very-happy-using-ps5-and-switch-2-former-playstation-exec-says\">Sony and Nintendo needed to make their current consoles last as long as possible<\/a> amid soaring costs that have already prompted PS5 and Switch 2 price rises.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Big questions remain. What, exactly, does Project Helix look like? How far down the exclusivity road will Xbox go? And here\u2019s the biggest of all: will Xbox eventually exit the console business?<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Photographer: Patrick T. Fallon\/Bloomberg via Getty Images.<\/em><\/p>\n<p><span data-cy=\"poll-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\">\n<div class=\"card jsx-2310533475 jsx-1355461925 box poll-content-block\" data-cy=\"poll-content-block\">\n<fieldset class=\"answers jsx-332304107\" role=\"radiogroup\" aria-labelledby=\"poll-question\">\n<legend class=\"stack jsx-2624643483 jsx-4192417768\"><span class=\"stack jsx-3547261442\"><\/p>\n<h2 data-cy=\"poll-question\" class=\"title2 jsx-1903782357 jsx-1377259516 headline\" id=\"poll-question\">Which Lane Should Xbox Pick?<\/h2>\n<p><\/span><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-1730475047 aspect-ratio aspect-ratio-1-1 jsx-3010959690 jsx-2338608387\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/legend>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer highlight\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId69641\" id=\"answerId69641-label\"><span class=\"label\">Go hard on Xbox consoles and compete with PlayStation<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-1945348876\"><\/div>\n<\/div>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId69642\" id=\"answerId69642-label\"><span class=\"label\">Exit the console business and focus on video games<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-2988246289\"><\/div>\n<\/div>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId69643\" id=\"answerId69643-label\"><span class=\"label\">Something else (let us known in the comments!)<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-2988246289\"><\/div>\n<\/div>\n<\/fieldset>\n<p><span class=\"stack jsx-2624643483 jsx-4255654680 poll-controls\"><button class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-2267841559 contained disabled full-width large\" type=\"submit\" disabled data-cy=\"poll-answer-btn\">Answer<\/button><button class=\"button-text jsx-729543028 button jsx-3027214138 jsx-1624977611 nav next-button small\" title=\"See Results\" aria-label=\"See Results\" data-cy=\"see-results-btn\"><span style=\"white-space:nowrap;overflow:hidden;text-align:right\">See Results<\/span><span class=\"ign-icon right-chevron jsx-2750866048 jsx-4173866675\" role=\"img\" aria-hidden=\"false\" data-cy=\"right-chevron\" aria-label=\"See Results\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/button><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<section class=\"author-sign-off\" data-cy=\"author-sign-off\"><span class=\"stack jsx-59817748 jsx-1927875859\"><\/p>\n<div class=\"rounded jsx-444076027 jsx-1730475047 profile-thumb jsx-2141281959 aspect-ratio aspect-ratio-1-1\"><img decoding=\"async\" alt=\"Wesley Yin-Poole Avatar\" class=\"progressive-image profile-thumb-img jsx-249361588 jsx-2338608387 expand\" loading=\"lazy\" src=\"https:\/\/assets-prd.ignimgs.com\/avatars\/647a102007506e0001446162\/wes_headshot-1685964645017.jpg?crop=1%3A1&amp;width=56&amp;format=jpg&amp;auto=webp&amp;quality=80\" data-cy=\"progressive-image\"><\/div>\n<p><span class=\"stack jsx-2509706801 jsx-3630940851\"><span class=\"stack jsx-2959124702 jsx-702910195 author-sign-off-header\"><a href=\"https:\/\/www.ign.com\/person\/wyp\"><\/p>\n<div class=\"interface jsx-1132626198 jsx-2809511915 bold underlined\">Wesley Yin-Poole<\/div>\n<p><\/a><\/p>\n<div data-cy=\"caption\" class=\"caption jsx-1762799490 muted\">Director, News<\/div>\n<p><span class=\"stack jsx-2509706801 jsx-1220387432\"><\/p>\n<div data-cy=\"author-sign-off-socials\" class=\"jsx-2877214176 author-sign-off-socials\"><button type=\"button\" aria-haspopup=\"listbox\" aria-expanded=\"false\" aria-label=\"View social links\" class=\"jsx-2877214176 socials-trigger\"><span title=\"X\" class=\"jsx-2877214176 social-icon-avatar\"><span class=\"ign-icon jsx-2877214176 jsx-2750866048 jsx-2788214270\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"jsx-2877214176\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Twitter.d0b97af5.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/span><span title=\"Bluesky\" class=\"jsx-2877214176 social-icon-avatar\"><img decoding=\"async\" class=\"ign-icon jsx-2877214176 jsx-2750866048 jsx-2788214270\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"jsx-2877214176\" alt loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Bluesky.d8b4aa9b.svg?cors=0\"><\/span><\/button><\/p>\n<div role=\"listbox\" class=\"scrollbar jsx-2758920045 jsx-4268464690 jsx-3705869475 dropdown-menu jsx-3625955085\"><a href=\"https:\/\/www.twitter.com\/wyp100\" id=\"author-sign-off-social-twitterHandle\" class=\"menu-item jsx-3565735818 jsx-3927327418\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div data-cy=\"caption\" class=\"caption jsx-1762799490 menu-item-text\" data-text=\"X\">X<\/div>\n<p><span class=\"ign-icon icon-twitter jsx-2750866048 jsx-3701596282\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"icon-twitter\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Twitter.d0b97af5.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/a><a href=\"https:\/\/bsky.app\/profile\/wyp.bsky.social\" id=\"author-sign-off-social-blueskyUrl\" class=\"menu-item jsx-3565735818 jsx-3927327418\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div data-cy=\"caption\" class=\"caption jsx-1762799490 menu-item-text\" data-text=\"Bluesky\">Bluesky<\/div>\n<p><img decoding=\"async\" class=\"ign-icon icon-bluesky jsx-2750866048 jsx-3701596282\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"icon-bluesky\" alt loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Bluesky.d8b4aa9b.svg?cors=0\"><\/a><\/div>\n<\/div>\n<p><\/span><\/span><\/p>\n<div class=\"interface jsx-1132626198 sign-off-text\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at\u00a0wesley_yinpoole@ign.com\u00a0or confidentially at\u00a0wyp100@proton.me.<\/p>\n<\/div>\n<p><\/span><\/span><\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Former PlayStation boss Shawn Layden has offered new Xbox CEO some words of advice as she resets Microsoft\u2019s gaming business: \u201cpick a lane.\u201d In an interview with The Expansion Pass, the former boss of Sony Interactive Entertainment America called the decision Asha Sharma now faces Xbox\u2019s \u201cDreamcast moment.\u201d This is a reference to Sega\u2019s earth-shattering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-2171547","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2171547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2171547"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2171547\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2171547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2171547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2171547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}