{"id":2168090,"date":"2026-09-28T16:58:05","date_gmt":"2026-09-28T13:58:05","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2168090"},"modified":"2026-09-28T16:58:05","modified_gmt":"2026-09-28T13:58:05","slug":"ubisofts-calling-its-next-push-into-gen-ai-game-development-motherbrain","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2168090","title":{"rendered":"Ubisoft&#8217;s calling its next push into gen-AI game development Motherbrain"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/metroid\" data-active=\"false\"><br \/>\n                      Metroid<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Ubisoft&#8217;s calling its next push into gen-AI game development Motherbrain<\/h1>\n<p class=\"strapline\">Mum&#8217;s the word.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/RaymanLegendsRetold_06.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt loading=\"eager\" data-uri=\"RaymanLegendsRetold_06.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Ubisoft<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Kaan Serin avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1633424287.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"216\"><\/p>\n<p>  <img alt=\"Kaan Serin avatar\" data-autosize=\"crop_lossy\" data-uri=\"1633424287.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"216\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/kaan-serin\">Kaan Serin<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\n<p>Published on   <time datetime=\"2026-09-28T16:58:05+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Sept. 28, 2026, 4:58 p.m.<\/time>\n              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/ubisoft-gen-ai-game-motherbrain-assassins-creed?view=comments\" rel=\"nofollow\"><br \/>\n          5 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"header_actions\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"78a24cf0-fa0d-4323-8142-e8e1e785e77a\" data-name=\"Metroid\" data-follow-text=\"Follow Metroid\" data-unfollow-text=\"Following Metroid\" data-aria-follow-text=\"Follow Metroid\" data-aria-unfollow-text=\"Following Metroid\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Metroid\" title=\"Follow Metroid\"><br \/>\n  Follow Metroid<br \/>\n<\/button><br \/>\n  <a class=\"button outline wide preferred_source_button\" data-component=\"preferred-source-button\" href=\"https:\/\/www.google.com\/preferences\/source?q=eurogamer.net\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n    <span class=\"logo\" aria-hidden=\"true\"><\/span><br \/>\nPrioritise us on Google  <\/a>\n          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\" data-autopogo>\n<p>Ubisoft is internally calling its latest generative-AI initiative &#8216;Motherbrain&#8217; &#8211; you know, like the evil supercomputer turned gross brain-in-a-jar monster from Nintendo&#8217;s Metroid series &#8211; according to trademarks filed by the Assassin&#8217;s Creed and Far Cry publisher.<\/p>\n<p>As first reported on by <a href=\"https:\/\/bsky.app\/profile\/stephentotilo.bsky.social\/post\/3mwlc7hfmdc27\">The Game File<\/a> and spotted by <a href=\"https:\/\/kotaku.com\/ubisoft-has-lovingly-named-its-genai-gaming-initiative-motherbrain-2000737907\">Kotaku<\/a>, a bunch of recent trademark applications use the definitely-not-ominous Motherbrain term to refer to the company&#8217;s various gen-AI plans.<\/p>\n<p>According to the report, one trademark makes mention of a &#8220;downloadable computer software using artificial intelligence (AI) for creating video games and interactive content.&#8221; Another refers to an AI service used for both &#8220;analyzing data and interacting with humans,&#8221; and the research and design of &#8220;software using artificial intelligence.&#8221;<\/p>\n<p>Ubisoft hasn&#8217;t mentioned Motherbrain to the public just yet. The term is seemingly only being used inside of the publisher&#8217;s walls, but Ubisoft&#8217;s been pretty openly enthusiastic about the controversial tech and its possible applications in game development for a while.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>Back in 2023, <a href=\"https:\/\/www.eurogamer.net\/ubisoft-sparks-debate-by-unveiling-ai-tool-to-aid-scriptwriting\">Ubisoft unveiled a gen-AI ghostwriting tool<\/a> &#8211; elegantly named Ghostwriter &#8211; that would supposedly help game developers come up with background dialogue for in-game NPCs. Late last year, <a href=\"https:\/\/www.eurogamer.net\/ubisoft-boss-believes-generative-ai-is-as-big-a-revolution-for-games-as-the-shift-to-3d-as-tech-is-embraced-company-wide\">Ubisoft CEO Yves Guillemot claimed generative AI had rolled out across the entire company<\/a> and called it a &#8220;revolution&#8221; on the same scale as the jump from 2D to 3D games. And, just this summer, the publisher said it <a href=\"https:\/\/www.eurogamer.net\/ubisoft-new-assassins-creed-far-cry-ghost-recon-ai-experience\">was &#8220;accelerating&#8221; investment into Teammates<\/a>, a shooter billed as Ubisoft&#8217;s &#8220;first playable generative AI experience.&#8221;<\/p>\n<p>Will the initiative eventually transform into a spiky-haired, one-eyed brain? Only time will tell.<\/p>\n<p>This all comes after <a href=\"https:\/\/www.eurogamer.net\/ubisofts-troubled-prince-of-persia-sands-of-time-remake-is-dead-as-publisher-kills-multiple-projects-closes-studios-and-orders-staff-back-to-the-office\">Ubisoft closed two studios<\/a>, canned six projects and laid off developers as part of its so-called major restructuring in January of this year. A few months back, the publisher <a href=\"https:\/\/www.eurogamer.net\/ubisoft-two-studio-closures-layoffs\">shut down another pair of studios<\/a> and restructured a third in a move that also cut around 380 jobs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\" data-autopogo>\n<p>Ubisoft is internally calling its latest generative-AI initiative &#8216;Motherbrain&#8217; &#8211; you know, like the evil supercomputer turned gross brain-in-a-jar monster from Nintendo&#8217;s Metroid series &#8211; according to trademarks filed by the Assassin&#8217;s Creed and Far Cry publisher.<\/p>\n<p>As first reported on by <a href=\"https:\/\/bsky.app\/profile\/stephentotilo.bsky.social\/post\/3mwlc7hfmdc27\">The Game File<\/a> and spotted by <a href=\"https:\/\/kotaku.com\/ubisoft-has-lovingly-named-its-genai-gaming-initiative-motherbrain-2000737907\">Kotaku<\/a>, a bunch of recent trademark applications use the definitely-not-ominous Motherbrain term to refer to the company&#8217;s various gen-AI plans.<\/p>\n<p>According to the report, one trademark makes mention of a &#8220;downloadable computer software using artificial intelligence (AI) for creating video games and interactive content.&#8221; Another refers to an AI service used for both &#8220;analyzing data and interacting with humans,&#8221; and the research and design of &#8220;software using artificial intelligence.&#8221;<\/p>\n<p>Ubisoft hasn&#8217;t mentioned Motherbrain to the public just yet. The term is seemingly only being used inside of the publisher&#8217;s walls, but Ubisoft&#8217;s been pretty openly enthusiastic about the controversial tech and its possible applications in game development for a while.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>Back in 2023, <a href=\"https:\/\/www.eurogamer.net\/ubisoft-sparks-debate-by-unveiling-ai-tool-to-aid-scriptwriting\">Ubisoft unveiled a gen-AI ghostwriting tool<\/a> &#8211; elegantly named Ghostwriter &#8211; that would supposedly help game developers come up with background dialogue for in-game NPCs. Late last year, <a href=\"https:\/\/www.eurogamer.net\/ubisoft-boss-believes-generative-ai-is-as-big-a-revolution-for-games-as-the-shift-to-3d-as-tech-is-embraced-company-wide\">Ubisoft CEO Yves Guillemot claimed generative AI had rolled out across the entire company<\/a> and called it a &#8220;revolution&#8221; on the same scale as the jump from 2D to 3D games. And, just this summer, the publisher said it <a href=\"https:\/\/www.eurogamer.net\/ubisoft-new-assassins-creed-far-cry-ghost-recon-ai-experience\">was &#8220;accelerating&#8221; investment into Teammates<\/a>, a shooter billed as Ubisoft&#8217;s &#8220;first playable generative AI experience.&#8221;<\/p>\n<p>Will the initiative eventually transform into a spiky-haired, one-eyed brain? Only time will tell.<\/p>\n<p>This all comes after <a href=\"https:\/\/www.eurogamer.net\/ubisofts-troubled-prince-of-persia-sands-of-time-remake-is-dead-as-publisher-kills-multiple-projects-closes-studios-and-orders-staff-back-to-the-office\">Ubisoft closed two studios<\/a>, canned six projects and laid off developers as part of its so-called major restructuring in January of this year. A few months back, the publisher <a href=\"https:\/\/www.eurogamer.net\/ubisoft-two-studio-closures-layoffs\">shut down another pair of studios<\/a> and restructured a third in a move that also cut around 380 jobs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Metroid Ubisoft&#8217;s calling its next push into gen-AI game development Motherbrain Mum&#8217;s the word. Image credit: Ubisoft News by Kaan Serin Contributor Published on Sept. 28, 2026, 4:58 p.m. 5 comments Follow Metroid Prioritise us on Google Ubisoft is internally calling its latest generative-AI initiative &#8216;Motherbrain&#8217; &#8211; you know, like the evil supercomputer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2168090","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2168090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2168090"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2168090\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2168090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2168090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2168090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}