{"id":2167910,"date":"2026-09-28T00:00:00","date_gmt":"2026-09-27T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2167910"},"modified":"2026-09-28T00:00:00","modified_gmt":"2026-09-27T21:00:00","slug":"video-lady-gaga-interpreteaza-intr-o-reclama-o-angajata-a-unui-lant-de-magazine-japoneze-de-tip-konbini","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2167910","title":{"rendered":"VIDEO Lady Gaga interpreteaz\u0103 \u00eentr-o reclam\u0103 o angajat\u0103 a unui lan\u021b de magazine japoneze de tip &#8221;konbini&#8221;"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/agerpres.ro\/data\/202609\/20260928175318_203458.jpeg&#8221;]<\/p>\n<div class=\"mx-auto pt-3\">\n<p><strong>\u00cembr\u0103cat\u0103 \u00eentr-o uniform\u0103 fantezist\u0103 din piele \u0219i \u021bin\u00e2nd \u00een m\u00e2n\u0103 un mop, c\u00e2nt\u0103rea\u021ba american\u0103 Lady Gaga interpreteaz\u0103 rolul unei angajate a unui magazin de proximitate japonez (&#8221;konbini&#8221;) \u00eentr-o reclam\u0103 pentru lan\u021bul FamilyMart, menit\u0103 s\u0103 atrag\u0103 tineri candida\u021bi pe o pia\u021b\u0103 a muncii extrem de dificil\u0103, informeaz\u0103 AFP.<\/strong><\/p>\n<p>&#8221;Famima de hataraku?&#8221; (&#8221;Vrei s\u0103 lucrezi la FamilyMart?&#8221;) \u00eentreab\u0103 vedeta pop \u00eentr-un videoclip alb-negru, \u00een care c\u00e2nt\u0103rea\u021ba poate fi v\u0103zut\u0103 \u00een timp ce aprovizioneaz\u0103 raioanele cu sticle de ceai, spal\u0103 podeaua \u0219i le propune clien\u021bilor pui pr\u0103jit, \u00eentr-un costum futurist inspirat de stilul uniformelor purtate de angaja\u021bii acestui lan\u021b de magazine.<\/p>\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/i_CzRconr7k?si=q_zEST2MUfpxxchP\" title=\"YouTube video player\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<hr>\n<p>FamilyMart, unul dintre cei trei gigan\u021bi &#8211; al\u0103turi de 7-Eleven \u0219i Lawson &#8211; din sectorul &#8221;konbini&#8221;, magazine de proximitate adeseori deschise 24 de ore din 24, folose\u0219te o strategie ofensiv\u0103 pentru atragerea \u0219i fidelizarea noilor angaja\u021bi, \u00een contextul \u00een care companiile japoneze se confrunt\u0103 cu o concuren\u021b\u0103 acerb\u0103 \u00een ceea ce prive\u0219te angaj\u0103rile.<\/p>\n<p>&#8221;Atunci c\u00e2nd oamenii decid s\u0103 lucreze \u00eentr-un konbini, vrem ca FamilyMart s\u0103 fie magazinul pe care ei \u00eel aleg&#8221;, a declarat un purt\u0103tor de cuv\u00e2nt al companiei japoneze.<\/p>\n<p>&#8221;Aduc\u00e2nd-o pe Lady Gaga \u00een aceast\u0103 reclam\u0103, ne-am g\u00e2ndit c\u0103 am putea transmite atractivitatea \u0219i entuziasmul de a lucra la FamilyMart&#8221;, a continuat el.<\/p>\n<p>Popula\u021bia \u00een sc\u0103dere a Japoniei \u0219i sc\u0103derea ratei natalit\u0103\u021bii au f\u0103cut ca aceast\u0103 \u021bar\u0103 s\u0103 se confrunte cu penurii grave de m\u00e2n\u0103 de lucru \u00een toate sectoarele, de la b\u0103nci \u0219i p\u00e2n\u0103 la \u0219antiere de construc\u021bii.<\/p>\n<p>FamilyMart dispune de o re\u021bea de peste 16.000 de magazine \u00een \u00eentreaga Japonie, iar aproximativ 30% dintre ele se confrunt\u0103 cu lipsa de personal, a transmis acela\u0219i purt\u0103tor de cuv\u00e2nt.<\/p>\n<p>\u00cen mod tradi\u021bional, magazinele japoneze &#8221;konbini&#8221; le impun angaja\u021bilor lor s\u0103 se conformeze unor reguli relativ stricte privind aspectul fizic, cum ar fi interzicerea anumitor nuan\u021be de vopsea de p\u0103r \u0219i purtarea cerceilor de dimensiuni mari.<\/p>\n<p>\u00cens\u0103 FamilyMart a \u00eenceput s\u0103 relaxeze regulile \u00een acest an pentru a \u00eencerca s\u0103 atrag\u0103 noi angaja\u021bi, \u00een special tineri, care doresc s\u0103 \u00ee\u0219i p\u0103streze stilul vestimentar. AGERPRES\/(AS &#8211; redactor: Florin B\u0103descu, editor online: Gabriela Badea)\u00a0<\/p>\n<p><strong>* Sursa foto:<\/strong>\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DdsqoqSkZDB\/?img_index=1\" target=\"_blank\">tokyoweekender<\/a> \/ Instagram.com\u00a0<\/p>\n<\/div>\n<div class=\"mx-auto pt-3\">\n                                Afisari: 140\n                            <\/div>\n<p>[analyse_source url=&#8221;https:\/\/agerpres.ro\/zigzag\/2026\/09\/28\/video-lady-gaga-interpreteaza-intr-o-reclama-o-angajata-a-unui-lant-de-magazine-japoneze-de-tip-konb&#8211;1597715&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/agerpres.ro\/data\/202609\/20260928175318_203458.jpeg&#8221;] \u00cembr\u0103cat\u0103 \u00eentr-o uniform\u0103 fantezist\u0103 din piele \u0219i \u021bin\u00e2nd \u00een m\u00e2n\u0103 un mop, c\u00e2nt\u0103rea\u021ba american\u0103 Lady Gaga interpreteaz\u0103 rolul unei angajate a unui magazin de proximitate japonez (&#8221;konbini&#8221;) \u00eentr-o reclam\u0103 pentru lan\u021bul FamilyMart, menit\u0103 s\u0103 atrag\u0103 tineri candida\u021bi pe o pia\u021b\u0103 a muncii extrem de dificil\u0103, informeaz\u0103 AFP. &#8221;Famima de hataraku?&#8221; (&#8221;Vrei s\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[37,226],"class_list":["post-2167910","post","type-post","status-publish","format-standard","hentry","category-politics","tag-agerpres-ro","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2167910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2167910"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2167910\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2167910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2167910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2167910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}