{"id":2167355,"date":"2026-09-28T08:00:05","date_gmt":"2026-09-28T05:00:05","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2167355"},"modified":"2026-09-28T08:00:05","modified_gmt":"2026-09-28T05:00:05","slug":"the-top-10-countries-for-tourism-have-just-been-named-and-six-are-in-europe","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2167355","title":{"rendered":"The top 10 countries for tourism have just been named \u2013 and six are in Europe"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/92\/96\/48\/1200x675_cmsv2_ed2d8845-fae0-5aee-b940-9b5bcc3c0fc7-9929648.jpg&#8221;]<\/p>\n<article id=\"abe-2929208-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2929208\" data-cid=\"9930368\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929208-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/03\/68\/189x106_cmsv2_99adb2f6-3185-529d-b3df-1b911e30bc41-9930368.jpg\" loading=\"lazy\" alt=\"High Representative of the EU for Foreign Affairs and Security Policy Kaja Kallas in Brussels on 28 September 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    EU ministers plan response to hybrid attacks amid warnings of Russian\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2928395-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2928395\" data-cid=\"9926717\" data-part-label=\"Partner content\">\n<figure id=\"abe-2928395-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/92\/67\/17\/189x106_cmsv2_718645bf-ae7b-5323-ae8d-1147564db4f6-9926717.jpg\" loading=\"lazy\" alt=\"Denmark&apos;s Prime Minister, Greenland&apos;s Prime Minister, and US President at the signing ceremony of a security deal between the US, Denmark and Greenland at United Nations HQs.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    The Cube<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Did Denmark play &#8216;Send in the Clowns&#8217; before US-Greenland deal?\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2929160-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2929160\" data-cid=\"9930327\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929160-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/03\/27\/189x106_cmsv2_258cf1e5-c61e-569e-bcdb-0ea81f08589b-9930327.jpg\" loading=\"lazy\" alt=\"Illustrative photo.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Russia<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Russia lost nearly half its schools \u2014 war propaganda fills the rest\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2929146-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2929146\" data-cid=\"9930351\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929146-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/03\/51\/189x106_cmsv2_abbab57d-15ac-51b9-9a18-6435008f066e-9930351.jpg\" loading=\"lazy\" alt=\"From Deniz G\u00f6kta\u015f&apos;s show &quot;Dead Sea&quot;\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Turkey<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Turkish comedian Deniz G\u00f6kta\u015f on trial for insulting Erdo\u011fan in show\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2929208-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2929208\" data-cid=\"9930368\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929208-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/03\/68\/189x106_cmsv2_99adb2f6-3185-529d-b3df-1b911e30bc41-9930368.jpg\" loading=\"lazy\" alt=\"High Representative of the EU for Foreign Affairs and Security Policy Kaja Kallas in Brussels on 28 September 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    EU ministers plan response to hybrid attacks amid warnings of Russian\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2928395-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2928395\" data-cid=\"9926717\" data-part-label=\"Partner content\">\n<figure id=\"abe-2928395-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/92\/67\/17\/189x106_cmsv2_718645bf-ae7b-5323-ae8d-1147564db4f6-9926717.jpg\" loading=\"lazy\" alt=\"Denmark&apos;s Prime Minister, Greenland&apos;s Prime Minister, and US President at the signing ceremony of a security deal between the US, Denmark and Greenland at United Nations HQs.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    The Cube<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Did Denmark play &#8216;Send in the Clowns&#8217; before US-Greenland deal?\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2929160-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2929160\" data-cid=\"9930327\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929160-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/03\/27\/189x106_cmsv2_258cf1e5-c61e-569e-bcdb-0ea81f08589b-9930327.jpg\" loading=\"lazy\" alt=\"Illustrative photo.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Russia<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Russia lost nearly half its schools \u2014 war propaganda fills the rest\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2929146-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2929146\" data-cid=\"9930351\" data-part-label=\"Partner content\">\n<figure id=\"abe-2929146-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/93\/03\/51\/189x106_cmsv2_abbab57d-15ac-51b9-9a18-6435008f066e-9930351.jpg\" loading=\"lazy\" alt=\"From Deniz G\u00f6kta\u015f&apos;s show &quot;Dead Sea&quot;\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Turkey<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Turkish comedian Deniz G\u00f6kta\u015f on trial for insulting Erdo\u011fan in show\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Travel News<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            The top 10 countries for tourism have just been named \u2013 and six are in Europe<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-controller=\"video-player\" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/92\/96\/48\/1536x864_cmsv2_ed2d8845-fae0-5aee-b940-9b5bcc3c0fc7-9929648.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Japan was just named the number one country for tourism and travel\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Japan was just named the number one country for tourism and travel<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\"> Filiz Elaerts\/Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0 Filiz Elaerts\/Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspDianne Apen-Sadler\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1790582405\">\n         Published on<br \/>\n            <time datetime=\"2026-09-28 10:00:05 +02:00\">28\/09\/2026 &#8211; 10:00 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div class=\"c-article-share-comment-popup-overlay js-c-article-share-comment-popup-overlay u-display-none\">\n<div id=\"js-c-article-share-comment-popup\" 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loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        While Japan claimed the top spot overall, Albania was named as the fastest improver in the World Economic Forum\u2019s Travel &amp; Tourism Development Index.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>The 2026 edition of the World Economic Forum\u2019s Travel &amp; Tourism Development Index (TTDI) has just been published, with Europe dominating the top 10.<\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>The index looks at factors and policies that enable sustainable and resilient development in the travel and tourism space, under broad pillars like air transport structure, price competitiveness and safety and security.<\/p>\n<p>Within these pillars, things like hotel prices, visa requirements, efficiency of public transport, number of UNESCO World Heritage Sites and how tourism is distributed geographically are assessed.<\/p>\n<p>While Japan took the top spot overall, Spain came in third, followed by France (fourth), Germany (sixth), the UK (seventh), Switzerland (ninth) and Italy (10th).<\/p>\n<p>\u201cThe latest Travel &amp; Tourism Development Index shows that the enabling conditions for travel and tourism are at their strongest since the pandemic, with 92% of economies improving since 2024,\u201d Ramya Krishnaswamy, head of experience economy and cities at World Economic Forum, said.<\/p>\n<p>\u201cThe next chapter is not simply about attracting more visitors, but it is going to be about creating greater value by investing in people, infrastructure and stronger public-private collaboration so tourism delivers lasting benefits for communities, businesses and destinations.\u201d<\/p>\n<h3>The top 10 countries for travel and tourism<\/h3>\n<ol>\n<li>Japan<\/li>\n<li>USA<\/li>\n<li>Spain<\/li>\n<li>Australia<\/li>\n<li>France<\/li>\n<li>Germany<\/li>\n<li>UK<\/li>\n<li>China<\/li>\n<li>Switzerland<\/li>\n<li>Italy<\/li>\n<\/ol>\n<p>Looking more closely at Japan, the report notes that the country has extended its visitor base and encouraged travel beyond major tourism centres, thereby reducing concentration risk while still welcoming record numbers of travellers.<\/p>\n<p>WEF also shared the fastest improvers, with the strongest overall being Albania, with a score increasing by 7% over the past two years.<\/p>\n<p>The report notes that the country has \u201cbenefitted from offering visitors a more affordable alternative to neighbouring destinations while still providing a compelling tourism experience\u201d.<\/p>\n<p>Its score went up thanks to improvements in air transport infrastructure and tourist services.<\/p>\n<h3>The fastest improvers on the index<\/h3>\n<ol>\n<li>Albania<\/li>\n<li>Vietnam<\/li>\n<li>Laos<\/li>\n<li>Qatar<\/li>\n<li>Malaysia<\/li>\n<li>Thailand<\/li>\n<li>Philippines<\/li>\n<li>Morocco<\/li>\n<li>Nepal<\/li>\n<li>Sri Lanka<\/li>\n<\/ol>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2915062-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2915062\" data-cid=\"9862022\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915062-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/20\/22\/480x270_cmsv2_de924acb-8c53-58f6-93c7-d20e7231e656-9862022.jpg\" loading=\"lazy\" alt=\"Could Osaka emerge as a second Japanese capital? \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Which city could become Japan&#8217;s &#8216;second capital&#8217;?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2877210-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2877210\" data-cid=\"9679955\" data-part-label=\"Partner content\">\n<figure id=\"abe-2877210-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/67\/99\/55\/480x270_cmsv2_c8bf44aa-9813-5221-8516-4b7840eced9e-9679955.jpg\" loading=\"lazy\" alt=\"A field of flowers with Mount Fuji in the background \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Japan tourism is booming as travellers look beyond Tokyo and Kyoto<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article 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class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel destinations<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Sustainable tourism<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Tourism<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Japan<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Albania<br \/>\n<\/section>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"tp-vuukle\">\n<div class=\"c-vuukle-skeleton\" aria-hidden=\"true\">\n<div class=\"c-vuukle-skeleton__header\"><span 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width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/article>\n<article id=\"abe-2915062-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2915062\" data-cid=\"9862022\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915062-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/20\/22\/480x270_cmsv2_de924acb-8c53-58f6-93c7-d20e7231e656-9862022.jpg\" loading=\"lazy\" alt=\"Could Osaka emerge as a second Japanese capital? \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Which city could become Japan&#8217;s &#8216;second capital&#8217;?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article 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Napa beach in Cyprus\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Cyprus to the Canaries: Where to go for a warm autumn holiday<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2927428-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2927428\" data-cid=\"9921499\" data-part-label=\"Partner content\">\n<figure id=\"abe-2927428-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/92\/14\/99\/320x180_cmsv2_d2151556-074d-5c39-8c82-e7382abea6a5-9921499.jpg\" loading=\"lazy\" alt=\"Beau-Rivage Palace is among the seven hotels in Europe that have been upgraded from Two to Three Keys by Michelin\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 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\/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2928333-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2928333\" data-cid=\"9926302\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The 50 Best Bars 2026: 18 spots in Europe make extended list<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2911554-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2911554\" data-cid=\"9845904\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Social media is ruining travel\u2019s element of surprise, survey reveals<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2928110-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2928110\" data-cid=\"9925153\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Revealed: The best airport lounges in the world<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">The 2026 edition of the World Economic Forum\u2019s Travel &amp; Tourism Development Index (TTDI) has just been published, with Europe dominating the top 10.The index looks at factors and policies that enable sustainable and resilient development in the travel and tourism space, under broad pillars like air transport structure, price competitiveness and safety and security.Within these pillars, things like hotel prices, visa requirements, efficiency of public transport, number of UNESCO World Heritage Sites and how tourism is distributed geographically are assessed.While Japan took the top spot overall, Spain came in third, followed by France (fourth), Germany (sixth), the UK (seventh), Switzerland (ninth) and Italy (10th).\u201cThe latest Travel &amp; Tourism Development Index shows that the enabling conditions for travel and tourism are at their strongest since the pandemic, with 92% of economies improving since 2024,\u201d Ramya Krishnaswamy, head of experience economy and cities at World Economic Forum, said.\u201cThe next chapter is not simply about attracting more visitors, but it is going to be about creating greater value by investing in people, infrastructure and stronger public-private collaboration so tourism delivers lasting benefits for communities, businesses and destinations.\u201dThe top 10 countries for travel and tourismJapanUSASpainAustraliaFranceGermanyUKChinaSwitzerlandItalyLooking more closely at Japan, the report notes that the country has extended its visitor base and encouraged travel beyond major tourism centres, thereby reducing concentration risk while still welcoming record numbers of travellers.WEF also shared the fastest improvers, with the strongest overall being Albania, with a score increasing by 7% over the past two years.The report notes that the country has \u201cbenefitted from offering visitors a more affordable alternative to neighbouring destinations while still providing a compelling tourism experience\u201d.Its score went up thanks to improvements in air transport infrastructure and tourist services.The fastest improvers on the indexAlbaniaVietnamLaosQatarMalaysiaThailandPhilippinesMoroccoNepalSri Lanka<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/2026\/09\/28\/the-top-10-countries-for-tourism-have-just-been-named-and-six-are-in-europe&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/92\/96\/48\/1200x675_cmsv2_ed2d8845-fae0-5aee-b940-9b5bcc3c0fc7-9929648.jpg&#8221;] Europe News EU ministers plan response to hybrid attacks amid warnings of Russian The Cube Did Denmark play &#8216;Send in the Clowns&#8217; before US-Greenland deal? Russia Russia lost nearly half its schools \u2014 war propaganda fills the rest Turkey Turkish comedian Deniz G\u00f6kta\u015f on trial for insulting Erdo\u011fan in show Europe News [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2167355","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2167355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2167355"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2167355\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2167355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2167355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2167355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}