{"id":2166155,"date":"2026-09-27T07:30:11","date_gmt":"2026-09-27T04:30:11","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2166155"},"modified":"2026-09-27T07:30:11","modified_gmt":"2026-09-27T04:30:11","slug":"bolton-make-up-artist-condemns-the-ugly-side-of-social-media","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2166155","title":{"rendered":"Bolton make-up artist condemns the ugly side of social media"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/201d\/live\/f60f5220-b836-11f1-b4bc-39c67eb36497.png”]<\/p>\n

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\"MitchellMitchell Halliday\/Made By Mitchell<\/span><\/div>\n<\/div>\n
Mitchell Halliday is a 28-year-old beauty brand founder from Bolton<\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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A make-up artist and beauty brand founder has condemned “cruel” online trolls who flooded his social media accounts after he came up with a red carpet look for reality star Katie Price. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mitchell Halliday, who created the make-up brand Made By Mitchell and has worked with the likes of Kim Kardashian, received tens of thousands of comments on a video of the makeover, some of which he said were “too vile” to repeat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Halliday, from Bolton, said: “I’ve seen a lot of social media so it doesn’t really shock me anymore – but the women talking about Katie struck me.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Some of it was just so vile and just straight to the attack.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"MitchellMitchell Halliday\/Made By Mitchell<\/span><\/div>\n<\/div>\n
Halliday said he had never seen social media comments as cruel as the ones left under the video he posted about Katie Price’s new look<\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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Price, who rose to fame as model Jordan in the late 90s, has been vocal about her body dysmorphia and cosmetic procedures. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I’ve not really ever seen this amount of cruelty before,” said Halliday, whose previous online content has been shared by Kardashian and celebrity make-up artist Makeup by Mario.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“It’s almost like people think that we’re not going to see the comments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Katie loved the look and knowing I made her happy was all I cared about.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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‘I was in shock’<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Halliday, who said the episode had made him feel “quite sad”, has since posted a video in defence of Price and his brand. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I was in shock that so much negativity had come to the page that I have nurtured and created such a beautiful community with over the last 10 years.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I want people to come to my platform and see that people who are doing things differently are celebrated.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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He added that he and Price have bounced back from the incident and plan to work with each other again in the near future.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I don’t take things too personally and thankfully Katie doesn’t either.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Price declined to comment when contacted by the BBC.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"MitchellMitchell Halliday\/Made By Mitchell<\/span><\/div>\n<\/div>\n
Halliday now lives in Cheshire but said Manchester would “always be home”<\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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Halliday is no stranger to celebrity collaborations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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In 2018, he was invited to Amsterdam to film with US make-up icon NikkieTutorials.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“The visibility that I gained overnight was insane,” he said. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“How the hell does a little kid from Westhoughton end up getting reposted by Kim Kardashian and the most famous make-up artist on the planet?”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"MitchellMitchell Halliday\/Made By Mitchell<\/span><\/div>\n<\/div>\n
Before make-up, Halliday’s ambition was to become a professional singer.<\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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Reflecting on what inspired him to become a make-up artist, Halliday said his love of make-up started in school, when he would experiment with drawing on his eyebrows. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“My headteacher was a great man,” Halliday said. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“He tried to get me to take them off in the most loving way. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“And I just simply would not!”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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‘Transformation’<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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His first job in the industry came after a short stint on ITV’s The X Factor, where he briefly appeared as part of boyband No Getaway.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Dropped before the bootcamp stage, Halliday turned his attention to beauty and got a part-time job at a friend’s salon in Manchester.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I’ve always loved the aspect of transformation and I ended up picking up some brushes and loved it,” he said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Halliday was never professionally trained, but said his time working at the salon meant he was constantly learning and working with some of the best in the industry.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"MitchellMitchell Halliday\/Made By Mitchell<\/span><\/div>\n<\/div>\n
Halliday said he quickly garnered attention from some of the biggest names in the make-up industry <\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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Using those skills, Halliday said he started sharing his looks on social media and quickly began to attract attention.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“It blew up and I was quickly noticed by the biggest names in the beauty industry,” he said. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Having founded his brand during Covid, Made By Mitchell became the first in the UK to hit $1m in sales in one day on TikTok Shop – during a 12-hour live event in 2024.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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After travelling around the world with his career, Halliday now has an office in Manchester and said he was happy to be “home”.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“Did I ever think I would end up where I am now? Definitely not,” he said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I didn’t even think that was possible. Coming from a little council estate in Bolton you don’t really see that kind of representation when you’re growing up.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“I truly think I’ve been put on this earth to make people feel great about themselves and to listen to people and to give them the space to be themselves.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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“But there’s so much more that I want to do.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"MitchellMitchell Halliday\/Made By Mitchell<\/span><\/div>\n<\/div>\n
“I’ve never really been nervous to be who I am,” Halliday said<\/figcaption><\/div>\n<\/figure>\n<\/div>\n<\/div>\n
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Listen to the best of <\/i>BBC Radio Manchester on Sounds<\/i> and follow BBC Manchester on <\/i>Facebook<\/i>, <\/i>X<\/i>, and <\/i>Instagram<\/i>. You can also send story ideas via Whatsapp to 0808 100 2230.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

[analyse_source url=”https:\/\/www.bbc.com\/news\/articles\/cm0lryrr5xgko”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/ichef.bbci.co.uk\/news\/1024\/branded_news\/201d\/live\/f60f5220-b836-11f1-b4bc-39c67eb36497.png”] Mitchell Halliday\/Made By Mitchell Mitchell Halliday is a 28-year-old beauty brand founder from Bolton A make-up artist and beauty brand founder has condemned “cruel” online trolls who flooded his social media accounts after he came up with a red carpet look for reality star Katie Price. Mitchell Halliday, who created the make-up […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[35,226],"class_list":["post-2166155","post","type-post","status-publish","format-standard","hentry","category-politics","tag-bbc-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2166155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2166155"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2166155\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2166155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2166155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2166155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}