{"id":2163690,"date":"2026-09-25T18:11:19","date_gmt":"2026-09-25T15:11:19","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2163690"},"modified":"2026-09-25T18:11:19","modified_gmt":"2026-09-25T15:11:19","slug":"france-reclaims-the-worlds-top-ski-destination-spot-for-the-first-time-since-2014-15","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2163690","title":{"rendered":"France Reclaims the World\u2019s Top Ski Destination Spot for the First Time Since 2014-15"},"content":{"rendered":"<div class=\"entry-content\">\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_387134\" aria-describedby=\"caption-attachment-387134\" style=\"width: 1617px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-387134 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFoAQMAAAD9\/NgSAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADJJREFUeNrtwQENAAAAwqD3T+3sARQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN3HoAAEwzlS7AAAAAElFTkSuQmCC\" alt width=\"640\" height=\"360\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=640%2C360&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?w=1617&amp;ssl=1 1617w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=600%2C338&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"360\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-387134\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=640%2C360&amp;ssl=1\" alt width=\"640\" height=\"360\" data-eio=\"l\"><figcaption id=\"caption-attachment-387134\" class=\"wp-caption-text\">French ski resorts recorded the most skier visits in the 2025-26 season, beating both Austria and USA. | Credit: Les 3 Vall\u00e9es<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>France finished the 2025-26 winter as the most-visited ski destination on Earth, according to a new report from <a href=\"https:\/\/www.domaines-skiables.fr\/filer\/canonical\/1789719984\/9397\/\">Domaines Skiables de France<\/a> (DSF), the trade association representing French ski lift operators.<\/strong> French resorts recorded 56.1 million skier visits for the season \u2014 up 2.4% from the previous winter and 6% above the average of the last four seasons \u2014 enough to edge out both Austria (53.7 million skier visits, up 3.7%) and the United States (52.6 million skier visits).<\/p>\n<p><strong>It\u2019s the first time France has topped the global rankings since the 2014-15 season, and the third-best winter in French ski history, trailing only 2008-09 (58.6 million skier visits) and 2012-13 (57.6 million skier visits).<\/strong><\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/austria-overtakes-usa-in-2025-26-total-skier-visits-but-the-real-story-is-infrastructure-not-snow\/\">Austria Overtakes USA in 2025-26 Total Skier Visits \u2014 But the Real Story is Infrastructure, Not Snow<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>The season\u2019s strength was concentrated in France\u2019s two biggest mountain ranges.<\/strong> The Alps and the Pyrenees each delivered high-level performances that pulled the national total upward, while the country\u2019s smaller ranges \u2014 the Massif Central, the Jura Mountains, and the Vosges \u2014 dealt with more inconsistent snow cover throughout the winter.<\/p>\n<figure id=\"attachment_390993\" aria-describedby=\"caption-attachment-390993\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-390993 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-390993\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/IMG_2694.jpeg?resize=640%2C427&amp;ssl=1\" alt width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-390993\" class=\"wp-caption-text\">Winter wonderland in Val d\u2019Isere. | Credit: Val d\u2019Isere<\/figcaption><\/figure>\n<h2>How the Season Unfolded<\/h2>\n<p><strong>An early start.<\/strong> Snowfall arriving from late November allowed many French ski areas to open in strong condition well ahead of the holidays.<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<div class=\"sb-trending-widget\">\n<div class=\"sb-trending-header\">\n            <span class=\"sb-trending-icon\">\ud83d\udd25<\/span><br \/>\n            <span class=\"sb-trending-label\">Trending on SnowBrains<\/span>\n        <\/div>\n<ol class=\"sb-trending-list\">\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/austrian-ski-resort-permanently-closes-due-to-climate-change\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Austrian Ski Resort Permanently Closes due to Climate Change\" data-trending-position=\"1\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Austrian Ski Resort Permanently Closes due to Climate Change\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/unterberg-ski-resort.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/unterberg-ski-resort.jpg?resize=200%2C125&amp;ssl=1\" alt=\"Austrian Ski Resort Permanently Closes due to Climate Change\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">1<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Austrian Ski Resort Permanently Closes due to Climate Change<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/france-reclaims-title-world-top-ski-destination\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"France Skier Visits 2025-26\" data-trending-position=\"2\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"France Skier Visits 2025-26\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/01\/fat-bike-esf-val-thorens-amis-3.jpg?resize=200%2C125&amp;ssl=1\" alt=\"France Skier Visits 2025-26\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">2<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">France Skier Visits 2025-26<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/utah-first-snow-2026-27-season-photos\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season\" data-trending-position=\"3\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Screen-Shot-2026-09-23-at-6.27.47-PM-e1790232351739.png?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Screen-Shot-2026-09-23-at-6.27.47-PM-e1790232351739.png?resize=200%2C125&amp;ssl=1\" alt=\"[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">3<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/lindsey-vonn-goes-relationship-french-ski-racer\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Lindsey Vonn Makes Relationship with French Ski Racer Official\" data-trending-position=\"4\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Lindsey Vonn Makes Relationship with French Ski Racer Official\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_5934.jpeg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_5934.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Lindsey Vonn Makes Relationship with French Ski Racer Official\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">4<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Lindsey Vonn Makes Relationship with French Ski Racer Official<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/ski-resorts-warn-against-permanent-daylight-saving-time\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Ski Resorts Oppose Permanent Daylight Saving Time\" data-trending-position=\"5\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Ski Resorts Oppose Permanent Daylight Saving Time\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/06\/skisunrise.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/06\/skisunrise.jpg?resize=200%2C125&amp;ssl=1\" alt=\"Ski Resorts Oppose Permanent Daylight Saving Time\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">5<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Ski Resorts Oppose Permanent Daylight Saving Time<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<\/ol><\/div>\n<p>    .sb-trending-widget {<br \/>\n        background: #f8f8f8;<br \/>\n        border-top: 2px solid #e0e0e0;<br \/>\n        border-left: 4px solid #ea2e49;<br \/>\n        border-radius: 0 4px 4px 0;<br \/>\n        margin: 28px 0;<br \/>\n        padding: 14px 14px 6px;<br \/>\n        width: 100%;<br \/>\n        box-sizing: border-box;<br \/>\n    }<br \/>\n    .sb-trending-header {<br \/>\n        display: flex;<br \/>\n        align-items: center;<br \/>\n        gap: 8px;<br \/>\n        margin-bottom: 12px;<br \/>\n        padding-bottom: 10px;<br \/>\n        border-bottom: 1px solid #e0e0e0;<br \/>\n    }<br \/>\n    .sb-trending-icon {<br \/>\n        font-size: 18px;<br \/>\n        line-height: 1;<br \/>\n        flex-shrink: 0;<br \/>\n    }<br \/>\n    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navigation<\/p>\n<p>                var title = this.getAttribute(&#8216;data-trending-title&#8217;);<br \/>\n                var position = this.getAttribute(&#8216;data-trending-position&#8217;);<br \/>\n                var url = this.getAttribute(&#8216;href&#8217;);<\/p>\n<p>                \/\/ Fire GA4 event<br \/>\n                if (typeof gtag !== &#8216;undefined&#8217;) {<br \/>\n                    gtag(&#8216;event&#8217;, &#8216;trending_widget_click&#8217;, {<br \/>\n                        &#8216;event_category&#8217;: &#8216;engagement&#8217;,<br \/>\n                        &#8216;event_label&#8217;: title,<br \/>\n                        &#8216;trending_position&#8217;: position,<br \/>\n                        &#8216;trending_item&#8217;: title<br \/>\n                    });<br \/>\n                } else if (window.dataLayer) {<br \/>\n                    \/\/ Fallback for GTM dataLayer if gtag is not available<br \/>\n                    window.dataLayer.push({<br \/>\n                        &#8216;event&#8217;: &#8216;trending_widget_click&#8217;,<br \/>\n                        &#8216;event_category&#8217;: &#8216;engagement&#8217;,<br \/>\n                        &#8216;event_label&#8217;: title,<br \/>\n                        &#8216;trending_position&#8217;: position,<br \/>\n                        &#8216;trending_item&#8217;: title<br \/>\n                    });<br \/>\n                }<\/p>\n<p>                \/\/ Navigate after a brief delay to ensure event is sent<br \/>\n                setTimeout(function() {<br \/>\n                    window.location.href = url;<br \/>\n                }, 100);<br \/>\n            });<br \/>\n        });<br \/>\n    });<\/p><\/div>\n<p><strong>A solid Christmas.<\/strong> The holiday period landed close to the national average, with the Alps and Pyrenees fully benefiting from snow already in place, while the smaller massifs contended with a temporary warm spell.<\/p>\n<p><strong>An excellent January.<\/strong> A return of cold temperatures and fresh snowfall in early January allowed nearly every French range to open its full terrain. The January holiday period finished 3% above the previous winter and 9% above the four-year average nationally \u2014 a stretch that let the Vosges, Jura, and Massif Central fully complete their earlier-season catch-up. By February 6, cumulative national attendance stood 9% above the four-year average.<\/p>\n<p><strong>A steady February break.<\/strong> Across the full four-week winter holiday period, national attendance held close to both the previous winter\u2019s level and the four-year average, with the Southern Alps and Jura performing especially well.<\/p>\n<p><strong>A March turnaround.<\/strong> The March holiday period marked a genuine rebound \u2014 a 20% increase in attendance compared to the previous winter, the first increase recorded during this specific period since the post-COVID recovery. A snow cover that remained generally above normal drove the improvement, particularly benefiting the Jura Mountains.<\/p>\n<p><strong>A strong finish.<\/strong> The season\u2019s final stretch, including the Easter weekend, grew 3% year-over-year, underlining April\u2019s growing importance to resort economies and the mountain valleys that depend on them.<\/p>\n<figure id=\"attachment_302169\" aria-describedby=\"caption-attachment-302169\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-302169 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAPAAQMAAACfLFq4AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAGJJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB4GC\/PAAHaBJtgAAAAAElFTkSuQmCC\" alt=\"Tram to the summit of Le Brevent Mountain\" width=\"640\" height=\"960\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2024\/02\/chamonix-mont-blanc-brevent-min-e1707693720207.jpeg?resize=640%2C960&amp;ssl=1\" data-eio-rwidth=\"640\" data-eio-rheight=\"960\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-302169\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2024\/02\/chamonix-mont-blanc-brevent-min-e1707693720207.jpeg?resize=640%2C960&amp;ssl=1\" alt=\"Tram to the summit of Le Brevent Mountain\" width=\"640\" height=\"960\" data-eio=\"l\"><figcaption id=\"caption-attachment-302169\" class=\"wp-caption-text\">Tram heading to the summit of Le Brevent | Credit: Chamonix-Mont-Blanc<\/figcaption><\/figure>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_2 --><\/p>\n<div data-fuse=\"article_hrec_2\"><\/div>\n<\/div>\n<h2>France\u2019s Win Fits a Larger European Pattern<\/h2>\n<p dir=\"ltr\"><strong>France\u2019s result this season is only part of a bigger picture.<\/strong> The 2025-26 season that saw France reclaim the world\u2019s top spot was also the season in which Austria\u2019s cable car industry edged past the United States \u2014 Austria\u2019s roughly 54 million skier visits pushing narrowly ahead of America\u2019s 52.6 million, a rare occurrence last seen in 2017-18. In other words, this single winter produced a genuine changing of the guard at the very top of global ski rankings: France first, Austria second, and the United States third, a result driven not just by seasonal snowfall but also by structural differences.<\/p>\n<p dir=\"ltr\"><strong>Austria\u2019s strong showing has been widely attributed not to exceptional snow, but to decades of investment in technical snowmaking infrastructure, which now covers approximately 70% of the country\u2019s piste surface and insulates Austrian resorts from natural snow variability. <\/strong>The same can be said for French resorts, who have invested a total of \u20ac555 million ($632 million) into snow making, lift infrastructure, as well as other resort infrastructure.<\/p>\n<ul>\n<li dir=\"ltr\"><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/french-ski-resorts-invest-e555-million-in-2025-maintaining-record-level-commitment\/\">French Ski Resorts Invest \u20ac555 Million in 2025, Maintaining Record-Level Commitment<\/a><\/em><\/strong><\/li>\n<\/ul>\n<figure id=\"attachment_425667\" aria-describedby=\"caption-attachment-425667\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-425667 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFoAQMAAAD9\/NgSAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADJJREFUeNrtwQENAAAAwqD3T+3sARQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN3HoAAEwzlS7AAAAAElFTkSuQmCC\" alt=\"les menuires las tres valles\" width=\"640\" height=\"360\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?resize=640%2C360&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"360\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-425667\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/les-menuires.jpg?resize=640%2C360&amp;ssl=1\" alt=\"les menuires las tres valles\" width=\"640\" height=\"360\" data-eio=\"l\"><figcaption id=\"caption-attachment-425667\" class=\"wp-caption-text\">Les Menuires of Les 3 Vall\u00e9es is investing 7 million into its snowmaking system. | Credit: Les 3 Vallees<\/figcaption><\/figure>\n<p dir=\"ltr\"><strong>In addition, both France as well as Austria rely heavily on international visitors to its ski resorts, who make up around 30% of skier visits for French resorts and a staggering 66% for Austrian resorts. <\/strong>Many international guests treat their ski trip as a planned annual holiday booked well in advance, rather than a weather-dependent, last-minute decision, shoring up demand even in weaker snowfall seasons.<\/p>\n<p dir=\"ltr\"><strong>France\u2019s result reflects a similar underlying dynamic common across major European ski destinations: unlike the United States, where skiing is an overwhelmingly domestic market tightly bound to regional snow conditions, European skiers routinely cross borders between France, Austria, Switzerland, and beyond, treating the Alps as a single, interconnected market.<\/strong> That flexibility \u2014 combined with sustained investment in snowmaking and grooming infrastructure across the Alps \u2014 gives European ski nations a resilience against any single country\u2019s weather that the more regionally siloed U.S. market still lacks.<\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>French ski resorts recorded the most skier visits in the 2025-26 season, beating both Austria and USA. | Credit: Les 3 Vall\u00e9es France finished the 2025-26 winter as the most-visited ski destination on Earth, according to a new report from Domaines Skiables de France (DSF), the trade association representing French ski lift operators. French resorts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2163690","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2163690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2163690"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2163690\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2163690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2163690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2163690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}