{"id":2163312,"date":"2026-09-25T14:23:39","date_gmt":"2026-09-25T11:23:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2163312"},"modified":"2026-09-25T14:23:39","modified_gmt":"2026-09-25T11:23:39","slug":"poc-and-marco-odermatt-release-new-collection","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2163312","title":{"rendered":"POC and Marco Odermatt Release New Collection"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_427267\" aria-describedby=\"caption-attachment-427267\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-427267 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFAAQMAAAAWA19JAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADBJREFUeNrtwTEBAAAAwqD1T20MH6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPgZlQAABOGKJ6gAAAABJRU5ErkJggg==\" alt=\"poc and marco odermatt\" width=\"640\" height=\"320\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=640%2C320&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=1200%2C600&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"320\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-427267\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=640%2C320&amp;ssl=1\" alt=\"poc and marco odermatt\" width=\"640\" height=\"320\" data-eio=\"l\"><figcaption id=\"caption-attachment-427267\" class=\"wp-caption-text\">Marco Odermatt and POC are releasing a new, expanded Marco Odermatt collection ahead of the 2026-27 ski season. | Credit: POC<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>Marco Odermatt and POC just released a new and expanded Marco Odermatt Collection. <\/strong>Now, the Swiss ski star\u2019s signature lion logo will appear on six new pieces with a fresh golden colorway to reflect his success competing on the global circuit.<\/p>\n<p class=\"md:text-24 text-16 md:leading-130 leading-130 font-tradeLightNew mb-24 last:mb-0\"><strong>\u201cThe lion has been with me since I was a young skier as a symbol of power and agility,\u201d Odermatt said.<\/strong> \u201cBut it also reminds me that success depends on a lot of hard work and training, and I tell myself often to reflect and enjoy this life and journey as it is such a privilege. This next chapter of my POC Collection, in all black and gold, is another step in that journey and it feels like a real reflection of what I\u2018ve achieved so far in my career, and I\u2019m proud of what it represents.\u201d\u200b<\/p>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/swiss-ski-star-sidelined-by-muscle-injury\/\">Swiss Ski Star Sidelined by Muscle Injury, Forced to Miss Chile Training Camp<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>The expanded collection marks the latest chapter in a longstanding relationship between the two parties.\u00a0<\/strong>POC has been Odermatt\u2019s primary protective equipment sponsor since 2018, providing him with all the helmets, goggles, and body armor the skier needs while competing on the World Cup circuit. The new collection is the fifth in a series of special editions that POC has designed with Odermatt, and the partnership seems to be going somewhere, as Odermatt and POC recently agreed to continue it for another four years, until 2030.<\/p>\n<figure id=\"attachment_427903\" aria-describedby=\"caption-attachment-427903\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-427903 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAMgAQMAAACJaEE6AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAFZJREFUeNrtwYEAAAAAw6D5U1\/hAFUBAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAACvAf0gAAHNCW\/DAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"800\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?resize=640%2C800&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?resize=960%2C1200&amp;ssl=1 960w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"800\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-427903\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_4713.jpeg?resize=640%2C800&amp;ssl=1\" alt width=\"640\" height=\"800\" data-eio=\"l\"><figcaption id=\"caption-attachment-427903\" class=\"wp-caption-text\">The golden lion on black is sure to be a classic. | Credit: Marco Odermatt<\/figcaption><\/figure>\n<p><strong>\u201cMarco\u2019s focus, consistency and enthusiasm for the sport are an inspiration, but it\u2019s his genuine commitment to those who support him and the next generation is what we wanted to reflect in this collection,\u201d\u00a0 POC <span class=\"font-tradeBoldNew\">Director of Global Sports Marketing Amber Stackhouse said.<\/span><\/strong> \u201cBuilding the golden colourway across eyewear, helmets and apparel means his signature design, and the protection behind it, is available to all.\u201d<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<div class=\"sb-trending-widget\">\n<div class=\"sb-trending-header\">\n            <span class=\"sb-trending-icon\">\ud83d\udd25<\/span><br \/>\n            <span class=\"sb-trending-label\">Trending on SnowBrains<\/span>\n        <\/div>\n<ol class=\"sb-trending-list\">\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/austrian-ski-resort-permanently-closes-due-to-climate-change\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Austrian Ski Resort Permanently Closes due to Climate Change\" data-trending-position=\"1\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Austrian Ski Resort Permanently Closes due to Climate Change\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/unterberg-ski-resort.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/unterberg-ski-resort.jpg?resize=200%2C125&amp;ssl=1\" alt=\"Austrian Ski Resort Permanently Closes due to Climate Change\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">1<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Austrian Ski Resort Permanently Closes due to Climate Change<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/poc-and-marco-odermatt-release-new-collection\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"POC and Marco Odermatt Release New Collection\" data-trending-position=\"2\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"POC and Marco Odermatt Release New Collection\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/poc-and-marco-odermatt.jpg?resize=200%2C125&amp;ssl=1\" alt=\"POC and Marco Odermatt Release New Collection\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">2<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">POC and Marco Odermatt Release New Collection<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/utah-first-snow-2026-27-season-photos\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season\" data-trending-position=\"3\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Screen-Shot-2026-09-23-at-6.27.47-PM-e1790232351739.png?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/Screen-Shot-2026-09-23-at-6.27.47-PM-e1790232351739.png?resize=200%2C125&amp;ssl=1\" alt=\"[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">3<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">[PHOTOS] Utah Sees Its First Snow of the 2026-27 Season<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/lindsey-vonn-goes-relationship-french-ski-racer\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Lindsey Vonn Makes Relationship with French Ski Racer Official\" data-trending-position=\"4\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Lindsey Vonn Makes Relationship with French Ski Racer Official\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_5934.jpeg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/IMG_5934.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Lindsey Vonn Makes Relationship with French Ski Racer Official\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">4<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Lindsey Vonn Makes Relationship with French Ski Racer Official<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/ski-resorts-warn-against-permanent-daylight-saving-time\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\" data-trending-title=\"Ski Resorts Oppose Permanent Daylight Saving Time\" data-trending-position=\"5\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Ski Resorts Oppose Permanent Daylight Saving Time\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/06\/skisunrise.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2022\/06\/skisunrise.jpg?resize=200%2C125&amp;ssl=1\" alt=\"Ski Resorts Oppose Permanent Daylight Saving Time\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">5<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Ski Resorts Oppose Permanent Daylight Saving Time<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<\/ol><\/div>\n<p>    .sb-trending-widget {<br \/>\n        background: #f8f8f8;<br \/>\n        border-top: 2px solid #e0e0e0;<br \/>\n        border-left: 4px solid #ea2e49;<br \/>\n        border-radius: 0 4px 4px 0;<br \/>\n        margin: 28px 0;<br \/>\n        padding: 14px 14px 6px;<br \/>\n        width: 100%;<br \/>\n        box-sizing: border-box;<br \/>\n    }<br \/>\n    .sb-trending-header {<br \/>\n        display: flex;<br \/>\n        align-items: center;<br \/>\n        gap: 8px;<br \/>\n        margin-bottom: 12px;<br \/>\n        padding-bottom: 10px;<br \/>\n        border-bottom: 1px solid #e0e0e0;<br \/>\n    }<br \/>\n    .sb-trending-icon {<br \/>\n        font-size: 18px;<br \/>\n        line-height: 1;<br \/>\n        flex-shrink: 0;<br \/>\n    }<br \/>\n    .sb-trending-label {<br \/>\n        font-size: 15px;<br \/>\n        font-weight: 700;<br \/>\n        color: #1a1a1a;<br \/>\n        line-height: 1.3;<br \/>\n        text-transform: uppercase;<br \/>\n        letter-spacing: 0.04em;<br \/>\n    }<br \/>\n    .sb-trending-list {<br \/>\n        list-style: none;<br \/>\n        margin: 0;<br \/>\n        padding: 0;<br \/>\n    }<br \/>\n    .sb-trending-item {<br \/>\n        border-bottom: 1px solid #e8e8e8;<br \/>\n        padding: 9px 0;<br \/>\n        border-radius: 3px;<br \/>\n        transition: background 0.1s;<br \/>\n    }<br \/>\n    .sb-trending-item:last-child {<br \/>\n        border-bottom: none;<br \/>\n        padding-bottom: 4px;<br \/>\n    }<br \/>\n    .sb-trending-item:active {<br \/>\n        background: #fef0f2;<br \/>\n    }<br \/>\n    .sb-trending-link {<br \/>\n        display: flex;<br \/>\n        align-items: center;<br \/>\n        gap: 10px;<br \/>\n        text-decoration: none;<br \/>\n        color: inherit;<br \/>\n        padding: 2px 4px;<br \/>\n    }<br \/>\n    .sb-trending-thumb {<br \/>\n        flex-shrink: 0;<br \/>\n    }<br \/>\n    .sb-trending-thumb img {<br \/>\n        display: block;<br \/>\n        width: 80px;<br \/>\n        height: 64px;<br \/>\n        object-fit: cover;<br \/>\n        border-radius: 3px;<br \/>\n    }<br \/>\n    .sb-trending-text {<br \/>\n        display: flex;<br \/>\n        align-items: center;<br \/>\n        gap: 8px;<br \/>\n        flex: 1;<br \/>\n        min-width: 0;<br \/>\n    }<br \/>\n    .sb-trending-num {<br \/>\n        font-size: 22px;<br \/>\n        font-weight: 700;<br \/>\n        color: #ea2e49;<br \/>\n        line-height: 1;<br \/>\n        min-width: 22px;<br \/>\n        flex-shrink: 0;<br \/>\n    }<br \/>\n    .sb-trending-right {<br \/>\n        flex: 1;<br \/>\n        min-width: 0;<br \/>\n    }<br \/>\n    .sb-trending-title {<br \/>\n        font-size: 14px;<br \/>\n        font-weight: 500;<br \/>\n        color: #1a1a1a;<br \/>\n        line-height: 1.45;<br \/>\n        text-align: left;<br \/>\n        transition: color 0.15s;<br \/>\n        display: inline;<br \/>\n    }<br \/>\n    .sb-trending-arrow {<br \/>\n        font-size: 14px;<br \/>\n        color: #ea2e49;<br \/>\n        font-weight: 700;<br \/>\n        white-space: nowrap;<br \/>\n        display: inline;<br \/>\n    }<br \/>\n    .sb-trending-link:hover .sb-trending-title {<br \/>\n        color: #ea2e49;<br \/>\n    }<br \/>\n    .sb-trending-link:active .sb-trending-title {<br \/>\n        color: #ea2e49;<br \/>\n    }<\/p>\n<p>    document.addEventListener(&#8216;DOMContentLoaded&#8217;, function() {<br \/>\n        var trendingLinks = document.querySelectorAll(&#8216;.sb-trending-link&#8217;);<br \/>\n        trendingLinks.forEach(function(link) {<br \/>\n            link.addEventListener(&#8216;click&#8217;, function(e) {<br \/>\n                e.preventDefault(); \/\/ Prevent immediate navigation<\/p>\n<p>                var title = this.getAttribute(&#8216;data-trending-title&#8217;);<br \/>\n                var position = this.getAttribute(&#8216;data-trending-position&#8217;);<br \/>\n                var url = this.getAttribute(&#8216;href&#8217;);<\/p>\n<p>                \/\/ Fire GA4 event<br \/>\n                if (typeof gtag !== &#8216;undefined&#8217;) {<br \/>\n                    gtag(&#8216;event&#8217;, &#8216;trending_widget_click&#8217;, {<br \/>\n                        &#8216;event_category&#8217;: &#8216;engagement&#8217;,<br \/>\n                        &#8216;event_label&#8217;: title,<br \/>\n                        &#8216;trending_position&#8217;: position,<br \/>\n                        &#8216;trending_item&#8217;: title<br \/>\n                    });<br \/>\n                } else if (window.dataLayer) {<br \/>\n                    \/\/ Fallback for GTM dataLayer if gtag is not available<br \/>\n                    window.dataLayer.push({<br \/>\n                        &#8216;event&#8217;: &#8216;trending_widget_click&#8217;,<br \/>\n                        &#8216;event_category&#8217;: &#8216;engagement&#8217;,<br \/>\n                        &#8216;event_label&#8217;: title,<br \/>\n                        &#8216;trending_position&#8217;: position,<br \/>\n                        &#8216;trending_item&#8217;: title<br \/>\n                    });<br \/>\n                }<\/p>\n<p>                \/\/ Navigate after a brief delay to ensure event is sent<br \/>\n                setTimeout(function() {<br \/>\n                    window.location.href = url;<br \/>\n                }, 100);<br \/>\n            });<br \/>\n        });<br \/>\n    });<\/p><\/div>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/top-12-alpine-racing-ski-brands-2025-26-fis-world-cup-points\/\">The Top 12 Alpine Racing Ski Brands in 2025-26 by FIS World Cup Points<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>These are the collection\u2019s six new pieces:<\/strong><\/p>\n<ul>\n<li><strong>Skull Dura JR Marco Odermatt Ed. Helmet:<\/strong> Youth racing helmet with all the bells and whistles of the Skull Dura X adult helmet. Includes Race Lock, a multi-impact EPP liner, and a durable ABS\/PC outer shell to keep younger skiers protected in a FIS RH 2013-certified race helmet.<\/li>\n<li><strong>Obex Contour Marco Odermatt Ed. Helmet:\u00a0<\/strong>An all-mountain helmet pairing Mips rotational impact protection with a lightweight in-mould construction perfect for long days on the mountain.<\/li>\n<li><strong><span class=\"font-tradeBoldNew\">Zonula Marco Odermatt Ed<\/span>. Goggles:\u00a0<\/strong>Brings Odermatt\u2019s signature lion onto the strap of this high-performance racing goggle. Built with a wide field of view and a Highly Intense Clarity lens that keeps his vision precise and detailed for every gate and snow texture, these goggles use frame and strap materials that are 47% bio-based and lenses that swap out in seconds.<\/li>\n<li><strong><span class=\"font-tradeBoldNew\">Fovea Marco Odermatt Ed<\/span>. Goggles:\u00a0<\/strong>A scaled-down goggle for smaller faces that includes the same Clarity lens technology Marco trusts on race day, together with a frame that moulds comfortably to any face.<\/li>\n<li><strong>Neck Warmer Marco Odermatt Ed:\u00a0<\/strong>A reversible, soft neck warmer.<\/li>\n<li><strong><span class=\"font-tradeBoldNew\">Know Marco Odermatt Ed. Sunglasses:\u00a0<\/span><\/strong><span class=\"font-tradeBoldNew\">Signature sunglasses with a lightweight bio-grilamid frame and nose pads that grip through rain or sweat.<\/span><\/li>\n<\/ul>\n<p><strong>With the Swiss skier\u2019s new collection, ski racing fans can now rock some of the gear that keeps Odermatt dominating the World Cup circuit year after year.\u00a0<\/strong>The collection is filled with both race-specific and all-mountain gear, catering to all skiers whether they race or not.<\/p>\n<p><strong>While Odermatt was recently forced to miss Swiss Ski\u2019s Chilean training camp due to a muscle injury, he has already returned to snow and is primed to continue his dominance on the World Cup circuit. <\/strong>As of now, there is no indication that the Swiss star will miss the World Cup season opener in S\u00f6lden, Austria \u2014 a sigh of relief for ski racing fans around the world. And when he sets up in the starting gate for the first race of the year, keep an eye out for his new collection.<\/p>\n<p><strong>Marco Odermatt\u2019s POC collection can be found on POC\u2019s <a href=\"https:\/\/poc.com\/en-us\/pressroom\/poc-and-marco-odermatt-release-new-collection?srsltid=AU7gw4WLvJn2YS35yvAqLj8YJ1bsK4wlhvticLPTKBSbiDRIYFTTYVvG\">website<\/a>.\u00a0<\/strong><\/p>\n<figure id=\"attachment_427713\" aria-describedby=\"caption-attachment-427713\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-427713 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFAAQMAAAAWA19JAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADBJREFUeNrtwTEBAAAAwqD1T20MH6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPgZlQAABOGKJ6gAAAABJRU5ErkJggg==\" alt=\"marco odermatt poc\" width=\"640\" height=\"320\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?resize=640%2C320&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?resize=1200%2C600&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?w=1280&amp;ssl=1 1280w\" data-max-width=\"640\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"320\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-427713\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/09\/odermatt-pic.jpg?resize=640%2C320&amp;ssl=1\" alt=\"marco odermatt poc\" width=\"640\" height=\"320\" data-eio=\"l\"><figcaption id=\"caption-attachment-427713\" class=\"wp-caption-text\">The new Marco Odermatt and POC collection includes six pieces of gear with Odermatt\u2019s signature gold colorway. | Credit: POC<\/figcaption><\/figure>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_2 --><\/p>\n<div data-fuse=\"article_hrec_2\"><\/div>\n<\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marco Odermatt and POC are releasing a new, expanded Marco Odermatt collection ahead of the 2026-27 ski season. | Credit: POC Marco Odermatt and POC just released a new and expanded Marco Odermatt Collection. Now, the Swiss ski star\u2019s signature lion logo will appear on six new pieces with a fresh golden colorway to reflect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2163312","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2163312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2163312"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2163312\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2163312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2163312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2163312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}