{"id":2152887,"date":"2026-09-18T07:27:14","date_gmt":"2026-09-18T04:27:14","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2152887"},"modified":"2026-09-18T07:27:14","modified_gmt":"2026-09-18T04:27:14","slug":"seat-prima-victima-europeana-a-ascensiunii-chineze-in-industria-auto-volkswagen-ar-putea-renunta-din","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2152887","title":{"rendered":"Seat, prima victim\u0103 european\u0103 a ascensiunii chineze \u00een industria auto. Volkswagen ar putea renun\u021ba din&#8230;"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-d\/df4a73c2-2d9d-42be-bfa5-910e71489670\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover%26c%3D0%252C0%252C1%252C0.778&#8243;]<\/p>\n<article class=\"svelte-x63bga\">\n<nav>\n<ul class=\"breadcrump svelte-1pk9a69\">\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/\" title=\"Adev\u0103rul\" class=\"svelte-1pk9a69\">Home<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stil-de-viata\" class=\"svelte-1pk9a69\">Stil de via\u021b\u0103<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stil-de-viata\/auto\" class=\"svelte-1pk9a69\">Auto<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stil-de-viata\/auto\/seat-prima-victima-europeana-a-ascensiunii-2558323.html\" class=\"svelte-1pk9a69\"> Seat, prima victim\u0103 european\u0103 a ascensiunii chineze \u00een industria auto. Volkswagen ar putea renun\u021ba din 2030 la marca spaniol\u0103<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><main class=\"svelte-x63bga\"><\/p>\n<p><a href=\"https:\/\/adevarul.ro\/economie\/volkswagen-intentioneaza-sa-transforme-fabrica-de-2081397.html\">Seat, brandul spaniol aflat \u00een portofoliul Volkswagen din 1986<\/a>, se afl\u0103 \u00een pragul dispari\u021biei, \u00een contextul \u00een care grupul german \u00ee\u0219i restructureaz\u0103 opera\u021biunile \u0219i \u00ee\u0219i concentreaz\u0103 investi\u021biile pe m\u0103rcile cu performan\u021be mai bune. Exper\u021bii consider\u0103 c\u0103 Seat ar putea deveni primul mare brand auto european care dispare \u00een urma ascensiunii accelerate a produc\u0103torilor chinezi.<\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-d\/df4a73c2-2d9d-42be-bfa5-910e71489670\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26c%3D0%252C0%252C1%252C0.778%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\"><span class=\"source svelte-1xbw4f3\">Foto: FB arhiv\u0103 SEAT Autom\u00f3viles Galindo<\/span><\/span><\/div>\n<\/div>\n<p>Volkswagen a anun\u021bat recent c\u0103 viitorul m\u0103rcii Seat \u201e<i>dincolo de actualul ciclu de produc\u021bie este \u00eenc\u0103 evaluat\u201d,<\/i> iar scenariile posibile dup\u0103 2030 includ \u00eencetarea dezvolt\u0103rii de noi modele, potrivit\u00a0<a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/volkswagens-seat-brink-chinese-rivals-gain-ground-2026-09-17\/\" rel=\"nofollow\">Reuters<\/a>.\u00a0\u00a0<\/p>\n<p>Surse apropiate discu\u021biilor spunc\u0103 toate viitoarele produse vor fi direc\u021bionate c\u0103tre Cupra, marca sportiv\u0103 lansat\u0103 \u00een 2018, care a dep\u0103\u0219it Seat \u00een v\u00e2nz\u0103ri anul trecut \u0219i se concentreaz\u0103 pe electrificare.<\/p>\n<p><i>\u201eNu vrem s\u0103 men\u021binem dou\u0103 nume de brand\u201d,<\/i> a declarat, sub protec\u021bia anonimatului,\u00a0 o persoan\u0103 implicat\u0103 \u00een proces,<\/p>\n<h2>Seat nu a mai lansat modele noi de ani buni<\/h2>\n<p>Seat nu a lansat niciun model nou \u00een ultimii patru ani, o absen\u021b\u0103 dificil de sus\u021binut \u00eentr-o industrie \u00een care ritmul lans\u0103rilor este esen\u021bial pentru supravie\u021buire. \u00cen 2025, marca a reprezentat mai pu\u021bin de 3% din livr\u0103rile globale ale Volkswagen. \u00cen contrast, Cupra ofer\u0103 deja trei modele electrice, inclusiv Raval, considerat un \u201egame changer\u201d de conducerea companiei.<\/p>\n<p>Seat nu are \u00een plan modele electrice, iar oficialii au recunoscut c\u0103 brandul nu poate justifica investi\u021biile necesare pentru un program EV. Liderii sindicali avertizeaz\u0103 c\u0103 dispari\u021bia m\u0103rcii ar putea afecta locurile de munc\u0103 din Spania.<\/p>\n<h2>Presiunea produc\u0103torilor chinezi \u0219i consolidarea industriei<\/h2>\n<p>Volkswagen trece printr-o restructurare ampl\u0103, cu reduceri de costuri \u0219i reorganizarea portofoliului, pe fondul sc\u0103derii v\u00e2nz\u0103rilor \u00een China \u0219i al investi\u021biilor masive necesare pentru tranzi\u021bia la vehicule electrice. Analizele de profil arat\u0103 c\u0103<a href=\"https:\/\/adevarul.ro\/economie\/masinile-chinezesti-iau-cu-asalt-europa-ce-ii-2554096.html\"> produc\u0103torii chinezi, precum BYD, SAIC \u0219i Geely, au c\u00e2\u0219tigat o parte semnificativ\u0103 din pia\u021ba pierdut\u0103 de produc\u0103torii europeni<\/a> \u00een ultimii ani, intensific\u00e2nd competi\u021bia \u0219i presiunea asupra m\u0103rcilor mai slabe.<\/p>\n<p>\u00centre 2019 \u0219i 2025, v\u00e2nz\u0103rile cumulate ale produc\u0103torilor europeni, americani, japonezi \u0219i sud-coreeni au sc\u0103zut cu 12,6 milioane de vehicule, aproape jum\u0103tate din declin fiind \u00een Europa.<\/p>\n<p>Volkswagen nu este singurul grup care \u00ee\u0219i reevalueaz\u0103 portofoliul. Stellantis \u00ee\u0219i concentreaz\u0103 resursele pe doar patru dintre cele 14 m\u0103rci ale sale, iar Nissan \u0219i Jaguar Land Rover au anun\u021bat restructur\u0103ri \u0219i reduceri de capacitate.<\/p>\n<p><\/main><\/p>\n<footer class=\"svelte-x63bga\">\n<div class=\"related-wrap related-footer svelte-78g0vl\"><span class=\"related-label svelte-78g0vl\">Cite\u0219te \u0219i<\/span><a class=\"related svelte-78g0vl\" data-gtrack=\"{&quot;event&quot;:&quot;utm_click&quot;,&quot;data&quot;:{&quot;event_category&quot;:&quot;article_related&quot;}}\" href=\"https:\/\/adevarul.ro\/economie\/volkswagen-intentioneaza-sa-transforme-fabrica-de-2081397.html\" title=\"Alt articol de interes pentru tine\"><img decoding=\"async\" class=\"thumb svelte-78g0vl\" src=\"https:\/\/cdn.adh.reperio.news\/image-e\/e6190185-51d3-4583-aaa3-7801c5de5175\/index.jpeg?p=f%3Dwebp%26w%3D120%26h%3D80%26r%3Dcover%26a%3D0\" alt loading=\"lazy\" width=\"80\" height=\"54\"><span class=\"title svelte-78g0vl\">Volkswagen inten\u0163ioneaz\u0103 s\u0103 transforme fabrica de automobile Seat \u00een centru de produc\u0163ie de automobile electrice<\/span><\/a><a class=\"related svelte-78g0vl\" data-gtrack=\"{&quot;event&quot;:&quot;utm_click&quot;,&quot;data&quot;:{&quot;event_category&quot;:&quot;article_related&quot;}}\" href=\"https:\/\/adevarul.ro\/economie\/dacia-isi-depaseste-din-nou-competitorii-cu-cat-2221388.html\" title=\"Alt articol de interes pentru tine\"><img decoding=\"async\" class=\"thumb svelte-78g0vl\" src=\"https:\/\/cdn.adh.reperio.news\/image-2\/242f5bef-dd94-48e2-b8b0-57dee2d5e3fb\/index.jpeg?p=f%3Dwebp%26w%3D120%26h%3D80%26r%3Dcover%26a%3D0\" alt loading=\"lazy\" width=\"80\" height=\"54\"><span class=\"title svelte-78g0vl\">Dacia \u00ee\u0219i dep\u0103\u0219e\u0219te din nou competitorii. 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Volkswagen ar putea renun\u021ba din 2030 la marca spaniol\u0103 Seat, brandul spaniol aflat \u00een portofoliul Volkswagen din 1986, se afl\u0103 \u00een pragul dispari\u021biei, \u00een contextul \u00een care grupul german \u00ee\u0219i restructureaz\u0103 opera\u021biunile \u0219i \u00ee\u0219i concentreaz\u0103 investi\u021biile pe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[19,226],"class_list":["post-2152887","post","type-post","status-publish","format-standard","hentry","category-romania","tag-adevarul","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2152887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2152887"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2152887\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2152887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2152887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2152887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}