{"id":2152046,"date":"2026-09-18T11:42:11","date_gmt":"2026-09-18T08:42:11","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2152046"},"modified":"2026-09-18T11:42:11","modified_gmt":"2026-09-18T08:42:11","slug":"echo-elderly-care-platforma-nationala-de-servicii-dedicate-seniorilor-investeste-13-milioane-de-euro-in","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2152046","title":{"rendered":"ECHO Elderly Care, platform\u0103 na\u021bional\u0103 de servicii dedicate seniorilor, investe\u0219te 1,3 milioane de euro \u00een&#8230;"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-4\/46cd2ffc-9734-45f8-8182-246c5a73ed0a\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;]<\/p>\n<article class=\"svelte-x63bga\">\n<nav>\n<ul class=\"breadcrump svelte-1pk9a69\">\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/\" title=\"Adev\u0103rul\" class=\"svelte-1pk9a69\">Home<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stiri-interne\" class=\"svelte-1pk9a69\">\u0218tiri Interne<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\" class=\"svelte-1pk9a69\">Societate<\/a><\/li>\n<li class=\"svelte-1pk9a69\"><a href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\/echo-elderly-care-platforma-nationala-de-servicii-2558409.html\" class=\"svelte-1pk9a69\">ECHO Elderly Care, platform\u0103 na\u021bional\u0103 de servicii dedicate seniorilor, investe\u0219te 1,3 milioane de euro \u00een modernizarea centrului AsertivO din Otopeni \u0219i \u00ee\u0219i deschide por\u021bile pe 23 septembrie<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><main class=\"svelte-x63bga\"><\/p>\n<p>De la un centru cu peste 10 ani de experien\u021b\u0103 la o re\u021bea<br \/>\nna\u021bional\u0103: ECHO \u00ee\u0219i prezint\u0103 la Otopeni modelul de \u00eengrijire \u0219i planurile de<br \/>\ndezvoltare, cu investi\u021bii planificate de aproximativ 100 de milioane de euro \u00een<br \/>\n10 centre la nivel na\u021bional<\/p>\n<div class=\"container-image  svelte-1xbw4f3\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-4\/46cd2ffc-9734-45f8-8182-246c5a73ed0a\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/p>\n<div class=\"caption svelte-1xbw4f3\"><span class=\"captionText svelte-1xbw4f3\"><span class=\"source svelte-1xbw4f3\">Foto: iar ECHO Elderly Care<\/span><\/span><\/div>\n<\/div>\n<p>Pia\u021ba serviciilor dedicate seniorilor<br \/>\nintr\u0103 \u00eentr-o etap\u0103 de consolidare, iar ECHO Elderly Care \u00ee\u0219i propune s\u0103<br \/>\nconstruiasc\u0103 una dintre re\u021belele na\u021bionale importante din domeniu, prin<br \/>\ninvesti\u021bii de aproximativ\u00a0100 de milioane de euro\u00a0\u00een urm\u0103torii ani.<br \/>\nCentrul din Otopeni, cunoscut timp de peste zece ani sub numele\u00a0AsertivO,<br \/>\na trecut \u00een 2026 printr-un amplu proces de renovare \u0219i modernizare, sus\u021binut<br \/>\nprintr-o investi\u021bie de peste\u00a01,3 milioane de euro, \u0219i va deveni oficial<br \/>\nunul dintre centrele\u00a0ECHO\u00a0pe 23 septembrie. \u00cen aceea\u0219i zi, centrul<br \/>\n\u00ee\u0219i deschide por\u021bile pentru\u00a0seniori \u0219i familiile lor, profesioni\u0219ti din<br \/>\ndomeniul s\u0103n\u0103t\u0103\u021bii, reprezentan\u021bi ai institu\u021biilor, parteneri din mediul de<br \/>\nbusiness \u0219i pres\u0103. Vizitatorii vor putea vedea spa\u021biile \u00een care locuiesc reziden\u021bii,<br \/>\nsala de kinetoterapie, zonele comune \u0219i curtea centrului \u0219i vor putea discuta<br \/>\ndirect cu echipa despre \u00eengrijire, recuperare \u0219i via\u021ba de zi cu zi \u00eentr-un<br \/>\nastfel de centru.<\/p>\n<p><i>\u201e\u00centr-un domeniu \u00een care \u00eencrederea se<br \/>\nc\u00e2\u0219tig\u0103 greu, cel mai onest lucru pe care \u00eel po\u021bi face este s\u0103 la\u0219i oamenii s\u0103<br \/>\nintre. De aceea, 23 septembrie \u00eenseamn\u0103 trei momente dedicate celor care<br \/>\nconteaz\u0103 pentru dezvoltarea acestui sector: seniorii \u0219i familiile lor,<br \/>\nprofesioni\u0219tii care fac aceast\u0103 munc\u0103 \u0219i partenerii care contribuie la<br \/>\ndezvoltarea ei. Misiunea noastr\u0103 \u00eencape \u00eentr-o singur\u0103 fraz\u0103: s\u0103 le d\u0103m<br \/>\nseniorilor no\u0219tri \u00eenc\u0103 un an bun de via\u021b\u0103.<\/i><i> Si inca unul.<br \/>\nSi inca unul.<\/i><i> Iar un an bun se construie\u0219te din oameni preg\u0103ti\u021bi,<br \/>\nprotocoale clare \u0219i cl\u0103diri moderne, proiectate \u00een func\u021bie de nevoile celor<br \/>\ncare locuiesc \u00een ele\u201d<\/i>, a declarat\u00a0<b>Iulian Ple\u0219can, CEO ECHO Elderly Care<\/b>.<\/p>\n<p>Pentru ECHO, investi\u021bia de la Otopeni<br \/>\neste una dintre primele etape ale dezvolt\u0103rii unei platforme na\u021bionale lansate<br \/>\nla finalul anului 2025 \u00eempreun\u0103 cu\u00a0Morphosis Capital Fund II,<br \/>\nantreprenorul Iulian Ple\u0219can \u0219i fondatorii AsertivO. ECHO porne\u0219te de la dou\u0103<br \/>\ncentre existente, AsertivO din Otopeni \u0219i Maria Theresia din \u0218ura Mic\u0103, Sibiu,<br \/>\n\u0219i urm\u0103re\u0219te s\u0103 construiasc\u0103 o re\u021bea na\u021bional\u0103 de\u00a010 centre, cu o<br \/>\ncapacitate de peste\u00a02.000 de reziden\u021bi. Dezvoltarea combin\u0103 integrarea<br \/>\nunor centre existente cu investi\u021bii \u00een centre noi, construite de la zero \u0219i<br \/>\nadaptate nevoilor locale. La nivelul \u00eentregii re\u021bele, ECHO urm\u0103re\u0219te acelea\u0219i<br \/>\nstandarde ridicate de \u00eengrijire, protocoale medicale standardizate \u0219i procese<br \/>\nopera\u021bionale profesionalizate, sus\u021binute de investi\u021bii totale de<br \/>\naproximativ\u00a0100 de milioane de euro \u00een urm\u0103torii ani. \u00cen prezent, ECHO<br \/>\nare, \u00een cele dou\u0103 centre opera\u021bionale,\u00a0250 de paturi \u0219i peste 100 de<br \/>\nangaja\u021bi.<\/p>\n<p><i>\u201eECHO \u00ee\u0219i construie\u0219te dezvoltarea \u00een<br \/>\njurul unor standarde uniforme de calitate, protocoale medicale standardizate \u0219i<br \/>\nprofesionalizarea opera\u021biunilor, cu obiectivul de a putea replica aceea\u0219i<br \/>\nexperien\u021b\u0103 de \u00eengrijire \u00een mai multe ora\u0219e din Rom\u00e2nia. Pentru o pia\u021b\u0103 \u00een care<br \/>\nserviciile sunt \u00eenc\u0103 fragmentate, miza este trecerea de la centre individuale<br \/>\nla re\u021bele capabile s\u0103 ofere aceea\u0219i rigoare \u00een \u00eengrijire, preg\u0103tirea<br \/>\npersonalului, siguran\u021b\u0103, recuperare, alimenta\u021bie \u0219i comunicarea cu familia\u201d<\/i>, a<br \/>\nexplicat\u00a0<b>Iulian Ple\u0219can, CEO ECHO Elderly Care<\/b>.<\/p>\n<p><b>O zi \u00een<br \/>\ncare centrul \u00ee\u0219i deschide por\u021bile<\/b><\/p>\n<p>Pe\u00a0<b>23 septembrie<\/b>, ECHO va<br \/>\norganiza la Otopeni o zi dedicat\u0103 celor trei categorii care definesc<br \/>\ndezvoltarea unui astfel de serviciu:\u00a0familiile, profesioni\u0219tii \u0219i<br \/>\npartenerii care contribuie la dezvoltarea sectorului.<\/p>\n<p><b>09:00- 11:00<br \/>\nSeniori \u0219i familii<\/b><\/p>\n<p>Prima parte a zilei este dedicat\u0103<br \/>\nseniorilor \u0219i familiilor acestora. Vizitatorii vor putea vedea camerele,<br \/>\nspa\u021biile comune, sala de kinetoterapie, sala de activit\u0103\u021bi, sala de mese \u0219i<br \/>\ncurtea \u0219i vor putea discuta direct cu echipa centrului.Echipa ECHO va prezenta<br \/>\nmodul \u00een care arat\u0103 o zi obi\u0219nuit\u0103 pentru un rezident, programele de recuperare<br \/>\n\u0219i activit\u0103\u021bile desf\u0103\u0219urate \u00een centru, precum \u0219i modul \u00een care este construit<br \/>\nplanul de \u00eengrijire \u00een func\u021bie de nevoile fiec\u0103rui senior. <b>Reprezentan\u021bii<br \/>\nmass-media sunt invita\u021bi \u00een acest interval.<\/b><\/p>\n<p><b>12:00- 14:00<br \/>\nProfesioni\u0219ti din domeniul s\u0103n\u0103t\u0103\u021bii<\/b><\/p>\n<p>A doua sesiune este dedicat\u0103<br \/>\nmedicilor, kinetoterapeu\u021bilor, psihologilor, asisten\u021bilor medicali,<br \/>\nasisten\u021bilor sociali \u0219i altor speciali\u0219ti implica\u021bi \u00een \u00eengrijirea seniorilor. Programul<br \/>\nva include prezent\u0103ri de caz privind\u00a0recuperarea post-traumatic\u0103 \u0219i<br \/>\npost-operatorie, recuperarea neurologic\u0103 \u0219i vascular\u0103, managementul<br \/>\nimobilit\u0103\u021bii \u0219i al leziunilor de presiune, precum \u0219i abordarea psihologic\u0103 \u0219i<br \/>\nsocial\u0103 a afec\u021biunilor neurocognitive.<\/p>\n<p><b>16:00- 18:00<br \/>\nInstitu\u021bii, parteneri \u0219i mediul de business<\/b><\/p>\n<p>Ultima sesiune a zilei va pune \u00een<br \/>\ndiscu\u021bie dezvoltarea ECHO, investi\u021biile \u00een infrastructur\u0103, extinderea re\u021belei<br \/>\n\u0219i standardele comune pe care platforma urm\u0103re\u0219te s\u0103 le implementeze \u00een toate<br \/>\ncentrele sale. Discu\u021biile vor aborda \u0219i una dintre provoc\u0103rile majore ale<br \/>\nsectorului: dezvoltarea unei capacit\u0103\u021bi suficiente de \u00eengrijire \u0219i recuperare<br \/>\npentru o popula\u021bie aflat\u0103 \u00eentr-un proces de \u00eemb\u0103tr\u00e2nire.<\/p>\n<p><b>1,3<br \/>\nmilioane de euro pentru transformarea centrului din Otopeni<\/b><\/p>\n<p>Fondat \u00een\u00a02015 de Andra<br \/>\nMarinescu, AsertivO a construit \u00een peste zece ani o experien\u021b\u0103 \u00een \u00eengrijirea<br \/>\nseniorilor \u0219i recuperare medical\u0103. \u00cen decembrie 2025, centrul a devenit parte<br \/>\ndin ECHO Elderly Care, iar \u00een 2026 cl\u0103direa a trecut printr-un amplu proces de<br \/>\nrenovare \u0219i modernizare.<\/p>\n<p><i>\u201eAm deschis centrul din Otopeni \u00een<br \/>\n2015, cu un g\u00e2nd simplu: c\u0103 se poate face \u00eengrijire serioas\u0103 \u0219i \u00een Rom\u00e2nia.<br \/>\nUnsprezece ani mai t\u00e2rziu, centrul este complet renovat, echipa este mai mare,<br \/>\niar numele de pe fa\u021bad\u0103 se schimb\u0103. Ce r\u0103m\u00e2ne este felul \u00een care se lucreaz\u0103<br \/>\naici \u0219i aten\u021bia acordat\u0103 reziden\u021bilor. Intrarea \u00een ECHO ne permite s\u0103 ducem<br \/>\naceast\u0103 experien\u021b\u0103 mai departe, \u00eentr-o re\u021bea \u00een care standardele de \u00eengrijire<br \/>\npot fi construite \u0219i aplicate consecvent\u201d<\/i>, spune\u00a0<b>Andra<br \/>\nMarinescu, fondatoarea AsertivO \u0219i COO ECHO Elderly Care<\/b>.<\/p>\n<p>Investi\u021bia de peste\u00a01,3 milioane<br \/>\nde euro\u00a0a vizat infrastructura centrului, de la pardoseli \u0219i instala\u021bii<br \/>\np\u00e2n\u0103 la camere, mobilier, spa\u021bii comune \u0219i curte. Centrul are peste\u00a04.000<br \/>\nde metri p\u0103tra\u021bi construi\u021bi, un parc de aproximativ\u00a0900 de metri<br \/>\np\u0103tra\u021bi,\u00a0146 de locuri autorizate \u0219i licen\u021biate, 18 camere single, 62 de<br \/>\ncamere duble \u0219i un izolator. Toate camerele au baie proprie adaptat\u0103 pentru<br \/>\nseniori. Din cele 146 de locuri,\u00a0127 sunt echipate cu paturi medicale<br \/>\nprofesionale, cu func\u021bii de pozi\u021bionare \u0219i reglare care permit continuarea<br \/>\n\u00eengrijirii \u0219i recuper\u0103rii inclusiv la pat. Siguran\u021ba a fost una dintre<br \/>\ncomponentele importante ale investi\u021biei. Centrul dispune de sistem\u00a0<b>nurse<br \/>\ncall<\/b>, cu transmiterea solicit\u0103rilor c\u0103tre echipa de gard\u0103 prin pager,<br \/>\nprecum \u0219i de sisteme de detectare \u0219i alertare la incendiu, desfumare, iluminat<br \/>\nde securitate, generatoare de urgen\u021b\u0103 \u0219i control al accesului. Centrul<br \/>\nare\u00a0<b>autoriza\u021bie de securitate la incendiu<\/b>.<\/p>\n<p><b>Recuperare<br \/>\nmedical\u0103 \u00een fiecare zi<\/b><\/p>\n<p>Centrul din Otopeni are o echip\u0103<br \/>\nmedical\u0103 format\u0103 din\u00a0trei medici speciali\u0219ti permanen\u021bi, \u00een geriatrie,<br \/>\nchirurgie general\u0103 \u0219i neurologie, al\u0103turi de psiholog clinician, asistent<br \/>\nsocial, asistente medicale \u0219i infirmieri disponibili 24\/7. Echipa de recuperare<br \/>\ninclude\u00a0patru kinetoterapeu\u021bi proprii, prezen\u021bi zilnic. Fiecare rezident<br \/>\nbeneficiaz\u0103 de minimum\u00a0dou\u0103 \u0219edin\u021be de kinetoterapie pe s\u0103pt\u0103m\u00e2n\u0103, incluse<br \/>\n\u00een pachetul de \u00eengrijire, iar \u00een func\u021bie de necesit\u0103\u021bi pot fi ad\u0103ugate \u0219edin\u021be<br \/>\nindividuale. Sala de kinetoterapie este echipat\u0103 pentru diferite etape ale<br \/>\nrecuper\u0103rii, de la pacien\u021bi care nu \u00ee\u0219i pot sus\u021bine \u00eenc\u0103 greutatea corporal\u0103<br \/>\np\u00e2n\u0103 la cei care \u00ee\u0219i reiau mersul independent. Profilul centrului acoper\u0103 at\u00e2t<br \/>\n\u00eengrijirea reziden\u021bilor independen\u021bi \u0219i semi-dependen\u021bi, c\u00e2t \u0219i \u00eengrijirea<br \/>\npersoanelor dependente, recuperarea neurologic\u0103 \u0219i traumatologic\u0103 \u0219i suportul<br \/>\npentru persoane cu afec\u021biuni cognitive.<\/p>\n<p><b>Despre<br \/>\nECHO Elderly Care<\/b><\/p>\n<p>ECHO Elderly Care este o platform\u0103<br \/>\nna\u021bional\u0103 de servicii dedicate seniorilor, lansat\u0103 \u00een decembrie 2025 \u00eempreun\u0103<br \/>\ncu\u00a0Morphosis Capital Fund II, antreprenorul Iulian Ple\u0219can \u0219i fondatorii<br \/>\nAsertivO. Platforma a pornit de la integrarea a dou\u0103 centre existente,\u00a0AsertivO<br \/>\ndin Otopeni \u0219i Maria Theresia din \u0218ura Mic\u0103, Sibiu, \u0219i urm\u0103re\u0219te dezvoltarea<br \/>\nunei re\u021bele na\u021bionale prin achizi\u021bii strategice \u0219i investi\u021bii greenfield. Obiectivul<br \/>\neste construirea unei re\u021bele de\u00a010 centre, cu o capacitate de peste 2.000<br \/>\nde reziden\u021bi, sus\u021binut\u0103 de standarde comune de \u00eengrijire, protocoale medicale<br \/>\nstandardizate \u0219i opera\u021biuni profesionalizate. ECHO urm\u0103re\u0219te ca experien\u021ba<br \/>\nacumulat\u0103 \u00een centrele existente s\u0103 poat\u0103 fi transformat\u0103 \u00eentr-un model de<br \/>\n\u00eengrijire care s\u0103 fie aplicat consecvent \u00een mai multe ora\u0219e din Rom\u00e2nia.<\/p>\n<p><\/main><\/p>\n<footer class=\"svelte-x63bga\">\n<div class=\"meta svelte-x63bga\">\n<div class=\"authors svelte-x63bga\"><span class=\"names svelte-x63bga\"><a href=\"https:\/\/adevarul.ro\/author\/702\" rel=\"author\" class=\"svelte-x63bga\">ADH<\/a><\/span><\/p>\n<div class=\"_hydratable\" data-props=\"%7B%22showLive%22%3Atrue%7D\" data-context=\"%7B%22parentBlockColumnCount%22%3A%7B%22value%22%3A0%2C%22type%22%3A%22store%2Freadable%22%7D%2C%22parentBlockBackgroundColor%22%3A%7B%22type%22%3A%22store%2Freadable%22%7D%7D\" data-component=\"ShareButton\">\n<div class=\"shareButtons svelte-itwbrr\">\n<div class=\"liveSessions metaFont svelte-1maxmbf\"><span class=\"value svelte-1maxmbf\">1<\/span> live <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a class=\"moreFromCategory svelte-x63bga\" href=\"https:\/\/adevarul.ro\/stiri-interne\/societate\" title=\"Societate\">Mai multe din <strong class=\"svelte-x63bga\">Societate<\/strong> \u203a<\/a><\/footer>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/adevarul.ro\/stiri-interne\/societate\/echo-elderly-care-platforma-nationala-de-servicii-2558409.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-4\/46cd2ffc-9734-45f8-8182-246c5a73ed0a\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;] Home \u0218tiri Interne Societate ECHO Elderly Care, platform\u0103 na\u021bional\u0103 de servicii dedicate seniorilor, investe\u0219te 1,3 milioane de euro \u00een modernizarea centrului AsertivO din Otopeni \u0219i \u00ee\u0219i deschide por\u021bile pe 23 septembrie De la un centru cu peste 10 ani de experien\u021b\u0103 la o re\u021bea na\u021bional\u0103: ECHO \u00ee\u0219i prezint\u0103 la Otopeni modelul de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[19,226],"class_list":["post-2152046","post","type-post","status-publish","format-standard","hentry","category-romania","tag-adevarul","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2152046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2152046"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2152046\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2152046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2152046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2152046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}