{"id":2147592,"date":"2026-09-16T15:04:16","date_gmt":"2026-09-16T12:04:16","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2147592"},"modified":"2026-09-16T15:04:16","modified_gmt":"2026-09-16T12:04:16","slug":"exein-becomes-unicorn-italian-physical-ai-security-start-up-valued-at-1-7bn","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2147592","title":{"rendered":"Exein becomes unicorn: Italian Physical AI security start-up valued at $1.7bn"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/91\/59\/18\/1200x675_cmsv2_55ed87f5-2775-58fc-8b8d-665c638d79c2-9915918.jpg&#8221;]<\/p>\n<article id=\"abe-2926209-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2926209\" data-cid=\"9915821\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926209-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img 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src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/61\/36\/189x106_cmsv2_1a5aa0c6-a129-5cf0-8935-5e1159f345cb-9916136.jpg\" loading=\"lazy\" alt=\"Revolut initially built its business around smartphone-based currency exchange and money transfers before expanding into a wider range of financial services.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Money<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Hackers impersonating government agency hit Revolut customers in the UK\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2926270-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2926270\" data-cid=\"9916176\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926270-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/61\/76\/189x106_cmsv2_215c979c-8950-52c4-9771-192f8277abf0-9916176.jpg\" loading=\"lazy\" alt=\"Flags bear the new logo for Novo at the company&apos;s headquarters in Bagsvaerd, Denmark, on Tuesday, Sept. 15, 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Novo to use Anthropic\u2019s Claude to advance AI drug discovery\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2926261-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2926261\" data-cid=\"9916209\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926261-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/61\/31\/189x106_cmsv2_8af914a2-206c-5ae9-960b-083002d9fdc1-9916131.jpg\" loading=\"lazy\" alt=\"Edgar Barrera poses with the awards he won at the 2025 gala.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Edgar Barrera leads the 2026 Latin Grammys with ten nominations\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2926209-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2926209\" data-cid=\"9915821\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926209-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/58\/21\/189x106_cmsv2_43708265-9a0d-54e6-9e1d-c8893f67266b-9915821.jpg\" loading=\"lazy\" alt=\"Leaders of South Korea and the five Central Asian states attend the first Korea\u2013Central Asia Summit in Seoul, 16 September 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    South Korea<\/p>\n<div class=\"the-media-object__title  \">\n<p>    &#8216;Silk Road spirit&#8217; meets supply chains at Korea-Central Asia summit\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2926266-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2926266\" data-cid=\"9916136\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926266-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/61\/36\/189x106_cmsv2_1a5aa0c6-a129-5cf0-8935-5e1159f345cb-9916136.jpg\" loading=\"lazy\" alt=\"Revolut initially built its business around smartphone-based currency exchange and money transfers before expanding into a wider range of financial services.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Money<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Hackers impersonating government agency hit Revolut customers in the UK\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2926270-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2926270\" data-cid=\"9916176\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926270-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/61\/76\/189x106_cmsv2_215c979c-8950-52c4-9771-192f8277abf0-9916176.jpg\" loading=\"lazy\" alt=\"Flags bear the new logo for Novo at the company&apos;s headquarters in Bagsvaerd, Denmark, on Tuesday, Sept. 15, 2026.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Novo to use Anthropic\u2019s Claude to advance AI drug discovery\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2926261-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2926261\" data-cid=\"9916209\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926261-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/61\/31\/189x106_cmsv2_8af914a2-206c-5ae9-960b-083002d9fdc1-9916131.jpg\" loading=\"lazy\" alt=\"Edgar Barrera poses with the awards he won at the 2025 gala.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Edgar Barrera leads the 2026 Latin Grammys with ten nominations\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Business<\/p>\n<p>                          Business<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Exein becomes unicorn: Italian Physical AI security start-up valued at $1.7bn<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-controller=\"video-player\" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/59\/18\/1536x864_cmsv2_55ed87f5-2775-58fc-8b8d-665c638d79c2-9915918.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Exein executives (from left): Gianni Cuozzo, Chief Executive Officer; Giovanni Alberto Falcione, Chief Technology Officer; and Gerardo Gagliardo, Chief Financial Officer\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Exein executives (from left): Gianni Cuozzo, Chief Executive Officer; Giovanni Alberto Falcione, Chief Technology Officer; and Gerardo Gagliardo, Chief Financial Officer<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Exein<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Exein\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspGabriele Barbati\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1789571056\">\n         Published on<br \/>\n            <time datetime=\"2026-09-16 17:04:16 +02:00\">16\/09\/2026 &#8211; 17:04 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span 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loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        Rome-based startup Exein raises $270 million, reaching a $1.7 billion valuation. The company secures Physical AI, protecting over 1.5 billion connected devices across multiple industries.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--business js-article-content\">\n<p><strong>Italian startup Exein<\/strong>, which specialises in cybersecurity for industrial devices and machinery, has <strong>joined the ranks of digital unicorns<\/strong> after closing a 270-million-dollar funding round. <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>The deal, led by global fund Headline and backed by institutional investors including the <strong>European Investment Bank (EIB)<\/strong>, which Exein announced on Tuesday, gives the company an <strong>overall valuation of 1.7 billion dollars<\/strong>. <\/p>\n<p>In just two years the company&#8217;s value has <strong>increased thirtyfold<\/strong>, making it Europe&#8217;s highest-valued hardware cybersecurity firm.<\/p>\n<p>&#8220;Devices are no longer just connected; <strong>they are becoming intelligent. They run models, make decisions and act in the physical world<\/strong>,&#8221; reads Exein&#8217;s website.<\/p>\n<p>&#8220;The core idea is that every device should be able to defend itself autonomously, regardless of the security of the network it is connected to,&#8221; added <strong>CEO Gianni Cuozzo<\/strong> in an interview with TechCrunch. <em>(source in Italian)<\/em><\/p>\n<h2><strong>What cybersecurity for Physical AI means: how to protect robots, automotive systems and drones<\/strong><\/h2>\n<p><strong>Founded in 2018 in Rome by Cuozzo<\/strong> (and now with offices in Germany, the United States and Taiwan and around forty employees in total) to fix vulnerabilities in industrial firmware, Exein was set up with the mission of securing modern hardware by working closely with manufacturers. <\/p>\n<p>In particular, the focus is on <strong>security for Physical AI, meaning those autonomous systems driven by artificial intelligence<\/strong> that interact with the real world. Among them are industrial robots, self-driving vehicles, drones, medical devices, energy infrastructure and aerospace systems. <\/p>\n<p>In these fields, a cyberattack on the firmware entails direct physical risks, making it advantageous to have <strong>internal, ultra-low-latency protection capable of neutralising threats directly<\/strong> on the device.<\/p>\n<p>It is known as <em>embedded security<\/em> and has become a priority because of the challenges posed by today&#8217;s advances and applications in artificial intelligence. If a hacker were to compromise the firmware of a self-driving car or a robotic arm, for example, the consequences would not only be data loss but also <strong>physical damage to infrastructure and people<\/strong>. <\/p>\n<p>Moreover, since <strong>AI-generated attacks unfold in just a few milliseconds<\/strong>, having a defence system inside the machine keeps latency to a minimum. <\/p>\n<p>Artificial intelligence has in fact boosted everyone&#8217;s capabilities, including those of hackers. According to Cuozzo, this is made possible by <strong>open-source models that can run without protection mechanisms<\/strong>, making it much easier and cheaper to target physical devices in new ways.<\/p>\n<h2>Industrial defence against threats in the age of AI<\/h2>\n<p>In the global cybersecurity landscape, various companies, <strong>such as Palo Alto Networks, Microsoft Defender for IoT, Claroty and Armis<\/strong>, analyse threats &#8220;from the outside&#8221;. Others operate, like Exein, at operating-system level (for example <strong>Sternum IoT, Drivesec, Nothreat and MicroSec<\/strong>), but not directly in the <em>kernel<\/em>, the central core of the system that controls all hardware and software, before malicious code is executed, as the Italian start-up proposes.<\/p>\n<p>The global tech debate has recently raised catastrophic scenarios, following cases where AI agents have gone out of control. Before such scenarios materialise, Exein aims to provide a kind of <strong>digital immune system for connected devices<\/strong>.<\/p>\n<p>So far the company has focused on <strong>two products: Pulsar and Photon<\/strong>. Pulsar is a Linux defence tool that monitors and protects the device in real time using eBPF technology, which allows the core of the operating system to be controlled with very low resource consumption, and Rust, a programming language designed to be fast and free of vulnerabilities.<\/p>\n<p>Built on this infrastructure is <strong>Photon, the preventive platform for Physical AI<\/strong>, which operates in kernel space to block malicious execution paths in a timely manner before infection takes hold. <\/p>\n<h2><strong>Global expansion and compliance with EU directives<\/strong><\/h2>\n<p>According to the company, this technology protects more than 1.5 billion devices worldwide every day, ensuring security at every level: <strong>from the software that processes data remotely (<em>cloud workloads<\/em>) to edge systems,<\/strong> meaning all those machines and robots that analyse information directly on site and in real time to cut response times to a minimum.<\/p>\n<p>Thanks to the new capital, the company is planning an <strong>expansion in the US and Asia-Pacific markets<\/strong> (which already generate 50% of its revenues) and the strengthening of its sites in Italy and abroad.<\/p>\n<p>Exein&#8217;s growth is also being driven by global regulatory alignment and EU directives such as the <strong>Cyber Resilience Act<\/strong>, which sets strict security-by-design standards for hardware and IoT products sold within the European single market.<\/p>\n<\/div>\n<div id=\"adb-c-mention-original-translation\" class=\"c-mention-original-translation c-mention-original-translation--business\">\n<aside>This text was translated with the help of artificial intelligence and originally published in\u00a0Italian    <\/aside>\n<\/div>\n<p>                          Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2925204-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2925204\" data-cid=\"9911282\" data-part-label=\"Partner content\">\n<figure id=\"abe-2925204-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/12\/82\/480x270_cmsv2_afcd9011-b68a-50e3-bdef-4b890a4370ab-9911282.jpg\" loading=\"lazy\" alt=\"ap \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Anthropic CEO calls on AI firms to slow down pace of developement<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926230-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2926230\" data-cid=\"9916177\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926230-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/59\/18\/480x270_cmsv2_55ed87f5-2775-58fc-8b8d-665c638d79c2-9915918.jpg\" loading=\"lazy\" alt=\"Exein executives (from left): Gianni Cuozzo, Chief Executive Officer; Giovanni Alberto Falcione, Chief Technology Officer; and Gerardo Gagliardo, Chief Financial Officer\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Exein becomes unicorn: Italian Physical AI security start-up valued at $1.7bn<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926250-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2926250\" data-cid=\"9916047\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926250-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/60\/47\/480x270_cmsv2_0db5cdff-acb7-538c-af57-b9ae0aa2ff1e-9916047.jpg\" loading=\"lazy\" alt=\"File - Langdock co-chief executives Lennard Schmidt and Judith Dada. 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executives (from left): Gianni Cuozzo, Chief Executive Officer; Giovanni Alberto Falcione, Chief Technology Officer; and Gerardo Gagliardo, Chief Financial Officer\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Exein becomes unicorn: Italian Physical AI security start-up valued at $1.7bn<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926250-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2926250\" data-cid=\"9916047\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926250-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/60\/47\/480x270_cmsv2_0db5cdff-acb7-538c-af57-b9ae0aa2ff1e-9916047.jpg\" loading=\"lazy\" alt=\"File - Langdock co-chief executives Lennard Schmidt and Judith Dada. Courtesy of Langdock.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    German AI start-up spends millions to move parent company from the US<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926076-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2926076\" data-cid=\"9915085\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926076-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/50\/85\/320x180_cmsv2_0b40267c-92bd-582f-a21e-f8432c1dbb1e-9915085.jpg\" loading=\"lazy\" alt=\"File - Fed Chair Kevin Warsh arrives at the annual Jackson Hole Economic Policy Symposium on Friday, 28 Aug. 2026, in Moran, Wyo.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    European markets recover ahead of expected Fed rate hike<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926250-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2926250\" data-cid=\"9916047\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926250-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/60\/47\/320x180_cmsv2_0db5cdff-acb7-538c-af57-b9ae0aa2ff1e-9916047.jpg\" loading=\"lazy\" alt=\"File - Langdock co-chief executives Lennard Schmidt and Judith Dada. Courtesy of Langdock.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    German AI start-up spends millions to move parent company from the US<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926152-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2926152\" data-cid=\"9915699\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926152-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/55\/33\/320x180_cmsv2_6e537a84-9341-5798-aad8-fc7a62ce52c2-9915533.jpg\" loading=\"lazy\" alt=\"House prices have risen much faster than wages.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why higher salaries do not make homes affordable in Spain<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926107-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2926107\" data-cid=\"9915290\" data-part-label=\"Partner content\">\n<figure id=\"abe-2926107-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/52\/90\/320x180_cmsv2_ef47a6a0-99dc-5885-b343-3393fc0b85a0-9915290.jpg\" loading=\"lazy\" alt=\"US Senate Majority Leader John Thune speaks at a news conference after a policy luncheon on Capitol Hill in Washington, 15 Sept. 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Bitcoin drops after US Senate blocks landmark crypto bill<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2925072-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2925072\" data-cid=\"9910768\" data-part-label=\"Partner content\">\n<figure id=\"abe-2925072-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/91\/07\/68\/320x180_cmsv2_e85a5391-310c-591c-8f1b-753d3bc4a2c8-9910768.jpg\" loading=\"lazy\" alt=\"People, most of them wearing protective face masks, gather during a healthcare workers&apos; protest in downtown Brussels, Saturday, May 29, 2021. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Public spending across Europe: Where does the money go?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2925818-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--no-label\" data-nid=\"2925818\" data-cid=\"9913871\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why is European money financing the American AI boom?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2925731-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2925731\" data-cid=\"9913487\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why Greece now borrows more cheaply than France<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2925960-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2925960\" data-cid=\"9914613\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    ECB staff raise stability concerns about Lagarde departure rumours<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926107-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2926107\" data-cid=\"9915290\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Bitcoin drops after US Senate blocks landmark crypto bill<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2926076-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2926076\" data-cid=\"9915085\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    European markets recover ahead of expected Fed rate hike<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Italian startup Exein, which specialises in cybersecurity for industrial devices and machinery, has joined the ranks of digital unicorns after closing a 270-million-dollar funding round.The deal, led by global fund Headline and backed by institutional investors including the European Investment Bank (EIB), which Exein announced on Tuesday, gives the company an overall valuation of 1.7 billion dollars.In just two years the company&#8217;s value has increased thirtyfold, making it Europe&#8217;s highest-valued hardware cybersecurity firm.&#8221;Devices are no longer just connected; they are becoming intelligent. They run models, make decisions and act in the physical world,&#8221; reads Exein&#8217;s website.&#8221;The core idea is that every device should be able to defend itself autonomously, regardless of the security of the network it is connected to,&#8221; added CEO Gianni Cuozzo in an interview with TechCrunch. (source in Italian)What cybersecurity for Physical AI means: how to protect robots, automotive systems and dronesFounded in 2018 in Rome by Cuozzo (and now with offices in Germany, the United States and Taiwan and around forty employees in total) to fix vulnerabilities in industrial firmware, Exein was set up with the mission of securing modern hardware by working closely with manufacturers.In particular, the focus is on security for Physical AI, meaning those autonomous systems driven by artificial intelligence that interact with the real world. Among them are industrial robots, self-driving vehicles, drones, medical devices, energy infrastructure and aerospace systems.In these fields, a cyberattack on the firmware entails direct physical risks, making it advantageous to have internal, ultra-low-latency protection capable of neutralising threats directly on the device.It is known as embedded security and has become a priority because of the challenges posed by today&#8217;s advances and applications in artificial intelligence. If a hacker were to compromise the firmware of a self-driving car or a robotic arm, for example, the consequences would not only be data loss but also physical damage to infrastructure and people.Moreover, since AI-generated attacks unfold in just a few milliseconds, having a defence system inside the machine keeps latency to a minimum.Artificial intelligence has in fact boosted everyone&#8217;s capabilities, including those of hackers. According to Cuozzo, this is made possible by open-source models that can run without protection mechanisms, making it much easier and cheaper to target physical devices in new ways.Industrial defence against threats in the age of AIIn the global cybersecurity landscape, various companies, such as Palo Alto Networks, Microsoft Defender for IoT, Claroty and Armis, analyse threats &#8220;from the outside&#8221;. Others operate, like Exein, at operating-system level (for example Sternum IoT, Drivesec, Nothreat and MicroSec), but not directly in the kernel, the central core of the system that controls all hardware and software, before malicious code is executed, as the Italian start-up proposes.The global tech debate has recently raised catastrophic scenarios, following cases where AI agents have gone out of control. Before such scenarios materialise, Exein aims to provide a kind of digital immune system for connected devices.So far the company has focused on two products: Pulsar and Photon. Pulsar is a Linux defence tool that monitors and protects the device in real time using eBPF technology, which allows the core of the operating system to be controlled with very low resource consumption, and Rust, a programming language designed to be fast and free of vulnerabilities.Built on this infrastructure is Photon, the preventive platform for Physical AI, which operates in kernel space to block malicious execution paths in a timely manner before infection takes hold.Global expansion and compliance with EU directivesAccording to the company, this technology protects more than 1.5 billion devices worldwide every day, ensuring security at every level: from the software that processes data remotely (cloud workloads) to edge systems, meaning all those machines and robots that analyse information directly on site and in real time to cut response times to a minimum.Thanks to the new capital, the company is planning an expansion in the US and Asia-Pacific markets (which already generate 50% of its revenues) and the strengthening of its sites in Italy and abroad.Exein&#8217;s growth is also being driven by global regulatory alignment and EU directives such as the Cyber Resilience Act, which sets strict security-by-design standards for hardware and IoT products sold within the European single market.<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/business\/2026\/09\/16\/exein-becomes-unicorn-italian-physical-ai-security-start-up-valued-at-17bn&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/91\/59\/18\/1200x675_cmsv2_55ed87f5-2775-58fc-8b8d-665c638d79c2-9915918.jpg&#8221;] South Korea &#8216;Silk Road spirit&#8217; meets supply chains at Korea-Central Asia summit Money Hackers impersonating government agency hit Revolut customers in the UK Health news Novo to use Anthropic\u2019s Claude to advance AI drug discovery Culture news Edgar Barrera leads the 2026 Latin Grammys with ten nominations South Korea &#8216;Silk Road spirit&#8217; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2147592","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2147592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2147592"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2147592\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2147592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2147592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2147592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}