{"id":2144751,"date":"2026-09-14T21:20:08","date_gmt":"2026-09-14T18:20:08","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2144751"},"modified":"2026-09-14T21:20:08","modified_gmt":"2026-09-14T18:20:08","slug":"xbox-ceo-asha-sharma-may-have-personally-responded-to-your-customer-support-ticket","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2144751","title":{"rendered":"Xbox CEO Asha Sharma May Have Personally Responded to Your Customer Support Ticket"},"content":{"rendered":"
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New-ish Xbox CEO Asha Sharma has had a busy first six months on the job, including killing<\/a> the divisive “This is Xbox” marketing campaign, slashing<\/a> Xbox Game Pass Ultimate’s subscription price, and unfortunately also overseeing mass layoffs and development studio spin-outs<\/a>. But as Sharma has gotten settled in her job, she’s also been spending time understanding Xbox’s products and customers in another way: by fielding customer support tickets.<\/p>\n<\/p>\n

In a new profile on her personal and business background in The Wall Street Journal<\/a> (with a hat tip to TweakTown<\/a>), the paper learned a lot about Xbox’s new CEO \u2013 including how, “To better understand players, she spends a few hours each month responding to customer support tickets, during which she\u2019s learned how complex it can be to fix a single player\u2019s problem.” So there’s a nonzero chance that if you’ve filed a customer support ticket with Xbox over the past six months, the CEO herself has personally addressed it.<\/p>\n

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Sharma recently told her studios to focus on Xbox’s underserved core franchises, which has included one move most fans seem united in their delight about: Fallout New Vegas developer Obsidian Entertainment has begun work on a new Fallout RPG<\/a>, to be directed by New Vegas creative boss and decorated RPG developer Josh Sawyer. I wrote about what the company’s franchise-first future might look like<\/a>.<\/p>\n

Just last week, meanwhile, Sharma landed a huge free agent, signing revered game director Hideo Kojima<\/a> to a multi-project deal that expands the existing agreement to do the horror game OD to now also include the Metal Gear Solid spiritual successor Physint, which was originally a PlayStation exclusive but that planned to cancel<\/a> earlier this summer.<\/p>\n

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\"Ryan<\/div>\n

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Ryan McCaffrey<\/div>\n

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Executive Editor<\/div>\n

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