{"id":2144003,"date":"2026-09-14T14:13:39","date_gmt":"2026-09-14T11:13:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2144003"},"modified":"2026-09-14T14:13:39","modified_gmt":"2026-09-14T11:13:39","slug":"imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2144003","title":{"rendered":"IMM Rom\u00e2nia a lansat Carta Alb\u0103 a Turismului din Rom\u00e2nia, edi\u021bia 2026. Trei sferturi dintre operatori"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-1.jpg&#8221;]<\/p>\n<article id=\"template-id-91645\" class=\"post-91645 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_49\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_50  wpb_row td-pb-row\">\n<div id=\"tdi_51\" class=\"tdc-row stretch_row_1200 td-stretch-content\">\n<div class=\"vc_row tdi_52  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_54  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_title tdi_55 tdb-single-title td-pb-border-top td_block_template_1\" data-td-block-uid=\"tdi_55\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">IMM Rom\u00e2nia a lansat Carta Alb\u0103 a Turismului din Rom\u00e2nia, edi\u021bia 2026. Trei sferturi dintre operatori raporteaz\u0103 sc\u0103dere, dar jum\u0103tate preconizeaz\u0103 o \u00eembun\u0103t\u0103\u021bire a situa\u021biei pentru 2027<\/h1>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_58  vc_row vc_inner wpb_row td-pb-row tdc-row-content-vert-center\">\n<div class=\"vc_column_inner tdi_60  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_categories tdi_61 td-pb-border-top td_block_template_1 \" data-td-block-uid=\"tdi_61\">\n<div class=\"tdb-category td-fix-index\"><a class=\"tdb-entry-category\" href=\"https:\/\/www.gazeta-valceana.ro\/category\/fapt-divers\/\">Fapt divers<\/a><a class=\"tdb-entry-category\" href=\"https:\/\/www.gazeta-valceana.ro\/category\/i\/\">I<\/a><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_62 td-pb-border-top td_block_template_1 tdb-post-meta\" data-td-block-uid=\"tdi_62\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T16:13:39+02:00\">14 septembrie 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_65\" class=\"tdc-row stretch_row_1200 td-stretch-content\">\n<div class=\"vc_row tdi_66  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_68  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_69 tdb-content-horiz-left td-pb-border-top td_block_template_1\" data-td-block-uid=\"tdi_69\">\n<div class=\"tdb-block-inner td-fix-index\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"510\" class=\"entry-thumb\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-1-696x510.jpg\" alt title=\"IMM Turism 1\"><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_post_share tdi_70  td-pb-border-top 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href=\"https:\/\/api.whatsapp.com\/send?text=IMM+Rom%C3%A2nia+a+lansat+Carta+Alb%C4%83+a+Turismului+din+Rom%C3%A2nia%2C+edi%C8%9Bia+2026.+Trei+sferturi+dintre+operatori+raporteaz%C4%83+sc%C4%83dere%2C+dar+jum%C4%83tate+preconizeaz%C4%83+o+%C3%AEmbun%C4%83t%C4%83%C8%9Bire+a+situa%C8%9Biei+pentru+2027%20%0A%0A%20https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" title=\"WhatsApp\"><\/p>\n<div class=\"td-social-but-text\">WhatsApp<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_content tdi_71 td-pb-border-top td_block_template_1 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p><strong>Bucure\u0219ti, 14 septembrie 2026<\/strong> \u2013 Turismul rom\u00e2nesc a parcurs o perioad\u0103 dificil\u0103 \u00een prima jum\u0103tate a anului 2026, marcat\u0103 de sc\u0103derea num\u0103rului de turi\u0219ti, o dependen\u021b\u0103 crescut\u0103 de pia\u021ba intern\u0103 \u0219i un grad redus de ocupare. Pentru 2027, jum\u0103tate dintre operatori sunt \u00eens\u0103 optimi\u0219ti \u0219i se asteapt\u0103 la o cre\u0219tere sau cel pu\u021bin la o stabilizare a afacerilor.<\/p>\n<p>Acestea sunt principalele concluzii ale Cartei Albe a Turismului din Rom\u00e2nia, edi\u021bia 2026, lansat\u0103 de IMM Rom\u00e2nia, \u00een parteneriat cu Groupama, cu sprijinul Ministerului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, \u00een prezen\u021ba pre\u0219edintelui IMM Rom\u00e2nia, dl. Florin Jianu; a ministrului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, dl. Ambrozie-Irineu Dar\u0103u; a directorului general al Ministerului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, dl. Alin Grigore \u0219i a CEO-ului Groupama, dl. C\u0103lin Matei.<\/p>\n<p>\u201c<em>Rezultatele din acest an arat\u0103 clar c\u0103 antreprenorii din turism au nevoie de predictibilitate \u0219i sprijin direct. Nu putem vorbi despre o dezvoltare sustenabil\u0103 at\u00e2ta timp c\u00e2t trei sferturi dintre firme raporteaz\u0103 venituri \u00een sc\u0103dere, iar majoritatea depind exclusiv de autofinan\u021bare. Este esen\u021bial s\u0103 men\u021binem stimulentele financiare eficiente, cum sunt voucherele de vacan\u021b\u0103, \u0219i s\u0103 debloc\u0103m accesul la fonduri europene pentru modernizare \u0219i digitalizare. Totodat\u0103, evenimentele \u0219i festivalurile r\u0103m\u00e2n un motor real de cre\u0219tere pentru turismul rom\u00e2nesc, atr\u0103g\u00e2nd vizitatori, sus\u021bin\u00e2nd afacerile mici din comunit\u0103\u021bile-gazd\u0103 \u0219i consolid\u00e2nd identitatea turistic\u0103 a fiec\u0103rei regiuni, un domeniu \u00een care continu\u0103m s\u0103 vedem un poten\u021bial remarcabil de dezvoltare.<\/em>\u201d, a declarat Florin JIANU, pre\u0219edintele IMM Romania.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-2-1024x703.jpg\" alt class=\"wp-image-108809\"><\/figure>\n<p><em>\u201eCred c\u0103 e nevoie s\u0103 avem mai multe motive pentru care un turist s\u0103 vin\u0103 \u00een Rom\u00e2nia, s\u0103 stea mai mult \u0219i s\u0103 cheltuiasc\u0103 mai mult aici. Asta \u00eenseamn\u0103 s\u0103 dezvolt\u0103m produse turistice \u0219i servicii mai bune \u0219i s\u0103 valorific\u0103m mai bine segmente care au r\u0103mas \u00een urm\u0103. Dac\u0103 vrem ca turismul s\u0103 creasc\u0103, trebuie s\u0103 fim mai buni la incoming \u0219i s\u0103 aducem mai mul\u021bi turi\u0219ti str\u0103ini \u00een \u021bar\u0103. Solu\u021bia, cred eu, e simpl\u0103: trebuie s\u0103 fim mai buni la promovarea destina\u021biei Rom\u00e2nia. Unul dintre pa\u0219ii la care lucr\u0103m este \u00eenfiin\u021barea Organiza\u021biei de Management al Destina\u021biei la nivel na\u021bional. Vrem ca p\u00e2n\u0103 la finalul anului s\u0103 avem o solu\u021bie clar\u0103 de politic\u0103 public\u0103 aleas\u0103, at\u00e2t \u00een ceea ce prive\u0219te calendarul, dar \u0219i \u00een ceea ce prive\u0219te guvernan\u021ba, construit\u0103 \u00eempreun\u0103 cu industria, iar din 2027 s\u0103 putem \u00eencepe opera\u021bionalizarea, astfel \u00eenc\u00e2t \u00een 2028 \u0219i mai \u00eencolo s\u0103 existe un OMD na\u021bional 100% opera\u021bional \u0219i eficient. Avem nevoie \u00eens\u0103 de coordonare. O strategie comun\u0103 pentru Rom\u00e2nia ca destina\u021bie, reguli clare pentru organiza\u021biile locale, jude\u021bene \u0219i regionale, dar \u0219i o promovare care s\u0103 aib\u0103 obiective \u0219i rezultate m\u0103surabile\u201d,<\/em> a declarat Ambrozie Irineu DAR\u0102U, ministrul Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului.<\/p>\n<p><em>\u201dOspitalitatea rom\u00e2neasc\u0103 s-a bazat \u00eentotdeauna pe pasiune \u0219i ini\u021biativ\u0103 individual\u0103, \u00eens\u0103 adev\u0103rata sa maturitate vine din modul \u00een care reu\u0219im s\u0103 ne organiz\u0103m ca ecosistem. Oamenii care investesc energie \u0219i resurse \u00eentr-un domeniu \u00een continu\u0103 transformare trebuie s\u0103 \u0219tie c\u0103 au al\u0103turi parteneri pe care se pot baza. Groupama este un astfel de partener, al\u0103turi de cei care dau via<\/em><em>\u021b\u0103 <\/em><em>turismului din Rom\u00e2nia cu solu\u021bii complete de asigurare \u0219i cu acea doz\u0103 de optimism de care fiecare dintre noi are nevoie pentru a se bucura de ceea ce conteaz\u0103 cu adev\u0103rat. Suntem a\u0219adar m\u00e2ndri c\u0103 putem sus\u021bine \u0219i anul acesta demersul IMM Rom\u00e2nia de a realiza Carta Alb\u0103 a Turismului din Rom\u00e2nia, o ini\u021biativ\u0103 at\u00e2t de util\u0103 pentru industria turismului din Rom\u00e2nia.\u201d, <\/em>a declarat C\u0103lin Matei, CEO Groupama Rom\u00e2nia.<\/p>\n<p>Datele pentru 2026 arat\u0103 c\u0103 76,4% dintre operatori declar\u0103 venituri \u00een sc\u0103dere. Aproape jum\u0103tate dintre responden\u021bi, respectiv 49,5%, raporteaz\u0103 diminu\u0103ri de peste 20%, 15,7% \u00eenregistreaz\u0103 sc\u0103deri de aproximativ 10%, iar 11,2% indic\u0103 reduceri de aproximativ 5%. Sc\u0103deri sunt \u0219i \u00een ceea ce prive\u0219te num\u0103rul de turi\u0219ti. Astfel, dup\u0103 un avans de 3% \u00een 2024 (5,78 milioane de turi\u0219ti) \u0219i o stagnare \u00een 2025 (5,79 milioane), primele 6 luni ale anului 2026 au adus o contrac\u021bie de 4,1%, num\u0103rul sosirilor sc\u0103z\u00e2nd la 5,55 milioane.<\/p>\n<p>\u00cen pofida acestor sc\u0103deri, capacitatea na\u021bional\u0103 de cazare din Rom\u00e2nia a crescut \u00een intervalul 2020 -2025 cu aproape 30%, ajung\u00e2nd la peste 464.000 de locuri. Dezvoltarea teritorial\u0103 este \u00eens\u0103 dezechilibrat\u0103, fiind dominat\u0103 masiv de jude\u021bul Constan\u021ba (cu peste un sfert din totalul infrastructurii) \u0219i de marile zone turistice (Bra\u0219ov, Bucure\u0219ti).<\/p>\n<p>Oferta turistic\u0103 a operatorilor autohtoni a fost puternic concentrat\u0103 \u00een segmentul mediu de pre\u021b (cu 37,7% dintre unit\u0103\u021bi tarif\u00e2nd \u00eentre 210 \u0219i 300 de lei), pe pachetele flexibile cu mic dejun inclus (58,82%) \u0219i pe trei forme majore de turism: agrement cu 46%, afaceri cu 21,8% \u0219i rural cu 13,8%. Fidelizarea clien\u021bilor r\u0103m\u00e2ne o provocare major\u0103 \u00een turism, av\u00e2nd \u00een vedere c\u0103 peste 60% dintre operatori \u00eenregistreaz\u0103 o rat\u0103 de revenire a turi\u0219tilor de cel mult 40%.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"983\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-3-1024x983.jpg\" alt class=\"wp-image-108810\"><\/figure>\n<p>Studiul IMM Rom\u00e2nia mai arat\u0103 c\u0103 mediul de afaceri favorizeaz\u0103 stimulentele financiare directe \u0219i reducerea presiunii fiscale \u00een detrimentul m\u0103surilor institu\u021bionale pe termen lung, ca dovad\u0103 c\u0103 aproape jum\u0103tate dintre operatorii din turism (48,1%) consider\u0103 voucherele de vacan\u021b\u0103 drept m\u0103sura cu cel mai mare impact pozitiv, iar 17,3 % apreciaz\u0103 impactul pozitiv al TVA-ului redus. De altfel, \u00eentreba\u021bi care sunt provoc\u0103rile majore pe care le resimt, majoritatea operatorilor au men\u021bionat instabilitatea fiscal\u0103, explozia costurilor opera\u021bionale \u0219i sprijinul public insuficient (peste 60% dintre operatori). De asemenea, operatorii au men\u021bionat extinderea voucherelor de vacan\u021b\u0103 ca principal\u0103 oportunitate de dezvoltare \u00een viitor.<\/p>\n<p>\u00cen ceea ce prive\u0219te finan\u021barea afacerilor, studiul IMM Rom\u00e2nia arat\u0103 c\u0103 peste 80% dintre firme depind de autofinan\u021bare, \u00een timp ce resursele externe precum creditele bancare (29,9%) sau fondurile europene \u2013 accesate de doar 27% dintre operatori, dar folosite intensiv pentru echipamente \u0219i infrastructur\u0103 noi- r\u0103m\u00e2n slab valorificate din cauza dificult\u0103\u021bilor de accesare.<\/p>\n<\/div>\n<\/div>\n<div class=\"tdb-author-box td_block_wrap tdb_single_author_box tdi_72 tdb-content-vert-top td-pb-border-top td_block_template_1\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\"><a href=\"https:\/\/www.gazeta-valceana.ro\/author\/redactia\/\" class=\"tdb-author-photo\" title=\"Redactia\"><img decoding=\"async\" alt=\"Redactia\" src=\"https:\/\/secure.gravatar.com\/avatar\/d9699bfd17d7f55fcf6bbdfb0214d48a942c5fd23a1db27f4a803a8d0651670f?s=500&amp;d=mm&amp;r=g\" class=\"avatar avatar-500 photo\" height=\"500\" width=\"500\" loading=\"lazy\"><\/a><\/p>\n<div class=\"tdb-author-info\"><a href=\"https:\/\/www.gazeta-valceana.ro\/author\/redactia\/\" class=\"tdb-author-name\">Redactia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_76  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\" data-sticky-enabled-on=\"W3RydWUsdHJ1ZSx0cnVlLHRydWVd\" data-sticky-offset=\"20\" data-sticky-is-width-auto=\"W2ZhbHNlLGZhbHNlLGZhbHNlLGZhbHNlXQ==\">\n<div class=\"vc_row_inner tdi_81  vc_row vc_inner wpb_row td-pb-row tdc-row-content-vert-center\">\n<div class=\"vc_column_inner tdi_83  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_86 tdm-inline-block td-pb-border-top td_block_template_1\" data-td-block-uid=\"tdi_86\">\n<p class=\"tdm-descr\">Ultimele articole<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_87 td-pb-border-top td_block_template_1 td_flex_block\" data-td-block-uid=\"tdi_87\">\n<div id=\"tdi_87\" class=\"td_block_inner td-mc1-wrap\">\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/politica\/deputatul-mindrescu-solicita-guvernului-cele-40-de-milioane-de-lei-pentru-ca-ramnicenii-sa-nu-ramana-fara-apa-calda-si-caldura-la-iarna\/\" rel=\"bookmark\" title=\"Deputatul M\u00eendrescu solicit\u0103 Guvernului cele 40 de milioane de lei pentru ca r\u00e2mnicenii s\u0103 nu r\u0103m\u00e2n\u0103 f\u0103r\u0103 ap\u0103 cald\u0103 \u0219i c\u0103ldur\u0103, la iarn\u0103\">Deputatul M\u00eendrescu solicit\u0103 Guvernului cele 40 de milioane de lei pentru ca r\u00e2mnicenii s\u0103 nu r\u0103m\u00e2n\u0103 f\u0103r\u0103 ap\u0103 cald\u0103 \u0219i c\u0103ldur\u0103, la iarn\u0103<\/a><\/h3>\n<div class=\"td-editor-date\"><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T15:13:52+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/anchetedezvaluri\/a-luat-foc-padurea-la-madulari-pompierii-de-la-gradistea-si-maciuca-intervin-de-urgenta\/\" rel=\"bookmark\" title=\"A luat foc p\u0103durea, la M\u0103dulari! POMPIERII de la Gr\u0103di\u0219tea \u0219i M\u0103ciuca intervin de urgen\u021b\u0103\">A luat foc p\u0103durea, la M\u0103dulari! POMPIERII de la Gr\u0103di\u0219tea \u0219i M\u0103ciuca intervin de urgen\u021b\u0103<\/a><\/h3>\n<div class=\"td-editor-date\"><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T14:25:19+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imagini-memoria-eroului-martir-din-valcea-al-carui-nume-il-poarta-isu-sibiu-cinstita-din-nou-uniforma-ciuruita-de-gloante-se-afla-expusa-la\/\" rel=\"bookmark\" title=\"IMAGINI. Memoria eroului-martir din V\u00e2lcea, al c\u0103rui nume \u00eel poart\u0103 ISU Sibiu, cinstit\u0103 din nou. Uniforma ciuruit\u0103 de gloan\u021be se afl\u0103 expus\u0103 la\u2026\">IMAGINI. Memoria eroului-martir din V\u00e2lcea, al c\u0103rui nume \u00eel poart\u0103 ISU Sibiu, cinstit\u0103 din nou. Uniforma ciuruit\u0103 de gloan\u021be se afl\u0103 expus\u0103 la\u2026<\/a><\/h3>\n<div class=\"td-editor-date\"><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T13:36:36+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/cetatenii-din-mai-multe-localitati-i-au-sunat-pe-pompieri-de-ziua-lor-dar-nu-pentru-a-i-felicita-apelurile-au-venit-din-berbesti-mihaesti-alunu-stoenesti\/\" rel=\"bookmark\" title=\"Cet\u0103\u021benii din mai multe localit\u0103\u021bi i-au sunat pe pompieri de ziua lor, dar nu pentru a-i felicita. Apelurile au venit din Berbe\u0219ti, Mih\u0103e\u0219ti, Alunu, Stoene\u0219ti\u2026\">Cet\u0103\u021benii din mai multe localit\u0103\u021bi i-au sunat pe pompieri de ziua lor, dar nu pentru a-i felicita. Apelurile au venit din Berbe\u0219ti, Mih\u0103e\u0219ti, Alunu,&#8230;<\/a><\/h3>\n<div class=\"td-editor-date\"><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T12:27:58+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_95\" class=\"tdc-row stretch_row_1200 td-stretch-content\">\n<div class=\"vc_row tdi_96  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_98  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_next_prev tdi_99 td-pb-border-top td_block_template_1\" data-td-block-uid=\"tdi_99\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-next-post tdb-next-post-bg tdb-post-prev\"><span>Articolul precedent<\/span><\/p>\n<div class=\"td-module-container\">\n<div class=\"next-prev-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/politica\/deputatul-mindrescu-solicita-guvernului-cele-40-de-milioane-de-lei-pentru-ca-ramnicenii-sa-nu-ramana-fara-apa-calda-si-caldura-la-iarna\/\">Deputatul M\u00eendrescu solicit\u0103 Guvernului cele 40 de milioane de lei pentru ca r\u00e2mnicenii s\u0103 nu r\u0103m\u00e2n\u0103 f\u0103r\u0103 ap\u0103 cald\u0103 \u0219i c\u0103ldur\u0103, la iarn\u0103<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_101  vc_row vc_inner wpb_row td-pb-row tdc-row-content-vert-center\">\n<div class=\"vc_column_inner tdi_103  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"tdm_block td_block_wrap tdm_block_inline_text tdi_106 tdm-inline-block td-pb-border-top td_block_template_1\" data-td-block-uid=\"tdi_106\">\n<p class=\"tdm-descr\">Related articles<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_related tdi_107 td_with_ajax_pagination td-pb-border-top td_block_template_1 tdb-single-related-posts\" data-td-block-uid=\"tdi_107\">\n<div id=\"tdi_107\" class=\"td_block_inner tdb-block-inner td-fix-index\">\n<div class=\"tdb_module_related td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/politica\/deputatul-mindrescu-solicita-guvernului-cele-40-de-milioane-de-lei-pentru-ca-ramnicenii-sa-nu-ramana-fara-apa-calda-si-caldura-la-iarna\/\" rel=\"bookmark\" title=\"Deputatul M\u00eendrescu solicit\u0103 Guvernului cele 40 de milioane de lei pentru ca r\u00e2mnicenii s\u0103 nu r\u0103m\u00e2n\u0103 f\u0103r\u0103 ap\u0103 cald\u0103 \u0219i c\u0103ldur\u0103, la iarn\u0103\">Deputatul M\u00eendrescu solicit\u0103 Guvernului cele 40 de milioane de lei pentru ca r\u00e2mnicenii s\u0103 nu r\u0103m\u00e2n\u0103 f\u0103r\u0103 ap\u0103 cald\u0103 \u0219i c\u0103ldur\u0103, la iarn\u0103<\/a><\/h3>\n<div class=\"td-editor-date\"><a href=\"https:\/\/www.gazeta-valceana.ro\/category\/i\/\" class=\"td-post-category\">I<\/a><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T15:13:52+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tdb_module_related td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/anchetedezvaluri\/a-luat-foc-padurea-la-madulari-pompierii-de-la-gradistea-si-maciuca-intervin-de-urgenta\/\" rel=\"bookmark\" title=\"A luat foc p\u0103durea, la M\u0103dulari! POMPIERII de la Gr\u0103di\u0219tea \u0219i M\u0103ciuca intervin de urgen\u021b\u0103\">A luat foc p\u0103durea, la M\u0103dulari! POMPIERII de la Gr\u0103di\u0219tea \u0219i M\u0103ciuca intervin de urgen\u021b\u0103<\/a><\/h3>\n<div class=\"td-editor-date\"><a href=\"https:\/\/www.gazeta-valceana.ro\/category\/anchetedezvaluri\/\" class=\"td-post-category\">Anchete\/Dezv\u0103luri<\/a><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T14:25:19+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tdb_module_related td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\"><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imagini-memoria-eroului-martir-din-valcea-al-carui-nume-il-poarta-isu-sibiu-cinstita-din-nou-uniforma-ciuruita-de-gloante-se-afla-expusa-la\/\" rel=\"bookmark\" title=\"IMAGINI. Memoria eroului-martir din V\u00e2lcea, al c\u0103rui nume \u00eel poart\u0103 ISU Sibiu, cinstit\u0103 din nou. Uniforma ciuruit\u0103 de gloan\u021be se afl\u0103 expus\u0103 la\u2026\">IMAGINI. Memoria eroului-martir din V\u00e2lcea, al c\u0103rui nume \u00eel poart\u0103 ISU Sibiu, cinstit\u0103 din nou. Uniforma ciuruit\u0103 de gloan\u021be se afl\u0103 expus\u0103 la\u2026<\/a><\/h3>\n<div class=\"td-editor-date\"><a href=\"https:\/\/www.gazeta-valceana.ro\/category\/fapt-divers\/\" class=\"td-post-category\">Fapt divers<\/a><span class=\"td-author-date\"><span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-09-14T13:36:36+02:00\">14 septembrie 2026<\/time><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_114\" class=\"tdc-row stretch_row_1200 td-stretch-content\">\n<div class=\"vc_row tdi_115  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_120  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\" data-sticky-enabled-on=\"W3RydWUsdHJ1ZSx0cnVlLHRydWVd\" data-sticky-offset=\"20\" data-sticky-is-width-auto=\"W2ZhbHNlLGZhbHNlLGZhbHNlLGZhbHNlXQ==\">\n<div class=\"td_block_wrap td-a-rec td-a-rec-id-custom-spot td-a-rec-img tdi_121 td_block_template_1\">\n<div><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" class=\"td_spot_img_all\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2025\/01\/image-4.jpg\" alt=\"spot_img\" width=\"347\" height=\"277\"><\/a><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" class=\"td_spot_img_mob\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2025\/01\/image-4.jpg\" alt=\"spot_img\" width=\"347\" height=\"247\"><\/a><\/div>\n<\/div>\n<div class=\"td_block_wrap td-a-rec td-a-rec-id-custom-spot td-a-rec-img tdi_122 td_block_template_1\">\n<div><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" class=\"td_spot_img_all\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2025\/01\/image-5.jpg\" alt=\"spot_img\" width=\"347\" height=\"277\"><\/a><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" class=\"td_spot_img_mob\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2025\/01\/image-5.jpg\" alt=\"spot_img\" width=\"347\" height=\"247\"><\/a><\/div>\n<\/div>\n<div class=\"td_block_wrap td-a-rec td-a-rec-id-custom-spot td-a-rec-img tdi_123 td_block_template_1\">\n<div><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" class=\"td_spot_img_all\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2025\/01\/image-3.jpeg\" alt=\"spot_img\" width=\"347\" height=\"277\"><\/a><a href=\"https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/\" class=\"td_spot_img_mob\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2025\/01\/image-3.jpeg\" alt=\"spot_img\" width=\"347\" height=\"247\"><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span><\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_71 td-pb-border-top td_block_template_1 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p><strong>Bucure\u0219ti, 14 septembrie 2026<\/strong> \u2013 Turismul rom\u00e2nesc a parcurs o perioad\u0103 dificil\u0103 \u00een prima jum\u0103tate a anului 2026, marcat\u0103 de sc\u0103derea num\u0103rului de turi\u0219ti, o dependen\u021b\u0103 crescut\u0103 de pia\u021ba intern\u0103 \u0219i un grad redus de ocupare. Pentru 2027, jum\u0103tate dintre operatori sunt \u00eens\u0103 optimi\u0219ti \u0219i se asteapt\u0103 la o cre\u0219tere sau cel pu\u021bin la o stabilizare a afacerilor.<\/p>\n<p>Acestea sunt principalele concluzii ale Cartei Albe a Turismului din Rom\u00e2nia, edi\u021bia 2026, lansat\u0103 de IMM Rom\u00e2nia, \u00een parteneriat cu Groupama, cu sprijinul Ministerului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, \u00een prezen\u021ba pre\u0219edintelui IMM Rom\u00e2nia, dl. Florin Jianu; a ministrului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, dl. Ambrozie-Irineu Dar\u0103u; a directorului general al Ministerului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, dl. Alin Grigore \u0219i a CEO-ului Groupama, dl. C\u0103lin Matei.<\/p>\n<p>\u201c<em>Rezultatele din acest an arat\u0103 clar c\u0103 antreprenorii din turism au nevoie de predictibilitate \u0219i sprijin direct. Nu putem vorbi despre o dezvoltare sustenabil\u0103 at\u00e2ta timp c\u00e2t trei sferturi dintre firme raporteaz\u0103 venituri \u00een sc\u0103dere, iar majoritatea depind exclusiv de autofinan\u021bare. Este esen\u021bial s\u0103 men\u021binem stimulentele financiare eficiente, cum sunt voucherele de vacan\u021b\u0103, \u0219i s\u0103 debloc\u0103m accesul la fonduri europene pentru modernizare \u0219i digitalizare. Totodat\u0103, evenimentele \u0219i festivalurile r\u0103m\u00e2n un motor real de cre\u0219tere pentru turismul rom\u00e2nesc, atr\u0103g\u00e2nd vizitatori, sus\u021bin\u00e2nd afacerile mici din comunit\u0103\u021bile-gazd\u0103 \u0219i consolid\u00e2nd identitatea turistic\u0103 a fiec\u0103rei regiuni, un domeniu \u00een care continu\u0103m s\u0103 vedem un poten\u021bial remarcabil de dezvoltare.<\/em>\u201d, a declarat Florin JIANU, pre\u0219edintele IMM Romania.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-2-1024x703.jpg\" alt class=\"wp-image-108809\"><\/figure>\n<p><em>\u201eCred c\u0103 e nevoie s\u0103 avem mai multe motive pentru care un turist s\u0103 vin\u0103 \u00een Rom\u00e2nia, s\u0103 stea mai mult \u0219i s\u0103 cheltuiasc\u0103 mai mult aici. Asta \u00eenseamn\u0103 s\u0103 dezvolt\u0103m produse turistice \u0219i servicii mai bune \u0219i s\u0103 valorific\u0103m mai bine segmente care au r\u0103mas \u00een urm\u0103. Dac\u0103 vrem ca turismul s\u0103 creasc\u0103, trebuie s\u0103 fim mai buni la incoming \u0219i s\u0103 aducem mai mul\u021bi turi\u0219ti str\u0103ini \u00een \u021bar\u0103. Solu\u021bia, cred eu, e simpl\u0103: trebuie s\u0103 fim mai buni la promovarea destina\u021biei Rom\u00e2nia. Unul dintre pa\u0219ii la care lucr\u0103m este \u00eenfiin\u021barea Organiza\u021biei de Management al Destina\u021biei la nivel na\u021bional. Vrem ca p\u00e2n\u0103 la finalul anului s\u0103 avem o solu\u021bie clar\u0103 de politic\u0103 public\u0103 aleas\u0103, at\u00e2t \u00een ceea ce prive\u0219te calendarul, dar \u0219i \u00een ceea ce prive\u0219te guvernan\u021ba, construit\u0103 \u00eempreun\u0103 cu industria, iar din 2027 s\u0103 putem \u00eencepe opera\u021bionalizarea, astfel \u00eenc\u00e2t \u00een 2028 \u0219i mai \u00eencolo s\u0103 existe un OMD na\u021bional 100% opera\u021bional \u0219i eficient. Avem nevoie \u00eens\u0103 de coordonare. O strategie comun\u0103 pentru Rom\u00e2nia ca destina\u021bie, reguli clare pentru organiza\u021biile locale, jude\u021bene \u0219i regionale, dar \u0219i o promovare care s\u0103 aib\u0103 obiective \u0219i rezultate m\u0103surabile\u201d,<\/em> a declarat Ambrozie Irineu DAR\u0102U, ministrul Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului.<\/p>\n<p><em>\u201dOspitalitatea rom\u00e2neasc\u0103 s-a bazat \u00eentotdeauna pe pasiune \u0219i ini\u021biativ\u0103 individual\u0103, \u00eens\u0103 adev\u0103rata sa maturitate vine din modul \u00een care reu\u0219im s\u0103 ne organiz\u0103m ca ecosistem. Oamenii care investesc energie \u0219i resurse \u00eentr-un domeniu \u00een continu\u0103 transformare trebuie s\u0103 \u0219tie c\u0103 au al\u0103turi parteneri pe care se pot baza. Groupama este un astfel de partener, al\u0103turi de cei care dau via<\/em><em>\u021b\u0103 <\/em><em>turismului din Rom\u00e2nia cu solu\u021bii complete de asigurare \u0219i cu acea doz\u0103 de optimism de care fiecare dintre noi are nevoie pentru a se bucura de ceea ce conteaz\u0103 cu adev\u0103rat. Suntem a\u0219adar m\u00e2ndri c\u0103 putem sus\u021bine \u0219i anul acesta demersul IMM Rom\u00e2nia de a realiza Carta Alb\u0103 a Turismului din Rom\u00e2nia, o ini\u021biativ\u0103 at\u00e2t de util\u0103 pentru industria turismului din Rom\u00e2nia.\u201d, <\/em>a declarat C\u0103lin Matei, CEO Groupama Rom\u00e2nia.<\/p>\n<p>Datele pentru 2026 arat\u0103 c\u0103 76,4% dintre operatori declar\u0103 venituri \u00een sc\u0103dere. Aproape jum\u0103tate dintre responden\u021bi, respectiv 49,5%, raporteaz\u0103 diminu\u0103ri de peste 20%, 15,7% \u00eenregistreaz\u0103 sc\u0103deri de aproximativ 10%, iar 11,2% indic\u0103 reduceri de aproximativ 5%. Sc\u0103deri sunt \u0219i \u00een ceea ce prive\u0219te num\u0103rul de turi\u0219ti. Astfel, dup\u0103 un avans de 3% \u00een 2024 (5,78 milioane de turi\u0219ti) \u0219i o stagnare \u00een 2025 (5,79 milioane), primele 6 luni ale anului 2026 au adus o contrac\u021bie de 4,1%, num\u0103rul sosirilor sc\u0103z\u00e2nd la 5,55 milioane.<\/p>\n<p>\u00cen pofida acestor sc\u0103deri, capacitatea na\u021bional\u0103 de cazare din Rom\u00e2nia a crescut \u00een intervalul 2020 -2025 cu aproape 30%, ajung\u00e2nd la peste 464.000 de locuri. Dezvoltarea teritorial\u0103 este \u00eens\u0103 dezechilibrat\u0103, fiind dominat\u0103 masiv de jude\u021bul Constan\u021ba (cu peste un sfert din totalul infrastructurii) \u0219i de marile zone turistice (Bra\u0219ov, Bucure\u0219ti).<\/p>\n<p>Oferta turistic\u0103 a operatorilor autohtoni a fost puternic concentrat\u0103 \u00een segmentul mediu de pre\u021b (cu 37,7% dintre unit\u0103\u021bi tarif\u00e2nd \u00eentre 210 \u0219i 300 de lei), pe pachetele flexibile cu mic dejun inclus (58,82%) \u0219i pe trei forme majore de turism: agrement cu 46%, afaceri cu 21,8% \u0219i rural cu 13,8%. Fidelizarea clien\u021bilor r\u0103m\u00e2ne o provocare major\u0103 \u00een turism, av\u00e2nd \u00een vedere c\u0103 peste 60% dintre operatori \u00eenregistreaz\u0103 o rat\u0103 de revenire a turi\u0219tilor de cel mult 40%.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"983\" src=\"https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-3-1024x983.jpg\" alt class=\"wp-image-108810\"><\/figure>\n<p>Studiul IMM Rom\u00e2nia mai arat\u0103 c\u0103 mediul de afaceri favorizeaz\u0103 stimulentele financiare directe \u0219i reducerea presiunii fiscale \u00een detrimentul m\u0103surilor institu\u021bionale pe termen lung, ca dovad\u0103 c\u0103 aproape jum\u0103tate dintre operatorii din turism (48,1%) consider\u0103 voucherele de vacan\u021b\u0103 drept m\u0103sura cu cel mai mare impact pozitiv, iar 17,3 % apreciaz\u0103 impactul pozitiv al TVA-ului redus. De altfel, \u00eentreba\u021bi care sunt provoc\u0103rile majore pe care le resimt, majoritatea operatorilor au men\u021bionat instabilitatea fiscal\u0103, explozia costurilor opera\u021bionale \u0219i sprijinul public insuficient (peste 60% dintre operatori). De asemenea, operatorii au men\u021bionat extinderea voucherelor de vacan\u021b\u0103 ca principal\u0103 oportunitate de dezvoltare \u00een viitor.<\/p>\n<p>\u00cen ceea ce prive\u0219te finan\u021barea afacerilor, studiul IMM Rom\u00e2nia arat\u0103 c\u0103 peste 80% dintre firme depind de autofinan\u021bare, \u00een timp ce resursele externe precum creditele bancare (29,9%) sau fondurile europene \u2013 accesate de doar 27% dintre operatori, dar folosite intensiv pentru echipamente \u0219i infrastructur\u0103 noi- r\u0103m\u00e2n slab valorificate din cauza dificult\u0103\u021bilor de accesare.<\/p>\n<\/div>\n<\/div>\n<p><strong>Bucure\u0219ti, 14 septembrie 2026<\/strong> \u2013 Turismul rom\u00e2nesc a parcurs o perioad\u0103 dificil\u0103 \u00een prima jum\u0103tate a anului 2026, marcat\u0103 de sc\u0103derea num\u0103rului de turi\u0219ti, o dependen\u021b\u0103 crescut\u0103 de pia\u021ba intern\u0103 \u0219i un grad redus de ocupare. Pentru 2027, jum\u0103tate dintre operatori sunt \u00eens\u0103 optimi\u0219ti \u0219i se asteapt\u0103 la o cre\u0219tere sau cel pu\u021bin la o stabilizare a afacerilor.<\/p>\n<p>Acestea sunt principalele concluzii ale Cartei Albe a Turismului din Rom\u00e2nia, edi\u021bia 2026, lansat\u0103 de IMM Rom\u00e2nia, \u00een parteneriat cu Groupama, cu sprijinul Ministerului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, \u00een prezen\u021ba pre\u0219edintelui IMM Rom\u00e2nia, dl. Florin Jianu; a ministrului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, dl. Ambrozie-Irineu Dar\u0103u; a directorului general al Ministerului Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului, dl. Alin Grigore \u0219i a CEO-ului Groupama, dl. C\u0103lin Matei.<\/p>\n<p>\u201c<em>Rezultatele din acest an arat\u0103 clar c\u0103 antreprenorii din turism au nevoie de predictibilitate \u0219i sprijin direct. Nu putem vorbi despre o dezvoltare sustenabil\u0103 at\u00e2ta timp c\u00e2t trei sferturi dintre firme raporteaz\u0103 venituri \u00een sc\u0103dere, iar majoritatea depind exclusiv de autofinan\u021bare. Este esen\u021bial s\u0103 men\u021binem stimulentele financiare eficiente, cum sunt voucherele de vacan\u021b\u0103, \u0219i s\u0103 debloc\u0103m accesul la fonduri europene pentru modernizare \u0219i digitalizare. Totodat\u0103, evenimentele \u0219i festivalurile r\u0103m\u00e2n un motor real de cre\u0219tere pentru turismul rom\u00e2nesc, atr\u0103g\u00e2nd vizitatori, sus\u021bin\u00e2nd afacerile mici din comunit\u0103\u021bile-gazd\u0103 \u0219i consolid\u00e2nd identitatea turistic\u0103 a fiec\u0103rei regiuni, un domeniu \u00een care continu\u0103m s\u0103 vedem un poten\u021bial remarcabil de dezvoltare.<\/em>\u201d, a declarat Florin JIANU, pre\u0219edintele IMM Romania.<\/p>\n<p><em>\u201eCred c\u0103 e nevoie s\u0103 avem mai multe motive pentru care un turist s\u0103 vin\u0103 \u00een Rom\u00e2nia, s\u0103 stea mai mult \u0219i s\u0103 cheltuiasc\u0103 mai mult aici. Asta \u00eenseamn\u0103 s\u0103 dezvolt\u0103m produse turistice \u0219i servicii mai bune \u0219i s\u0103 valorific\u0103m mai bine segmente care au r\u0103mas \u00een urm\u0103. Dac\u0103 vrem ca turismul s\u0103 creasc\u0103, trebuie s\u0103 fim mai buni la incoming \u0219i s\u0103 aducem mai mul\u021bi turi\u0219ti str\u0103ini \u00een \u021bar\u0103. Solu\u021bia, cred eu, e simpl\u0103: trebuie s\u0103 fim mai buni la promovarea destina\u021biei Rom\u00e2nia. Unul dintre pa\u0219ii la care lucr\u0103m este \u00eenfiin\u021barea Organiza\u021biei de Management al Destina\u021biei la nivel na\u021bional. Vrem ca p\u00e2n\u0103 la finalul anului s\u0103 avem o solu\u021bie clar\u0103 de politic\u0103 public\u0103 aleas\u0103, at\u00e2t \u00een ceea ce prive\u0219te calendarul, dar \u0219i \u00een ceea ce prive\u0219te guvernan\u021ba, construit\u0103 \u00eempreun\u0103 cu industria, iar din 2027 s\u0103 putem \u00eencepe opera\u021bionalizarea, astfel \u00eenc\u00e2t \u00een 2028 \u0219i mai \u00eencolo s\u0103 existe un OMD na\u021bional 100% opera\u021bional \u0219i eficient. Avem nevoie \u00eens\u0103 de coordonare. O strategie comun\u0103 pentru Rom\u00e2nia ca destina\u021bie, reguli clare pentru organiza\u021biile locale, jude\u021bene \u0219i regionale, dar \u0219i o promovare care s\u0103 aib\u0103 obiective \u0219i rezultate m\u0103surabile\u201d,<\/em> a declarat Ambrozie Irineu DAR\u0102U, ministrul Economiei, Digitaliz\u0103rii, Antreprenoriatului \u0219i Turismului.<\/p>\n<p><em>\u201dOspitalitatea rom\u00e2neasc\u0103 s-a bazat \u00eentotdeauna pe pasiune \u0219i ini\u021biativ\u0103 individual\u0103, \u00eens\u0103 adev\u0103rata sa maturitate vine din modul \u00een care reu\u0219im s\u0103 ne organiz\u0103m ca ecosistem. Oamenii care investesc energie \u0219i resurse \u00eentr-un domeniu \u00een continu\u0103 transformare trebuie s\u0103 \u0219tie c\u0103 au al\u0103turi parteneri pe care se pot baza. Groupama este un astfel de partener, al\u0103turi de cei care dau via<\/em><em>\u021b\u0103 <\/em><em>turismului din Rom\u00e2nia cu solu\u021bii complete de asigurare \u0219i cu acea doz\u0103 de optimism de care fiecare dintre noi are nevoie pentru a se bucura de ceea ce conteaz\u0103 cu adev\u0103rat. Suntem a\u0219adar m\u00e2ndri c\u0103 putem sus\u021bine \u0219i anul acesta demersul IMM Rom\u00e2nia de a realiza Carta Alb\u0103 a Turismului din Rom\u00e2nia, o ini\u021biativ\u0103 at\u00e2t de util\u0103 pentru industria turismului din Rom\u00e2nia.\u201d, <\/em>a declarat C\u0103lin Matei, CEO Groupama Rom\u00e2nia.<\/p>\n<p>Datele pentru 2026 arat\u0103 c\u0103 76,4% dintre operatori declar\u0103 venituri \u00een sc\u0103dere. Aproape jum\u0103tate dintre responden\u021bi, respectiv 49,5%, raporteaz\u0103 diminu\u0103ri de peste 20%, 15,7% \u00eenregistreaz\u0103 sc\u0103deri de aproximativ 10%, iar 11,2% indic\u0103 reduceri de aproximativ 5%. Sc\u0103deri sunt \u0219i \u00een ceea ce prive\u0219te num\u0103rul de turi\u0219ti. Astfel, dup\u0103 un avans de 3% \u00een 2024 (5,78 milioane de turi\u0219ti) \u0219i o stagnare \u00een 2025 (5,79 milioane), primele 6 luni ale anului 2026 au adus o contrac\u021bie de 4,1%, num\u0103rul sosirilor sc\u0103z\u00e2nd la 5,55 milioane.<\/p>\n<p>\u00cen pofida acestor sc\u0103deri, capacitatea na\u021bional\u0103 de cazare din Rom\u00e2nia a crescut \u00een intervalul 2020 -2025 cu aproape 30%, ajung\u00e2nd la peste 464.000 de locuri. Dezvoltarea teritorial\u0103 este \u00eens\u0103 dezechilibrat\u0103, fiind dominat\u0103 masiv de jude\u021bul Constan\u021ba (cu peste un sfert din totalul infrastructurii) \u0219i de marile zone turistice (Bra\u0219ov, Bucure\u0219ti).<\/p>\n<p>Oferta turistic\u0103 a operatorilor autohtoni a fost puternic concentrat\u0103 \u00een segmentul mediu de pre\u021b (cu 37,7% dintre unit\u0103\u021bi tarif\u00e2nd \u00eentre 210 \u0219i 300 de lei), pe pachetele flexibile cu mic dejun inclus (58,82%) \u0219i pe trei forme majore de turism: agrement cu 46%, afaceri cu 21,8% \u0219i rural cu 13,8%. Fidelizarea clien\u021bilor r\u0103m\u00e2ne o provocare major\u0103 \u00een turism, av\u00e2nd \u00een vedere c\u0103 peste 60% dintre operatori \u00eenregistreaz\u0103 o rat\u0103 de revenire a turi\u0219tilor de cel mult 40%.<\/p>\n<p>Studiul IMM Rom\u00e2nia mai arat\u0103 c\u0103 mediul de afaceri favorizeaz\u0103 stimulentele financiare directe \u0219i reducerea presiunii fiscale \u00een detrimentul m\u0103surilor institu\u021bionale pe termen lung, ca dovad\u0103 c\u0103 aproape jum\u0103tate dintre operatorii din turism (48,1%) consider\u0103 voucherele de vacan\u021b\u0103 drept m\u0103sura cu cel mai mare impact pozitiv, iar 17,3 % apreciaz\u0103 impactul pozitiv al TVA-ului redus. De altfel, \u00eentreba\u021bi care sunt provoc\u0103rile majore pe care le resimt, majoritatea operatorilor au men\u021bionat instabilitatea fiscal\u0103, explozia costurilor opera\u021bionale \u0219i sprijinul public insuficient (peste 60% dintre operatori). De asemenea, operatorii au men\u021bionat extinderea voucherelor de vacan\u021b\u0103 ca principal\u0103 oportunitate de dezvoltare \u00een viitor.<\/p>\n<p>\u00cen ceea ce prive\u0219te finan\u021barea afacerilor, studiul IMM Rom\u00e2nia arat\u0103 c\u0103 peste 80% dintre firme depind de autofinan\u021bare, \u00een timp ce resursele externe precum creditele bancare (29,9%) sau fondurile europene \u2013 accesate de doar 27% dintre operatori, dar folosite intensiv pentru echipamente \u0219i infrastructur\u0103 noi- r\u0103m\u00e2n slab valorificate din cauza dificult\u0103\u021bilor de accesare.<\/p>\n<p>[analyse_source url=&#8221;https:\/\/www.gazeta-valceana.ro\/fapt-divers\/imm-romania-a-lansat-carta-alba-a-turismului-din-romania-editia-2026-trei-sferturi-dintre-operatori-raporteaza-scadere-dar-jumatate-preconizeaza-o-imbunatatire-a-situatiei-pentru-2027\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.gazeta-valceana.ro\/wp-content\/uploads\/2026\/09\/IMM-Turism-1.jpg&#8221;] IMM Rom\u00e2nia a lansat Carta Alb\u0103 a Turismului din Rom\u00e2nia, edi\u021bia 2026. Trei sferturi dintre operatori raporteaz\u0103 sc\u0103dere, dar jum\u0103tate preconizeaz\u0103 o \u00eembun\u0103t\u0103\u021bire a situa\u021biei pentru 2027 Fapt diversI 14 septembrie 2026 Ac\u021biune Facebook Twitter Pinterest WhatsApp Bucure\u0219ti, 14 septembrie 2026 \u2013 Turismul rom\u00e2nesc a parcurs o perioad\u0103 dificil\u0103 \u00een prima jum\u0103tate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,214],"class_list":["post-2144003","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-gazetavalceana-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2144003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2144003"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2144003\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2144003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2144003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2144003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}