{"id":2138773,"date":"2026-09-11T00:16:04","date_gmt":"2026-09-10T21:16:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2138773"},"modified":"2026-09-11T00:16:04","modified_gmt":"2026-09-10T21:16:04","slug":"hasbro-responds-to-dhs-using-ai-optimus-prime-in-deportation-posts","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2138773","title":{"rendered":"Hasbro Responds to DHS Using AI Optimus Prime in Deportation Posts"},"content":{"rendered":"
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Hasbro has responded to the Department of Homeland Security\u2019s recent AI-generated social media posts that used the likeness of the Hasbro-owned character, Transformers\u2019 Optimus Prime<\/u><\/a>, to promote its deportation program, stating that DHS\u2019 posts were created without their consent.<\/p>\n<\/p>\n

One DHS ad is an AI-generated fake movie poster for \u201cTransformers: Age of Deportation\u201d featuring Optimus Prime with DHS and ICE insignia.<\/p>\n

A second DHS post showed Optimus face to face with a Sikh man, declaring, \u201cSelf-deport or find out\u201d and \u201cAmerica for Americans. Get off our roads; you don\u2019t know how to drive Mr Singh.\u201d That post \u2013 which the DHS has since deleted \u2013 was widely blasted as being blatantly racist.<\/p>\n

Hasbro responded Thursday with the following statement on their Instagram account<\/u><\/a>:<\/p>\n

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\u201cOptimus Prime is a beloved character who represents humility, leadership, compassion and justice. Hasbro is aware of the recent posts using his likeness. These posts were done without permission and do not represent the Transformers brand or Hasbro.\u201d<\/p>\n

As Entertainment Weekly<\/u><\/a> points out, the DHS\u2019 Optimus Prime spots were also criticized for coming on the heels of the death of Peter Cullen<\/u><\/a>, the actor who voiced Optimus for decades.<\/p>\n

Cullen\u2019s final performance<\/u><\/a> as the iconic Autobot leader will be in Optimus Prime: Awakening, an upcoming short film that will be presented with 40th anniversary screenings of The Transformers: The Movie<\/u><\/a>.<\/p>\n

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The Trump Administration widely uses (often AI-generated) imagery and videos that appropriate pop culture in their social media posts. <\/p>\n

The DHS\u2019 Optimus Prime posts come on the heels of the White House\u2019s AI video featuring President Trump as a Green Lantern<\/u><\/a> and the release of the designs for new Space Force uniforms<\/u><\/a> that have been likened to those worn by the Galactic Empire in the Star Wars franchise or by the soldiers in Starship Troopers, a sci-fi film that lampoons fascism.<\/p>\n<\/section>\n<\/section>\n

Get IGN’s Biggest Stories FIRST. Set Us as Your Source.<\/strong>\"Google\"Add Source<\/span><\/a><\/div>\n

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Hasbro has responded to the Department of Homeland Security\u2019s recent AI-generated social media posts that used the likeness of the Hasbro-owned character, Transformers\u2019 Optimus Prime<\/u><\/a>, to promote its deportation program, stating that DHS\u2019 posts were created without their consent.<\/p>\n<\/p>\n

One DHS ad is an AI-generated fake movie poster for \u201cTransformers: Age of Deportation\u201d featuring Optimus Prime with DHS and ICE insignia.<\/p>\n

A second DHS post showed Optimus face to face with a Sikh man, declaring, \u201cSelf-deport or find out\u201d and \u201cAmerica for Americans. Get off our roads; you don\u2019t know how to drive Mr Singh.\u201d That post \u2013 which the DHS has since deleted \u2013 was widely blasted as being blatantly racist.<\/p>\n

Hasbro responded Thursday with the following statement on their Instagram account<\/u><\/a>:<\/p>\n

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<\/a><\/p>\n

\u201cOptimus Prime is a beloved character who represents humility, leadership, compassion and justice. Hasbro is aware of the recent posts using his likeness. These posts were done without permission and do not represent the Transformers brand or Hasbro.\u201d<\/p>\n

As Entertainment Weekly<\/u><\/a> points out, the DHS\u2019 Optimus Prime spots were also criticized for coming on the heels of the death of Peter Cullen<\/u><\/a>, the actor who voiced Optimus for decades.<\/p>\n

Cullen\u2019s final performance<\/u><\/a> as the iconic Autobot leader will be in Optimus Prime: Awakening, an upcoming short film that will be presented with 40th anniversary screenings of The Transformers: The Movie<\/u><\/a>.<\/p>\n

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The Trump Administration widely uses (often AI-generated) imagery and videos that appropriate pop culture in their social media posts. <\/p>\n

The DHS\u2019 Optimus Prime posts come on the heels of the White House\u2019s AI video featuring President Trump as a Green Lantern<\/u><\/a> and the release of the designs for new Space Force uniforms<\/u><\/a> that have been likened to those worn by the Galactic Empire in the Star Wars franchise or by the soldiers in Starship Troopers, a sci-fi film that lampoons fascism.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Hasbro has responded to the Department of Homeland Security\u2019s recent AI-generated social media posts that used the likeness of the Hasbro-owned character, Transformers\u2019 Optimus Prime, to promote its deportation program, stating that DHS\u2019 posts were created without their consent. One DHS ad is an AI-generated fake movie poster for \u201cTransformers: Age of Deportation\u201d featuring Optimus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-2138773","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2138773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2138773"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2138773\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2138773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2138773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2138773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}