{"id":2137676,"date":"2026-09-10T12:00:25","date_gmt":"2026-09-10T09:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2137676"},"modified":"2026-09-10T12:00:25","modified_gmt":"2026-09-10T09:00:25","slug":"a-day-to-night-out-with-aimee-kelly","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2137676","title":{"rendered":"A Day-To-Night Out With Aimee Kelly\ufeff"},"content":{"rendered":"<article class=\"LOh page-481609446\">.page-481609446{&#8211;slot1:#faff00;&#8211;slot2:#000000;&#8211;slot3:#000000;&#8211;slot4:#faff00;&#8211;slot6:#faff00;&#8211;slot8:#000000;&#8211;slot9:#faff00;&#8211;metaColor:#faff00;&#8211;navColor:#faff00}<\/p>\n<div class=\"cCV\">\n<div class=\"sWr KwQ lMx\">\n<div class=\"Jr2\">\n<div class=\"gsz zJ7 Ttc\">\n<div class=\"HXK\">\n<div style=\"padding-top:150%\" class=\"vmZ oL7 ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/394b5d65\/280806_nylon_saratoga_21704_a.jpg?w=414&amp;h=621&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"fpC EdX\"><\/div>\n<\/div>\n<div class=\"olh\">\n<div class=\"rkd zA4\">\n<p class=\"QwJ vHj\">Fashion<\/p>\n<div class=\"boW\">\n<div class=\"adWrapper zzk APH\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"Ckc\">\n<h1 class=\"aVX w-U FfM zsX\">A Day-To-Night Out With Aimee Kelly\ufeff<\/h1>\n<div class=\"r87 XEd\">\n<p>Bold looks, busy days, and one chic essential.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI dUJ\">\n<address class=\"Fdy\">by <span>BDG Studios<\/span><\/address>\n<div class=\"DHw\">\n<div><span>Updated:\u00a0<\/span><time datetime=\"2026-09-10T12:00:25.115Z\">11 minutes ago<\/time><\/div>\n<div><span>Originally Published:\u00a0<\/span><time datetime=\"2026-09-09T15:31:58.657Z\">21 hours ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH jU-\"><\/div>\n<div class=\"kCE\">\n<div data-adroot=\"true\" class=\"fxL Afg\">\n<p>There are busy days, and then there are Aimee Kelly\u2019s days in September. When New York\u2019s fashion set descends on the city for a packed schedule of shows, parties, and the street-style moments in between, Aimee is right in the middle of it all \u2014 usually in an outfit that makes blending into the crowd virtually impossible.<\/p>\n<p>For the content creator, whose maximalist approach to getting dressed favors bold color, unexpected combinations, and a healthy disregard for the rules, the week offers an excuse to turn the volume all the way up. \u201cWhen I\u2019m thinking of styling looks, my mind goes straight to how bold I can make it,\u201d she says. \u201cMy favorite part is styling a look that\u2019s as bold and fun as possible \u2014 if the weather permits, because she\u2019s the queen.\u201d<\/p>\n<p>The result is a schedule that\u2019s equal parts exhilarating and exhausting, with up to three outfit changes, a packed content schedule, and very little downtime. Here, Aimee takes NYLON along from the first look of the morning to the last stop of the night \u2014 with the iconic blue bottle of Saratoga\u00ae Spring Water serving as both hydration essential and bold accessory.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV Qev\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/f3c3db4b\/saratoga1.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/6f6b7096\/saratoga2.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-482246816\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>From Day&#8230;<\/h2>\n<p>There\u2019s no such thing as easing into the morning when your calendar is stacked with places to be and looks to serve. \u201cEvery day is different; no two are the same,\u201d Aimee says. \u201cBut mornings usually consists of a quick breakfast, makeup, hair, outfit on, and straight to shooting content. Then it\u2019s attending events or shows, changing for the next one, and repeating that all over again.\u201d<\/p>\n<p>Aimee makes capturing content a priority, even if it means waking up earlier or occasionally sacrificing an event to get the shot. Her preferred backdrop needs little production design: Give her a great outfit and a New York City street, and she\u2019s set.<\/p>\n<p>Before she heads out, there\u2019s also the matter of packing a bag capable of keeping up. Lip liner and gloss, travel perfume, headphones, setting powder, gum, electrolytes, and Saratoga\u00ae Spring Water all make the cut. Hydration, in particular, is nonnegotiable. \u201cStaying hydrated is the one thing I don\u2019t dare skip,\u201d she says.<\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M\">\n<div style=\"padding-top:125%\" class=\"vmZ F8Y ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/3537b367\/saratoga7.jpg?w=375&amp;h=469&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<div><\/div>\n<\/figure>\n<\/div>\n<blockquote class=\"rs0 Dhu\"><p>\u201cMy energy comes from the nonstop going. I don\u2019t know why \u2014 I\u2019m driven by the chaos.\u201d<\/p><\/blockquote>\n<div class=\"sWr iGR\">\n<div class=\"QYV Qev\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/9c450c6f\/saratoga6.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/757aa62b\/saratoga3.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-482254917\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>It helps that her water bottle happens to complement the wardrobe. \u201cSaratoga\u00ae Spring Water tastes so delicious that I wouldn\u2019t trade it for anything else,\u201d Aimee says. \u201cPlus, walking around with it adds a touch of accessory to the outfit.\u201d<\/p>\n<p>Once she\u2019s out the door, the pace only accelerates. Aimee can shoot as many as three different outfits in a day, hopping between appointments and shows while handling glam touch-ups \u2014 and even full wardrobe changes \u2014 from the car. The constant motion is part of the appeal. \u201cMy energy comes from the nonstop going,\u201d she says. \u201cI don\u2019t know why; I\u2019m driven by the chaos.\u201d<\/p>\n<p>So much so that even an empty Saratoga\u00ae Spring Water bottle earns a spot in the look. \u201cThat\u2019s the only water that becomes an accessory,\u201d she says. \u201cEven when I\u2019ve drunk it all, I keep the bottle with me because it gives such a cute touch to the look.\u201d<\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M\">\n<div style=\"padding-top:149.9167%\" class=\"vmZ F8Y ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/6255d72e\/280806_nylon_saratoga_21545_b.jpg?w=375&amp;h=562&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<div><\/div>\n<\/figure>\n<\/div>\n<h2>&#8230;To Night<\/h2>\n<p>Eventually, the sun goes down. Aimee\u2019s schedule, however, does not.<\/p>\n<p>After dark, the city shifts from shows and appointments to dinners and parties, and Aimee is more than ready to dress for the occasion. \u201cI love how in September it\u2019s still warm enough that on those nights you could style outfits and just enjoy the view of the nightlife, the night outfits with the glitz and glam,\u201d she says.<\/p>\n<p>If her schedule allows, she\u2019ll head home for a reset and another outfit change. She tends to have her nighttime look already waiting \u2014 planning ahead means precious minutes aren\u2019t wasted staring into the closet. \u201cI love to go home, refresh, and put on a new look,\u201d she says. \u201cWhen I do, it\u2019s like I\u2019m renewed, and I feel like I could last way longer outside.\u201d<\/p>\n<blockquote class=\"rs0 Dhu\"><p>\u201cMy favorite [nights are] when I\u2019m so delusionally tired that everything makes me laugh, and I just can\u2019t stop laughing.\u201d<\/p><\/blockquote>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M\">\n<div style=\"padding-top:125%\" class=\"vmZ F8Y ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/341467a8\/saratoga4.jpg?w=375&amp;h=469&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<div><\/div>\n<\/figure>\n<\/div>\n<p>And she may need that second wind. Some nights, parties don\u2019t start until 11 p.m., long after a full day spent shooting and running around the city. Others end with takeout in bed while she removes her makeup and prepares to do it all again the next morning. By then, exhaustion has a way of becoming its own source of entertainment. \u201cMy favorite [nights are] when I\u2019m so delusionally tired that everything makes me laugh, and I just can\u2019t stop laughing,\u201d she says.<\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M\">\n<div style=\"padding-top:125%\" class=\"vmZ F8Y ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/28\/51533230\/saratoga5.jpg?w=375&amp;h=469&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<div><\/div>\n<\/figure>\n<\/div>\n<p>It\u2019s exactly that mix of glamour and chaos that keeps Aimee coming back. For all the outfit changes, car touch-ups, packed schedules, and late nights, she hasn\u2019t lost sight of how thrilling it is to be part of it.<\/p>\n<p>And this September, she already has one more look in mind. After carrying Saratoga\u00ae Spring Water alongside her boldest outfits, Aimee has decided the iconic blue bottle deserves top billing. \u201cThis year I\u2019m so planning a fit around the bottle and wearing it as my main accessory,\u201d she says. \u201cAnd you\u2019ll see how cute and chic it looks.\u201d<\/p>\n<p>On anyone else, a water bottle might be something to toss into a bag. On one of New York\u2019s most colorful style stars? Consider it street style bait.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"Hvl Qpa\">\n<div class=\"F2P\">\n<p><strong>Photographer: <\/strong>Brendan Wixted<\/p>\n<p><strong>Art Director<\/strong>: Aoife Clancy<\/p>\n<p><strong>Stylist<\/strong>: Suthee Jonasson<\/p>\n<p><strong>Hair &amp; Makeup<\/strong>: Zuleika Viera<\/p>\n<p><strong>Prop Stylist: <\/strong>Sharon Vion<\/p>\n<p><strong>Editorial Direction<\/strong>: Allison Berry<\/p>\n<p><strong>Talent Booking:<\/strong> Martha Dietsche<\/p>\n<p><strong>Production<\/strong>: Hertie Gutierrez<\/p>\n<\/div>\n<p class=\"BdA\">\n<\/div>\n<\/div>\n<div>\n<p>This article was originally published <time datetime=\"2026-09-09T15:31:58.657Z\">21 hours ago<\/time><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>.page-481609446{&#8211;slot1:#faff00;&#8211;slot2:#000000;&#8211;slot3:#000000;&#8211;slot4:#faff00;&#8211;slot6:#faff00;&#8211;slot8:#000000;&#8211;slot9:#faff00;&#8211;metaColor:#faff00;&#8211;navColor:#faff00} Fashion A Day-To-Night Out With Aimee Kelly\ufeff Bold looks, busy days, and one chic essential. by BDG Studios Updated:\u00a011 minutes ago Originally Published:\u00a021 hours ago There are busy days, and then there are Aimee Kelly\u2019s days in September. When New York\u2019s fashion set descends on the city for a packed schedule of shows, parties, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-2137676","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2137676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2137676"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2137676\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2137676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2137676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2137676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}