{"id":2129530,"date":"2026-09-05T08:00:00","date_gmt":"2026-09-05T05:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2129530"},"modified":"2026-09-05T08:00:00","modified_gmt":"2026-09-05T05:00:00","slug":"retailul-confirma-patriotismul-de-raft-exista-dar-are-un-pret-cum-au-ajuns-romanii-sa-aleaga-din-nou","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2129530","title":{"rendered":"Retailul confirm\u0103: Patriotismul de raft exist\u0103, dar are un pre\u0163. Cum au ajuns rom\u00e2nii s\u0103 aleag\u0103 din nou"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/24586\/23230440\/1\/daniel-gross.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/24586\/23230440\/1\/daniel-gross.jpg&#8221;]<\/p>\n<div class=\"text-content\">\n<p> Consumatorii rom\u00e2ni aleg tot mai des produsele locale, \u00eens\u0103 patriotismul de raft func\u0163ioneaz\u0103 doar atunci c\u00e2nd produsul rom\u00e2nesc r\u0103m\u00e2ne competitiv. Pentru unele categorii, decizia de cump\u0103rare este influen\u0163at\u0103 \u015fi de percep\u0163ia c\u0103 produsele autohtone au un gust specific, iar acest trend, observat anterior \u015fi \u00een Polonia, devine tot mai vizibil \u015fi pe pia\u0163a local\u0103, a explicat Daniel Gross, CEO al Penny Rom\u00e2nia.<\/p>\n<p> \u201eEvolu\u0103m, am plecat \u00een anii 90 de aici, iar tot ce era rom\u00e2nesc nu era bun. Acum \u00eencet-\u00eencet, descoperim c\u0103 aceast\u0103 component\u0103 local\u0103 este din ce \u00een ce mai important\u0103. Adic\u0103 oamenii vor, \u015fi vedem asta, din ce \u00een ce mai mult rom\u00e2ne\u015fte. Condi\u0163ia principal\u0103 e s\u0103 fie competitiv. Dac\u0103 este \u015fi rom\u00e2nesc \u015fi competitiv ei aleg rom\u00e2ne\u015fte.\u201d, a declarat Daniel Gross, la ZF Live, emisiune realizat\u0103 cu sprijinul Orange Business.<\/p>\n<div class=\"int-widget-container\" data-channel-id=\"6a7d7d3c65d3cf457c0b4775\" data-publisher-id=\"6a7d78a072984466fe0e9897\">\n\u00a0<\/div>\n<p> Preferin\u0163a pentru produsele locale nu este \u00eens\u0103 determinat\u0103 exclusiv de originea acestora. \u00cen anumite categorii alimentare, consumatorii asociaz\u0103 produsul rom\u00e2nesc cu anumite caracteristici de gust, iar aceast\u0103 percep\u0163ie poate deveni un argument suplimentar \u00een alegerea de la raft. Daniel Gross spune c\u0103 fenomenul a fost observat \u015fi \u00een Polonia \u015fi c\u0103 devine tot mai pregnant \u015fi \u00een Rom\u00e2nia.<\/p>\n<p> \u201eVedem acest fenomen \u015fi \u00een Rom\u00e2nia, dup\u0103 ce l-am observat \u015fi \u00een Polonia, mai ales \u00een cazul produselor pentru care exist\u0103 percep\u0163ia c\u0103 varianta rom\u00e2neasc\u0103 are un gust mai bun, cum ar fi carnea de porc sau pepenele. Acolo unde consumatorii consider\u0103 c\u0103 produsul rom\u00e2nesc este mai gustos, aceast\u0103 preferin\u0163\u0103 devine mai puternic\u0103\u201d, a mai spus Daniel Gross.<\/p>\n<p> Astfel, produsele locale pot beneficia de o preferin\u0163\u0103 a consumatorilor, dar originea rom\u00e2neasc\u0103 nu este singurul criteriu de cump\u0103rare. Pentru retail, competitivitatea r\u0103m\u00e2ne condi\u0163ia principal\u0103, iar \u00een anumite categorii percep\u0163ia privind gustul poate consolida avantajul produselor autohtone.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.zf.ro\/zf-live\/retailul-confirma-patriotismul-de-raft-exista-dar-are-un-pret-cum-au-ajuns-romanii-sa-aleaga-din-nou-produsele-locale-si-de-ce-video-23230440&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/24586\/23230440\/1\/daniel-gross.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/24586\/23230440\/1\/daniel-gross.jpg&#8221;] Consumatorii rom\u00e2ni aleg tot mai des produsele locale, \u00eens\u0103 patriotismul de raft func\u0163ioneaz\u0103 doar atunci c\u00e2nd produsul rom\u00e2nesc r\u0103m\u00e2ne competitiv. Pentru unele categorii, decizia de cump\u0103rare este influen\u0163at\u0103 \u015fi de percep\u0163ia c\u0103 produsele autohtone au un gust specific, iar acest trend, observat anterior \u015fi \u00een Polonia, devine tot mai vizibil \u015fi pe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-2129530","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2129530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2129530"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2129530\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2129530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2129530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2129530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}