{"id":2127340,"date":"2026-08-31T18:02:37","date_gmt":"2026-08-31T15:02:37","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2127340"},"modified":"2026-08-31T18:02:37","modified_gmt":"2026-08-31T15:02:37","slug":"maluma-goes-back-to-his-roots-with-hot-wheels-and-la-matrona","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2127340","title":{"rendered":"Maluma Goes Back to His Roots With Hot Wheels and \u201cLa Matrona\u201d"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Aug 31, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Maluma Goes Back to His Roots With Hot Wheels and \u201cLa Matrona\u201d\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=480&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=720&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1080&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1440&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1440&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/31\/maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png&quot;,&quot;alt&quot;:&quot;Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60&quot;,&quot;width&quot;:1318,&quot;height&quot;:878,&quot;credit&quot;:&quot;Hot Wheels&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?q=90&amp;w=800&amp;cbr=1&amp;format=png&amp;fit=max\" width=\"1318\" height=\"878\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Hot Wheels<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Aug 31, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of the world\u2019s most coveted supercars, his fascination started with Hot Wheels.<\/p>\n<p>That childhood connection has now come full circle as Maluma joins Hot Wheels as part of its \u201cChallenge Accepted\u201d campaign. But rather than looking toward the exotic cars that have become part of his life today, the Medell\u00edn native chose to revisit the vehicles and memories that shaped him growing up.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<div class=\"adunit in-content lazy-load no-init\" data-adunit=\"Hypebeast_In_Content\" data-dimensions=\"300x250,2x2\" data-sortable=\"false\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;features&quot;,&quot;automotive&quot;,&quot;hot-wheels&quot;,&quot;collaboration&quot;,&quot;maluma&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:&quot;6776362&quot;,&quot;HBBlacklist&quot;:&quot;1&quot;}\" data-size-mapping=\"in-content\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>At the center of the collaboration is <em>La Matrona<\/em>, a custom Toyota Land Cruiser FJ60 inspired by the rugged trucks Maluma remembers from childhood trips to the Colombian countryside. Reimagined as a 1:64-scale Hot Wheels model, the FJ60 becomes a miniature tribute to those early experiences and the beginning of an obsession with cars that has followed him throughout his career.\n<\/p>\n<p>The details keep his design firmly connected to home, as references to Colombia, Medell\u00edn, and Antioquia appear throughout the vehicle. While Maluma could have selected something faster, rarer, or more closely associated with luxury, the FJ60 tells a story built around nostalgia, family, and the memories that existed long before global tours and luxury garages.\n<\/p>\n<p>Hypebeast caught up with Maluma to discuss his lifelong fascination with cars, the childhood memories behind <em>La Matrona<\/em>, and why the Toyota Land Cruiser FJ60 felt like the right vehicle for his Hot Wheels debut.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-2.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-3.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What is your first memory with Hot Wheels?<\/strong>\n<\/p>\n<p>\u201cMy love for cars began with Hot Wheels when I was just a young boy. I remember a very special moment when my uncle, who was studying in the United States, brought me a track set that came with several Hot Wheels cars as a gift. Given that Hot Wheels is such a legendary brand, we \u2014 as Latinos \u2014 viewed it as something completely out of reach. My uncle used to buy the products in the States and bring them to me in Colombia because we didn\u2019t have access to them. It was always a benchmark brand for me.\u201d\n<\/p>\n<p><strong>Why did you choose the Toyota Land Cruiser FJ60 as your Hot Wheels car for the \u201cChallenge Accepted\u201d campaign?<\/strong>\n<\/p>\n<p>\u201cEveryone thought we were going to reinterpret one of the exotic cars from my collection. Instead, I was driven by a desire to show our culture to the whole world. That\u2019s why we created this car called <em>La Matrona<\/em> \u2014 a pickup truck we used to ride to get to the countryside when we were kids.\u201d\n<\/p>\n<p><strong>How did <em>La Matrona<\/em> take you back to those early and cherished childhood memories?<\/strong>\n<\/p>\n<p>\u201c<em>La Matrona<\/em> reconnects me deeply with the essence of my early childhood, when I had a strong connection to nature. We wanted to share those feelings with the world: Recovering that sensation of being in the countryside and regaining access to those childhood experiences.\u201d\n<\/p>\n<p><strong>What went through your mind when designing <em>La Matrona<\/em>?<\/strong>\n<\/p>\n<p>\u201cWorking with the Hot Wheels team is incredible. We took charge of adding that Colombian touch: we wanted to put the <em>Maluma<\/em> sign on the back and incorporate the Colombian flag. We wanted it to feel like a truck truly native to our region \u2014 to Medell\u00edn, to Antioquia.\u201d\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-4.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-5.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What has been the most important challenge you have accepted throughout your musical career?<\/strong>\n<\/p>\n<p>\u201cWith my album <em>Loco X Volver<\/em>, there are many genres and producers I hadn\u2019t had the chance to work with before. That was a \u201cChallenge Accepted\u201d moment for me: having the confidence to do things differently and show the world our essence and who we really are.\n<\/p>\n<p>I would say the greatest challenge of my career has been staying true to myself. Working in alignment with what I feel, rather than what people want to see from me. Always staying connected to my essence and to who I am.\u201d\n<\/p>\n<p><strong>What are you currently focused on after launching <em>Loco X Volver<\/em>?<\/strong>\n<\/p>\n<p>\u201cRight now, we\u2019re preparing a world tour, and it\u2019s going to be the biggest one I\u2019ve ever done. I think that\u2019s the focus: preparing an incredible performance so that people can connect in the same way I\u2019m connecting with the message we want to convey.\u201d\n<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DcmHfm7ICPa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by Hypebeast Latinoam\u00e9rica (@hypebeastlatam)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6776366\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>HEAD and PHANTACI Redefine Court Culture With New Street Luxe Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6776723\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>BEAMS BOY Waterproofs the Clarks Desert Trek With GORE-TEX and a Two-Layer Vibram Sole\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6778389\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Lee Taps Nigel Cabourn\u2019s OX\u2019ed Silver for a 101st Anniversary Workwear Capsule\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hot WheelsCollaborationMaluma\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<div class=\"post__body__author_info__body\">\n<p>                    Andrea Sacal<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast&#8217;s LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast&#8217;s global channels.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" 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data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6776362\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-09-04T00:01:02-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Aug 31, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Maluma Goes Back to His Roots With Hot Wheels and \u201cLa Matrona\u201d\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=480&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=720&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1080&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1440&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1440&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/31\/maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png&quot;,&quot;alt&quot;:&quot;Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60&quot;,&quot;width&quot;:1318,&quot;height&quot;:878,&quot;credit&quot;:&quot;Hot Wheels&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?q=90&amp;w=800&amp;cbr=1&amp;format=png&amp;fit=max\" width=\"1318\" height=\"878\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Hot Wheels<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Aug 31, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of the world\u2019s most coveted supercars, his fascination started with Hot Wheels.<\/p>\n<p>That childhood connection has now come full circle as Maluma joins Hot Wheels as part of its \u201cChallenge Accepted\u201d campaign. But rather than looking toward the exotic cars that have become part of his life today, the Medell\u00edn native chose to revisit the vehicles and memories that shaped him growing up.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<div class=\"adunit in-content lazy-load no-init\" data-adunit=\"Hypebeast_In_Content\" data-dimensions=\"300x250,2x2\" data-sortable=\"false\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;features&quot;,&quot;automotive&quot;,&quot;hot-wheels&quot;,&quot;collaboration&quot;,&quot;maluma&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:&quot;6776362&quot;,&quot;HBBlacklist&quot;:&quot;1&quot;}\" data-size-mapping=\"in-content\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>At the center of the collaboration is <em>La Matrona<\/em>, a custom Toyota Land Cruiser FJ60 inspired by the rugged trucks Maluma remembers from childhood trips to the Colombian countryside. Reimagined as a 1:64-scale Hot Wheels model, the FJ60 becomes a miniature tribute to those early experiences and the beginning of an obsession with cars that has followed him throughout his career.\n<\/p>\n<p>The details keep his design firmly connected to home, as references to Colombia, Medell\u00edn, and Antioquia appear throughout the vehicle. While Maluma could have selected something faster, rarer, or more closely associated with luxury, the FJ60 tells a story built around nostalgia, family, and the memories that existed long before global tours and luxury garages.\n<\/p>\n<p>Hypebeast caught up with Maluma to discuss his lifelong fascination with cars, the childhood memories behind <em>La Matrona<\/em>, and why the Toyota Land Cruiser FJ60 felt like the right vehicle for his Hot Wheels debut.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-2.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-3.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What is your first memory with Hot Wheels?<\/strong>\n<\/p>\n<p>\u201cMy love for cars began with Hot Wheels when I was just a young boy. I remember a very special moment when my uncle, who was studying in the United States, brought me a track set that came with several Hot Wheels cars as a gift. Given that Hot Wheels is such a legendary brand, we \u2014 as Latinos \u2014 viewed it as something completely out of reach. My uncle used to buy the products in the States and bring them to me in Colombia because we didn\u2019t have access to them. It was always a benchmark brand for me.\u201d\n<\/p>\n<p><strong>Why did you choose the Toyota Land Cruiser FJ60 as your Hot Wheels car for the \u201cChallenge Accepted\u201d campaign?<\/strong>\n<\/p>\n<p>\u201cEveryone thought we were going to reinterpret one of the exotic cars from my collection. Instead, I was driven by a desire to show our culture to the whole world. That\u2019s why we created this car called <em>La Matrona<\/em> \u2014 a pickup truck we used to ride to get to the countryside when we were kids.\u201d\n<\/p>\n<p><strong>How did <em>La Matrona<\/em> take you back to those early and cherished childhood memories?<\/strong>\n<\/p>\n<p>\u201c<em>La Matrona<\/em> reconnects me deeply with the essence of my early childhood, when I had a strong connection to nature. We wanted to share those feelings with the world: Recovering that sensation of being in the countryside and regaining access to those childhood experiences.\u201d\n<\/p>\n<p><strong>What went through your mind when designing <em>La Matrona<\/em>?<\/strong>\n<\/p>\n<p>\u201cWorking with the Hot Wheels team is incredible. We took charge of adding that Colombian touch: we wanted to put the <em>Maluma<\/em> sign on the back and incorporate the Colombian flag. We wanted it to feel like a truck truly native to our region \u2014 to Medell\u00edn, to Antioquia.\u201d\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-4.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-5.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What has been the most important challenge you have accepted throughout your musical career?<\/strong>\n<\/p>\n<p>\u201cWith my album <em>Loco X Volver<\/em>, there are many genres and producers I hadn\u2019t had the chance to work with before. That was a \u201cChallenge Accepted\u201d moment for me: having the confidence to do things differently and show the world our essence and who we really are.\n<\/p>\n<p>I would say the greatest challenge of my career has been staying true to myself. Working in alignment with what I feel, rather than what people want to see from me. Always staying connected to my essence and to who I am.\u201d\n<\/p>\n<p><strong>What are you currently focused on after launching <em>Loco X Volver<\/em>?<\/strong>\n<\/p>\n<p>\u201cRight now, we\u2019re preparing a world tour, and it\u2019s going to be the biggest one I\u2019ve ever done. I think that\u2019s the focus: preparing an incredible performance so that people can connect in the same way I\u2019m connecting with the message we want to convey.\u201d\n<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DcmHfm7ICPa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by Hypebeast Latinoam\u00e9rica (@hypebeastlatam)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6776366\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>HEAD and PHANTACI Redefine Court Culture With New Street Luxe Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6776723\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>BEAMS BOY Waterproofs the Clarks Desert Trek With GORE-TEX and a Two-Layer Vibram Sole\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6778389\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Lee Taps Nigel Cabourn\u2019s OX\u2019ed Silver for a 101st Anniversary Workwear Capsule\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hot WheelsCollaborationMaluma\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<div class=\"post__body__author_info__body\">\n<p>                    Andrea Sacal<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast&#8217;s LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast&#8217;s global channels.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;features&quot;,&quot;automotive&quot;,&quot;hot-wheels&quot;,&quot;collaboration&quot;,&quot;maluma&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:&quot;6776362&quot;,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Aug 31, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Automotive\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Aug 31, 2026<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Maluma Goes Back to His Roots With Hot Wheels and \u201cLa Matrona\u201d\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=480&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=720&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1080&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1440&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?w=1440&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/31\/maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png&quot;,&quot;alt&quot;:&quot;Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60&quot;,&quot;width&quot;:1318,&quot;height&quot;:878,&quot;credit&quot;:&quot;Hot Wheels&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-1.png?q=90&amp;w=800&amp;cbr=1&amp;format=png&amp;fit=max\" width=\"1318\" height=\"878\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Hot Wheels<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Aug 31, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of the world\u2019s most coveted supercars, his fascination started with Hot Wheels.<\/p>\n<p>That childhood connection has now come full circle as Maluma joins Hot Wheels as part of its \u201cChallenge Accepted\u201d campaign. But rather than looking toward the exotic cars that have become part of his life today, the Medell\u00edn native chose to revisit the vehicles and memories that shaped him growing up.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<div class=\"adunit in-content lazy-load no-init\" data-adunit=\"Hypebeast_In_Content\" data-dimensions=\"300x250,2x2\" data-sortable=\"false\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;features&quot;,&quot;automotive&quot;,&quot;hot-wheels&quot;,&quot;collaboration&quot;,&quot;maluma&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:&quot;6776362&quot;,&quot;HBBlacklist&quot;:&quot;1&quot;}\" data-size-mapping=\"in-content\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>At the center of the collaboration is <em>La Matrona<\/em>, a custom Toyota Land Cruiser FJ60 inspired by the rugged trucks Maluma remembers from childhood trips to the Colombian countryside. Reimagined as a 1:64-scale Hot Wheels model, the FJ60 becomes a miniature tribute to those early experiences and the beginning of an obsession with cars that has followed him throughout his career.\n<\/p>\n<p>The details keep his design firmly connected to home, as references to Colombia, Medell\u00edn, and Antioquia appear throughout the vehicle. While Maluma could have selected something faster, rarer, or more closely associated with luxury, the FJ60 tells a story built around nostalgia, family, and the memories that existed long before global tours and luxury garages.\n<\/p>\n<p>Hypebeast caught up with Maluma to discuss his lifelong fascination with cars, the childhood memories behind <em>La Matrona<\/em>, and why the Toyota Land Cruiser FJ60 felt like the right vehicle for his Hot Wheels debut.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-2.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-3.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What is your first memory with Hot Wheels?<\/strong>\n<\/p>\n<p>\u201cMy love for cars began with Hot Wheels when I was just a young boy. I remember a very special moment when my uncle, who was studying in the United States, brought me a track set that came with several Hot Wheels cars as a gift. Given that Hot Wheels is such a legendary brand, we \u2014 as Latinos \u2014 viewed it as something completely out of reach. My uncle used to buy the products in the States and bring them to me in Colombia because we didn\u2019t have access to them. It was always a benchmark brand for me.\u201d\n<\/p>\n<p><strong>Why did you choose the Toyota Land Cruiser FJ60 as your Hot Wheels car for the \u201cChallenge Accepted\u201d campaign?<\/strong>\n<\/p>\n<p>\u201cEveryone thought we were going to reinterpret one of the exotic cars from my collection. Instead, I was driven by a desire to show our culture to the whole world. That\u2019s why we created this car called <em>La Matrona<\/em> \u2014 a pickup truck we used to ride to get to the countryside when we were kids.\u201d\n<\/p>\n<p><strong>How did <em>La Matrona<\/em> take you back to those early and cherished childhood memories?<\/strong>\n<\/p>\n<p>\u201c<em>La Matrona<\/em> reconnects me deeply with the essence of my early childhood, when I had a strong connection to nature. We wanted to share those feelings with the world: Recovering that sensation of being in the countryside and regaining access to those childhood experiences.\u201d\n<\/p>\n<p><strong>What went through your mind when designing <em>La Matrona<\/em>?<\/strong>\n<\/p>\n<p>\u201cWorking with the Hot Wheels team is incredible. We took charge of adding that Colombian touch: we wanted to put the <em>Maluma<\/em> sign on the back and incorporate the Colombian flag. We wanted it to feel like a truck truly native to our region \u2014 to Medell\u00edn, to Antioquia.\u201d\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-4.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-5.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What has been the most important challenge you have accepted throughout your musical career?<\/strong>\n<\/p>\n<p>\u201cWith my album <em>Loco X Volver<\/em>, there are many genres and producers I hadn\u2019t had the chance to work with before. That was a \u201cChallenge Accepted\u201d moment for me: having the confidence to do things differently and show the world our essence and who we really are.\n<\/p>\n<p>I would say the greatest challenge of my career has been staying true to myself. Working in alignment with what I feel, rather than what people want to see from me. Always staying connected to my essence and to who I am.\u201d\n<\/p>\n<p><strong>What are you currently focused on after launching <em>Loco X Volver<\/em>?<\/strong>\n<\/p>\n<p>\u201cRight now, we\u2019re preparing a world tour, and it\u2019s going to be the biggest one I\u2019ve ever done. I think that\u2019s the focus: preparing an incredible performance so that people can connect in the same way I\u2019m connecting with the message we want to convey.\u201d\n<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DcmHfm7ICPa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by Hypebeast Latinoam\u00e9rica (@hypebeastlatam)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6776366\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>HEAD and PHANTACI Redefine Court Culture With New Street Luxe Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6776723\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>BEAMS BOY Waterproofs the Clarks Desert Trek With GORE-TEX and a Two-Layer Vibram Sole\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6778389\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Lee Taps Nigel Cabourn\u2019s OX\u2019ed Silver for a 101st Anniversary Workwear Capsule\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hot WheelsCollaborationMaluma\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<div class=\"post__body__author_info__body\">\n<p>                    Andrea Sacal<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast&#8217;s LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast&#8217;s global channels.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;features&quot;,&quot;automotive&quot;,&quot;hot-wheels&quot;,&quot;collaboration&quot;,&quot;maluma&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:&quot;6776362&quot;,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Aug 31, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Aug 31, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Automotive<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Aug 31, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             597<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p>For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of the world\u2019s most coveted supercars, his fascination started with Hot Wheels.<\/p>\n<p>That childhood connection has now come full circle as Maluma joins Hot Wheels as part of its \u201cChallenge Accepted\u201d campaign. But rather than looking toward the exotic cars that have become part of his life today, the Medell\u00edn native chose to revisit the vehicles and memories that shaped him growing up.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<div class=\"adunit in-content lazy-load no-init\" data-adunit=\"Hypebeast_In_Content\" data-dimensions=\"300x250,2x2\" data-sortable=\"false\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;features&quot;,&quot;automotive&quot;,&quot;hot-wheels&quot;,&quot;collaboration&quot;,&quot;maluma&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:&quot;6776362&quot;,&quot;HBBlacklist&quot;:&quot;1&quot;}\" data-size-mapping=\"in-content\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>At the center of the collaboration is <em>La Matrona<\/em>, a custom Toyota Land Cruiser FJ60 inspired by the rugged trucks Maluma remembers from childhood trips to the Colombian countryside. Reimagined as a 1:64-scale Hot Wheels model, the FJ60 becomes a miniature tribute to those early experiences and the beginning of an obsession with cars that has followed him throughout his career.\n<\/p>\n<p>The details keep his design firmly connected to home, as references to Colombia, Medell\u00edn, and Antioquia appear throughout the vehicle. While Maluma could have selected something faster, rarer, or more closely associated with luxury, the FJ60 tells a story built around nostalgia, family, and the memories that existed long before global tours and luxury garages.\n<\/p>\n<p>Hypebeast caught up with Maluma to discuss his lifelong fascination with cars, the childhood memories behind <em>La Matrona<\/em>, and why the Toyota Land Cruiser FJ60 felt like the right vehicle for his Hot Wheels debut.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-2.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-3.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What is your first memory with Hot Wheels?<\/strong>\n<\/p>\n<p>\u201cMy love for cars began with Hot Wheels when I was just a young boy. I remember a very special moment when my uncle, who was studying in the United States, brought me a track set that came with several Hot Wheels cars as a gift. Given that Hot Wheels is such a legendary brand, we \u2014 as Latinos \u2014 viewed it as something completely out of reach. My uncle used to buy the products in the States and bring them to me in Colombia because we didn\u2019t have access to them. It was always a benchmark brand for me.\u201d\n<\/p>\n<p><strong>Why did you choose the Toyota Land Cruiser FJ60 as your Hot Wheels car for the \u201cChallenge Accepted\u201d campaign?<\/strong>\n<\/p>\n<p>\u201cEveryone thought we were going to reinterpret one of the exotic cars from my collection. Instead, I was driven by a desire to show our culture to the whole world. That\u2019s why we created this car called <em>La Matrona<\/em> \u2014 a pickup truck we used to ride to get to the countryside when we were kids.\u201d\n<\/p>\n<p><strong>How did <em>La Matrona<\/em> take you back to those early and cherished childhood memories?<\/strong>\n<\/p>\n<p>\u201c<em>La Matrona<\/em> reconnects me deeply with the essence of my early childhood, when I had a strong connection to nature. We wanted to share those feelings with the world: Recovering that sensation of being in the countryside and regaining access to those childhood experiences.\u201d\n<\/p>\n<p><strong>What went through your mind when designing <em>La Matrona<\/em>?<\/strong>\n<\/p>\n<p>\u201cWorking with the Hot Wheels team is incredible. We took charge of adding that Colombian touch: we wanted to put the <em>Maluma<\/em> sign on the back and incorporate the Colombian flag. We wanted it to feel like a truck truly native to our region \u2014 to Medell\u00edn, to Antioquia.\u201d\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-4.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n<p>                                    <img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"878\" class=\"portrait\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-5.png?w=1260&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Maluma Hot Wheels Challenge Accepted Campaign Interview la matrona Toyota Land Cruiser FJ60\"><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"spacer\"><\/span><span class=\"credit\">Hot Wheels<\/span>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What has been the most important challenge you have accepted throughout your musical career?<\/strong>\n<\/p>\n<p>\u201cWith my album <em>Loco X Volver<\/em>, there are many genres and producers I hadn\u2019t had the chance to work with before. That was a \u201cChallenge Accepted\u201d moment for me: having the confidence to do things differently and show the world our essence and who we really are.\n<\/p>\n<p>I would say the greatest challenge of my career has been staying true to myself. Working in alignment with what I feel, rather than what people want to see from me. Always staying connected to my essence and to who I am.\u201d\n<\/p>\n<p><strong>What are you currently focused on after launching <em>Loco X Volver<\/em>?<\/strong>\n<\/p>\n<p>\u201cRight now, we\u2019re preparing a world tour, and it\u2019s going to be the biggest one I\u2019ve ever done. I think that\u2019s the focus: preparing an incredible performance so that people can connect in the same way I\u2019m connecting with the message we want to convey.\u201d\n<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DcmHfm7ICPa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by Hypebeast Latinoam\u00e9rica (@hypebeastlatam)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Andrea Sacal<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Hot WheelsCollaborationMaluma\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/8\/maluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F31%2Fmaluma-hot-wheels-challenge-accepted-campaign-la-matrona-interview-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Automotive Aug 31, 2026 597 Views 0\u00a0Comments Comments Save Text By Andrea Sacal Share this article Hot Wheels Automotive Aug 31, 2026 597 Views 0\u00a0Comments Comments Save For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2127340","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2127340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2127340"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2127340\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2127340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2127340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2127340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}