{"id":2127096,"date":"2026-09-03T21:02:43","date_gmt":"2026-09-03T18:02:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2127096"},"modified":"2026-09-03T21:02:43","modified_gmt":"2026-09-03T18:02:43","slug":"mike-sinyard-to-return-as-ceo-of-specialized","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2127096","title":{"rendered":"Mike Sinyard to Return as CEO of Specialized"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/09\/GettyImages-533312124-scaled.jpg&#8221;]<\/p>\n<div class=\"content-wrap fp-contentTarget\">\n<div class=\"article-body\">\n<div class=\"mb-base-loose flex flex-wrap gap-(--spacing-base)\">\n<div class=\"fp-remove flex items-center justify-start gap-(--spacing-base-tight)\"><span class=\"font-utility-2 font-bold text-primary\">Logan Jones-Wilkins<\/span><\/div>\n<\/div>\n<div class=\"pub-date font-utility-2 text-secondary\">Updated September 3, 2026 03:05PM<\/div>\n<\/div>\n<p>Mike Sinyard has announced that he is returning as CEO of Specialized. The company\u2019s founder previously stepped down from the role in 2022.<\/p>\n<p>In a note to Specialized retail partners sent this morning, Sinyard announced that he would be taking over from Armin Landgraf, who was stepping down from his position after two years as CEO. Sinyard called it a \u201cpersonal decision\u201d by Landgraf.<\/p>\n<p>When Sinyard stepped down in 2022, Scott Maguire took over as CEO. Landgraf then succeeded him in 2024.<\/p>\n<p>Officially, Sinyard will return as Specialized CEO on November 1, 2026.<\/p>\n<p>\u201cLeading Specialized has been a tremendous privilege,\u201d Landgraf said in the note. \u201cI am proud of what we have accomplished together and grateful to our teammates, riders, and partners around the world.<\/p>\n<p>\u201cSpecialized is in a strong position, with a clear strategy and an exceptional team.\u201d<\/p>\n<div class=\"ad-placeholder-wrapper relative w-full border-t border-b border-border-light col-span-full my-3 md:col-span-10 md:col-start-2\">\n<div class=\"mb-[30px] min-h-[30px] text-center\"><span class=\"font-utility-4 font-medium tracking-[1px] text-neutral-500 uppercase\">ADVERTISEMENT<\/span><\/div>\n<\/div>\n<p>Sinyard founded the California brand over 50 years ago in 1972. 2026 has been a significant year for the brand as the company released new models of its premier road, gravel, cross-country, and downhill bikes, as well as a slew of other components and gear.<\/p>\n<p>\u201cAs I step back into the CEO role, I\u2019m driven by the same passion for supporting riders and retailers,\u201d Sinyard wrote in the note. \u201cI believe Specialized has always been a big bike shop at heart, and I still show up every day committed to making it the best one it can be.\u201d<\/p>\n<\/div>\n<div class=\"article-body\">\n<div class=\"mb-base-loose flex flex-wrap gap-(--spacing-base)\">\n<div class=\"fp-remove flex items-center justify-start gap-(--spacing-base-tight)\"><span class=\"font-utility-2 font-bold text-primary\">Logan Jones-Wilkins<\/span><\/div>\n<\/div>\n<div class=\"pub-date font-utility-2 text-secondary\">Updated September 3, 2026 03:05PM<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/velo.outsideonline.com\/road\/road-gear\/mike-sinyard-returns-specialized-ceo\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/velo-cdn.outsideonline.com\/wp-content\/uploads\/2026\/09\/GettyImages-533312124-scaled.jpg&#8221;] Logan Jones-Wilkins Updated September 3, 2026 03:05PM Mike Sinyard has announced that he is returning as CEO of Specialized. The company\u2019s founder previously stepped down from the role in 2022. In a note to Specialized retail partners sent this morning, Sinyard announced that he would be taking over from Armin Landgraf, who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,71],"class_list":["post-2127096","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-velo-outsideonline-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2127096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2127096"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2127096\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2127096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2127096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2127096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}