\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n
\n\tPrimary Wave is partnering with the estate of Wilson Pickett in a deal that includes sharing in the legendary singer\u2019s name, image and likeness rights and also apparently a stake in his music publishing catalog. The estate will work closely with Primary Wave on new marketing, branding, digital and synch opportunities as well as film and TV projects, according to the Wednesday (Sept. 2) announcement, which did not disclose terms of the deal.<\/p>\n
\n\tWhile Pickett, who died at age 64 in 2006, often sang songs by other songwriters, he also did have a hand in writing some of the songs he recorded, including co-writes with such legendary soul music writers as Steve Cropper (\u201cIn The Midnight Hour\u201d), Bobby Womack, and David Porter and Homer Banks (\u201cI\u2019m Drifting\u201d). He even shared a co-write with late music industry executive Jerry Wexler<\/strong> (\u201cSoul Dance Number Three\u201d). The Songview database gives Pickett a songwriting credit on some 100 songs.<\/p>\n \t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n \t\t\t\t\tPrimary Wave Closes Kobalt Acquisition, Creating a $7B Indie\u00a0Powerhouse\t\t<\/p>\n<\/h3>\n<\/div>\n \n\t\u201cPromoting my brother\u2019s incredible legacy has not just been a responsibility; it has been a labor of absolute love,\u201d said Pickett estate executive Max Pickett<\/strong> in a statement. \u201cWilson poured his soul into every lyric, leaving us a musical inheritance that belongs to the world. Since his passing, it has been my sacred mission to ensure that his voice continues to echo for generations to come. I am profoundly grateful to partner with Primary Wave \u2014 stewards who truly understand the weight of his history and the timeless power of his sound. Together, we are keeping the Wicked Pickett\u2019s fire burning bright.\u201d<\/p>\n \n\tBesides \u201cIn the Midnight Hour,\u201d Pickett\u2019s smash hit songs as an artist include \u201cMustang Sally,\u201d his cover of \u201cLand of 1,000 Dances, \u201c634-5789 (Soulsville, U.S.A.)\u201d and his cover of \u201cFunky Broadway.\u201d<\/p>\n \n\t\u201cPrimary Wave is honored to partner with Max Pickett and the Pickett family to help preserve and expand the legacy of one of the most influential artists in music history,\u201d Primary Wave\u2019s David Weitzman<\/strong> added in a statement. \u201cWilson Pickett was a once in a generation talent, an iconic soul singer, electrifying performer, and one of the defining voices of American music. His remarkable body of work, created alongside legendary collaborators including Jerry Wexler, the Stax Records team, the Muscle Shoals Rhythm Section, and Gamble & Huff, helped shape the sound of soul and R&B for generations. We are proud to celebrate his extraordinary career and ensure that his legacy continues to reach new audiences for years to come.\u201d<\/p>\n [analyse_source url=”https:\/\/www.billboard.com\/pro\/wilson-pickett-estate-deal-primary-wave-nil-publishing\/”]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/09\/Wilson-Pickett-billboard-1800.jpg?w=1024″] Trending on Billboard Primary Wave is partnering with the estate of Wilson Pickett in a deal that includes sharing in the legendary singer\u2019s name, image and likeness rights and also apparently a stake in his music publishing catalog. The estate will work closely with Primary Wave on new marketing, branding, digital and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2124347","post","type-post","status-publish","format-standard","hentry","category-politics"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2124347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2124347"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2124347\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2124347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2124347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2124347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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