{"id":2120852,"date":"2026-08-31T19:11:09","date_gmt":"2026-08-31T16:11:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2120852"},"modified":"2026-08-31T19:11:09","modified_gmt":"2026-08-31T16:11:09","slug":"sony-ceo-explains-why-it-isnt-aggressively-marketing-the-playstation-5-anymore","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2120852","title":{"rendered":"Sony CEO Explains Why It Isn\u2019t &#8216;Aggressively Marketing&#8217; the PlayStation 5 Anymore"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-2154984108 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-862658659 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Sony CEO Hiroki Totoki confirmed that the company is no longer \u201caggressively marketing\u201d the PlayStation 5, saying it\u2019s not necessary now that the console is in the later stages of its life cycle.<\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">It\u2019s been nearly six years since the <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/tech\/playstation-5\"><u>PlayStation 5<\/u><\/a> first released in November 2020. We\u2019ve come a long way from the days of scalpers making purchases nearly impossible; but these consoles are now largely <a href=\"https:\/\/www.pcguide.com\/news\/ps5-pro-goes-out-of-stock-at-various-retailers-following-gta-6-extended-look\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><u>out of stock<\/u><\/a> at several major retailers once again following <a href=\"https:\/\/www.youtube.com\/watch?v=wSm9GTUttBs\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Rockstar\u2019s extended look at GTA 6<\/u><\/a> that aired on Netflix this past Thursday.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This marks a sharp turn for the console after it experienced <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/playstation-console-sales-fell-to-their-lowest-may-total-in-26-years-following-ps5-price-rise?_cache=pass\"><u>its lowest May sales<\/u><\/a> in the PS5\u2019s history after <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-announces-price-rises-for-ps5-ps5-pro-and-playstation-portal-blames-continued-pressures-in-the-global-economic-landscape\"><u>Sony announced price hikes<\/u><\/a> across all versions of the hardware in April 2026. While highly-anticipated games like <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/games\/grand-theft-auto-vi\"><u>GTA 6<\/u><\/a> seem to be doing all the marketing on Sony\u2019s behalf right now, the company has confirmed that it isn\u2019t fussed about advertising the PlayStation 5 these days.<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">PlayStation 5 Pro &#8211; Photos<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 18 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Hiroki Totoki, CEO at Sony, explained this strategy during an <a href=\"https:\/\/www.youtube.com\/watch?v=obR5p5AzR_s\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><u>interview<\/u><\/a> with the Wall Street Journal in mid-August, where he admitted that the business\u2019s current goal is profiting off of its existing PlayStation Plus userbase as much as possible.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cWe are in the latter half of the life cycle for a PlayStation console,\u201d he said. \u201cThat means that we do not need to \u2018aggressively sell\u2019 the console today. And rather than that, we\u2019re focusing on recurring revenue from the recurrent userbase. And already, PlayStation Plus has more than 125 million monthly active users today, and how to monetize from those users is quite important for us.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">As expected, comments beneath the video are making sure to point out the company\u2019s future plans to end the production of physical game discs starting January 2028, with one writing on YouTube, \u201cBring back \u2018Only on PlayStation,\u2019 keep physical media.\u201d<\/p>\n<div class=\"jsx-2896921488 video jsx-2008855984 aspect-ratio aspect-ratio-16-9\">\n<div class=\"badge jsx-1349606671 jsx-3647116352\"><span class=\"ign-icon icon-play jsx-2750866048 jsx-1044454891\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-play\" aria-label=\"Play\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Play.59e5540b.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/div>\n<\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cThey\u2019ll regret terminating physical media,\u201d another said.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cMaybe they can revert and bring back physical discs, for starters,\u201d another wrote.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">These comments are the same under any major post discussing PlayStation, or even posts from the brand, itself. Advertisements for <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/even-the-resident-evil-movie-isnt-safe-from-the-playstation-physical-disc-controversy?_cache=pass\">film adaptations of popular games<\/a> on its consoles are facing a similar fate as players inundate the comments section protesting Sony\u2019s plans for an all-digital future \u2014 a future that\u2019s looking increasingly bleak, based on the company\u2019s recent statements to disgruntled customers.<\/p>\n<p><span data-cy=\"poll-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\">\n<div class=\"card jsx-2310533475 jsx-1355461925 box poll-content-block\" data-cy=\"poll-content-block\">\n<fieldset class=\"answers jsx-332304107\" role=\"radiogroup\" aria-labelledby=\"poll-question\">\n<legend class=\"stack jsx-2624643483 jsx-4192417768\"><span class=\"stack jsx-3547261442\"><\/p>\n<h2 data-cy=\"poll-question\" class=\"title2 jsx-1903782357 jsx-1377259516 headline\" id=\"poll-question\">Would you buy the PlayStation 6 if it had no disc drive?<\/h2>\n<p><\/span><\/legend>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId51013\" id=\"answerId51013-label\"><span class=\"label\">Yes<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-2988246289\"><\/div>\n<\/div>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer highlight\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId51014\" id=\"answerId51014-label\"><span class=\"label\">No<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-1945348876\"><\/div>\n<\/div>\n<\/fieldset>\n<p><span class=\"stack jsx-2624643483 jsx-4255654680 poll-controls\"><button class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-2267841559 contained disabled full-width large\" type=\"submit\" disabled data-cy=\"poll-answer-btn\">Answer<\/button><button class=\"button-text jsx-729543028 button jsx-3027214138 jsx-1624977611 nav next-button small\" title=\"See Results\" aria-label=\"See Results\" data-cy=\"see-results-btn\"><span style=\"white-space:nowrap;overflow:hidden;text-align:right\">See Results<\/span><span class=\"ign-icon right-chevron jsx-2750866048 jsx-4173866675\" role=\"img\" aria-hidden=\"false\" data-cy=\"right-chevron\" aria-label=\"See Results\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/button><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In July, Sony\u2019s chief financial officer, Lin Tao, confirmed that it will <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-acknowledges-strong-views-on-decision-to-kill-playstation-discs-but-insists-were-going-to-cautiously-move-this-forward?_cache=pass\"><u>&#8220;cautiously move forward&#8221;<\/u><\/a> with killing off physical discs, arguing that this decision was made in response to the increasing \u201cdigitization of contents.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">And on August 21, Sony responded to a class action lawsuit from consumers who argued that the PlayStation digital store doesn\u2019t make it obvious that players are merely purchasing a revocable license, instead of fully owning the games permanently.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cIn the digital age, it is not plausible to allege that reasonable consumers believed they were obtaining \u2018ownership\u2019 of a digital game,\u201d <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/playstation-claims-digital-games-are-not-really-owned-by-players-in-response-to-class-action-lawsuit?_cache=pass\">the company said.<\/a><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Thus far, the future of the PlayStation 6 is unknown, but players are worried that both this console and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/xbox-ceo-asha-sharma-opens-up-on-future-of-physical-games-for-next-generation-console-project-helix?_cache=pass\">Xbox&#8217;s Project Helix<\/a> will be digital-only by default.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Virginia (she\/her) is IGN\u2019s News Editor. With ten years of experience reporting on games and entertainment, she\u2019s got a storied background in the fighting game community, influencer news, and viral online trends. Find her on Twitter at <\/em><a href=\"https:\/\/x.com\/TheeMissGlaze\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><em>@TheeMissGlaze<\/em><\/a><em>.<\/em><\/p>\n<\/section>\n<\/section>\n<div class=\"jsx-2511205168 preferred-source\"><strong class=\"jsx-2511205168\">Get IGN&#8217;s Biggest Stories FIRST. Set Us as Your Source.<\/strong><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.ign.com\" class=\"button-text jsx-729543028 button button--secondary jsx-3027214138 icon-button contained centered large\" title=\"Add Source\" aria-label=\"Add Source\" target=\"_blank\"><img decoding=\"async\" class=\"ign-icon icon-google jsx-2750866048 jsx-3701596282\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-google\" alt=\"Google\" loading=\"lazy\" src=\"https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Google.9e99a9d7.svg?cors=0\"><span class=\"button-text jsx-729543028 large\">Add Source<\/span><\/a><\/div>\n<p><span class=\"stack jsx-1475529924\"><\/p>\n<div class=\"jsx-2155806329 adunit-wrapper\">\n<div class=\"jsx-2155806329 bobble bobble-1 pogocnt pg-article\">\n<div data-mix-name=\"secondaryMedrec\" data-pos=\"1\" data-pogo-hide=\"1\" class=\"jsx-343126785 pogo-slot\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Sony CEO Hiroki Totoki confirmed that the company is no longer \u201caggressively marketing\u201d the PlayStation 5, saying it\u2019s not necessary now that the console is in the later stages of its life cycle.<\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">It\u2019s been nearly six years since the <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/tech\/playstation-5\"><u>PlayStation 5<\/u><\/a> first released in November 2020. We\u2019ve come a long way from the days of scalpers making purchases nearly impossible; but these consoles are now largely <a href=\"https:\/\/www.pcguide.com\/news\/ps5-pro-goes-out-of-stock-at-various-retailers-following-gta-6-extended-look\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><u>out of stock<\/u><\/a> at several major retailers once again following <a href=\"https:\/\/www.youtube.com\/watch?v=wSm9GTUttBs\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Rockstar\u2019s extended look at GTA 6<\/u><\/a> that aired on Netflix this past Thursday.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This marks a sharp turn for the console after it experienced <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/playstation-console-sales-fell-to-their-lowest-may-total-in-26-years-following-ps5-price-rise?_cache=pass\"><u>its lowest May sales<\/u><\/a> in the PS5\u2019s history after <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-announces-price-rises-for-ps5-ps5-pro-and-playstation-portal-blames-continued-pressures-in-the-global-economic-landscape\"><u>Sony announced price hikes<\/u><\/a> across all versions of the hardware in April 2026. While highly-anticipated games like <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/games\/grand-theft-auto-vi\"><u>GTA 6<\/u><\/a> seem to be doing all the marketing on Sony\u2019s behalf right now, the company has confirmed that it isn\u2019t fussed about advertising the PlayStation 5 these days.<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">PlayStation 5 Pro &#8211; Photos<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 18 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Hiroki Totoki, CEO at Sony, explained this strategy during an <a href=\"https:\/\/www.youtube.com\/watch?v=obR5p5AzR_s\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><u>interview<\/u><\/a> with the Wall Street Journal in mid-August, where he admitted that the business\u2019s current goal is profiting off of its existing PlayStation Plus userbase as much as possible.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cWe are in the latter half of the life cycle for a PlayStation console,\u201d he said. \u201cThat means that we do not need to \u2018aggressively sell\u2019 the console today. And rather than that, we\u2019re focusing on recurring revenue from the recurrent userbase. And already, PlayStation Plus has more than 125 million monthly active users today, and how to monetize from those users is quite important for us.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">As expected, comments beneath the video are making sure to point out the company\u2019s future plans to end the production of physical game discs starting January 2028, with one writing on YouTube, \u201cBring back \u2018Only on PlayStation,\u2019 keep physical media.\u201d<\/p>\n<div class=\"jsx-2896921488 video jsx-2008855984 aspect-ratio aspect-ratio-16-9\">\n<div class=\"badge jsx-1349606671 jsx-3647116352\"><span class=\"ign-icon icon-play jsx-2750866048 jsx-1044454891\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-play\" aria-label=\"Play\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/Play.59e5540b.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/div>\n<\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cThey\u2019ll regret terminating physical media,\u201d another said.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cMaybe they can revert and bring back physical discs, for starters,\u201d another wrote.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">These comments are the same under any major post discussing PlayStation, or even posts from the brand, itself. Advertisements for <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/even-the-resident-evil-movie-isnt-safe-from-the-playstation-physical-disc-controversy?_cache=pass\">film adaptations of popular games<\/a> on its consoles are facing a similar fate as players inundate the comments section protesting Sony\u2019s plans for an all-digital future \u2014 a future that\u2019s looking increasingly bleak, based on the company\u2019s recent statements to disgruntled customers.<\/p>\n<p><span data-cy=\"poll-view-trigger\"><\/p>\n<section class=\"box-wrapper jsx-2673806401\">\n<div class=\"card jsx-2310533475 jsx-1355461925 box poll-content-block\" data-cy=\"poll-content-block\">\n<fieldset class=\"answers jsx-332304107\" role=\"radiogroup\" aria-labelledby=\"poll-question\">\n<legend class=\"stack jsx-2624643483 jsx-4192417768\"><span class=\"stack jsx-3547261442\"><\/p>\n<h2 data-cy=\"poll-question\" class=\"title2 jsx-1903782357 jsx-1377259516 headline\" id=\"poll-question\">Would you buy the PlayStation 6 if it had no disc drive?<\/h2>\n<p><\/span><\/legend>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId51013\" id=\"answerId51013-label\"><span class=\"label\">Yes<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-2988246289\"><\/div>\n<\/div>\n<div data-cy=\"poll-answer\" class=\"jsx-45304670 poll-answer highlight\"><label class=\"interface jsx-1132626198 toggle-label jsx-803093603 left-justified radio\" for=\"answerId51014\" id=\"answerId51014-label\"><span class=\"label\">No<\/span><span data-cy=\"left-justified\" class=\"left-justified toggle-wrapper\"><span class=\"icon-toggle-indicator\"><\/span><\/span><\/label><\/p>\n<div class=\"title5 jsx-62124236 jsx-1945348876\"><\/div>\n<\/div>\n<\/fieldset>\n<p><span class=\"stack jsx-2624643483 jsx-4255654680 poll-controls\"><button class=\"button-text jsx-729543028 button button--primary jsx-3027214138 jsx-2267841559 contained disabled full-width large\" type=\"submit\" disabled data-cy=\"poll-answer-btn\">Answer<\/button><button class=\"button-text jsx-729543028 button jsx-3027214138 jsx-1624977611 nav next-button small\" title=\"See Results\" aria-label=\"See Results\" data-cy=\"see-results-btn\"><span style=\"white-space:nowrap;overflow:hidden;text-align:right\">See Results<\/span><span class=\"ign-icon right-chevron jsx-2750866048 jsx-4173866675\" role=\"img\" aria-hidden=\"false\" data-cy=\"right-chevron\" aria-label=\"See Results\" style=\"mask:url(https:\/\/kraken.ignimgs.com\/_next\/static\/media\/RightChevron.272be43c.svg?cors=1) no-repeat center center \/ contain;background:currentColor\"><\/span><\/button><\/span><\/div>\n<\/section>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In July, Sony\u2019s chief financial officer, Lin Tao, confirmed that it will <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/sony-acknowledges-strong-views-on-decision-to-kill-playstation-discs-but-insists-were-going-to-cautiously-move-this-forward?_cache=pass\"><u>&#8220;cautiously move forward&#8221;<\/u><\/a> with killing off physical discs, arguing that this decision was made in response to the increasing \u201cdigitization of contents.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">And on August 21, Sony responded to a class action lawsuit from consumers who argued that the PlayStation digital store doesn\u2019t make it obvious that players are merely purchasing a revocable license, instead of fully owning the games permanently.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cIn the digital age, it is not plausible to allege that reasonable consumers believed they were obtaining \u2018ownership\u2019 of a digital game,\u201d <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/playstation-claims-digital-games-are-not-really-owned-by-players-in-response-to-class-action-lawsuit?_cache=pass\">the company said.<\/a><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Thus far, the future of the PlayStation 6 is unknown, but players are worried that both this console and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/xbox-ceo-asha-sharma-opens-up-on-future-of-physical-games-for-next-generation-console-project-helix?_cache=pass\">Xbox&#8217;s Project Helix<\/a> will be digital-only by default.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Virginia (she\/her) is IGN\u2019s News Editor. With ten years of experience reporting on games and entertainment, she\u2019s got a storied background in the fighting game community, influencer news, and viral online trends. Find her on Twitter at <\/em><a href=\"https:\/\/x.com\/TheeMissGlaze\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\"><em>@TheeMissGlaze<\/em><\/a><em>.<\/em><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Sony CEO Hiroki Totoki confirmed that the company is no longer \u201caggressively marketing\u201d the PlayStation 5, saying it\u2019s not necessary now that the console is in the later stages of its life cycle. It\u2019s been nearly six years since the PlayStation 5 first released in November 2020. We\u2019ve come a long way from the days [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-2120852","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2120852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2120852"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2120852\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2120852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2120852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2120852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}