{"id":2120439,"date":"2026-08-31T12:00:24","date_gmt":"2026-08-31T09:00:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2120439"},"modified":"2026-08-31T12:00:24","modified_gmt":"2026-08-31T09:00:24","slug":"the-house-that-paige-paul-built","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2120439","title":{"rendered":"The House That Paige Paul Built"},"content":{"rendered":"
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NYLON Beauty<\/p>\n<\/div>\n

The House That Paige Paul Built<\/h1>\n

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The influencer turned her Dairy Boy apparel brand into the kind of success story that speaks for itself. Now, she\u2019s enjoying married life and the peace of (occasionally) logging off.<\/p>\n<\/div>\n

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by Sarah Ellis<\/a><\/address>\n
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On this morning\u2019s commute to work, Paige Paul encountered an unexpected interloper. \u201cDid you see my chicken tried to hop in my car this morning?\u201d she says brightly as we sit in the design workshop at her Dairy Boy offices, surrounded by fabric swatches and mock-ups of planned clothing drops for fall and winter. The 28-year-old had documented the avian encounter on her Instagram stories a few hours ago, and now, ever inspired by her real life, she\u2019s brainstorming ideas for a cross-stitch chicken decal on a rain jacket.<\/p>\n

The work table is scattered with all manner of quirky samples and sketches, including a camouflage hat embroidered with a shrimp cocktail and underwear emblazoned with \u201cI love beer\u201d and \u201cI love sports.\u201d These offbeat elements are Paul\u2019s favorite details to ideate \u2014 the goofier, the better. \u201cSometimes people don\u2019t realize how unserious I am,\u201d she says. \u201cI like when the brand can showcase that.\u201d<\/p>\n

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Area clothing.<\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n

Dairy Boy<\/a>\u2019s HQ in Westport, Connecticut, is an airy, cottagecore paradise, replete with wood paneling, primary colors, and ample open space. I feel like I\u2019ve entered the brick-and-mortar version of the world that Paul (until very recently Paige Lorenze) works hard to curate on social media: a peaceful East Coast farm life, where coziness abounds and serenity is just one home-cooked garden meal away. That work has built her an audience of nearly 2.5 million combined across Instagram, TikTok, and YouTube, and taken her from influencer to entrepreneur, as the founder of a preppy Americana lifestyle brand all her own.<\/p>\n

For our interview, Paul is all dewy skin and simple makeup, wearing a tailored white button-up shirt and baggy low-rise denim. It\u2019s been just three weeks since her July 14 wedding to professional tennis player Tommy Paul, held at Old Westbury Gardens in Long Island. Maybe Paul\u2019s glow can be attributed to the microneedling and lymphatic facials she\u2019d been doing in preparation, or maybe it\u2019s the result of her unfailing commitment to SPF, which began years before her engagement last summer. \u201cMy biggest beauty tip is keeping my face out of the sun and hydrating,\u201d she says, conceding that she\u2019s not totally immune to the siren call of UV rays. \u201cI get it on my body because I need it. I\u2019m like a solar panel.\u201d<\/p>\n

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Stella McCartney top; Talent\u2019s own ring; Patricia Von Musulin bracelets; Ariana Boussard-Reifel bracelet (bottom).<\/figcaption><\/div>\n<\/div>\n<\/div>\n
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