{"id":2117111,"date":"2026-08-28T19:12:21","date_gmt":"2026-08-28T16:12:21","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2117111"},"modified":"2026-08-28T19:12:21","modified_gmt":"2026-08-28T16:12:21","slug":"the-hamptons-reaches-peak-influencer-in-brand-activation-boom","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2117111","title":{"rendered":"The Hamptons reaches peak influencer in brand activation boom"},"content":{"rendered":"

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Home<\/a>><\/span>Life<\/a>><\/span>Digital Culture<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n

Welcome to the Hamptons, where every day is another sponsored brand activation<\/h1>\n
Inside the crowded Hamptons circuit, where brands, creators, media, and customers meet \u2014 and then post about it.<\/div>\n
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\n \u00a0By\u00a0<\/p>\n
Olivia Tauber<\/a><\/p>\n
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\"Mashable<\/p>\n
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Olivia Tauber<\/div>\n
Deputy Digital Culture Editor<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master’s degree in Journalism from NYU and a Bachelor’s from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.\n <\/div>\n

Read Full Bio<\/a><\/div>\n<\/div>\n<\/div>\n

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\"Partygoers<\/p>\n
Credit: Sansho Scott\/BFA<\/span><\/div>\n<\/div>\n
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On a Friday afternoon in July, Kendall Jenner\u2019s tequila brand 818 transformed The Surf Lodge\u2019s waterfront beach club into a tequila lover\u2019s paradise.<\/p>\n

Guests sipped on one-too-many frozen 818 margaritas (made in Ninja SLUSHi machines) and cans of creator Alix Earle<\/a>-backed cocktail brand SIPMARGS, cooled off with Shark\u2019s new ChillPill handheld fans<\/a>, and snacked on Popeyes chicken tenders \u2014 part of the fast-food chain\u2019s summer-long partnership with The Surf Lodge<\/a>. Creators including Halley Kate McGookin, Lilly Sisto, and Carly Weinstein mingled with media, customers, and friends of the brand as DJ duo Two Friends performed against the Montauk sunset.<\/p>\n

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Credit: Sansho Scott\/BFA<\/span><\/div>\n<\/div>\n
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Credit: Sansho Scott\/BFA<\/span><\/div>\n<\/div>\n

The party marked National Tequila Day, but it was only one piece of 818\u2019s “Best Summer Ever” campaign. Throughout the season, the brand served tequila and frozen slushies at bars out East <\/a>and wrapped a jitney in 818 branding. The Hampton Jitney<\/a> is the coach service that shuttles passengers between New York City and eastern Long Island. The brand also brought influencers and members of its online community to Montauk for a getaway that included two nights of accommodations<\/a> \u2014 designed to look every bit as enviable online as it felt in person.<\/p>\n

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Credit: Sansho Scott\/BFA<\/span><\/div>\n<\/div>\n

Elaborate as that may sound, 818 was hardly an outlier. Spend a summer weekend in the Hamptons, and there\u2019s a decent chance you\u2019ll encounter a brand activation<\/a> before you find a parking spot. <\/p>\n

SET Active took over Amagansett\u2019s iconic Clam Bar<\/a> for one night, promising lobster rolls, games, custom keychains, and early access to its Coastline collection. (More than 200 people marked themselves as attending.) Cowboy Colostrum brought several newly famous Love Island USA<\/em><\/a> contestants to both Sag Harbor and Montauk for one of their first brand trips after leaving the villa. Armani Beauty gathered celebrities and creators <\/a>at The Surf Lodge to introduce its new Dolci Blush. WashWise invited female founders, executives, and creators<\/a> to a morning of yoga, cold plunges, saunas, and mini therapy sessions in Montauk. <\/p>\n

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