{"id":2116414,"date":"2026-08-27T05:00:20","date_gmt":"2026-08-27T02:00:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2116414"},"modified":"2026-08-27T05:00:20","modified_gmt":"2026-08-27T02:00:20","slug":"thailand-japan-or-australia-the-travel-destinations-dividing-gen-z-and-millennials","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2116414","title":{"rendered":"Thailand, Japan or Australia? The travel destinations dividing Gen Z and Millennials"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/89\/00\/90\/1200x675_cmsv2_ded5753e-7c42-5ee7-b072-2815adfd36fe-9890090.jpg&#8221;]<\/p>\n<article id=\"abe-2920789-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2920789\" data-cid=\"9890201\" data-part-label=\"Partner content\">\n<figure id=\"abe-2920789-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/02\/01\/189x106_cmsv2_3ac1c46e-23e4-531b-8464-dd337241a2ef-9890201.jpg\" loading=\"lazy\" alt=\"An Icelandic flag waves in the wind at Reykjavik Harbor in Reykjavik, Iceland, 9 August 2026. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Iceland\u2019s EU referendum: What to know before the vote\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921283-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2921283\" data-cid=\"9892999\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921283-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/27\/96\/189x106_cmsv2_53d4b46b-9da7-5136-a675-c1906992f073-9892796.jpg\" loading=\"lazy\" alt=\"A pharmacy thermometer, with St Peter&apos;s Basilica in the background, reads 40 degrees Celsius in Rome, Friday 28 August 2026. (AP Photo\/Paolo Santalucia)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Climate<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Extreme heat splits Italy: over 44C in south, heavy downpours in north\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921322-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2921322\" data-cid=\"9892933\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921322-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/29\/33\/189x106_cmsv2_d4156d88-2336-5062-b386-e8435505b555-9892933.jpg\" loading=\"lazy\" alt=\"\u2018Disgusting\u2019: Donald Trump faces backlash for posting AI image of him and Dolly Parton\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    \u2018Disgusting\u2019: Donald Trump faces backlash for posting AI image of him and Dolly Parton\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921236-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2921236\" data-cid=\"9892527\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921236-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/25\/27\/189x106_cmsv2_5b6e5e1c-b679-5a4c-a8e2-3202b838b714-9892527.jpg\" loading=\"lazy\" alt=\"File photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Greek F-16s intercept Turkish drone over northern Aegean\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2920789-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2920789\" data-cid=\"9890201\" data-part-label=\"Partner content\">\n<figure id=\"abe-2920789-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/02\/01\/189x106_cmsv2_3ac1c46e-23e4-531b-8464-dd337241a2ef-9890201.jpg\" loading=\"lazy\" alt=\"An Icelandic flag waves in the wind at Reykjavik Harbor in Reykjavik, Iceland, 9 August 2026. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Iceland\u2019s EU referendum: What to know before the vote\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921283-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2921283\" data-cid=\"9892999\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921283-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/27\/96\/189x106_cmsv2_53d4b46b-9da7-5136-a675-c1906992f073-9892796.jpg\" loading=\"lazy\" alt=\"A pharmacy thermometer, with St Peter&apos;s Basilica in the background, reads 40 degrees Celsius in Rome, Friday 28 August 2026. (AP Photo\/Paolo Santalucia)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Climate<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Extreme heat splits Italy: over 44C in south, heavy downpours in north\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921322-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2921322\" data-cid=\"9892933\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921322-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/29\/33\/189x106_cmsv2_d4156d88-2336-5062-b386-e8435505b555-9892933.jpg\" loading=\"lazy\" alt=\"\u2018Disgusting\u2019: Donald Trump faces backlash for posting AI image of him and Dolly Parton\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    \u2018Disgusting\u2019: Donald Trump faces backlash for posting AI image of him and Dolly Parton\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921236-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2921236\" data-cid=\"9892527\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921236-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/25\/27\/189x106_cmsv2_5b6e5e1c-b679-5a4c-a8e2-3202b838b714-9892527.jpg\" loading=\"lazy\" alt=\"File photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Greek F-16s intercept Turkish drone over northern Aegean\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Travel News<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Thailand, Japan or Australia? The travel destinations dividing Gen Z and Millennials<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-controller=\"video-player\" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/00\/90\/1536x864_cmsv2_ded5753e-7c42-5ee7-b072-2815adfd36fe-9890090.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Thailand proved popular with both Gen Z and Millennial travellers \"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Thailand proved popular with both Gen Z and Millennial travellers<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Sumit Chinchane\/Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Sumit Chinchane\/Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspSaskia O&#8217;Donoghue\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1787806820\">\n         Published on<br \/>\n            <time datetime=\"2026-08-27 07:00:20 +02:00\">27\/08\/2026 &#8211; 7:00 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span 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height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        New research reveals a clear generational divide in travel, with Gen Z favouring affordable, trending destinations such as Thailand, Cambodia and Laos, while Millennials are opting for Australia, Japan and Greece.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>Ask a Gen Z or Millennial traveller where they\u2019re heading this year, and you might get very different answers.<\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>New research has shown that the two generations travel dissimilarly, and it\u2019s down in part to budget or social influence. <\/p>\n<p>Youth travel specialist Adventure360 analysed more than 4,700 bookings made over the past year to see where the two generations are actually travelling. <\/p>\n<p>Thailand tops the Gen Z list, while Australia takes the Millennial crown, with Cambodia, Laos and New Zealand emerging as Gen Z favourites and Japan, Greece and Iceland proving more popular with slightly older travellers.<\/p>\n<p>To rank the most popular options, travellers were split into Gen Z and Millennials, and each country was measured on the share of bookings. In the end, percentages showed how many of every 100 bookings in each age group included a visit to a particular country. <\/p>\n<div class=\"c-widget-related\" data-stories-id data-event=\"widget_related\">\n<div class=\"c-widget-related__title\"><b class=\"c-widget-related__title__text\" lang=\"en\">Related<\/b><\/div>\n<ul class=\"c-widget-related__list\">\n<li class=\"c-widget-related__item\">\u2018I saw it on TikTok\u2019: 48% of Gen Z travellers turn to the platform for travel inspiration<\/li>\n<\/ul>\n<\/div>\n<h3>The differences between Gen Z and Millennials\u2019 travel habits<\/h3>\n<p>For Gen Z, Thailand was far and away the most popular choice, featuring in 29.2% of bookings \u2013 that\u2019s the single highest figure recorded for either generation. <\/p>\n<p>Thailand was also in second place for Millennials, with a score of 17.4%, behind Australia, which had slightly more at 17.8%.<\/p>\n<p>Cambodia and Laos as well as New Zealand all ranked in the Gen Z top 10, but none of them appeared in the Millennial list at all. <\/p>\n<p>At the same time, Japan, Greece and Iceland all made the Millennial top 10 and not one of them came close to ranking for Gen Z.<\/p>\n<p>Experts at Adventure360 put Gen Z\u2019s favourite destinations partially down to what\u2019s trending. <\/p>\n<p>For instance, video clips recreating the mobile game Temple Run through the corridors of Angkor Wat in Cambodia have passed two million views on social media.<\/p>\n<p>Long Beach in Koh Rong, also in Cambodia, has been going viral this year, after it was named among the 10 best beaches in the world while, in Laos, the Kuang Si waterfalls are drawing millions of views from travellers adding them to their bucket lists. <\/p>\n<h3>From affordability to visas: Other trends revealed in the study<\/h3>\n<p>Thailand is popular with both generations due to its affordability \u2013 and there\u2019s a reason why it\u2019s been a favourite destination with young travellers for years, not least because the island of Koh Tao is the most affordable place on the planet to qualify as a scuba diver. <\/p>\n<p>Cambodia and Laos used to be added on to trips to mega-popular Thailand and Vietnam, but the study shows they\u2019re both being booked deliberately, and individually now.<\/p>\n<p>That new popularity is partly thanks to TikTok videos, a significant source of travel inspiration for Gen Z, as well as its serious affordability, with rock bottom prices for decent accommodation very common. <\/p>\n<div class=\"widget widget--type-image widget--size-fullwidth widget--animation-fade-in widget--align-center\" data-ratio=\"0.6665\">\n<div class=\"widget__wrapper\">\n<div class=\"widget__ratio widget__ratio--auto\">\n<div class=\"widget__contents\">\n<figure class=\"widget__figure\"><img decoding=\"async\" class=\"widgetImage__image\" loading=\"lazy\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/00\/90\/808x539_cmsv2_a8dddbb5-8ac3-548d-a073-8c23ea652c61-9890090.jpg\" alt=\"The study shows the difference between the two generations and their travel habits\"><figcaption class=\"widget__caption\"><span class=\"widget__captionWrap\"><span class=\"widget__captionText\">The study shows the difference between the two generations and their travel habits<\/span><span class=\"widget__captionCredit\">Felix Rostig\/Unsplash<\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>New Zealand\u2019s popularity with Gen Z seems to be down to its working holiday visa, which allows many passport holders aged 18 to 35 to stay for up to 36 months. The island nation ranks ninth for Gen Z but doesn\u2019t feature for Millennials, as many have aged out of being able to get the visa. <\/p>\n<p>Gen Z are also keen to visit places which are quieter, with the study looking at Skyscanner data which shows that 76% are open to picking a lesser-known destination over a popular one. <\/p>\n<p>According to the data, 51% were found to have actively planned a quieter trip because of crowding, with one in three saying crowds have spoiled a previous holiday.<\/p>\n<p>Financial differences come into play, too, with Japan, Greece and Iceland belonging to Millennials, because of their higher price points.<\/p>\n<p>Interestingly, 60% of UK-based Gen Zs said they expect to travel abroad more this year, but only 45% plan to spend any more on flights to do it, which takes some destinations out of the equation.<\/p>\n<p>\u201cIceland and Japan are the two I get asked about most frequently by millennial customers,\u201d Jane McLellan-Green, travel expert at Adventure360, said.<\/p>\n<p>\u201cA \u00a35 (\u20ac5.85) coffee in Reykjav\u00edk is a hard sell for Gen Z when the same money covers a bed for the night in Vientiane (the capital of Laos), but millennials are much happier to pay the price.\u201d<\/p>\n<h2>Where Gen Z and Millennials travel: The top 10 countries<\/h2>\n<h3>Gen Z<\/h3>\n<ol>\n<li>Thailand<\/li>\n<li>Australia<\/li>\n<li>Indonesia<\/li>\n<li>Vietnam<\/li>\n<li>Cambodia<\/li>\n<li>Laos<\/li>\n<li>Peru<\/li>\n<li>Phillipines<\/li>\n<li>New Zealand<\/li>\n<li>Morocco<\/li>\n<\/ol>\n<h3>Millennials<\/h3>\n<ol>\n<li>Australia<\/li>\n<li>Thailand<\/li>\n<li>Philippines<\/li>\n<li>Japan<\/li>\n<li>Indonesia<\/li>\n<li>Peru<\/li>\n<li>Morocco<\/li>\n<li>Greece<\/li>\n<li>Iceland<\/li>\n<li>Vietnam<\/li>\n<\/ol>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2918489-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2918489\" data-cid=\"9878603\" data-part-label=\"Partner content\">\n<figure id=\"abe-2918489-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/87\/86\/03\/480x270_cmsv2_1c95b397-5bcf-54ab-a831-43929b90211e-9878603.jpg\" loading=\"lazy\" alt=\"Nostalgic travel is in, according to GetYourGuide\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Why Y2K travel is this year\u2019s biggest nostalgia trend<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2915668-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2915668\" data-cid=\"9865105\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915668-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/51\/05\/480x270_cmsv2_a86b1814-7826-5792-88df-17ef40945cbf-9865105.jpg\" loading=\"lazy\" alt=\"Experienced travellers are prioritising bucket list experiences, according to a new survey\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Travellers are embracing YOLO and JOMO but not FOMO, survey says<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2907925-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2907925\" data-cid=\"9828359\" data-part-label=\"Partner content\">\n<figure id=\"abe-2907925-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/82\/83\/59\/480x270_cmsv2_21d45f88-0d45-5c77-8ecf-00a1b121ba6f-9828359.jpg\" loading=\"lazy\" alt=\"A term that\u2019s been trending in travel is \u2018alpine summer\u2019 \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Why \u2018alpine summer\u2019 is one of this year&#8217;s coolest travel trends<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  travel update<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Thailand<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Travel trends<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Gen Z<br \/>\n<\/section>\n<\/li>\n<li 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src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/87\/86\/03\/480x270_cmsv2_1c95b397-5bcf-54ab-a831-43929b90211e-9878603.jpg\" loading=\"lazy\" alt=\"Nostalgic travel is in, according to GetYourGuide\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Why Y2K travel is this year\u2019s biggest nostalgia trend<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2915668-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2915668\" data-cid=\"9865105\" data-part-label=\"Partner content\">\n<figure id=\"abe-2915668-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/86\/51\/05\/480x270_cmsv2_a86b1814-7826-5792-88df-17ef40945cbf-9865105.jpg\" loading=\"lazy\" alt=\"Experienced travellers are prioritising bucket list experiences, according to a new survey\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Travellers are embracing YOLO and JOMO but not FOMO, survey says<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2907925-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2907925\" data-cid=\"9828359\" data-part-label=\"Partner content\">\n<figure id=\"abe-2907925-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/82\/83\/59\/480x270_cmsv2_21d45f88-0d45-5c77-8ecf-00a1b121ba6f-9828359.jpg\" loading=\"lazy\" alt=\"A term that\u2019s been trending in travel is \u2018alpine summer\u2019 \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Why \u2018alpine summer\u2019 is one of this year&#8217;s coolest travel trends<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2921268-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2921268\" data-cid=\"9892697\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921268-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/26\/97\/320x180_cmsv2_cf2eb374-ffef-54b7-8df0-5f6e261727be-9892697.jpg\" loading=\"lazy\" alt=\"Europe&apos;s trains offer discounted fares and family areas. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Family train travel in Europe: The discounts and perks to know<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2849382-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2849382\" data-cid=\"9560464\" data-part-label=\"Partner content\">\n<figure id=\"abe-2849382-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/56\/04\/64\/320x180_cmsv2_cba69ac4-7bd3-5886-88da-252745379693-9560464.jpg\" loading=\"lazy\" alt=\"Travel - Euronews\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Euronews Travel Channel \u2013 Travel News, Guides, Magazines &amp; Inspiration | 24\/7<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2913628-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2913628\" data-cid=\"9855310\" data-part-label=\"Partner content\">\n<figure id=\"abe-2913628-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/85\/53\/10\/320x180_cmsv2_b27207bb-7f99-5fca-b489-f7fc34b802c8-9855310.jpg\" loading=\"lazy\" alt=\"\u00a9\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Grand Voyager | Exploring Bodrum and the Aegean Coast<br \/>\n  <\/h3>\n<div class=\"the-media-object__quote\">In partnership with <strong>Media City<\/strong><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2921043-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2921043\" data-cid=\"9891527\" data-part-label=\"Partner content\">\n<figure id=\"abe-2921043-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/89\/15\/27\/320x180_cmsv2_b1491303-8878-59c2-9817-c2bfb773c75e-9891527.jpg\" loading=\"lazy\" alt=\"G\u00f6reme National Park in Cappadocia \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    10 of the best European destinations to visit this winter<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2920084-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2920084\" data-cid=\"9886303\" data-part-label=\"Partner content\">\n<figure id=\"abe-2920084-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/88\/63\/03\/320x180_cmsv2_b242c7ba-4834-5139-a3a7-38bd52ec01e3-9886303.jpg\" loading=\"lazy\" alt=\"Many tourists visit both Riga (left) and Tallinn (right) while on a tour of the Baltic States\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Riga vs Tallinn: How these Baltic capitals compare<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2920992-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2920992\" data-cid=\"9891225\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    New real-time map now tracks trains across France, Spain and Belgium<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2920471-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2920471\" data-cid=\"9888332\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Just three European cities named among the top 10 for nightlife<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2920466-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2920466\" data-cid=\"9888314\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Spain set to dominate \u2018Super September\u2019 travel trend<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2920839-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2920839\" data-cid=\"9890727\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    2027 eclipse sends prices soaring: Up to \u20ac33,129 a night in El Palmar<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2920772-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2920772\" data-cid=\"9890090\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why Gen Z and Millennials want very different holidays<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Ask a Gen Z or Millennial traveller where they\u2019re heading this year, and you might get very different answers.New research has shown that the two generations travel dissimilarly, and it\u2019s down in part to budget or social influence.\u00a0Youth travel specialist Adventure360 analysed more than 4,700 bookings made over the past year to see where the two generations are actually travelling.\u00a0Thailand tops the Gen Z list, while Australia takes the Millennial crown, with Cambodia, Laos and New Zealand emerging as Gen Z favourites and Japan, Greece and Iceland proving more popular with slightly older travellers.To rank the most popular options, travellers were split into Gen Z and Millennials, and each country was measured on the share of bookings. In the end, percentages showed how many of every 100 bookings in each age group included a visit to a particular country.\u00a0The differences between Gen Z and Millennials\u2019 travel habitsFor Gen Z, Thailand was far and away the most popular choice, featuring in 29.2% of bookings \u2013 that\u2019s the single highest figure recorded for either generation.\u00a0Thailand was also in second place for Millennials, with a score of 17.4%, behind Australia, which had slightly more at 17.8%.Cambodia and Laos as well as New Zealand all ranked in the Gen Z top 10, but none of them appeared in the Millennial list at all.\u00a0At the same time, Japan, Greece and Iceland all made the Millennial top 10 and not one of them came close to ranking for Gen Z.Experts at Adventure360 put Gen Z\u2019s favourite destinations partially down to what\u2019s trending.\u00a0For instance, video clips recreating the mobile game Temple Run through the corridors of Angkor Wat in Cambodia have passed two million views on social media.Long Beach in Koh Rong, also in Cambodia, has been going viral this year, after it was named among the 10 best beaches in the world while, in Laos, the Kuang Si waterfalls are drawing millions of views from travellers adding them to their bucket lists.\u00a0From affordability to visas: Other trends revealed in the studyThailand is popular with both generations due to its affordability \u2013 and there\u2019s a reason why it\u2019s been a favourite destination with young travellers for years, not least because the island of Koh Tao is the most affordable place on the planet to qualify as a scuba diver.\u00a0Cambodia and Laos used to be added on to trips to mega-popular Thailand and Vietnam, but the study shows they\u2019re both being booked deliberately, and individually now.That new popularity is partly thanks to TikTok videos, a significant source of travel inspiration for Gen Z, as well as its serious affordability, with rock bottom prices for decent accommodation very common.\u00a0New Zealand\u2019s popularity with Gen Z seems to be down to its working holiday visa, which allows many passport holders aged 18 to 35 to stay for up to 36 months. The island nation ranks ninth for Gen Z but doesn\u2019t feature for Millennials, as many have aged out of being able to get the visa.\u00a0Gen Z are also keen to visit places which are quieter, with the study looking at Skyscanner data which shows that 76% are open to picking a lesser-known destination over a popular one.\u00a0According to the data, 51% were found to have actively planned a quieter trip because of crowding, with one in three saying crowds have spoiled a previous holiday.Financial differences come into play, too, with Japan, Greece and Iceland belonging to Millennials, because of their higher price points.Interestingly, 60% of UK-based Gen Zs said they expect to travel abroad more this year, but only 45% plan to spend any more on flights to do it, which takes some destinations out of the equation.\u201cIceland and Japan are the two I get asked about most frequently by millennial customers,\u201d Jane McLellan-Green, travel expert at Adventure360, said.\u201cA \u00a35 (\u20ac5.85) coffee in Reykjav\u00edk is a hard sell for Gen Z when the same money covers a bed for the night in Vientiane (the capital of Laos), but millennials are much happier to pay the price.\u201dWhere Gen Z and Millennials travel: The top 10 countriesGen ZThailandAustraliaIndonesiaVietnamCambodiaLaosPeruPhillipines\u00a0New ZealandMoroccoMillennialsAustraliaThailandPhilippinesJapanIndonesia\u00a0PeruMoroccoGreeceIcelandVietnam<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/travel\/2026\/08\/27\/thailand-japan-or-australia-the-travel-destinations-dividing-gen-z-and-millennials&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/89\/00\/90\/1200x675_cmsv2_ded5753e-7c42-5ee7-b072-2815adfd36fe-9890090.jpg&#8221;] Europe News Iceland\u2019s EU referendum: What to know before the vote Climate Extreme heat splits Italy: over 44C in south, heavy downpours in north Culture news \u2018Disgusting\u2019: Donald Trump faces backlash for posting AI image of him and Dolly Parton Europe News Greek F-16s intercept Turkish drone over northern Aegean Europe News [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2116414","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2116414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2116414"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2116414\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2116414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2116414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2116414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}