{"id":2116356,"date":"2026-08-28T13:47:36","date_gmt":"2026-08-28T10:47:36","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2116356"},"modified":"2026-08-28T13:47:36","modified_gmt":"2026-08-28T10:47:36","slug":"apple-tv-now-costs-14-99-a-month-after-its-fourth-price-hike-in-four-years","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2116356","title":{"rendered":"Apple TV now costs $14.99 a month after its fourth price hike in four years"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<div class=\"o1ls910 o1ls91 o1ls90 o1ls92g\">\n<div class=\"o1ls90 o1ls911\" data-concert=\"tablet_leaderboard\"><\/div>\n<\/div>\n<div class=\"o1ls912 o1ls91 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls913\" data-concert=\"desktop_leaderboard_variable\"><\/div>\n<\/div>\n<article>\n<div class=\"duet--article--lede duet--page-layout--standard-article\">\n<div class=\"duet--ledes--standard-lede h9mca10 _1044qiz3\">\n<div class=\"h9mca11 h9mca12\">\n<div 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href=\"https:\/\/www.theverge.com\/streaming\">See All <!-- -->Streaming<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"cbn62f1 cbn62f0 cbn62f6 _19wv7tca _19wv7tc9\">Apple TV now costs $14.99 a month after its fourth price hike in four years<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup cbn62fh cbn62fg _19wv7tca _19wv7tc1\">The Apple TV subscription now costs $2 more each month.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca16\">\n<div class=\"h9mca17\">\n<div class=\"h9mca18\">\n<p class=\"duet--article--dangerously-set-cms-markup\">The Apple TV subscription now costs $2 more each month.<\/p>\n<\/div>\n<div class=\"h9mca13 h9mca19\">\n<div class=\"_29pwo21 _29pwo20\">\n<div class=\"_29pwo29\">\n<div class=\"duet--article--article-byline _19wv7tca _1p3b6390\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\" tabindex=\"0\"><span id=\"follow-author-author_byline_lead-dmcyOmF1dGhvclByb2ZpbGU6ODAzMzIw\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6393 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Stevie Bonifield<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6ODAzMzIw-author_byline_lead\" style=\"position:absolute;left:0;top:0;visibility:hidden\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Stevie Bonifield\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/10\/STEVIE_BONIFIELD_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Stevie Bonifield<\/div>\n<div class=\"_1bw37381\">\n<div class=\"_1bw37382\">News Writer<\/div>\n<\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/stevie-bonifield\">See All by <!-- -->Stevie Bonifield<\/a><\/p>\n<\/div>\n<\/aside>\n<p><\/span><\/div>\n<p><span class=\"duet--article--timestamp g4xafw6 g4xafw1 g4xafw0 _19wv7tc5 _19wv7tca\"><time datetime=\"2026-08-28T13:47:36+00:00\">Aug 28, 2026, 1:47 PM UTC<\/time><\/span><\/div>\n<div class=\"_29pwo2n _29pwo2m _29pwo2w\">\n<div class=\"_29pwo2y _29pwo2x\"><span class=\"_29pwo217\"><\/p>\n<ul class=\"duet--article--share-buttons _1e9wo7z0\">\n<li>\n<div class=\"_1e9wo7zo\"><button aria-label=\"Copy link\" class=\"_1e9wo7z1\"><title>Link<\/title><\/button><\/div>\n<\/li>\n<li><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Share article\" class=\"_1e9wo7z1\"><title>Share<\/title><\/button><\/li>\n<li>\n<div><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Gift this article\" class=\"_1e9wo7z1\"><title>Gift<\/title><\/button><\/div>\n<\/li>\n<\/ul>\n<p><\/span><span class=\"_29pwo223 _1044qizr _29pwo217\"><\/span><\/div>\n<\/div>\n<div class=\"_29pwo219\">\n<div class=\"o1ls98 o1ls90 o1ls92h\">\n<div class=\"o1ls90 o1ls9f o1ls99\" data-concert=\"article_sponsorship_mobile_and_tablet\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_29pwo21r _29pwo21y\">\n<div class=\"_29pwo21h\">\n<div class=\"o1ls98 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls9d o1ls99\" data-concert=\"article_sponsorship_headline_above_desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca14\">\n<div class=\"_19dn9e80\">\n<div class=\"_19dn9e82 _19dn9e81 sticky-nav-trigger\"><\/div>\n<div class=\"duet--layout--entry-image _1l4uy9l0\">\n<div class=\"_1l4uy9l1 _1l4uy9l2\">\n<div class=\"_1044qizn _1044qizx\"><img decoding=\"async\" alt=\"Severance_Photo_021019\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Severance_Photo_021019.jpg?quality=90&amp;strip=all&amp;crop=18.75%2C0%2C62.5%2C100&amp;w=2400\"><\/div>\n<div class=\"_1044qizm _1044qizx\"><img decoding=\"async\" alt=\"Severance_Photo_021019\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Severance_Photo_021019.jpg?quality=90&amp;strip=all&amp;crop=18.75%2C0%2C62.5%2C100&amp;w=2400\"><\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Image: Apple<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--entry-body-container j2p4kx0 _1044qiz3 _1044qiz16\">\n<div class=\"j2p4kx1\">\n<div class=\"duet--layout--entry-body mebm7x0\">\n<div class=\"duet--ledes--standard-lede-bottom\">\n<div class=\"h9mca15\">\n<div class=\"waimqt1 waimqt0\">\n<div class=\"_15bq8c60\"><a class=\"_15bq8c61\" href=\"https:\/\/www.theverge.com\/23901586\/streaming-service-prices-netflix-disney-hulu-peacock-max\"><\/p>\n<div class=\"_15bq8c62\">Part Of<\/div>\n<div>\n<div class=\"_15bq8c63 _1d77m8a0\">Streaming keeps getting more expensive: all the latest price hikes<\/div>\n<\/div>\n<div class=\"_15bq8c64\">see all updates <\/div>\n<p><\/a><\/div>\n<div class=\"_4aoxp30 waimqt6\">\n<div class=\"_4aoxp33\"><a class=\"_4aoxp36\" href=\"https:\/\/www.theverge.com\/authors\/stevie-bonifield\"><img decoding=\"async\" alt=\"Stevie Bonifield\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_4aoxp34\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/10\/STEVIE_BONIFIELD_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_4aoxp35\"><span aria-expanded=\"false\" role=\"button\" tabindex=\"0\"><span 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src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/10\/STEVIE_BONIFIELD_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Stevie Bonifield<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/stevie-bonifield\">See All by <!-- -->Stevie Bonifield<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _4aoxp37\">is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1044qiz13\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, <a href=\"https:\/\/deadline.com\/2026\/08\/apple-tv-raises-rates-monthly-annual-plans-1237061804\/\"><em>Deadline<\/em><\/a> and <a href=\"https:\/\/variety.com\/2026\/tv\/news\/apple-tv-price-increase-streaming-service-monthly-plan-1236845906\/\"><em>Variety<\/em><\/a> are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple TV and Apple\u2019s other subscription services, from $19.95 per month to $21.95.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">According to <em>Deadline<\/em> and <em>Variety<\/em>, the price change is effective immediately, and current subscribers will be notified of it before their next bill.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">This price hike comes almost exactly a year after Apple last <a href=\"https:\/\/www.theverge.com\/news\/763486\/apple-tv-plus-streaming-price-increase\">increased its Apple TV subscription fee<\/a>. It comes just weeks after Apple premiered the fourth season of <a href=\"https:\/\/www.theverge.com\/entertainment\/975224\/ted-lasso-season-4-apple-tv\"><em>Ted Lasso<\/em><\/a>, and has increasingly aired live sports like F1, MLB, and Major League Soccer in addition to its prestige TV shows and original movies. Earlier this year, Apple also <a href=\"https:\/\/www.theverge.com\/tech\/956903\/apple-price-increase-2026-macbook-ipad-mac-home-vision-pro\">raised prices<\/a> on almost all of its devices, and is reportedly planning to increase <a href=\"https:\/\/www.theverge.com\/tech\/966219\/apple-care-plus-price-increase\">AppleCare Plus subscription prices<\/a>.<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6ODAzMzIw\"><span aria-expanded=\"false\" role=\"button\" tabindex=\"0\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Stevie Bonifield<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6ODAzMzIw-article_footer\" 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from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\">See All <!-- -->Tech<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"duet--layout--header-pattern _1044qiz13 _1csojp80\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0 bpecqn1\">\n<div class=\"bpecqni bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqnn bpecqnm _19wv7tc2 _1p81jqc0\">More in: <a href=\"https:\/\/www.theverge.com\/23901586\/streaming-service-prices-netflix-disney-hulu-peacock-max\">Streaming keeps getting more expensive: all the latest price hikes<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjj\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd2 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/streaming\/983794\/espn-disney-plus-bundles-price-increase\">ESPN streaming plans are getting more expensive<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-24T15:06:24+00:00\">Aug 24<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd2 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/streaming\/981418\/peacock-price-increase-august-2026\">Peacock is raising prices by up to $3<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-18T14:11:39+00:00\">Aug 18<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjk _1ismqjl\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd2 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/934269\/plex-pass-lifetime-subscription-triple-750-price-hike\">Plex is tripling the price of a lifetime pass to $750 after doubling it last year<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sean Hollister<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-05-19T23:03:48+00:00\">May 19<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--rail noh1q10 noh1q11\">\n<div class=\"noh1q12 noh1q14 noh1q18\">\n<div class=\"o1ls91w o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls91x\" data-concert=\"medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<div class=\"noh1q12 noh1q15 noh1q18\">\n<div class=\"duet--layout--header-pattern _1044qizg noh1q17\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqni bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqnn bpecqnm _19wv7tc2\">Most Popular<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"_1qu42rq0\">\n<div class=\"_1qu42rqd _126cdc20\">Most Popular<\/div>\n<ol 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_1044qiz11\"><\/div>\n<\/li>\n<li class=\"_1qu42rq4 _1qu42rq3\"><a href=\"https:\/\/www.theverge.com\/tech\/985363\/sony-releases-cheaper-bravia-6-oled-tv\">\n<div class=\"_1qu42rqa _1qu42rq9\">Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs<\/div>\n<p><\/a><\/p>\n<div class=\"_1qu42rq7 _1qu42rq6 _1044qiz11\"><\/div>\n<\/li>\n<li class=\"_1qu42rq4 _1qu42rq3\"><a href=\"https:\/\/www.theverge.com\/tech\/985155\/flock-camera-destruction-vigilantes\">\n<div class=\"_1qu42rqa _1qu42rq9\">Americans are cheering for vigilantes who take down Flock cameras<\/div>\n<p><\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"noh1q12 noh1q18\">\n<div>\n<div class=\"o1ls92a o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls92b\" data-concert=\"medium_rectangle_gamestop_desktop\"><\/div>\n<\/div>\n<div class=\"o1ls926 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls927\" data-concert=\"connatix_right_rail\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"noh1q12 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style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Expert-Intelligence-Hero.png?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/985567\/google-gemini-notebook-expert-sources-books\">Google\u2019s AI note-taking app now allows you to interact with books<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Google tells Android app developers to cool it on memory use, or else\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/05\/acastro_STK112_android_01.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/985679\/google-play-android-17-memory-limit\">Google tells Android app developers to cool it on memory use, or else<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Jensen Huang says Nvidia achieved AGI, again \u2014 not that it matters\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/STKP210_JENSEN_HUANG_D.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/985597\/jensen-huang-says-nvidia-achieved-senseless-agi\">Jensen Huang says Nvidia achieved AGI, again \u2014 not that it matters<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Sony-Bravia-6-lifestyle.jpg?quality=90&amp;strip=all&amp;crop=24.800416666667%2C23.10036094314%2C50.799166666667%2C50.799231237988&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/985363\/sony-releases-cheaper-bravia-6-oled-tv\">Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1hofmaw2\">\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Meta addresses \u2018pervert glasses\u2019 reputation with a privacy fix and a new marketing campaign\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/07\/268640_RayBan_Meta_Gen2_AKrales_0059.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Meta addresses \u2018pervert glasses\u2019 reputation with a privacy fix and a new marketing campaign\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/07\/268640_RayBan_Meta_Gen2_AKrales_0059.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/985851\/meta-privacy-loophole-fix-marketing-campaign\">Meta addresses \u2018pervert glasses\u2019 reputation with a privacy fix and a new marketing campaign<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-27T21:37:45+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"GTA VI: all the news on Rockstar\u2019s next entry in the Grand Theft Auto series\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/VINTAGE_VICE_CITY_PACK_02.jpg?quality=90&amp;strip=all&amp;crop=27.075%2C0%2C41.45%2C73.688888888889&amp;w=2400\"><img decoding=\"async\" alt=\"GTA VI: all the news on Rockstar\u2019s next entry in the Grand Theft Auto series\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/VINTAGE_VICE_CITY_PACK_02.jpg?quality=90&amp;strip=all&amp;crop=25.8125%2C0%2C63.175%2C74.874074074074&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/23987993\/gta-6-news-trailers-rockstar-games\">GTA VI: all the news on Rockstar\u2019s next entry in the Grand Theft Auto series<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Verge Staff<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-28T07:56:01+00:00\">7:56 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Google\u2019s AI note-taking app now allows you to interact with books\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Expert-Intelligence-Hero.png?quality=90&amp;strip=all&amp;crop=21.875%2C0%2C56.25%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Google\u2019s AI note-taking app now allows you to interact with books\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Expert-Intelligence-Hero.png?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/985567\/google-gemini-notebook-expert-sources-books\">Google\u2019s AI note-taking app now allows you to interact with books<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-27T19:30:00+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Google tells Android app developers to cool it on memory use, or else\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/05\/acastro_STK112_android_01.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Google tells Android app developers to cool it on memory use, or else\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/05\/acastro_STK112_android_01.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/985679\/google-play-android-17-memory-limit\">Google tells Android app developers to cool it on memory use, or else<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Allison Johnson<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-27T18:33:11+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Jensen Huang says Nvidia achieved AGI, again \u2014 not that it matters\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/STKP210_JENSEN_HUANG_D.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Jensen Huang says Nvidia achieved AGI, again \u2014 not that it matters\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/STKP210_JENSEN_HUANG_D.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/985597\/jensen-huang-says-nvidia-achieved-senseless-agi\">Jensen Huang says Nvidia achieved AGI, again \u2014 not that it matters<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Robert Hart<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-27T16:15:52+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Sony-Bravia-6-lifestyle.jpg?quality=90&amp;strip=all&amp;crop=33.266944444444%2C23.10036094314%2C33.866111111111%2C50.799231237988&amp;w=2400\"><img decoding=\"async\" alt=\"Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Sony-Bravia-6-lifestyle.jpg?quality=90&amp;strip=all&amp;crop=24.800416666667%2C23.10036094314%2C50.799166666667%2C50.799231237988&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/985363\/sony-releases-cheaper-bravia-6-oled-tv\">Sony finally has a cheaper OLED to compete with midrange Samsung and LG TVs<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>John Higgins<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-27T16:00:00+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _14xz0mv4 _14xz0mv5 _14xz0mva hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_14xz0mv7\"><span data-native-ad-id=\"preamble\" class=\"_14xz0mv8 _14xz0mv9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_14xz0mvg\"><\/div>\n<\/div>\n<p class=\"_14xz0mvj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"e3czlx6\">\n<div class=\"duet--layout--header-pattern _75r1tr2\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-27T23:20:00+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/games\/985891\/grand-theft-auto-vi-gta-6-netflix-youtube-extended-look-game-movie\">The biggest video game of all time looks like a movie<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-28T03:14:06+00:00\">3:14 AM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/985947\/anthropic-supply-chain-risk-lawsuit-judge-ruling\">Anthropic was illegally blacklisted by the Trump administration, court rules<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-27T15:49:47+00:00\">Aug 27<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/985155\/flock-camera-destruction-vigilantes\">Americans are cheering for vigilantes who take down Flock cameras<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-28T12:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/983263\/dark-matter-season-2-review-apple-tv\">Apple TV\u2019s sci-fi thriller Dark Matter gets even trippier in season 2<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech 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