{"id":2110827,"date":"2026-08-25T14:27:28","date_gmt":"2026-08-25T11:27:28","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2110827"},"modified":"2026-08-25T14:27:28","modified_gmt":"2026-08-25T11:27:28","slug":"guccis-primavera-campaign-is-sexy-intimate-a-list-packed","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2110827","title":{"rendered":"Gucci\u2019s Primavera Campaign Is Sexy, Intimate &amp; A-List Packed"},"content":{"rendered":"<article class=\"oVA page-484153162\">\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz VnM\">\n<div class=\"s7N\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/68b106d5\/gucci-primavera-adv-campaign_shawn.jpg?w=653&amp;h=816&amp;fit=crop&amp;crop=focalpoint&amp;fp-x=0.4962&amp;fp-y=0.3343&amp;dpr=2\" alt class=\"fpC zqY EdX\"><\/div>\n<p><span class=\"Vms rPb\">Michal Chelbin<\/span><\/div>\n<div class=\"Kbu\">\n<div class=\"rkd J1w\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc O8w\">\n<h1 class=\"aVX cPN tGQ uo1\">Gucci\u2019s Primavera Campaign Is Sexy, Intimate &amp; A-List Packed<\/h1>\n<div class=\"r87 YVe\">\n<p>Featuring our permanent crushes, Shawn Mendes and Kate Moss.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI gt2\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/kevin-leblanc-308401936\">Kevin LeBlanc<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-08-25T14:27:28.638Z\">8 minutes ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>What do Tom Brady, <a href=\"https:\/\/www.nylon.com\/fashion\/rico-nasty-paris-fashion-week-2024-photo-diary\" class=\"T3D\">Rico Nasty<\/a>, and Sophia Lamar have in common? Before today, the answer was probably nothing. But now, alongside a superstar cast including <a href=\"https:\/\/www.nylon.com\/entertainment\/shawn-mendes-thats-the-dream-lyrics-meaning\" class=\"T3D\">Shawn Mendes<\/a>, <a href=\"https:\/\/www.nylon.com\/fashion\/jin-bts-gucci-global-brand-ambassador-announcement\" class=\"T3D\">Jin<\/a> of BTS, <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-nov-7\" class=\"T3D\">Ningning<\/a> of aespa, <a href=\"https:\/\/www.nylon.com\/fashion\/kate-moss-swim-bikini-styling-belt\" class=\"T3D\">Kate Moss<\/a>, and <a href=\"https:\/\/www.nylon.com\/beauty\/alex-consani-ysl-beauty-met-gala-2026-exclusive\" class=\"T3D\">Alex Consani<\/a>, they are all <a href=\"https:\/\/www.nylon.com\/fashion\/amelia-gray-anok-yai-gucci-high-summer-campaign\" class=\"T3D\">Gucci<\/a> campaign stars. <\/p>\n<p><a href=\"https:\/\/www.nylon.com\/fashion\/gucci-demna-new-handbags-jackie-borsetto-celebrity-roundup\" class=\"T3D\">Demna\u2019s Gucci<\/a> has been slick, sexy, fast, furious, larger than life, and as Demna is wont to do, strikingly honest about the current moment\u2019s beauty and fashion standards. Ever the sociologist, he\u2019s taken stabs at the AI-ification of faces, the sex factor that still drives the industry, and even <a href=\"https:\/\/www.nylon.com\/fashion\/gucci-cruise-2027-guccicore-favorite-things\" class=\"T3D\">shut down Times Square<\/a> in the ultimate cultural panopticon moment. So it might come as a surprise, or at least a left turn, that his Primavera campaign for the <a href=\"https:\/\/www.nylon.com\/nylon-nights\/victoria-villarroel-gucci-demna-primavera-grwm\" class=\"T3D\">Fall\/Winter 2026 runway<\/a> is all about the art of connection and love. Ten striking individuals posed for Michal Chelbin, invoking classic Renaissance angles, colors, and textures, yet with the oh-so modern tight jersey tops, leather jackets, and sequined party dresses Demna dreamed up for the season.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/72d05e97\/gucci-primavera-adv-campaign_alex.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Alex Consani<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/98f95857\/gucci-primavera-adv-campaign_esdeekid.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">EsDeeKid<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/b7500e82\/gucci-primavera-adv-campaign_jin.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Jin <cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/ae77748e\/gucci-primavera-adv-campaign_shawn.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Shawn Mendes<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-484213425\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>It\u2019s a fitting accompaniment to the Primavera show from February, where Mendes watched as Consani and other models and faces of the moment showed off the casual-yet-singular vision Demna has for Gucci in 2026, set inside a museum-like space with marble busts everywhere. It was opulent yet the casting and clothing welcomed many walks of life, whether a goth <a href=\"https:\/\/www.nylon.com\/nylon-nights\/best-party-photos-august-14-2026\" class=\"T3D\">Gabbriette<\/a>, a svelte <a href=\"https:\/\/www.nylon.com\/fashion\/emrata-emily-ratajkowski-too-much-press-tour-style\" class=\"T3D\">EmRata<\/a>, or a determinedly sexy Moss. <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/51338508\/gucci-primavera-adv-campaign_ning.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Ningning<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/7e23eef1\/gucci-primavera-adv-campaign_tom.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Tom Brady<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/45430f32\/gucci-primavera-adv-campaign_xiao.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Xiao Zhan<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/25\/6afb8b37\/gucci-primavera-adv-campaign_rico.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\">Rico Nasty<cite>Michal Chelbin<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-484213426\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Speaking of Moss, you might be wondering where her picture is. She didn\u2019t pose for the camera in a still life, but rather had a starring role in the campaign\u2019s video, which is the <em>pi\u00e8ce de r\u00e9sistance<\/em> of the launch. Directed by legendary music-video visionary Johan Renck \u2014 past work includes <a href=\"https:\/\/www.nylon.com\/fashion\/madonna-hung-up-pink-leotard-confessions-album\" class=\"T3D\">Madonna\u2019s \u201cHung Up\u201d<\/a> and \u201cLove At First Sight\u201d by <a href=\"https:\/\/www.nylon.com\/fashion\/chanel-25-handbag-campaign-margot-robbie-kylie-minogue-come-into-my-world\" class=\"T3D\">Kylie Minogue<\/a> \u2014 Moss lip-syncs to Chris Isaak\u2019s \u201cWicked Game\u201d for a room of strangers. At first, the vibe is tense: Everybody exchanges stares and Moss is still settling into her performance. But as she sings and the song crescendoes, that classic line \u201cOh I, don\u2019t wanna fall in love\u201d has the opposite effect, and the attendees start to pair off and connect. <\/p>\n<p>It calls back to Renck\u2019s video for \u201cPass This On\u201d by The Knife, which also has a moodily lit, wood-paneled room and a gorgeous blonde lip-syncing for an awkward crowd, but to see it as a fashion campaign? It\u2019s a bold statement about what Demna actually craves. While we know he loves a spectacle \u2014 again, the man took over Times Square \u2014 it\u2019s clear he believes we need those IRL moments, preferably wearing gold lam\u00e9 pants or a sparkly micro-mini dress. It\u2019s also a testament to the muse, not only Moss specifically but the undeniably best-in-class vision he has for everybody to enter his world. Come one, come all, and buy some Horsebit heels while you\u2019re at it.<\/p>\n<p>The Gucci Primavera collection is now available on <a href=\"https:\/\/www.gucci.com\/us\/en\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">gucci.com<\/a>.<\/p>\n<div style=\"max-width:854px\" class=\"sWr iGR vrU\">\n<div>\n<div>\n<div class=\"bwd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div style=\"display:block\" class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Michal Chelbin Fashion Gucci\u2019s Primavera Campaign Is Sexy, Intimate &amp; A-List Packed Featuring our permanent crushes, Shawn Mendes and Kate Moss. by Kevin LeBlanc 8 minutes ago What do Tom Brady, Rico Nasty, and Sophia Lamar have in common? Before today, the answer was probably nothing. But now, alongside a superstar cast including Shawn Mendes, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-2110827","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2110827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2110827"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2110827\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2110827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2110827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2110827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}