{"id":2099265,"date":"2026-08-18T15:00:00","date_gmt":"2026-08-18T12:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2099265"},"modified":"2026-08-18T15:00:00","modified_gmt":"2026-08-18T12:00:00","slug":"sxsw-reveals-2027-changes-podcasting-festival-new-hubs-for-music-programming-more","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2099265","title":{"rendered":"SXSW Reveals 2027 Changes: Podcasting Festival, New Hubs for Music Programming & More"},"content":{"rendered":"

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\n\tSouth by Southwest (SXSW) is introducing a number of changes to its 2027 edition, including a new podcast festival, a reordering of the event\u2019s footprint and a new badge designed exclusively for C-Suite executives and founders, the festival announced on Tuesday (Aug. 18).<\/p>\n

\n\tPodcasts will now be \u201ca core pillar of the SXSW experience,\u201d according to a press release, with a new podcast festival set to run March 17-21 at next year\u2019s event. Open to all SXSW badge holders, the festival \u201cwill bring talent, platforms, brands, marketers and the broader podcast industry together in one dedicated home,\u201d says the release.<\/p>\n

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\t\t\t\t\tBillboard Closes SXSW 2026 With Sold-Out Nights of Music, Conversations & Fan\u00a0Experiences\t\t<\/p>\n<\/h3>\n<\/div>\n

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    \n\tAnother change to next year\u2019s event is a relocation of the Music Clubhouse to Austin\u2019s Thompson Hotel and an overall shift of the music conference\u2019s programming to the Thompson and Westin hotels, which are \u201cmore central in the SXSW event footprint,\u201d the release adds.<\/p>\n

    \n\tElsewhere, the film & TV festival will host premieres, screenings and red carpets at ACL Live at The Moody Theater on a temporary basis, as Austin\u2019s Paramount Theatre undergoes a restoration. The Paramount will once again host the film & TV festival in 2028.<\/p>\n

    \n\tAt the innovation conference, \u201cthe Culture track becomes Lifestyle, now dedicated to exploring how personal identity, culture, and emerging trends across fashion, wellness, relationships and digital media shape our daily lives and choices,\u201d the release continues. \u201cSports and Gaming will once again become distinct tracks, with Sports focused on the future of athletic performance, fan engagement and sports entertainment, and Gaming examining the industry\u2019s evolving role in technology, storytelling and entertainment.\u201d<\/p>\n

    \n\tMeanwhile, the education conference, SXSW EDU, will kick off the first weekend of SXSW next year and feature two crossover days, March 15-16. Attendees of both SXSW and SXSW EDU will be provided special access and co-programming opportunities. SXSW EDU will also host programming at the JW Marriott hotel, a change from earlier editions.<\/p>\n

    \n\tYou can check out a full view of SXSW dates and tracks here, and SXSW EDU dates and tracks here.<\/p>\n

    \n\tIn other news, next year, the festival is introducing the CxO Badge, described as \u201ca curated premium experience designed for the C-Suite and founders who need to maximize their time and access all parts of the event seamlessly.\u201d Applications for the badge are now open. Additional information on the perks and access afforded by the badge can be found here.<\/p>\n

    \n\tAlso new in 2027 will be a special discount and perks for Austin-area residents. The first perk, announced Tuesday, is a locals lounge called the 512 Club, where Austinites can take meetings and reset between work and the event.<\/p>\n

    \n\tThe 2027 changes follow a scaled-back 2026 edition of SXSW, which ran for seven days \u2014\u00a0two days shorter than the 2025 event \u2014\u00a0and hosted its music, film & TV and interactive programs concurrently. Next year\u2019s edition, which is set to take place March 15-21, will maintain the seven-day schedule.<\/p>\n

    \n\t\u201c2026 proved that we can evolve the event while preserving the discovery, connection and creativity that make it special,\u201d said Greg Rosenbaum<\/strong>, senior vp of programming at SXSW, in a statement. \u201cWe heard amazing feedback from attendees, with 2027 PanelPicker submissions and Music and Film & TV festival applications up by as much as 50 percent so far. For 2027, we\u2019re building on what worked by creating more intentional hubs across downtown Austin, giving growing communities like podcasting a bigger platform, and making it easier for attendees to find the ideas, people and opportunities that matter to them. There is much more to come as we continue to build toward SXSW 2027.\u201d<\/p>\n

    \n\tAll SXSW badges and Music wristbands are on sale now.<\/p>\n

    \n\tBillboard\u2019s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.<\/em><\/p>\n

    \"Billboard<\/p>\n<\/div>\n<\/div>\n

    [analyse_source url=”https:\/\/www.billboard.com\/pro\/sxsw-2027-changes-podcasting-festival-new-music-hubs\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/SXSW-2026-courtesy-billboard-1800.jpg?w=1024″] Trending on Billboard South by Southwest (SXSW) is introducing a number of changes to its 2027 edition, including a new podcast festival, a reordering of the event\u2019s footprint and a new badge designed exclusively for C-Suite executives and founders, the festival announced on Tuesday (Aug. 18). Podcasts will now be \u201ca core […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2099265","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2099265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2099265"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2099265\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2099265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2099265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2099265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}