{"id":2098991,"date":"2026-08-18T12:59:58","date_gmt":"2026-08-18T09:59:58","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2098991"},"modified":"2026-08-18T12:59:58","modified_gmt":"2026-08-18T09:59:58","slug":"jason-kelce-has-the-no-1-solution-to-ai-data-center-energy-problem-in-musical-beer-ad-where-he-shows-off-his-singing-chops","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2098991","title":{"rendered":"Jason Kelce Has the No. 1 Solution to AI Data Center Energy Problem in Musical Beer Ad Where He Shows Off His Singing Chops"},"content":{"rendered":"

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\n\tJason Kelce is a man of the people. Which might explain why the retired Philadelphia Eagles Super Bowl champ is using his notoriety for a good cause in a new ad promoting a collab between viral drink company Liquid Death and Garage Beer, the suds company he co-owns with brother Travis Kelce.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n

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\t\t\t\t\tKylie Kelce On Real, Heart-Tugging Reason Husband Jason Cried Harder at Brother Travis\u2019 Wedding to Taylor Swift Than At His Own\u00a0Ceremony\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\t\t\t\t\tWatch Jason Kelce Rock Out as Santa Claus on \u2018Monday Night Countdown\u2019\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\t\t\t\t\tKarina in Control: She\u2019s Headlining Festivals & Fronting Campaigns, But the K-Pop Starlet Isn\u2019t Breaking a Sweat\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n\tAnd, in typical Kelce fashion, this ad is heavy on the humor, with just a wee bit of social commentary. The spot featuring the amiable Kelce in his singing debut \u2014 don\u2019t worry, he\u2019s no threat to sister-in-law Taylor Swift\u2018s Billboard<\/em> chart domination \u2014\u00a0pairs the former NFL center with Liquid Death\u2019s Murder Man mascot to announce a unique solution to the growing problem caused by AI data centers sucking up all the available water to cool their massive servers.<\/p>\n

\n\tThe answer, naturally, is pee. Lots and lots and lots of pee.<\/p>\n

\n\tThe spot opens with Kelce saying, \u201cAI data centers waste millions of gallons of water,\u201d as he saves up his No. 1 in a jar. \u201cThat\u2019s why Liquid Death and Garage Beer decided to team up: We want your pee \u2026 to cool these data centers,\u201d he says with a smile to camera as he holds up a full sample.<\/p>\n

\n\tThe brawny data center buster then wanders out into a meadow, singing, \u201cWe want your pee\/ Please give us your pee\/ Let\u2019s pee on computers, together,\u201d with Murder Man striding up alongside him with his own golden contribution to the cause. The men clink jars as Kelce sings on, joined by a raft of supporters, including farmers, skateboarders, firemen, businesspeople, retirees and dozens of others, all carrying their liquid gold in a variety of plastic bags, briefcases, gallon jugs and fishbowls.<\/p>\n

\n\t\u201c\u2018Cuz we need lots of pee\/ Endless gallons of pee\/ Join our important endeavor,\u201d Kelce croons. \u201cWe want your pee\/ Please give us your pee\/ Let\u2019s pee on computers together and save humanity.\u201d Will relieving ourselves after drinking Garage\u2019s classic Light Beer or Liquid Death\u2019s Sparkling Energy save us from the rampant spread of AI data centers that a recent Gallup poll found seven in 10 Americans oppose?<\/p>\n

\n\tProbably not, but with AI data centers reportedly guzzling up to five million gallons a day so you can make videos of your grandma playing bass in Metallica, the two brands think they\u2019re on to the simplest, most natural, solution. <\/p>\n

\n\t\u201cFor us, it\u2019s always been about forming relationships and building alongside people and brands that believe what we believe in. In this case, it\u2019s enjoying a Garage Beer or Liquid Death energy and peeing on data centers to help save the world\u2019s water supply,\u201d said Garage Beer CEO Andy Sauer in a statement. \u201cLike Garage, Liquid Death has always had a unique approach to reaching their consumers. It\u2019s been a blast connecting with a brand that just gets it \u2014 and wants to have some fun along the way.\u201d<\/p>\n

\n\tAs an incentive to join the pee party, fans can make their contributions from home, or wherever they usually relieve themselves, thanks to a limited-edition Liquid Death x Garage Beer Data Center Coolant Collector (actually just a resealable glass mug). And, fans who happen to be in Kelce\u2019s college hometown of Cincinnati for its annual massive Oktoberfest celebration (Sept. 17-20) next month can also pitch in at one of the event\u2019s official on-site donation stations.<\/p>\n

\n\tJason Kelce appeared in the \u201cBrotherly Shovel\u201d Super Bowl ad earlier this year that paid tribute to classic beer commercials from yesteryear to promote the beer brand he and younger brother, Travis Kelce, became co-owners of in 2024.<\/p>\n

\n\tWatch the \u201cPee on AI\u201d video below.<\/p>\n

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[analyse_source url=”https:\/\/www.billboard.com\/culture\/lifestyle\/jason-kelce-sings-ad-garage-beer-ai-data-center-energy-pee-1236317690\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/GB-PR-16-9-F-V2.jpg?w=1024″] Jason Kelce is a man of the people. Which might explain why the retired Philadelphia Eagles Super Bowl champ is using his notoriety for a good cause in a new ad promoting a collab between viral drink company Liquid Death and Garage Beer, the suds company he co-owns with brother Travis Kelce. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2098991","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2098991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2098991"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2098991\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2098991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2098991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2098991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}