{"id":2098986,"date":"2026-08-18T11:36:45","date_gmt":"2026-08-18T08:36:45","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2098986"},"modified":"2026-08-18T11:36:45","modified_gmt":"2026-08-18T08:36:45","slug":"sony-ceo-gives-update-on-playstation-6-launch-date","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2098986","title":{"rendered":"Sony CEO gives update on PlayStation 6 launch date"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/05\/PlayStation-5-.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><span>Gaming News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Sony CEO gives update on PlayStation 6 launch date<\/h1>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>It was widely believed that Sony was targeting a 2027 release for the next-gen console<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Nick Levine<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-08-18T12:36:45+01:00\">18th August 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure><img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/05\/PlayStation-5--696x442.jpg\" alt=\"PlayStation 5 Plus\" title=\"PlayStation 5\"><figcaption class=\"tdb-caption-text\">The PlayStation 5. CREDIT: Sony<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Sony\u2019s CEO Hiroki Totoki has reiterated the fact that PlayStation 6\u2019s launch date remains up in the air.<\/p>\n<p>He confirmed the ongoing delay during an interview with the\u00a0<em>Wall Street Journal,<\/em> in which journalist Jason Douglas writes: \u201cTotoki said the company still hasn\u2019t fixed a date for PS6\u2019s launch.\u201d<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>Totoki\u2019s terse acknowledgement of the ongoing delay won\u2019t reassure PS6 fans who are already expecting a hefty wait for the next-gen console.<\/p>\n<p>Though it was widely believed that Sony was initially eyeing a 2027 launch for the PS6, it was reported in February that the tech giant is \u201cconsidering\u201d pushing the launch back until 2028 or 2029. According to the report by Bloomberg, the potential delay could be necessary because of a shortage of memory clips.<\/p>\n<p>\u201cThat would be a major upset to a carefully orchestrated strategy to sustain user engagement between hardware generations,\u201d the report noted. Sony launched the PlayStation 3 in November 2013 and the PlayStation 4 in November 2020, so a late-2027 launch date for the PS6 would certainly seem optimal.<\/p>\n<figure id=\"attachment_3836581\" aria-describedby=\"caption-attachment-3836581\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3836581\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2025\/02\/PlayStation-5-logo-2025.jpg\" alt=\"PlayStation logo\" width=\"2000\" height=\"1270\"><figcaption id=\"caption-attachment-3836581\" class=\"wp-caption-text\">PS5 logo displayed on a smartphone with a Playstation logo in the background. CREDIT: Illustration by Avishek Das\/SOPA Images\/LightRocket via Getty Images<\/figcaption><\/figure>\n<p>Meanwhile, it has also been reported that the PlayStation 6 could end up retailing at more than $1000 (\u00a3740) because Sony bosses are refusing to sell consoles at a loss.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\">\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<\/div>\n<p>In a Q+A with investors back in June, Sony Interactive Entertainment CEO Hideaki Nishino was asked if the company would \u201ccontinue to prioritise profitability of the hardware\u201d for the PlayStation 6.<\/p>\n<p>He replied: \u201cAs a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.\u201d<\/p>\n<p>In March, Sony raised the price of the PlayStation 5 for the second time in a year. The PS5 Pro went from \u00a3699.99 to \u00a3789.99 while the standard digital version of the console now costs \u00a3519.99, up from \u00a3429.99. The price hike was blamed on \u201ccontinued pressures in the global economic landscape\u201d and it looks like that won\u2019t improve for the launch of the PlayStation 6.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>PlayStation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec td-a-rec-id-sidebar  tdi_92 td_block_template_2\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_93 td-pb-border-top td_block_template_2 tdc-no-posts td_flex_block\" data-td-block-uid=\"tdi_93\">\n<div class=\"td-block-title-wrap\">\n<h4 class=\"td-block-title\"><span class=\"td-pulldown-size\">TRENDING<\/span><\/h4>\n<\/div>\n<div id=\"tdi_93\" class=\"td_block_inner td-mc1-wrap\">\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\">Fontaines D.C.\u2018s \u2018Marianne\u2019 sets a bold new cinematic scene in their search for escape<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\">Hayden Panettiere\u2019s \u2018Heroes\u2019 character Claire Bennet is an underrated sci-fi icon<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div 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soundtrack<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td-a-rec td-a-rec-id-custom_ad_1  tdi_94 td_block_template_2\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_95\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_96  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_98  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_row_inner tdi_100  vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_102  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_104 \">\n<div class=\"td-fix-index\">\n<h3>More Stories<\/h3>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_105 td-pb-border-top td_module_flex_1--card td_module_flex_1--card--highlight td_block_template_2 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class=\"td-module-meta-info\">\n                    Film News<\/p>\n<h3 class=\"entry-title td-module-title\">Lena Dunham and Carly Rae Jepsen\u2019s \u201910 Things I Hate About You\u2019 Musical to Debut on Broadway in 2027<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Tupac murder trial begins, as witnesses share how \u201cAll hell broke loose\u201d on night of rapper\u2019s shooting<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-module-meta-info\">\n                    News<\/p>\n<h3 class=\"entry-title td-module-title\">Every song on the \u2018Lanterns\u2019 soundtrack<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-module-meta-info\">\n                    Gaming News<\/p>\n<h3 class=\"entry-title td-module-title\">Watch Post Malone play his $2 million \u2018Magic: The Gathering\u2019 card<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span><\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Sony\u2019s CEO Hiroki Totoki has reiterated the fact that PlayStation 6\u2019s launch date remains up in the air.<\/p>\n<p>He confirmed the ongoing delay during an interview with the\u00a0<em>Wall Street Journal,<\/em> in which journalist Jason Douglas writes: \u201cTotoki said the company still hasn\u2019t fixed a date for PS6\u2019s launch.\u201d<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>Totoki\u2019s terse acknowledgement of the ongoing delay won\u2019t reassure PS6 fans who are already expecting a hefty wait for the next-gen console.<\/p>\n<p>Though it was widely believed that Sony was initially eyeing a 2027 launch for the PS6, it was reported in February that the tech giant is \u201cconsidering\u201d pushing the launch back until 2028 or 2029. According to the report by Bloomberg, the potential delay could be necessary because of a shortage of memory clips.<\/p>\n<p>\u201cThat would be a major upset to a carefully orchestrated strategy to sustain user engagement between hardware generations,\u201d the report noted. Sony launched the PlayStation 3 in November 2013 and the PlayStation 4 in November 2020, so a late-2027 launch date for the PS6 would certainly seem optimal.<\/p>\n<figure id=\"attachment_3836581\" aria-describedby=\"caption-attachment-3836581\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3836581\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2025\/02\/PlayStation-5-logo-2025.jpg\" alt=\"PlayStation logo\" width=\"2000\" height=\"1270\"><figcaption id=\"caption-attachment-3836581\" class=\"wp-caption-text\">PS5 logo displayed on a smartphone with a Playstation logo in the background. CREDIT: Illustration by Avishek Das\/SOPA Images\/LightRocket via Getty Images<\/figcaption><\/figure>\n<p>Meanwhile, it has also been reported that the PlayStation 6 could end up retailing at more than $1000 (\u00a3740) because Sony bosses are refusing to sell consoles at a loss.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\">\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<\/div>\n<p>In a Q+A with investors back in June, Sony Interactive Entertainment CEO Hideaki Nishino was asked if the company would \u201ccontinue to prioritise profitability of the hardware\u201d for the PlayStation 6.<\/p>\n<p>He replied: \u201cAs a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.\u201d<\/p>\n<p>In March, Sony raised the price of the PlayStation 5 for the second time in a year. The PS5 Pro went from \u00a3699.99 to \u00a3789.99 while the standard digital version of the console now costs \u00a3519.99, up from \u00a3429.99. The price hike was blamed on \u201ccontinued pressures in the global economic landscape\u201d and it looks like that won\u2019t improve for the launch of the PlayStation 6.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/gaming-news\/sony-ceo-gives-update-playstation6-no-fixed-release-date-3963406&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/05\/PlayStation-5-.jpg&#8221;] NewsGaming News Sony CEO gives update on PlayStation 6 launch date It was widely believed that Sony was targeting a 2027 release for the next-gen console By Nick Levine 18th August 2026 The PlayStation 5. CREDIT: Sony Sony\u2019s CEO Hiroki Totoki has reiterated the fact that PlayStation 6\u2019s launch date remains up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2098986","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2098986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2098986"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2098986\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2098986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2098986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2098986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}