{"id":2096506,"date":"2026-08-16T15:36:41","date_gmt":"2026-08-16T12:36:41","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2096506"},"modified":"2026-08-16T15:36:41","modified_gmt":"2026-08-16T12:36:41","slug":"this-is-what-it-sounded-like-when-everyone-at-boomtown-festival-got-the-government-wildfire-phone-alert-at-once","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2096506","title":{"rendered":"This is what it sounded like when everyone at Boomtown festival got the government wildfire phone alert at once"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/boomtown_festival_crowd.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><i class=\"tdb-bread-sep td-icon-right\"><\/i><span>Music News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">This is what it sounded like when everyone at Boomtown festival got the government wildfire phone alert at once<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>&#8220;British humour is unmatched&#8221; <\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Max Pilley<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-08-16T16:36:41+01:00\">16th August 2026<\/time><\/div>\n<\/div>\n<p> <!-- .\/block --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure>\n                                    <img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/boomtown_festival_crowd-696x442.jpg\" alt title=\"2026 Boomtown Fair\"><figcaption class=\"tdb-caption-text\">Festival goers attend the 2026 Boomtown Fair at Matterley Estate on August 15, 2026 in Winchester, England.  (Photo by Katja Ogrin\/Redferns)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Footage from Boomtown has captured the moment that festivalgoers received the government\u2019s emergency wildfire alert at the same time \u2013 watch below.<\/p>\n<p>The alert was sent out to mobile phones across England and Wales at 7pm on Friday (August 14), while\u00a0this year\u2019s edition of the\u00a0festival was taking place at the Matterley Estate near Winchester.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>In footage spreading on social media, you can see and hear the cacophony of thousands of siren-like alerts all sounding off at the same time in the Boomtown campsite, prompting laughter and shouting from those in attendance.<\/p>\n<p>\u201cBritish\u00a0humour\u00a0is unmatched,\u201d one video was captioned on Instagram.\u00a0Check it out here:<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DcEcMZeoNkk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>The\u00a0government\u00a0message was labelled as a \u201csevere alert\u201d and warned recipients that there\u00a0was \u201ca serious risk of wildfires nationally\u201d.<\/p>\n<p>People were instructed not to light barbecues, campfires,\u00a0fireworks\u00a0or anything else that could start a blaze during this period of extreme heat, and to call 999\u00a0immediately\u00a0if they spotted a fire.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>It was the most expansive use of the UK\u2019s emergency alert system in response to an active incident to date, with all compatible devices in England and Wales receiving the alert and making the loud siren sound for approximately 10 seconds.<\/p>\n<p>It has been a record year for wildfires in England and Wales, with more than 1000 incidents already reported. Fire services had\u00a0declared 11 major incidents in the 24 hours leading up to the alert, while homes had been destroyed in Stourbridge in the West Midlands.<\/p>\n<p>Emergency services have also been deployed to tackle fires in South Wales, while the government has introduced a temporary ban on the sale of disposable barbecues.<\/p>\n<p>This year\u2019s Boomtown is running all weekend, with\u00a0Kneecap,\u00a0Madness\u00a0and\u00a0Scissor Sisters topping the bill, and\u00a0Skrillex,\u00a0Four Tet,\u00a0Faithless\u00a0and\u00a0Floating Points\u00a0also among the acts playing.<\/p>\n<div class=\"td-a-ad id_inline_ad2 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-2\" class=\"lazy-ad\"><\/div>\n<\/div>\n<p>Earlier this year,\u00a0Boomtown was given permission to remain at the\u00a0Matterley\u00a0Estate until 2030, despite some objections from\u00a0local residents\u00a0and environmental campaigners.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>Politics<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<div id=\"taboola-below-article\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec td-a-rec-id-sidebar  tdi_92 td_block_template_2\">\n<p><span class=\"td-adspot-title\">Advertisement<\/span><\/p>\n<div id=\"div-gpt-ad-sidebar-1\"><\/div>\n<\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_93 td-pb-border-top td_block_template_2 tdc-no-posts td_flex_block\" data-td-block-uid=\"tdi_93\">\n<div class=\"td-block-title-wrap\">\n<h4 class=\"td-block-title\"><span class=\"td-pulldown-size\">TRENDING<\/span><\/h4>\n<\/div>\n<div id=\"tdi_93\" class=\"td_block_inner td-mc1-wrap\">\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/Diablo-4-Lord-Of-Hatred-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/Diablo-4-Lord-Of-Hatred-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\">How \u2018Diablo\u2019 continues to provide the definitive dark-fantasy game soundtrack<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/this-is-lorelei-credit-gabe-long-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/this-is-lorelei-credit-gabe-long-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n<h3 class=\"entry-title td-module-title\">This Is Lorelei was only meant to be a side project. 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data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/Jamie_McCarthy_Alex_Brandon_Pool-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/Jamie_McCarthy_Alex_Brandon_Pool-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Taylor Swift\u2019s \u2018August\u2019 removed from Donald Trump TikTok post that joked she would be \u201csuper excited\u201d about its use<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/molotovs_live_2026-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/molotovs_live_2026-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">London mayor Sadiq Khan hits out at Westminster Council\u2019s controversial plans to prevent new venues \u201coffering music, dancing and similar entertainment\u201d in Soho<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/Tate-McRae-2026-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/Tate-McRae-2026-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div 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suggests drummer John Dolmayan no longer supports Donald Trump<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/massive_attack_live-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/massive_attack_live-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Massive Attack say entire band were detained and some had passports confiscated in Singapore after Palestine flag display<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/boy_george_two-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/boy_george_two-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Boy George parts ways with \u201cgutless\u201d record label manager who refused to release pro-Israel song<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>                    <span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span>                <\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Footage from Boomtown has captured the moment that festivalgoers received the government\u2019s emergency wildfire alert at the same time \u2013 watch below.<\/p>\n<p>The alert was sent out to mobile phones across England and Wales at 7pm on Friday (August 14), while\u00a0this year\u2019s edition of the\u00a0festival was taking place at the Matterley Estate near Winchester.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>In footage spreading on social media, you can see and hear the cacophony of thousands of siren-like alerts all sounding off at the same time in the Boomtown campsite, prompting laughter and shouting from those in attendance.<\/p>\n<p>\u201cBritish\u00a0humour\u00a0is unmatched,\u201d one video was captioned on Instagram.\u00a0Check it out here:<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DcEcMZeoNkk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>The\u00a0government\u00a0message was labelled as a \u201csevere alert\u201d and warned recipients that there\u00a0was \u201ca serious risk of wildfires nationally\u201d.<\/p>\n<p>People were instructed not to light barbecues, campfires,\u00a0fireworks\u00a0or anything else that could start a blaze during this period of extreme heat, and to call 999\u00a0immediately\u00a0if they spotted a fire.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>It was the most expansive use of the UK\u2019s emergency alert system in response to an active incident to date, with all compatible devices in England and Wales receiving the alert and making the loud siren sound for approximately 10 seconds.<\/p>\n<p>It has been a record year for wildfires in England and Wales, with more than 1000 incidents already reported. Fire services had\u00a0declared 11 major incidents in the 24 hours leading up to the alert, while homes had been destroyed in Stourbridge in the West Midlands.<\/p>\n<p>Emergency services have also been deployed to tackle fires in South Wales, while the government has introduced a temporary ban on the sale of disposable barbecues.<\/p>\n<p>This year\u2019s Boomtown is running all weekend, with\u00a0Kneecap,\u00a0Madness\u00a0and\u00a0Scissor Sisters topping the bill, and\u00a0Skrillex,\u00a0Four Tet,\u00a0Faithless\u00a0and\u00a0Floating Points\u00a0also among the acts playing.<\/p>\n<div class=\"td-a-ad id_inline_ad2 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-2\" class=\"lazy-ad\"><\/div>\n<\/div>\n<p>Earlier this year,\u00a0Boomtown was given permission to remain at the\u00a0Matterley\u00a0Estate until 2030, despite some objections from\u00a0local residents\u00a0and environmental campaigners.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/music\/this-is-what-it-sounded-like-when-everyone-at-boomtown-festival-got-the-government-wildfire-phone-alert-at-once-3963026&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/08\/boomtown_festival_crowd.jpg&#8221;] NewsMusic News This is what it sounded like when everyone at Boomtown festival got the government wildfire phone alert at once &#8220;British humour is unmatched&#8221; By Max Pilley 16th August 2026 Festival goers attend the 2026 Boomtown Fair at Matterley Estate on August 15, 2026 in Winchester, England. (Photo by Katja Ogrin\/Redferns) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2096506","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2096506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2096506"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2096506\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2096506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2096506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2096506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}