{"id":2091573,"date":"2026-08-13T14:03:09","date_gmt":"2026-08-13T11:03:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2091573"},"modified":"2026-08-13T14:03:09","modified_gmt":"2026-08-13T11:03:09","slug":"former-rca-executive-val-pensa-launches-moonstruck-management-marketing-firm","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2091573","title":{"rendered":"Former RCA Executive Val Pensa Launches Moonstruck Management & Marketing Firm"},"content":{"rendered":"

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\n\tFormer RCA Records head of marketing Val Pensa<\/strong> has left the label and is launching her own management and marketing firm Moonstruck, she announced today (Aug. 13). The new company will be based in Los Angeles.<\/p>\n

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\t\t\t\t\tHow P!nk Landed Her Ninth Top 10 Album On the Billboard\u00a0200\t\t<\/p>\n<\/h3>\n<\/div>\n

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    \n\tPrior to starting Moonstruck, Pensa spent 15 years at RCA, and was named senior vp\/head of marketing in 2021. During her time at the label, Pensa oversaw marketing campaigns for the likes of Doja Cat, P!nk, Becky G, Pentatonix, Kygo, Tate McRae and more, and won three Clio Awards for her work on the marketing campaign for Sia\u2019s 2014 hit single \u201cChandelier,\u201d which reached No. 8 on the Hot 100, and has won 10 overall. She has appeared on Billboard<\/em>\u2019s 30 under 30 and 40 under 40 lists, and is a multi-time Billboard Women In Music honoree, most recently earlier this year. In 2023, Pensa was named Billboard<\/em>\u2019s Executive of the Week for her work on P!nk\u2019s 10th studio album, Trustfall<\/em>, which debuted at No. 2 on the Billboard 200 and became the singer\u2019s ninth top 10 album.<\/p>\n

    \n\t\u201cMoonstruck means dreamily entranced \u2014 devoted to something you believe in,\u201d Pensa said in a statement about her new company. \u201cThat\u2019s exactly how I feel about artists with real vision, and it\u2019s the only way I know how to work. This industry doesn\u2019t sit still and my job is to stay dedicated to that vision no matter how the business evolves.\u201d<\/p>\n

    \n\tWith Moonstruck, Pensa aims to continue much of the work she has done with both emerging and established acts and is focused on building out long-term careers. No word yet on which artists she has signed up to the new venture. \u201cI\u2019ve always had a calling to start my own company \u2014 it was just a matter of timing,\u201d Pensa wrote on Instagram about the announcement. \u201cI\u2019m so grateful for the journey that brought me here, from J Records to A&M\/Octone and back to my longtime home at RCA Records. Every campaign, every late night, every artist who trusted me with their moment \u2014 it all led here.\u201d<\/p>\n<\/div>\n<\/div>\n

    [analyse_source url=”https:\/\/www.billboard.com\/pro\/val-pensa-moonstruck-management-marketing-firm-former-rca\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/Val-Pensa-Billboard-1800.jpg?w=1024″] Trending on Billboard Former RCA Records head of marketing Val Pensa has left the label and is launching her own management and marketing firm Moonstruck, she announced today (Aug. 13). The new company will be based in Los Angeles. Related How P!nk Landed Her Ninth Top 10 Album On the Billboard\u00a0200 Dan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2091573","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2091573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2091573"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2091573\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2091573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2091573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2091573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}