{"id":2091245,"date":"2026-08-13T09:03:05","date_gmt":"2026-08-13T06:03:05","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2091245"},"modified":"2026-08-13T09:03:05","modified_gmt":"2026-08-13T06:03:05","slug":"zuma-to-open-first-restaurant-in-japan-with-niseko-pop-up-this-coming-winter","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2091245","title":{"rendered":"Zuma to Open First Restaurant in Japan With Niseko Pop-Up This Coming Winter"},"content":{"rendered":"<div class=\"entry-content\">\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_420045\" aria-describedby=\"caption-attachment-420045\" style=\"width: 1462px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420045 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGAAQMAAAAH60H9AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADVJREFUeNrtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC+DHmAAAF14hRZAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"384\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?resize=640%2C384&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?w=1462&amp;ssl=1 1462w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?resize=1200%2C721&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"384\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420045\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4203.jpeg?resize=640%2C384&amp;ssl=1\" alt width=\"640\" height=\"384\" data-eio=\"l\"><figcaption id=\"caption-attachment-420045\" class=\"wp-caption-text\">Zuma will open a pop-up in Niseko, Japan, this winter. | Image: Zuma<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<p><strong>Internationally acclaimed Japanese restaurant brand <a href=\"https:\/\/www.zumarestaurants.com\/?utm_source=chatgpt.com\">Zuma<\/a> is heading to Niseko, Japan, this winter, opening its first-ever location in Japan as a seasonal pop-up in the heart of Hirafu. <\/strong>The new Zuma Niseko will open on\u00a0December 1, 2026, bringing the restaurant group\u2019s contemporary take on Japanese cuisine to one of the world\u2019s most famous powder destinations just ahead of the brand\u2019s 25th anniversary.<\/p>\n<p><strong>The opening marks a significant milestone for Zuma.<\/strong> Although the restaurant was founded in London by German-born chef Rainer Becker, its concept is rooted in Japanese culinary traditions, making its first Japanese location a homecoming of sorts.<\/p>\n<figure id=\"attachment_420043\" aria-describedby=\"caption-attachment-420043\" style=\"width: 1531px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420043 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGBAQMAAADMt5JYAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADVJREFUeNrtwQENAAAAwqD3T20PBxQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMC5AXnRAAFf+jIAAAAAAElFTkSuQmCC\" alt=\"Zuma\" width=\"640\" height=\"385\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?resize=640%2C385&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?w=1531&amp;ssl=1 1531w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?resize=1200%2C721&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?resize=768%2C462&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"385\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420043\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4205.jpeg?resize=640%2C385&amp;ssl=1\" alt=\"Zuma\" width=\"640\" height=\"385\" data-eio=\"l\"><figcaption id=\"caption-attachment-420043\" class=\"wp-caption-text\">Zuma will open a pop-up in Niseko, Japan, this winter. | Image: Zuma<\/figcaption><\/figure>\n<p><strong>Reservations for the winter season will open on\u00a0August 14, allowing skiers and snowboarders to book ahead of the 2026-27 season.<\/strong><\/p>\n<ul>\n<li><strong>Related:<\/strong>\u00a0<a href=\"https:\/\/snowbrains.com\/japanese-restaurant-zuma-hits-the-european-alps-this-winter-in-these-2-exclusive-locations\/\"><em><strong>Japanese Restaurant Zuma Hits the European Alps This Winter in These 2 Exclusive Locations<\/strong><\/em><\/a><\/li>\n<\/ul>\n<p><strong>Located in\u00a0Hirafu, the new restaurant will be approximately four minutes from Niseko Tokyu Grand HIRAFU and close to the area\u2019s famous powder terrain and night skiing.\u00a0<\/strong>Zuma Niseko will accommodate up to\u00a0141 guests and operate seven days a week throughout the winter. The venue will open at 3 p.m. for apr\u00e8s-ski drinks before transitioning into dinner service from 5 p.m.<\/p>\n<div class=\"code-block code-block-15\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<div class=\"sb-trending-widget\">\n<div class=\"sb-trending-header\">\n            <span class=\"sb-trending-icon\">\ud83d\udd25<\/span><br \/>\n            <span class=\"sb-trending-label\">Trending on SnowBrains<\/span>\n        <\/div>\n<ol class=\"sb-trending-list\">\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/castle-peak-avalanche-reports\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"More Details Emerge on Castle Peak Avalanche\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/494410437_1104579774811804_1947529593301345455_n.jpg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/02\/494410437_1104579774811804_1947529593301345455_n.jpg?resize=200%2C125&amp;ssl=1\" alt=\"More Details Emerge on Castle Peak Avalanche\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">1<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">More Details Emerge on Castle Peak Avalanche<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/whistler-blackcomb-starts-construction-of-its-new-quad-chairlift\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Whistler Blackcomb, BC, Starts Construction of Its New Quad Chairlift\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/748330945_1242722437866128_7627634610712180778_n.jpeg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/748330945_1242722437866128_7627634610712180778_n.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Whistler Blackcomb, BC, Starts Construction of Its New Quad Chairlift\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">2<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Whistler Blackcomb, BC, Starts Construction of Its New Quad Chairlift<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            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src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4176-e1786404863479.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Trial Against 2 Ski Tour Guides Over 2023 Avalanche Deaths Opens This Week\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">3<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Trial Against 2 Ski Tour Guides Over 2023 Avalanche Deaths Opens This Week<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/burning-mans-dry-ski-slope-organizers-launch-urgent-25000-fundraiser-to-return-in-2026\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"Organizers fundraising to bring dry slope back to Burning Man\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/CUSTVplw.jpeg?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/CUSTVplw.jpeg?resize=200%2C125&amp;ssl=1\" alt=\"Organizers fundraising to bring dry slope back to Burning Man\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">4<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">Organizers fundraising to bring dry slope back to Burning Man<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<li class=\"sb-trending-item\">\n                <a href=\"https:\/\/snowbrains.com\/36-people-rescued-from-solden-austria\/?utm_source=trending_widget&amp;utm_medium=internal&amp;utm_campaign=trending\" class=\"sb-trending-link\"><\/p>\n<div class=\"sb-trending-thumb\">\n                        <img decoding=\"async\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAFAAAABAAQMAAAC3CWJ1AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAA9JREFUKM9jYBgFo2DoAgACwAABuG9msgAAAABJRU5ErkJggg==\" alt=\"36 People Including Children in Prams Rescued in the S\u00f6lden\" loading=\"lazy\" width=\"80\" height=\"64\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4835.webp?resize=200%2C125&amp;ssl=1\" class=\"lazyload\" data-eio-rwidth=\"80\" data-eio-rheight=\"64\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4835.webp?resize=200%2C125&amp;ssl=1\" alt=\"36 People Including Children in Prams Rescued in the S\u00f6lden\" loading=\"lazy\" width=\"80\" height=\"64\" data-eio=\"l\">\n                    <\/div>\n<div class=\"sb-trending-text\">\n                        <span class=\"sb-trending-num\">5<\/span><\/p>\n<div class=\"sb-trending-right\">\n                            <span class=\"sb-trending-title\">36 People Including Children in Prams Rescued in the S\u00f6lden<span class=\"sb-trending-arrow\"> \u2192<\/span><\/span>\n                        <\/div>\n<\/p><\/div>\n<p>                <\/a>\n            <\/li>\n<\/ol><\/div>\n<p>    .sb-trending-widget {<br \/>\n        background: #f8f8f8;<br \/>\n 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data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?w=1619&amp;ssl=1 1619w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?resize=1200%2C685&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?resize=768%2C438&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?resize=1536%2C877&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"365\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420044\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4204.jpeg?resize=640%2C365&amp;ssl=1\" alt width=\"640\" height=\"365\" data-eio=\"l\"><figcaption id=\"caption-attachment-420044\" class=\"wp-caption-text\">Zuma will open a pop-up in Niseko, Japan, this winter. | Image: Zuma<\/figcaption><\/figure>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_2 --><\/p>\n<div data-fuse=\"article_hrec_2\"><\/div>\n<\/div>\n<p><strong>The restaurant will feature Zuma\u2019s signature contemporary Japanese menu, including freshly prepared nigiri and sashimi alongside its famous robata dishes.<\/strong> An extensive selection of premium sake, Japanese whisky, wine and signature cocktails will also be available.<\/p>\n<p><strong>The design combines Zuma\u2019s established aesthetic with Japanese-inspired details, including timber-slatted ceilings, bespoke wood-chip floor lamps, Japanese-sourced stone at the robata counter and hand-carved teak screens inspired by snowflakes.<\/strong><\/p>\n<p><strong>A dedicated DJ booth will add to the apr\u00e8s-ski atmosphere, while a private dining room will accommodate up to 12 guests.<\/strong> Flexible private-dining arrangements will also be available for groups of up to 20 people.<\/p>\n<figure id=\"attachment_420046\" aria-describedby=\"caption-attachment-420046\" style=\"width: 1450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420046 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGGAQMAAADRsqLgAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADVJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgbXtmAAEsAZiWAAAAAElFTkSuQmCC\" alt width=\"640\" height=\"390\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?resize=640%2C390&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?w=1450&amp;ssl=1 1450w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?resize=1200%2C731&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"390\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420046\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4202.jpeg?resize=640%2C390&amp;ssl=1\" alt width=\"640\" height=\"390\" data-eio=\"l\"><figcaption id=\"caption-attachment-420046\" class=\"wp-caption-text\">Zuma will open a pop-up in Niseko, Japan, this winter. | Image: Zuma<\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<p><strong>\u201cAfter more than two decades of bringing contemporary Japanese cuisine to leading destinations, making our debut in Japan is an incredibly special milestone,\u201d\u00a0said Sven Koch, CEO of the Azumi Group.\u00a0<\/strong>\u201cAs we approach our 25th anniversary, opening in the country that inspired the brand and celebrating our Japanese heritage feels natural and meaningful.\u201d<\/p>\n<p><strong>Zuma Niseko will be the brand\u2019s latest seasonal destination as it continues expanding beyond its established restaurants in major cities and resort destinations around the world.<\/strong><\/p>\n<p><b>The Niseko opening comes one year after Zuma opened in Courchevel, France, and Gstaad, Switzerland last year. <\/b>For skiers looking for fine dining in Japan this winter, Zuma Niseko will offer another high-end dining destination.<\/p>\n<figure id=\"attachment_420047\" aria-describedby=\"caption-attachment-420047\" style=\"width: 1598px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420047 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFvAQMAAADg+eiqAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADRJREFUeNrtwTEBAAAAwqD1T20Hb6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgNMAdB8AAXo62gMAAAAASUVORK5CYII=\" alt width=\"640\" height=\"367\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?resize=640%2C367&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?w=1598&amp;ssl=1 1598w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?resize=1200%2C689&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?resize=768%2C441&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?resize=1536%2C881&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"367\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-420047\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/08\/IMG_4201.jpeg?resize=640%2C367&amp;ssl=1\" alt width=\"640\" height=\"367\" data-eio=\"l\"><figcaption id=\"caption-attachment-420047\" class=\"wp-caption-text\">Zuma will open a pop-up in Niseko, Japan, this winter. | Image: Zuma<\/figcaption><\/figure>\n<div class=\"code-block code-block-3\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_4 --><\/p>\n<div data-fuse=\"article_hrec_4\"><\/div>\n<\/div>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zuma will open a pop-up in Niseko, Japan, this winter. | Image: Zuma Internationally acclaimed Japanese restaurant brand Zuma is heading to Niseko, Japan, this winter, opening its first-ever location in Japan as a seasonal pop-up in the heart of Hirafu. The new Zuma Niseko will open on\u00a0December 1, 2026, bringing the restaurant group\u2019s contemporary [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2091245","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2091245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2091245"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2091245\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2091245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2091245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2091245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}