{"id":2090332,"date":"2026-08-12T21:00:00","date_gmt":"2026-08-12T18:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2090332"},"modified":"2026-08-12T21:00:00","modified_gmt":"2026-08-12T18:00:00","slug":"nicky-jam-drops-la-foto-with-cuban-newcomer-el-shadow-after-discovering-him-on-instagram","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2090332","title":{"rendered":"Nicky Jam Drops \u2018La Foto\u2019 With Cuban Newcomer El Shadow After Discovering Him on Instagram"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/el-shadow-nicky-jam-cr-nova-films-press-billboard-1800.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content lrv-a-floated-parent lrv-a-glue-parent a-font-body-m u-font-size-19\">\n<div class=\"pmc-paywall\">\n<div class=\"pmc-contextual-player\" data-pmc-adm-ad-id=\"10140245\">\n<h3>\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNicky Jam has dropped his new song \u201cLa Foto\u201d in collaboration with El Shadow, and it premieres exclusively on <em>Billboard<\/em> Wednesday (Aug. 12).\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReleased via Plus Media and EMM, the track blends acoustic guitars with rhythmic Afrobeats, charged with Caribbean breeze and feel-good melodies. Lyrically, the track composed by El Shadow (real name Raudel G\u00f3mez Hern\u00e1ndez) is about crushing on someone and finding the courage to make the first move.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cNothing is impossible here\/ I wrote to her that I liked her,\u201d chants the Puerto Rican artist in the opening verse. The chorus further cements that sentiment of infatuation and uncertainty: \u201cYou\u2019ve got me liking your photo\/ You\u2019ve got me losing my mind.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black\">\n<div class>\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-9@tablet\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card \">\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/bird-and-byron-agt-2026-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Bird &amp; Byron perform on &quot;America&apos;s Got Talent.&quot;\" height width><\/div>\n<\/div>\n<div class=\"o-card__content \">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tBird &amp; Byron Fly Into Live Rounds on &#8216;AGT&#8217; With &#8216;Haunting&#8217; Original Song: Watch\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"o-card \">\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/06\/P102R37G-e1781728896428.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Olivia Rodrigo perfroms onstage at American Express Platinum Card x Olivia Rodrigo Concert on Oct. 23, 2025, in New York City.\" height width><\/div>\n<\/div>\n<div class=\"o-card__content \">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tOlivia Rodrigo&#8217;s Daisy Chain Fields Festival Has No Overlapping Sets: See the Full Schedule\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"o-card \">\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/liu-yuning-billboard-china-2026-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Liu Yuning\" height width><\/div>\n<\/div>\n<div class=\"o-card__content \">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tChinese Singer Liu Yuning Expands His Musical World With New Music &amp; Cross-Cultural Collaborations\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"article-related-artists \/\/ lrv-u-margin-tb-1 lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@desktop-xl-max lrv-u-align-items-center lrv-u-margin-l-00@desktop-xl a-glue@desktop-xl lrv-a-glue--t-0 lrv-a-glue--l-0 u-margin-t-29px@desktop u-margin-t-250@mobile-max u-margin-lr-auto@desktop-xl-max u-max-width-400@desktop-xl-max u-width-100p@mobile-max u-max-width-80@desktop-xl\">\n<div class=\"lrv-u-display-block u-width-100p lrv-u-background-color-black u-margin-b-1@desktop-xl-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-white a-font-primary-fancy-m lrv-u-text-transform-uppercase lrv-u-text-align-center a-article-related-module-title lrv-u-padding-tb-050\">\n<p>\t\t\t\t\tExplore\t\t<\/p>\n<\/h3>\n<\/div>\n<div class=\"a-article-related-module-wrap lrv-u-flex u-flex-direction-column@desktop-xl lrv-u-flex-grow-1 u-width-100p\">\n<div class=\"o-card lrv-u-flex u-flex-direction-column@desktop-xl u-flex-direction-column@desktop-xl-max u-align-items-center lrv-u-position-relative u-flex-basis-100p lrv-u-padding-b-075\">\n<div class=\"o-card__image-wrap lrv-u-flex lrv-u-flex-direction-column u-width-80 u-width-160@mobile-max lrv-a-glue-parent lrv-u-flex-shrink-0\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-1x1 lrv-u-height-100p\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/charts-static.billboard.com\/img\/2003\/03\/nicky-jam-zbu-344x344.jpg\" alt height width><\/div>\n<\/div>\n<\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-fancy-m u-font-size-15@desktop u-line-height-15px a-children-link-color-black a-children-link-color-brand-accent-blue:hover lrv-u-padding-t-1 lrv-u-text-align-center a-article-related-module-link lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tNicky Jam\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"c-tagline  a-font-secondary-fancy-xxxs@desktop-xl a-font-secondary-fancy-s@desktop-xl-max lrv-u-text-transform-uppercase lrv-u-color-black u-padding-t-13 lrv-u-padding-b-2 lrv-u-margin-tb-00 lrv-u-text-align-center lrv-u-border-t-1 lrv-u-border-color-black lrv-u-width-100p\">See latest videos, charts and news<\/p>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNicky Jam \u2014 who has a 30-plus year career, various No. 1 <em>Billboard <\/em>hits and collabs with Enrique Iglesias, Bad Bunny and Romeo Santos, to name a few \u2014 is now supporting up-and-coming talent such as El Shadow, a Cuban newcomer who has 15,000 Instagram followers at the time of publishing.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe most curious thing about this collaboration is the way it naturally happened: El Shadow shared a snippet of the track on his Instagram in February and invited his followers to tag Nicky Jam in the comments. Nicky replied within hours, and the rest is history.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019ve done all my releases almost completely solo, but that day I wanted to upload a reel and tag an artist I know fits the song perfectly,\u201d El Shadow tells <em>Billboard<\/em>. \u201cNicky popped into my head, and I knew he could hear it because he already had Cubans in his algorithm.\u201d (Nicky previously collaborated with Cuban duo Charly y Johayron.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe continues: \u201cA week later, he called me to say he was laying down the vocals, and I thought, \u2018Wow, it\u2019s actually happening!\u2019 It\u2019s amazing \u2014 especially considering the situation on the island. Our country is facing so many problems \u2014 there\u2019s no power, no internet connection, everything is a struggle, but Nicky showed his humility and his value to me.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tResiding in Camag\u00fcey, Cuba\u2019s third-largest city, El Shadow is a 26-year-old artist who kicked off his career when he was only 15, creating urban music. In recent years, the <em>Billboard<\/em> On The Radar Latin artist has found his lane in the Latin Afrobeats realm, lacing it with his husky yet crisp and dulcet vocals.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMy idol is Kapo,\u201d he expresses of the Colombian hitmaker. \u201cI watched his interviews and was really inspired by his story, and that\u2019s the same message I try to convey to new talent: that it is possible. If you focus and do things with love and passion, you can make it.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWatch the music video for \u201cLa Foto\u201d below:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\"><span class=\"embed-youtube\"><\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.billboard.com\/music\/latin\/nicky-jam-el-shadow-la-foto-music-video-1236314920\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/el-shadow-nicky-jam-cr-nova-films-press-billboard-1800.jpg?w=1024&#8243;] Trending on Billboard Nicky Jam has dropped his new song \u201cLa Foto\u201d in collaboration with El Shadow, and it premieres exclusively on Billboard Wednesday (Aug. 12).\u00a0 Released via Plus Media and EMM, the track blends acoustic guitars with rhythmic Afrobeats, charged with Caribbean breeze and feel-good melodies. Lyrically, the track composed by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2090332","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2090332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2090332"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2090332\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2090332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2090332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2090332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}