{"id":2089744,"date":"2026-08-12T15:46:14","date_gmt":"2026-08-12T12:46:14","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2089744"},"modified":"2026-08-12T15:46:14","modified_gmt":"2026-08-12T12:46:14","slug":"12-korean-beauty-brands-endorsed-by-k-pop-stars-and-skincare-junkies-alike","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2089744","title":{"rendered":"12 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/04\/best-k-beauty-brands.png?w=942″]<\/p>\n

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\n\tAll products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.<\/p>\n

\n\tK-pop stars aren\u2019t just influencing what fans listen to \u2014 they\u2019re also influencing what\u2019s sitting in their beauty cabinets. Korean beauty, or K-beauty, has become a major part of the global K-pop conversation, with idols regularly putting their favorite skincare, makeup and hair care products in the spotlight.<\/p>\n

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\t\t\t\t\tExplore\t\t<\/p>\n<\/h3>\n<\/div>\n

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\t\t\t\t\tBillboard\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

See latest videos, charts and news<\/p>\n<\/div>\n

\n\tFrom BTS and ENHYPEN to SEVENTEEN\u2019s S.Coups and IVE\u2019s Wonyoung, K-pop\u2019s biggest stars are helping put some of Korea\u2019s buzziest skincare and makeup brands on the map. And considering how quickly an idol-approved product can go viral, it\u2019s no surprise that K-beauty has become a go-to for beauty shoppers in the U.S.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n

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\"Glow<\/div>\n<\/div>\n
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\t\t\t\t\tJack Harlow’s Official Online Store Drops New T-Shirts, Beanies, Hoodies & More: Shop the Best Merch\u00a0Now\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\"Glow<\/div>\n<\/div>\n
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\t\t\t\t\tU.S. Open Tennis Championships 2026: Here’s Where to Buy Match Tickets Online\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\"Glow<\/div>\n<\/div>\n
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\t\t\t\t\tHere’s Where to Buy New York Mets Tickets for ‘KPop Demon Hunters’ Night Online\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThe best part? You don\u2019t need to book a flight to Seoul to get your hands on the good stuff. Many Korean beauty brands are now available in the U.S. through retailers like Amazon and Ulta, making it easier than ever to shop the products behind some of K-pop\u2019s most coveted beauty looks.<\/p>\n

\n\t\tK-Pop Stars\u2019 Favorite Korean Beauty Products\t<\/h2>\n
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\"Laneige<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tNew Custom K-Beauty\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tLaneige Lip Sleeping Mask\t\t<\/p>\n<\/h3>\n

\n\t\tTwo-Scent Custom Swirl\t<\/div>\n
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<\/p>\n

\t$28
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\n\t\tBuy Now on amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tThis customizable lip mask combines Berry Fruit Complex and nourishing butters for a soft, hydrated pout.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tLaneige got a major K-pop boost when BTS\u2019 Jin (Kim Seok-jin) became the brand\u2019s first-ever male ambassador in 2024. Now, fans can customize one of the brand\u2019s cult-favorite lip treatments with the Lip Sleeping Mask. Sold exclusively on Amazon, the experience lets shoppers combine two scents to create their own overnight formula, featuring Berry Fruit Complex, vitamin C, murumuru seed butter and shea butter.<\/p>\n

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\"Mediheal<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tFAN FAVORITE\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tMediheal Vita Collagen Under Eye Patches\t\t<\/p>\n<\/h3>\n

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\t$18.00
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\t$24
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\t25% off
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\n\t\tBuy Now On Amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tMinnie from\u00a0(G)I-DLE is an ambassador for Mediheal, and the brand says boyband TWS, and even members of BTS have been fans of Mediheal\u2019s eye patches, toner pads and sheet masks while on tour.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tSuper Junior\u2019s Eunhyuk also went viral for his appearance on Lee Young Ji\u2019s Rainbow<\/em> TV show in Korea, after sharing that he uses a\u00a0Mediheal\u00a0sheet mask every day to achieve his youthful appearance. The brand is known for its affordable K-beauty products that tackle everything from blemishes and breakouts to irritated skin, while providing boosts of hydration and collagen.<\/p>\n

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\"ETUDE<\/div>\n<\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tFragrance-fREE pICK\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tETUDE Soonjung pH 6.5 Whip Cleanser\t\t<\/p>\n<\/h3>\n

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<\/p>\n

\t$15.99
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\n\t\tBuy Now AT ULTA\t<\/span><\/div>\n<\/div>\n

A new product from beloved K-beauty brand ETUDE (LE SSERAFIM\u2018s Kazuha\u00a0was a brand ambassador), this mild, soft-bubble cleanser with a whipped cream texture lathers into soft and soothing bubbles to gently cleanse the skin without causing irritation.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tIt\u2019s unscented and free of animal-derived ingredients, mineral oil, synthetic pigment, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolamine, PEG surfactant and parabens, making it the ultimate clean beauty product. A favorite among Korean shoppers, Etude products are now available in the U.S. on Ulta.com.<\/p>\n

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\"Mixsoon<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\ta BTS\u2019 SUga fAVE\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tMixsoon Bean Sunscreen SPF 50 Moisturizer\t\t<\/p>\n<\/h3>\n

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\t$18
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\n\t\tBuy Now on amazon\t<\/span><\/div>\n
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\t$19.50
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\n\t\tBuy Now on Ulta\t<\/span><\/div>\n<\/div>\n

\n\t\tA fan-favorite Korean sunscreen with more than 9,000+ units sold on Amazon over the past month.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tOne viral moment was all it took for mixsoon\u2019s Bean Sunscreen to land on K-beauty fans\u2019 radars. After BTS\u2019 SUGA was spotted applying the SPF in a viral clip, fans took notice. The SPF 50 formula helps protect against UVA and UVB rays and is made with fermented soybean, pomegranate, barley and Korean pear extracts to help keep skin hydrated and glowing.<\/p>\n

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\"TIRTIR<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tBTS\u2019 V Beauty Find\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tTIRTIR Mask Fit Red Cushion Foundation\t\t<\/p>\n<\/h3>\n

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\t$25
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\n\t\tBuy Now on aMAZON\t<\/span><\/div>\n
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\t$25
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\n\t\tBuy Now at ulta\t<\/span><\/div>\n<\/div>\n

\n\t\tThis K-beauty cushion foundation has earned Amazon bestseller status.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tBTS\u2019 V helped send TIRTIR\u2019s Mask Fit Red Cushion into the spotlight after starring in the brand\u2019s viral global campaign following BTS\u2019 return from military service. The campaign surpassed 80 million views within hours, while the K-beauty cushion became a fan favorite for its buildable coverage, lightweight texture and natural-looking finish.<\/p>\n

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\"Round<\/div>
Ulta<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tFor Sensitive Skin\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tRound Lab Birch Juice Moisturizing Toner\t\t<\/p>\n<\/h3>\n

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\t$20.24
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\t$26.99
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\t25% off
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\n\t\tBuy Now AT ULTA\t<\/span><\/div>\n
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\t$19.90
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\t$27
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\t26% off
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\n\t\tBuy Now on AMazon\t<\/span><\/div>\n<\/div>\n

\n\t\tPacked with a high concentration of Birch Tree Sap and Vita Hyaluronic Acid, this toner hydrates the skin to create a dewy glow and long-lasting moisture.\u00a0\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThe ingredients work together to leave skin brighter, smoother and softer. Once only available in Korea, this product is now available officially in the U.S. through Ulta and Amazon, and ships across the country. <\/p>\n

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\"Belif<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tHydration Hero\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tBelif Aqua Bomb \u2013 Daily Niacinamide Hydrating Moisturizer\t\t<\/p>\n<\/h3>\n

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\t$20
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\t$24
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\t17% off
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\n\t\tBuy Now On Amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tThis bestselling moisturizer claims to boost skin hydration levels by 231.4% and deliver hydration to ten layers of the skin in as little as ten seconds. \t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThe gel-based formula is cool and soothing and doesn\u2019t leave behind any sticky residue or greasiness. The water-based texture is also super lightweight, making it ideal for those with oily, sensitive or combination skin.<\/p>\n

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\"Beauty<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tPore Minimizer\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tBeauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin\t\t<\/p>\n<\/h3>\n

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\t$12.75
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\n\t\tBuy Now On Amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tIf you struggle with inflammation or enlarged pores, this serum is for you. With ingredients that target dullness, uneven skin tone, and texture issues, it\u2019s an important step to add into your glass skincare routine.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThere were lineups around the block when Beauty of Joseon opened their house and their LA store in 2024 and for good reason: this stuff actually works! Girls\u2019 Generation members-turned-solo star Tiffany Young is an ambassador for the now cult favorite Korean skincare brand.<\/p>\n

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\"Dr.Jart+<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tSkin Barrier Care\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tDr.Jart+ Ceramidin Under Eye Cream with Ceramides\t\t<\/p>\n<\/h3>\n

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\t$48
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\n\t\tBuy Now On Amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tEvery beauty junkie needs an eye cream and this one is *chef\u2019s kiss*. Just look at the ingredients: Ceramidin NP and Panthenol support the eye area\u2019s skin barrier for water retention, while Blumilight diminishes the look of fine, dry lines.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThe rich cream instantly absorbs into the skin and leaves no greasy feeling behind. Plus, it primes the skin with a hydrating base for makeup. ENHYPEN were named the first-ever global ambassadors for the Korean beauty brand and like all of the picks on our list, this is a great unisex product for all skin types.<\/p>\n

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\"COSRX<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tvIRAL k-bEAUTY\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tCOSRX Snail Mucin Repairing Essence\t\t<\/p>\n<\/h3>\n

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\t$18.50
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\t$25.00
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\t26% off
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\n\t\tBuy Now On Amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tIt\u2019s a classic for a reason. Snail Mucin took social media by storm a few years ago as influencers dabbed the sticky stuff all over their faces. Turns out they were right.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThis powerful product uses nutritious, low-stimulation filtered snail mucin to give skin a natural glow from the inside out.\u00a0Use it as one of the first steps in your skincare routine after cleansing and toner. Amazon says more than 100,000 people have purchased this COSRX essence in the last month alone, and the brand now also makes a bestselling moisturizer lotion, eye cream and sunscreen as well. See their full line of picks here.<\/p>\n

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\"Peach<\/div>
Ulta<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tCollagen Boost\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tPeach & Lily Glass Skin Ginseng Collagen Mask\t\t<\/p>\n<\/h3>\n

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\t$8
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\n\t\tBuy Now AT Ulta\t<\/span><\/div>\n<\/div>\n

\n\t\tWhile there\u2019s only one, one-time-use mask in each package, this mask packs enough of a punch to make it worth the return trip to the store.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\t It plumps, hydrates and smooths thanks to its ingredients, including an entire 40g serum bottle and 25 additional potent ingredients all in one face mask.\u00a0The formula is cooling and hydrating and certified vegan and cruelty-free. And while some sheet masks leave behind a sticky feeling, Peach & Lily\u2019s formula absorbs quickly into the skin with no mess.<\/p>\n

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\"Glow<\/div>
Amazon<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tGlass skin DUO\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tGlow Recipe Glass Skin Essential Korean Skincare Kit\t\t<\/p>\n<\/h3>\n

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\t$38.00
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\n\t\tBuy Now On Amazon\t<\/span><\/div>\n<\/div>\n

\n\t\tGlass skin is everyone\u2019s ultimate goal, and this two-pack of products from Glow Recipe is the secret weapon to achieving it.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tAfter washing your face, pour the Watermelon Glow PHA + BHA Pore-Tight Toner into your palms before pressing it into your skin. After it\u2019s fully absorbed into your face and neck, apply a pump or two of the Watermelon Glow Niacinamide Dew Drops to achieve the ultimate, long-lasting glow.<\/p>\n

\n\tK-pop\u2019s influence goes far beyond the music charts, with Korean beauty becoming one of the genre\u2019s biggest global exports. From viral skincare to idol-loved makeup, K-pop stars are helping introduce fans to K-beauty brands and products around the world. With \u201cSwim\u201d topping the Billboard Hot 100 and ARIRANG<\/em> debuting at No. 1 on the Billboard 200, BTS\u2019 return is just the latest example of the genre\u2019s massive global reach.<\/p>\n<\/div>\n<\/div>\n

[analyse_source url=”https:\/\/www.billboard.com\/culture\/product-recommendations\/best-korean-beauty-brands-kpop-k-beauty-endorsements-1235944105\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/04\/best-k-beauty-brands.png?w=942″] All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. K-pop stars aren\u2019t just influencing what fans listen to \u2014 they\u2019re also influencing what\u2019s sitting in their beauty […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2089744","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2089744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2089744"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2089744\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2089744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2089744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2089744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}