{"id":2087532,"date":"2026-08-11T10:00:25","date_gmt":"2026-08-11T07:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2087532"},"modified":"2026-08-11T10:00:25","modified_gmt":"2026-08-11T07:00:25","slug":"tyla-is-officially-in-her-kate-spade-bag","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2087532","title":{"rendered":"Tyla Is Officially In Her (Kate Spade) Bag"},"content":{"rendered":"<article class=\"oVA page-479692214\">.page-479692214{&#8211;slot3:#cad533;&#8211;slot4:#f5ffb1;&#8211;slot6:#78ae02;&#8211;slot8:#cad533}<\/p>\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz CfR\">\n<div class=\"d0B\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/0ead83ac\/kate-spade-new-york.jpg?w=414&amp;h=259&amp;fit=crop&amp;crop=focalpoint&amp;fp-x=0.4962&amp;fp-y=0.0959&amp;dpr=2\" alt class=\"fpC EdX\"><\/div>\n<p><span class=\"Vms lOB\">Courtesy of Kate Spade New York<\/span><\/div>\n<div class=\"_-P\">\n<div class=\"rkd qoI\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc ZKF\">\n<h1 class=\"aVX doc O2p QZE\">Tyla Is Officially In Her (Kate Spade) Bag<\/h1>\n<div class=\"r87 y0Q\">\n<p>New album? World tour? Kate Spade campaign? Check, check, and check.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI Q9a\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/sam-tracy-449803537\">Sam Tracy<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-08-11T10:00:25.134Z\">6 minutes ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p><a href=\"https:\/\/www.nylon.com\/entertainment\/tyla-coachella-interview-water-new-album\" class=\"T3D\">Tyla\u2019<\/a>s new era just got a fashionable upgrade. Fresh off the release of her sophomore album, <em>A*Pop<\/em>, last week, the <a href=\"https:\/\/www.instagram.com\/tyla\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">two-time Grammy winner<\/a> has a new title to add to her growing list of accolades: global brand ambassador for <a href=\"https:\/\/www.instagram.com\/katespadeny\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Kate Spade New York<\/a>.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/7abd50ca\/fa26_campaign_tyla_bts2.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/602c0f79\/fa26_campaign_tyla_bts1.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-481873611\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The first glimpse at this new partnership comes courtesy of the brand\u2019s Fall 2026 campaign, an ode to \u201cjoy hiding in plain sight.\u201d Set throughout New York City, the campaign follows a chic game of hide-and-seek, bringing together a mix of NYC-based personalities and international faces, from the Big Apple\u2019s 4inthe5, Kareem Rahma, and Julia Mervis to the globe-trotting Bretman Rock, among others.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/dd349c35\/julia-mervis-sally-carden.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/d623ebef\/duo-mini.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/756daf6d\/kareem-rahma_subway-takes.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/fa4217c9\/qcp.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-481877211\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>And as if the Duo Mini Shoulder Bag wasn\u2019t already shaping up to be one of the season\u2019s biggest accessories popping up, well, everywhere, Tyla is giving it another co-sign. The songstress (once revealed hiding behind her album\u2019s downtown wheatpasting) is pictured carrying the silhouette in Laurel Leaf alongside her fellow campaign faces toting it in fresh colorways.<\/p>\n<p>Directed by Rupert Sanders, the campaign moves between an old-school diner and the streets of New York, unfolding as a series of quick reveals. QCP and Ana Sof\u00eda, food creators by trade, fittingly duck behind the diner counter, while Julia Mervis, Payton Purther, and Sally Carden take cover in a cab. The 4inthe5 appear in a storefront window, and Bretman Rock is in a tree with one of his pet chickens, while Tyla pops up behind an oversize hot-pink TYLA-emblazoned street poster. Like she said, in this era, she\u2019s talkin\u2019 diamonds, watches \u2014 but most specifically \u2014 purses.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/261a1a3f\/kate-spade-new-york.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/8\/10\/6f721d0e\/kate-spade-new-york.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Kate Spade New York<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-481877213\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cJoining the Kate Spade New York family has been a pleasure. We loved creating this campaign together; it was exciting and joyful,\u201d Tyla said in a press statement. Between a new album, a world tour on the horizon, and now a major luxury fashion partnership, it\u2019s safe to say her <em>A*Pop<\/em> era is off to a very stylish start.<\/p>\n<div style=\"max-width:854px\" class=\"sWr iGR vrU\">\n<div>\n<div>\n<div class=\"bwd\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div style=\"display:block\" class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>.page-479692214{&#8211;slot3:#cad533;&#8211;slot4:#f5ffb1;&#8211;slot6:#78ae02;&#8211;slot8:#cad533} Courtesy of Kate Spade New York Fashion Tyla Is Officially In Her (Kate Spade) Bag New album? World tour? Kate Spade campaign? Check, check, and check. by Sam Tracy 6 minutes ago Tyla\u2019s new era just got a fashionable upgrade. Fresh off the release of her sophomore album, A*Pop, last week, the two-time Grammy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-2087532","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2087532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2087532"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2087532\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2087532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2087532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2087532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}