{"id":2087519,"date":"2026-08-11T08:41:36","date_gmt":"2026-08-11T05:41:36","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2087519"},"modified":"2026-08-11T08:41:36","modified_gmt":"2026-08-11T05:41:36","slug":"marvels-spider-man-2-just-had-its-biggest-sales-boost-in-years-thanks-to-brand-new-day","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2087519","title":{"rendered":"Marvel&#8217;s Spider-Man 2 just had its biggest sales boost in years thanks to Brand New Day"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/marvels-spider-man-2\" data-active=\"false\"><br \/>\n                      Marvel&#8217;s Spider-Man 2<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Marvel&#8217;s Spider-Man 2 just had its biggest sales boost in years thanks to Brand New Day<\/h1>\n<p class=\"strapline\">Shows no signs of Petering out.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/spider-man-2-brand-new-day-costume-crop-1.jpeg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt loading=\"eager\" data-uri=\"spider-man-2-brand-new-day-costume-crop-1.jpeg\" data-lightbox width=\"570\" height=\"365\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Insomniac Games, Sony.<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Sherif Saed avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/IMG_1950_Uy1XomJ.JPG?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1638\" height=\"1346\"><\/p>\n<p>  <img alt=\"Sherif Saed avatar\" data-autosize=\"crop_lossy\" data-uri=\"IMG_1950_Uy1XomJ.JPG\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1638\" height=\"1346\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/sherif-saed\">Sherif Saed<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Senior Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\n<p>Published on   <time datetime=\"2026-08-11T08:41:36+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Aug. 11, 2026, 8:41 a.m.<\/time>\n              <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"921d29d8-d666-4252-8099-5daf0aa88015\" data-name=\"Marvelu0027s Spider-Man 2\" data-follow-text=\"Follow Marvelu0026#39;s Spider-Man 2\" data-unfollow-text=\"Following Marvelu0026#39;s Spider-Man 2\" data-aria-follow-text=\"Follow Marvelu0027s Spider-Man 2\" data-aria-unfollow-text=\"Following Marvelu0027s Spider-Man 2\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Marvel&apos;s Spider-Man 2\" title=\"Follow Marvel&apos;s Spider-Man 2\"><br \/>\n  Follow Marvel&#8217;s Spider-Man 2<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>In yet another example of a <a href=\"https:\/\/www.vg247.com\/witcher-netflix-show-game-purchases\">successful film or TV show raising the profile of a related game<\/a>, Hollywood blockbuster Spider-Man: Brand New Day has brought new players to the years-old <a href=\"https:\/\/www.eurogamer.net\/spider-man-2-walkthrough-9356\">Marvel&#8217;s Spider-Man 2<\/a> game.<\/p>\n<p>Sony and Insomniac&#8217;s 2023 open-world action game has reportedly sold an impressive 316,000 copies since Brand New Day arrived in cinemas worldwide on 30th July. That&#8217;s according to <a href=\"https:\/\/www.linkedin.com\/posts\/rhyselliott_the-new-spidey-movie-has-given-a-massive-share-7492584526951575552-zts3\">estimates by Alinea Analytics&#8217; Rhys Elliott<\/a>.<\/p>\n<p>That sales number covers both PC and PlayStation 5, and amounts to an $11m (\u00a38.14m) bump in revenue for Sony. Incidentally, 20 percent of the copies sold were physical, according to the report. Some people didn&#8217;t even buy the game at all, opting instead to subscribe to PlayStation Plus, where the full game is available as part of the subscription&#8217;s middle Extra tier.<\/p>\n<p>The boost to Spider-Man 2 was so strong it caused a spike of over one million daily active users for the first time since the game&#8217;s launch week, nearly three years ago.<\/p>\n<p>Elliott believes the spike was caused by a mix of  the film&#8217;s success and marketed hype, alongside well-timed discounts. On PS5 during the &#8220;film window&#8221;, Spider-Man 2 was on sale for $30. That&#8217;s the same price it was during a different promotion in February, but back then it only sold 6,300 copies per day compared to an estimated 15,000 copies sold per day now.  PC Steam sales saw a similar boost despite a more expensive $40 price.<\/p>\n<p>Indeed, it didn&#8217;t hurt that Spider-Man 2 also received new in-game treats aligned with Brand New Day&#8217;s release, <a href=\"https:\/\/www.eurogamer.net\/marvels-spider-man-2-gets-two-new-costumes-inspired-by-brand-new-day-and-marvel-tokon-fighting-souls\">in the form of a new costume directly inspired by the one seen in the film<\/a>.<\/p>\n<p>Spider-Man 2&#8217;s lifetime sales are now a meaty 18.2 million copies, per Alinea&#8217;s estimates, 92 percent of which are on PS5; that&#8217;s over $1.2b (\u00a3888.6m) in sales revenue. This reinforces the power of Insomniac&#8217;s Marvel&#8217;s Spider-Man franchise for Sony.<\/p>\n<p>Except, after more than a decade making Spider-Man games, Insomniac now needs a break, and is deviating from Spidey with a Marvel&#8217;s Wolverine game due 15th September. This won&#8217;t have the colossal brand-power of Spider-Man behind it, though some of the X-Men are due to appear in new Marvel mega-film Avengers: Doomsday in December. It&#8217;s also <a href=\"https:\/\/www.eurogamer.net\/marvels-wolverine-city-explore-base-length\">a much more linear game than the Spider-Man games were<\/a>, as we discovered speaking to Insomniac earlier this year.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>In yet another example of a <a href=\"https:\/\/www.vg247.com\/witcher-netflix-show-game-purchases\">successful film or TV show raising the profile of a related game<\/a>, Hollywood blockbuster Spider-Man: Brand New Day has brought new players to the years-old <a href=\"https:\/\/www.eurogamer.net\/spider-man-2-walkthrough-9356\">Marvel&#8217;s Spider-Man 2<\/a> game.<\/p>\n<p>Sony and Insomniac&#8217;s 2023 open-world action game has reportedly sold an impressive 316,000 copies since Brand New Day arrived in cinemas worldwide on 30th July. That&#8217;s according to <a href=\"https:\/\/www.linkedin.com\/posts\/rhyselliott_the-new-spidey-movie-has-given-a-massive-share-7492584526951575552-zts3\">estimates by Alinea Analytics&#8217; Rhys Elliott<\/a>.<\/p>\n<p>That sales number covers both PC and PlayStation 5, and amounts to an $11m (\u00a38.14m) bump in revenue for Sony. Incidentally, 20 percent of the copies sold were physical, according to the report. Some people didn&#8217;t even buy the game at all, opting instead to subscribe to PlayStation Plus, where the full game is available as part of the subscription&#8217;s middle Extra tier.<\/p>\n<p>The boost to Spider-Man 2 was so strong it caused a spike of over one million daily active users for the first time since the game&#8217;s launch week, nearly three years ago.<\/p>\n<p>Elliott believes the spike was caused by a mix of  the film&#8217;s success and marketed hype, alongside well-timed discounts. On PS5 during the &#8220;film window&#8221;, Spider-Man 2 was on sale for $30. That&#8217;s the same price it was during a different promotion in February, but back then it only sold 6,300 copies per day compared to an estimated 15,000 copies sold per day now.  PC Steam sales saw a similar boost despite a more expensive $40 price.<\/p>\n<p>Indeed, it didn&#8217;t hurt that Spider-Man 2 also received new in-game treats aligned with Brand New Day&#8217;s release, <a href=\"https:\/\/www.eurogamer.net\/marvels-spider-man-2-gets-two-new-costumes-inspired-by-brand-new-day-and-marvel-tokon-fighting-souls\">in the form of a new costume directly inspired by the one seen in the film<\/a>.<\/p>\n<p>Spider-Man 2&#8217;s lifetime sales are now a meaty 18.2 million copies, per Alinea&#8217;s estimates, 92 percent of which are on PS5; that&#8217;s over $1.2b (\u00a3888.6m) in sales revenue. This reinforces the power of Insomniac&#8217;s Marvel&#8217;s Spider-Man franchise for Sony.<\/p>\n<p>Except, after more than a decade making Spider-Man games, Insomniac now needs a break, and is deviating from Spidey with a Marvel&#8217;s Wolverine game due 15th September. This won&#8217;t have the colossal brand-power of Spider-Man behind it, though some of the X-Men are due to appear in new Marvel mega-film Avengers: Doomsday in December. It&#8217;s also <a href=\"https:\/\/www.eurogamer.net\/marvels-wolverine-city-explore-base-length\">a much more linear game than the Spider-Man games were<\/a>, as we discovered speaking to Insomniac earlier this year.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Marvel&#8217;s Spider-Man 2 Marvel&#8217;s Spider-Man 2 just had its biggest sales boost in years thanks to Brand New Day Shows no signs of Petering out. Image credit: Insomniac Games, Sony. News by Sherif Saed Senior Contributor Published on Aug. 11, 2026, 8:41 a.m. Follow Marvel&#8217;s Spider-Man 2 In yet another example of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2087519","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2087519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2087519"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2087519\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2087519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2087519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2087519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}