{"id":2085980,"date":"2026-08-10T10:22:30","date_gmt":"2026-08-10T07:22:30","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2085980"},"modified":"2026-08-10T10:22:30","modified_gmt":"2026-08-10T07:22:30","slug":"im-sure-youre-going-to-watch-it-because-everyone-is-gta-6-premiering-on-netflix-represents-rockstar-trying-new-things-says-take-two-boss","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2085980","title":{"rendered":"&#8220;I&#8217;m sure you&#8217;re going to watch it because everyone is&#8221; &#8211; GTA 6 premiering on Netflix represents Rockstar &#8220;trying new things&#8221;, says Take-Two boss"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-vi\" data-active=\"false\"><br \/>\n                      Grand Theft Auto VI<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">&#8220;I&#8217;m sure you&#8217;re going to watch it because everyone is&#8221; &#8211; GTA 6 premiering on Netflix represents Rockstar &#8220;trying new things&#8221;, says Take-Two boss<\/h1>\n<p class=\"strapline\">&#8220;If you&#8217;re not a subscriber, you definitely should be one.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/gta-6-netflix-lucia.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"A woman leans on the side of a swimming pool she&apos;s in, nearby a very appealing looking cocktail, as the words &quot;Netflix&quot; interrupt the scene like a blaring visual air horn.\" loading=\"eager\" data-uri=\"gta-6-netflix-lucia.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer \/ Rockstar \/ Netflix<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Robert Purchese avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/user-9946-originalxoriginal-14-03-23.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1024\" height=\"1017\"><\/p>\n<p>  <img alt=\"Robert Purchese avatar\" data-autosize=\"crop_lossy\" data-uri=\"user-9946-originalxoriginal-14-03-23.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1024\" height=\"1017\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/robert-purchese\">Robert Purchese<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Associate Editor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\n<p>Published on   <time datetime=\"2026-08-10T10:22:30+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Aug. 10, 2026, 10:22 a.m.<\/time>\n              <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"7685df9e-22e2-4b0e-a893-03c1781df5f1\" data-name=\"Grand Theft Auto VI\" data-follow-text=\"Follow Grand Theft Auto VI\" data-unfollow-text=\"Following Grand Theft Auto VI\" data-aria-follow-text=\"Follow Grand Theft Auto VI\" data-aria-unfollow-text=\"Following Grand Theft Auto VI\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Grand Theft Auto VI\" title=\"Follow Grand Theft Auto VI\"><br \/>\n  Follow Grand Theft Auto VI<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>One of the most surprising things about <a href=\"https:\/\/www.eurogamer.net\/gta-6-extended-look-trailer-netflix-announcement\">Rockstar&#8217;s Grand Theft Auto 6 trailer tease<\/a> last week was word that it will premiere on subscription-based service Netflix &#8211; a move I can&#8217;t ever remember another game company doing.<\/p>\n<p>The <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">GTA 6<\/a> &#8216;extended look&#8217; trailer will also be released later on as a &#8216;normal&#8217; trailer on YouTube and the like, but for several hours, it will be exclusive to Netflix. The question is: why?<\/p>\n<p>&#8220;I think Rockstar felt that a Netflix release would be a great way to show off the extended trailer,&#8221; <a href=\"https:\/\/www.ign.com\/articles\/if-youre-not-a-netflix-subscriber-you-definitely-should-be-take-two-boss-teases-grand-theft-auto-vi-an-extended-look\">Take-Two boss Strauss Zelnick told IGN<\/a>, though he didn&#8217;t mention which company approached which or whether a lucrative deal was signed. How Netflix will benefit from the deal is clear &#8211; from increased sign-ups &#8211; but how Rockstar benefits is not? From a fat load of money?<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Extended Look Teaser Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/Otak6Rd63i4?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/Otak6Rd63i4\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Extended Look Teaser Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Could any other games company get away with it? Bethesda with The Elder Scrolls 6, perhaps?<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=Otak6Rd63i4\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;I think this is an example of Rockstar trying new things and marketing the title and I hope there&#8217;s much more to come,&#8221; Zelnick added, clarifying that the GTA 6 trailer will be exclusive to Netflix for six hours.<\/p>\n<p>As to what the &#8216;extended look&#8217; GTA 6 trailer will show us, that we don&#8217;t know. We presume a focused look at gameplay because why make a big deal out of another few-minute montage? Zelnick, however, wouldn&#8217;t be budged on sharing details.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>All Zelnick said was: &#8220;Well, as you&#8217;d imagine, I&#8217;m only going to say great things about Netflix. If you&#8217;re not a Netflix subscriber, you definitely should be one. And as for the trailer itself, it&#8217;s coming soon enough that I&#8217;ll let you arrive at your own conclusion. I&#8217;m sure you&#8217;re going to watch it because everyone is.&#8221;<\/p>\n<p>Grand Theft Auto 6&#8217;s release on 19th November is undeniably the biggest video gaming event of the year and possibly of this console generation. It&#8217;s why we&#8217;ve seen <a href=\"https:\/\/www.eurogamer.net\/gta-6-release-date-black-hole\">so many games scuttle out of the way of its arrival<\/a>, pushing their launches earlier into September or August, or way into early 2027 in order to avoid it. The question now is whether it will be the giganto-hit people predict, and the industry seems to crave, or whether it will for some reason disappoint.<\/p>\n<p>Strauss Zelnick is having a very visible moment in the lead-up to GTA 6&#8217;s launch. Last week, he went on record talking about how <a href=\"https:\/\/www.eurogamer.net\/strauss-zelnick-take-two-streaming-gta-6\">we&#8217;ll all be stream-playing games in three years<\/a>; how <a href=\"https:\/\/www.eurogamer.net\/take-two-stock-digital-gta6-physical\">Take-Two&#8217;s game sales are &#8220;well over 90 percent&#8221; digital<\/a>; and how <a href=\"https:\/\/www.eurogamer.net\/take-two-strauss-zelnick-not-concerned-rockstar-union-busting-gta-6\">he doesn&#8217;t think the stink created by Rockstar firing union-aligned developers will affect GTA 6 sales<\/a>.<\/p>\n<p><span class=\"poll_wrapper\" data-fixed=\"true\" data-hashid data-init=\"false\" data-poll-position=\"1\"><\/span><\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>One of the most surprising things about <a href=\"https:\/\/www.eurogamer.net\/gta-6-extended-look-trailer-netflix-announcement\">Rockstar&#8217;s Grand Theft Auto 6 trailer tease<\/a> last week was word that it will premiere on subscription-based service Netflix &#8211; a move I can&#8217;t ever remember another game company doing.<\/p>\n<p>The <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">GTA 6<\/a> &#8216;extended look&#8217; trailer will also be released later on as a &#8216;normal&#8217; trailer on YouTube and the like, but for several hours, it will be exclusive to Netflix. The question is: why?<\/p>\n<p>&#8220;I think Rockstar felt that a Netflix release would be a great way to show off the extended trailer,&#8221; <a href=\"https:\/\/www.ign.com\/articles\/if-youre-not-a-netflix-subscriber-you-definitely-should-be-take-two-boss-teases-grand-theft-auto-vi-an-extended-look\">Take-Two boss Strauss Zelnick told IGN<\/a>, though he didn&#8217;t mention which company approached which or whether a lucrative deal was signed. How Netflix will benefit from the deal is clear &#8211; from increased sign-ups &#8211; but how Rockstar benefits is not? From a fat load of money?<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Extended Look Teaser Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/Otak6Rd63i4?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/Otak6Rd63i4\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Extended Look Teaser Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Could any other games company get away with it? Bethesda with The Elder Scrolls 6, perhaps?<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=Otak6Rd63i4\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;I think this is an example of Rockstar trying new things and marketing the title and I hope there&#8217;s much more to come,&#8221; Zelnick added, clarifying that the GTA 6 trailer will be exclusive to Netflix for six hours.<\/p>\n<p>As to what the &#8216;extended look&#8217; GTA 6 trailer will show us, that we don&#8217;t know. We presume a focused look at gameplay because why make a big deal out of another few-minute montage? Zelnick, however, wouldn&#8217;t be budged on sharing details.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>All Zelnick said was: &#8220;Well, as you&#8217;d imagine, I&#8217;m only going to say great things about Netflix. If you&#8217;re not a Netflix subscriber, you definitely should be one. And as for the trailer itself, it&#8217;s coming soon enough that I&#8217;ll let you arrive at your own conclusion. I&#8217;m sure you&#8217;re going to watch it because everyone is.&#8221;<\/p>\n<p>Grand Theft Auto 6&#8217;s release on 19th November is undeniably the biggest video gaming event of the year and possibly of this console generation. It&#8217;s why we&#8217;ve seen <a href=\"https:\/\/www.eurogamer.net\/gta-6-release-date-black-hole\">so many games scuttle out of the way of its arrival<\/a>, pushing their launches earlier into September or August, or way into early 2027 in order to avoid it. The question now is whether it will be the giganto-hit people predict, and the industry seems to crave, or whether it will for some reason disappoint.<\/p>\n<p>Strauss Zelnick is having a very visible moment in the lead-up to GTA 6&#8217;s launch. Last week, he went on record talking about how <a href=\"https:\/\/www.eurogamer.net\/strauss-zelnick-take-two-streaming-gta-6\">we&#8217;ll all be stream-playing games in three years<\/a>; how <a href=\"https:\/\/www.eurogamer.net\/take-two-stock-digital-gta6-physical\">Take-Two&#8217;s game sales are &#8220;well over 90 percent&#8221; digital<\/a>; and how <a href=\"https:\/\/www.eurogamer.net\/take-two-strauss-zelnick-not-concerned-rockstar-union-busting-gta-6\">he doesn&#8217;t think the stink created by Rockstar firing union-aligned developers will affect GTA 6 sales<\/a>.<\/p>\n<p><span class=\"poll_wrapper\" data-fixed=\"true\" data-hashid data-init=\"false\" data-poll-position=\"1\"><\/span><\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Grand Theft Auto VI &#8220;I&#8217;m sure you&#8217;re going to watch it because everyone is&#8221; &#8211; GTA 6 premiering on Netflix represents Rockstar &#8220;trying new things&#8221;, says Take-Two boss &#8220;If you&#8217;re not a subscriber, you definitely should be one.&#8221; Image credit: Eurogamer \/ Rockstar \/ Netflix News by Robert Purchese Associate Editor Published on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2085980","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2085980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2085980"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2085980\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2085980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2085980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2085980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}