{"id":2082455,"date":"2026-08-07T14:35:25","date_gmt":"2026-08-07T11:35:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2082455"},"modified":"2026-08-07T14:35:25","modified_gmt":"2026-08-07T11:35:25","slug":"well-all-be-streaming-our-games-in-about-three-years-says-take-two-boss-raising-some-post-release-questions-about-gta-6","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2082455","title":{"rendered":"We&#8217;ll all be streaming our games in about &#8220;three years&#8221;, says Take-Two boss, raising some post-release questions about GTA 6"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-vi\" data-active=\"false\"><br \/>\n                      Grand Theft Auto VI<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">We&#8217;ll all be streaming our games in about &#8220;three years&#8221;, says Take-Two boss, raising some post-release questions about GTA 6<\/h1>\n<p class=\"strapline\">&#8220;I\u2019m happy to put a timeline on it.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/zelnick-gta-streaming-final.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Jimmy in GAT 5 flips the bird, next to a picture of Strauss Zelnick\" loading=\"eager\" data-uri=\"zelnick-gta-streaming-final.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Dom Peppiatt avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/pxl_20220402_110941365.portrait_V04meYj.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\"><\/p>\n<p>  <img alt=\"Dom Peppiatt avatar\" data-autosize=\"crop_lossy\" data-uri=\"pxl_20220402_110941365.portrait_V04meYj.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/dom-peppiatt\">Dom Peppiatt<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Deputy Editorial Director<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"updated_at\">\n<p>Updated on   <time datetime=\"2026-08-07T14:35:25+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Aug. 7, 2026, 2:35 p.m.<\/time>\n              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/strauss-zelnick-take-two-streaming-gta-6?view=comments\" rel=\"nofollow\"><br \/>\n          14 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"7685df9e-22e2-4b0e-a893-03c1781df5f1\" data-name=\"Grand Theft Auto VI\" data-follow-text=\"Follow Grand Theft Auto VI\" data-unfollow-text=\"Following Grand Theft Auto VI\" data-aria-follow-text=\"Follow Grand Theft Auto VI\" data-aria-unfollow-text=\"Following Grand Theft Auto VI\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Grand Theft Auto VI\" title=\"Follow Grand Theft Auto VI\"><br \/>\n  Follow Grand Theft Auto VI<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>In Take-Two&#8217;s latest financial report, CEO Strauss Zelnick makes some bold statements about the future of the games industry. As the industry reels from <a href=\"https:\/\/www.eurogamer.net\/sony-ending-playstation-discs-physical-media-january-2028\">Sony&#8217;s controversial decision to stop manufacturing physical disc-based games<\/a>,and to pivot to an &#8216;all-digital future&#8217;, Zelnick reckons we won&#8217;t only embrace digital games in the future but stream our games, too.<\/p>\n<p>&#8220;With the advent of streaming &#8211; which we really do believe is around the corner in terms of having something that&#8217;s low latency, and really works well for consumers &#8211; machines that weren&#8217;t game machines before will become game machines,&#8221; Zeldnick said during Take-Two&#8217;s quarterly earnings call this morning (thanks, <a href=\"https:\/\/kotaku.com\/take-two-ceo-predicts-game-streaming-three-years-2000722435\">Kotaku<\/a>).<\/p>\n<p>&#8220;So, without regard to what happens in the console business, which is of consequence to us, of course, we see the overall install base as a practical matter growing materially. And if you believe in streaming, we really do &#8211; and I&#8217;m happy to put a timeline on it.&#8221;<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Extended Look Teaser Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/Otak6Rd63i4?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/Otak6Rd63i4\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Extended Look Teaser Trailer<\/span><\/p>\n<p><\/a>\n<\/div>\n<p><a class=\"button video\" href=\"https:\/\/www.youtube.com\/watch?v=Otak6Rd63i4\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figure>\n<p>Strauss thinks we&#8217;ll be in &#8220;commercial streaming mode&#8221; in three years, and explained that by &#8220;commercial streaming he meant a games streaming platform that has low latency and will work for the vast majority of customers (I am reading this as, essentially, a &#8216;plug and play&#8217; streaming system that allows users to access games and play them with minimal barriers, and minimal fuss).<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>&#8220;[Commercial streaming] can [multiply the] effective install base by ten,&#8221; he continued.  &#8220;That doesn&#8217;t mean we&#8217;re going to 10x our revenue, and we wouldn&#8217;t project that we would, because obviously your avid consumers already have access to video game machines. But I do think it creates great opportunity for titles that are broadly desirable even outside of core markets. And we do have titles like that, obviously.&#8221;<\/p>\n<p>Given that Take-Two has only just <a href=\"https:\/\/www.eurogamer.net\/take-two-stock-digital-gta6-physical\">revised its projected revenue for the 2027 fiscal year up<\/a> to $8.2bn, it&#8217;s safe to say Zelnick knows the market well, and has gone on the record with  a few observations about the state of the games industry: <a href=\"https:\/\/www.eurogamer.net\/take-two-ceo-rejects-notion-that-ai-can-create-a-gta-6-sized-hit\">he remains skeptical of generative AI<\/a>, a stance he took <a href=\"https:\/\/www.eurogamer.net\/take-two-boss-doesnt-think-advances-in-ai-will-make-it-easier-to-create-hits\">before we started to see the largely negative impact<\/a> the tool has had on the industry.<\/p>\n<p>But his comments make me wonder about the future of <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">GTA 6<\/a>. The game goes without a PC release date, but &#8211; given <a href=\"https:\/\/www.eurogamer.net\/gta-6-pre-order-numbers-record\">the strength of GTA 6&#8217;s pre-orders<\/a> &#8211; we know there is exceptional demand for it.  Will we see it arrive on some sort of streaming platform before we see a PC port? Does Zelnick know something we don&#8217;t know about the shape of the games industry in a few years&#8217; time? Are Xbox Helix and the PS6 going to prioritise streaming over <a href=\"https:\/\/www.eurogamer.net\/ps5-boxes-labels-physical-media-2028\">traditional media<\/a>? Or is this just a C-suite exec speculating on where things are heading in a public way?<\/p>\n<p>It could be that this statement doesn&#8217;t really have anything to do with GTA 6, though I find that  doubtful. Take-Two is adept <a href=\"https:\/\/www.eurogamer.net\/gta-5-has-now-sold-a-staggering-210m-copies\">at maximising profit<\/a>, whether that&#8217;s by taking advantage of platforms like PS Plus and Game Pass, or by making the software available on as many platforms as possible: more users equals more profit, generally speaking. It stands to reason that we&#8217;re being primed for a streaming future of some sort, but given <a href=\"https:\/\/www.eurogamer.net\/marvels-wolverine-story-trailer-sony-disc-outrage\">the blowback to Sony&#8217;s announcement<\/a> it&#8217;ll end physical game production, there&#8217;s bound to be some resistance before we get there.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>In Take-Two&#8217;s latest financial report, CEO Strauss Zelnick makes some bold statements about the future of the games industry. As the industry reels from <a href=\"https:\/\/www.eurogamer.net\/sony-ending-playstation-discs-physical-media-january-2028\">Sony&#8217;s controversial decision to stop manufacturing physical disc-based games<\/a>,and to pivot to an &#8216;all-digital future&#8217;, Zelnick reckons we won&#8217;t only embrace digital games in the future but stream our games, too.<\/p>\n<p>&#8220;With the advent of streaming &#8211; which we really do believe is around the corner in terms of having something that&#8217;s low latency, and really works well for consumers &#8211; machines that weren&#8217;t game machines before will become game machines,&#8221; Zeldnick said during Take-Two&#8217;s quarterly earnings call this morning (thanks, <a href=\"https:\/\/kotaku.com\/take-two-ceo-predicts-game-streaming-three-years-2000722435\">Kotaku<\/a>).<\/p>\n<p>&#8220;So, without regard to what happens in the console business, which is of consequence to us, of course, we see the overall install base as a practical matter growing materially. And if you believe in streaming, we really do &#8211; and I&#8217;m happy to put a timeline on it.&#8221;<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Extended Look Teaser Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/Otak6Rd63i4?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/Otak6Rd63i4\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Extended Look Teaser Trailer<\/span><\/p>\n<p><\/a>\n<\/div>\n<p><a class=\"button video\" href=\"https:\/\/www.youtube.com\/watch?v=Otak6Rd63i4\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figure>\n<p>Strauss thinks we&#8217;ll be in &#8220;commercial streaming mode&#8221; in three years, and explained that by &#8220;commercial streaming he meant a games streaming platform that has low latency and will work for the vast majority of customers (I am reading this as, essentially, a &#8216;plug and play&#8217; streaming system that allows users to access games and play them with minimal barriers, and minimal fuss).<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>&#8220;[Commercial streaming] can [multiply the] effective install base by ten,&#8221; he continued.  &#8220;That doesn&#8217;t mean we&#8217;re going to 10x our revenue, and we wouldn&#8217;t project that we would, because obviously your avid consumers already have access to video game machines. But I do think it creates great opportunity for titles that are broadly desirable even outside of core markets. And we do have titles like that, obviously.&#8221;<\/p>\n<p>Given that Take-Two has only just <a href=\"https:\/\/www.eurogamer.net\/take-two-stock-digital-gta6-physical\">revised its projected revenue for the 2027 fiscal year up<\/a> to $8.2bn, it&#8217;s safe to say Zelnick knows the market well, and has gone on the record with  a few observations about the state of the games industry: <a href=\"https:\/\/www.eurogamer.net\/take-two-ceo-rejects-notion-that-ai-can-create-a-gta-6-sized-hit\">he remains skeptical of generative AI<\/a>, a stance he took <a href=\"https:\/\/www.eurogamer.net\/take-two-boss-doesnt-think-advances-in-ai-will-make-it-easier-to-create-hits\">before we started to see the largely negative impact<\/a> the tool has had on the industry.<\/p>\n<p>But his comments make me wonder about the future of <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">GTA 6<\/a>. The game goes without a PC release date, but &#8211; given <a href=\"https:\/\/www.eurogamer.net\/gta-6-pre-order-numbers-record\">the strength of GTA 6&#8217;s pre-orders<\/a> &#8211; we know there is exceptional demand for it.  Will we see it arrive on some sort of streaming platform before we see a PC port? Does Zelnick know something we don&#8217;t know about the shape of the games industry in a few years&#8217; time? Are Xbox Helix and the PS6 going to prioritise streaming over <a href=\"https:\/\/www.eurogamer.net\/ps5-boxes-labels-physical-media-2028\">traditional media<\/a>? Or is this just a C-suite exec speculating on where things are heading in a public way?<\/p>\n<p>It could be that this statement doesn&#8217;t really have anything to do with GTA 6, though I find that  doubtful. Take-Two is adept <a href=\"https:\/\/www.eurogamer.net\/gta-5-has-now-sold-a-staggering-210m-copies\">at maximising profit<\/a>, whether that&#8217;s by taking advantage of platforms like PS Plus and Game Pass, or by making the software available on as many platforms as possible: more users equals more profit, generally speaking. It stands to reason that we&#8217;re being primed for a streaming future of some sort, but given <a href=\"https:\/\/www.eurogamer.net\/marvels-wolverine-story-trailer-sony-disc-outrage\">the blowback to Sony&#8217;s announcement<\/a> it&#8217;ll end physical game production, there&#8217;s bound to be some resistance before we get there.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Grand Theft Auto VI We&#8217;ll all be streaming our games in about &#8220;three years&#8221;, says Take-Two boss, raising some post-release questions about GTA 6 &#8220;I\u2019m happy to put a timeline on it.&#8221; Image credit: Eurogamer News by Dom Peppiatt Deputy Editorial Director Updated on Aug. 7, 2026, 2:35 p.m. 14 comments Follow Grand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2082455","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2082455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2082455"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2082455\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2082455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2082455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2082455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}