{"id":2079886,"date":"2026-08-06T05:12:50","date_gmt":"2026-08-06T02:12:50","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2079886"},"modified":"2026-08-06T05:12:50","modified_gmt":"2026-08-06T02:12:50","slug":"charlie-puth-partners-up-with-lucky-brand","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2079886","title":{"rendered":"Charlie Puth Partners Up With Lucky Brand"},"content":{"rendered":"

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\n\t\t\tTrending on Billboard\t\t<\/h3>\n
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\n\tCharlie Puth just got a lucky <\/em>break.<\/p>\n

\n\tThe Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted out, thanks to a new partnership with Lucky Brand.<\/p>\n

\n\tThe pop artist is the latest brand ambassador for the American apparel and lifestyle specialist, known for its vintage-inspired denim, casual wear, and slacker-rock aesthetic.<\/p>\n

\n\t\u201cI\u2019ve always believed the best work comes from staying true to who you are,\u201d Puth remarks in a statement. \u201cThat\u2019s what drew me to Lucky Brand. There is a genuine appreciation for individuality and the confidence to do things your own way, and I\u2019m excited to be part of a brand that celebrates people who make their own luck.\u201d<\/p>\n

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\t\t\t\t\tCharlie Puth\t\t<\/p>\n<\/h3><\/div>\n<\/p><\/div>\n<\/div><\/div>\n

See latest videos, charts and news<\/p>\n<\/p><\/div>\n

\n\tExpect to see a well-dressed Puth fronting campaigns in-store, online, across paid media, through activations, social posts and elsewhere. Check out the launch promo below. <\/p>\n

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\t\t\t\t\tMegan Moroney Teams With Iconic Doll Brand For New Collaboration: ‘Inspire Fans To Dream Big and Be Creative’\u00a0\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\tShawn Mendes Gushes About Girlfriend Bruna Marquezine in Birthday Post: ‘You’ve Truly Changed My Life’\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Charli<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tCharli xcx Nominated for Best Original Song at 2026 World Soundtrack Awards: Will Oscar Nod Follow?\t\t<\/p>\n<\/h3><\/div>\n

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\n\tPuth, remarks Stefani Fleurant, executive VP, sports & lifestyle marketing at Authentic Brands Group, which acquired Lucky Brand in 2020, is \u201can artist who has always stayed true to his vision, and that makes him a natural fit for Lucky Brand. He reflects the independent spirit that has been part of our story from the very beginning.\u201d<\/p>\n

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\n\tMarisa Thalberg, chief marketing officer of Catalyst Brands, operating partner for Lucky Brand, echoes those comments. \u201cCharlie embodies that spirit in a way that feels effortless,\u201d she remarks. \u201cHis originality, curiosity and passion for his craft make him a natural partner as we continue building a brand that celebrates individuality and the enduring connection between style and music.\u201d<\/p>\n

\n\tPuth is on something of a lucky<\/em> streak. He recently became a dad, he performed \u201cThe Star-Spangled Banner\u201d to open the Super Bowl LX at Levi\u2019s Stadium earlier this year, and dropped his fourth studio album,\u00a0Whatever\u2019s Clever!<\/em>\u00a0via Atlantic Records, in March of this year, peaking at No. 46.<\/p>\n

\n\tSince emerging in 2015 with his guest spot on Wiz Khalifa\u2019s smash hit from Fast & Furious 7<\/em>, \u201cSee You Again,\u201d which parked at No. 1 on the Billboard Hot 100 for 12 weeks, Puth has landed 13 total songs on the chart, including four top 10 hits. \u00a0<\/p>\n

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\n\tAlso, Puth\u2019s first three studio albums \u2013 2016\u2019s Nine Track Mind<\/em> (No. 6), 2018\u2019s Voicenotes<\/em> (No. 4) and 2022\u2019s Charlie<\/em> (No. 10) \u2013 all crashed the top 10 on the all-genres Billboard 200.<\/p>\n

\n\tAfter completing his North America and Europe route in support of the new album, the Asia leg of Puth\u2019s Whatever\u2019s Clever World Tour<\/em> gets underway Oct. 11 at Seoul\u2019s Goyang Stadium, and includes dates in Philippines, Japan, Taiwan, followed by Australia and New Zealand this November. \u00a0<\/p>\n<\/p>\n<\/div>\n

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[analyse_source url=”https:\/\/www.billboard.com\/music\/pop\/charlie-puth-partners-lucky-brand-1236310174\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/08\/charlie-puth-lucky-brand-2026-1800.jpg?w=1024″] Trending on Billboard Charlie Puth just got a lucky break. The Grammy-nominated singer, songwriter, and producer has his wardrobe all sorted out, thanks to a new partnership with Lucky Brand. The pop artist is the latest brand ambassador for the American apparel and lifestyle specialist, known for its vintage-inspired denim, casual wear, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2079886","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2079886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2079886"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2079886\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2079886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2079886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2079886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}