{"id":2079488,"date":"2026-08-05T17:36:08","date_gmt":"2026-08-05T14:36:08","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2079488"},"modified":"2026-08-05T17:36:08","modified_gmt":"2026-08-05T14:36:08","slug":"the-mummy-posters-banned-from-london-underground","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2079488","title":{"rendered":"\u2018The Mummy\u2019 posters banned from London Underground"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/04\/Lee-Cronins-The-Mummy.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><span>Film News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">\u2018The Mummy\u2019 posters banned from London Underground<\/h1>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>The Advertising Standards Authority have ruled that they gave &#8220;a realistic impression of a dead child&#8221;<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Max Pilley<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-08-05T18:36:08+01:00\">5th August 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure><img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/04\/Lee-Cronins-The-Mummy-696x442.jpg\" alt=\"&apos;Lee Cronin&apos;s The Mummy&apos;.\" title=\"Lee Cronin&apos;s The Mummy\"><figcaption class=\"tdb-caption-text\">&#8216;Lee Cronin&#8217;s The Mummy&#8217;. CREDIT: Warner Bros Pictures\/Blumhouse<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Posters for\u00a0<em>Lee Cronin\u2019s\u00a0<\/em><i>The Mummy<\/i><i>\u00a0<\/i>will no longer be allowed to appear on the London Underground after they\u00a0were\u00a0judged\u00a0likely to distress young children.<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1271\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>READ MORE:\u00a0<\/b><b>\u2018Lee Cronin\u2019s The Mummy\u2019 review: fresh, frightening take on a classic movie monster<\/b><\/li>\n<\/ul>\n<p>The posters, which ran at Tube stations around the release of the film in April, showed a close-up of a mummified female figure with grey skin, a swollen eye and a shroud inscribed with hieroglyphic symbols. The tagline read: \u201cSome things are meant to stay buried.\u201d<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>The Advertising Standards Authority (ASA) has now revealed that they received 30 complaints about the poster campaign and have ruled that the figure\u2019s \u201csunken and lifeless\u201d face made it resemble a dead child.<\/p>\n<p>It noted that one of the posters was visible from a children\u2019s nursery and concluded that it was likely to distress young children.<\/p>\n<p>The ASA ruled, therefore, that the posters breached official advertising regulations on social responsibility, harm and offence, and must not appear again in public in the same form.<\/p>\n<iframe loading=\"lazy\" title=\"Lee Cronin's The Mummy | Official Trailer\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/XJ0uv-phsDk?feature=oembed&amp;enablejsapi=1\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>Warner Bros had argued that the figure on the poster was a living mummy who has returned to her family as a teenager or young adult, and added that her neutral expression, open eye and the lack of restraints had been intended to reduce the risk of distress.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\">\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<\/div>\n<p>The ASA did not uphold other complaints about the poster campaign, including the argument that the image was distressing to people who had lost a child and that it was insensitive in the context of ongoing global conflicts. Instead, they ruled that the film\u2019s title and release date made the context of the image sufficiently clear.<\/p>\n<p>Released in UK cinemas on April 17, Cronin\u2019s film starred Jack Reynor and Laia Costa as parents whose missing daughter returns to them eight years after disappearing, only for the reunion to become a nightmare. It is a reimagining of the franchise that began with the 1932 Boris Karloff film.<\/p>\n<p>In a four-star review,\u00a0<i>NME\u00a0<\/i>wrote: \u201cThat title wrongly suggests the work of an artistic visionary scaling new heights of elevated horror; instead, this is a fun, dumb thrill ride that breathes powerfully fetid air into the ongoing string of mummy movies. Over to you, Brendan.\u201d<\/p>\n<p>The film is unrelated to the action-adventure series that began with 1999\u2019s\u00a0<i>The Mummy<\/i>. Brendan Fraser and Rachel Weisz are due to reunite for\u00a0<i>The Mummy 4<\/i>, which is scheduled for release on May 19, 2028.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>Horror<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec td-a-rec-id-sidebar  tdi_92 td_block_template_2\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_93 td-pb-border-top td_block_template_2 tdc-no-posts 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td-category-pos-above\">\n<div class=\"td-module-meta-info\">\n                    Film News<\/p>\n<h3 class=\"entry-title td-module-title\">Every song on the \u2018Evil Dead Burn\u2019 soundtrack<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span><\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Posters for\u00a0<em>Lee Cronin\u2019s\u00a0<\/em><i>The Mummy<\/i><i>\u00a0<\/i>will no longer be allowed to appear on the London Underground after they\u00a0were\u00a0judged\u00a0likely to distress young children.<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1271\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b>READ MORE:\u00a0<\/b><b>\u2018Lee Cronin\u2019s The Mummy\u2019 review: fresh, frightening take on a classic movie monster<\/b><\/li>\n<\/ul>\n<p>The posters, which ran at Tube stations around the release of the film in April, showed a close-up of a mummified female figure with grey skin, a swollen eye and a shroud inscribed with hieroglyphic symbols. The tagline read: \u201cSome things are meant to stay buried.\u201d<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>The Advertising Standards Authority (ASA) has now revealed that they received 30 complaints about the poster campaign and have ruled that the figure\u2019s \u201csunken and lifeless\u201d face made it resemble a dead child.<\/p>\n<p>It noted that one of the posters was visible from a children\u2019s nursery and concluded that it was likely to distress young children.<\/p>\n<p>The ASA ruled, therefore, that the posters breached official advertising regulations on social responsibility, harm and offence, and must not appear again in public in the same form.<\/p>\n<iframe loading=\"lazy\" title=\"Lee Cronin's The Mummy | Official Trailer\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/XJ0uv-phsDk?feature=oembed&amp;enablejsapi=1\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>Warner Bros had argued that the figure on the poster was a living mummy who has returned to her family as a teenager or young adult, and added that her neutral expression, open eye and the lack of restraints had been intended to reduce the risk of distress.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\">\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<\/div>\n<p>The ASA did not uphold other complaints about the poster campaign, including the argument that the image was distressing to people who had lost a child and that it was insensitive in the context of ongoing global conflicts. Instead, they ruled that the film\u2019s title and release date made the context of the image sufficiently clear.<\/p>\n<p>Released in UK cinemas on April 17, Cronin\u2019s film starred Jack Reynor and Laia Costa as parents whose missing daughter returns to them eight years after disappearing, only for the reunion to become a nightmare. It is a reimagining of the franchise that began with the 1932 Boris Karloff film.<\/p>\n<p>In a four-star review,\u00a0<i>NME\u00a0<\/i>wrote: \u201cThat title wrongly suggests the work of an artistic visionary scaling new heights of elevated horror; instead, this is a fun, dumb thrill ride that breathes powerfully fetid air into the ongoing string of mummy movies. Over to you, Brendan.\u201d<\/p>\n<p>The film is unrelated to the action-adventure series that began with 1999\u2019s\u00a0<i>The Mummy<\/i>. Brendan Fraser and Rachel Weisz are due to reunite for\u00a0<i>The Mummy 4<\/i>, which is scheduled for release on May 19, 2028.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/film\/the-mummy-posters-banned-from-london-underground-3961070&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/04\/Lee-Cronins-The-Mummy.jpg&#8221;] NewsFilm News \u2018The Mummy\u2019 posters banned from London Underground The Advertising Standards Authority have ruled that they gave &#8220;a realistic impression of a dead child&#8221; By Max Pilley 5th August 2026 &#8216;Lee Cronin&#8217;s The Mummy&#8217;. CREDIT: Warner Bros Pictures\/Blumhouse Posters for\u00a0Lee Cronin\u2019s\u00a0The Mummy\u00a0will no longer be allowed to appear on the London [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2079488","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2079488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2079488"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2079488\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2079488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2079488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2079488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}