{"id":2079483,"date":"2026-08-04T03:00:06","date_gmt":"2026-08-04T00:00:06","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2079483"},"modified":"2026-08-04T03:00:06","modified_gmt":"2026-08-04T00:00:06","slug":"inside-playlab-inc-s-interactive-four-story-laneige-flagship-in-myeongdong","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2079483","title":{"rendered":"Inside Playlab, Inc.\u2019s Interactive Four-Story Laneige Flagship in Myeongdong"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Ftwplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Design\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Aug 3, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Inside Playlab, Inc.\u2019s Interactive Four-Story Laneige Flagship in Myeongdong\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. 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Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-13.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"15\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">15 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"16\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-15.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">16 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"17\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-16.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">17 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"18\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-17.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">18 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"19\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-18.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">19 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"20\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-19.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">20 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"21\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-20.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">21 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"22\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-21.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">22 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"23\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">23 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Design<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Aug 3, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>PlayLab, Inc. designs Laneige\u2019s Seoul flagship, a four\u2011floor interactive retail space in Myeongdong.<\/p>\n<p>Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.<\/p>\n<p>A massive, glossy red sculptural tube spirals through the building, connecting all floors.<\/p>\n<\/div>\n<\/section>\n<p>Creative studio Playlab, Inc. has designed a vibrant new flagship store for Laneige, a well-known K-beauty brand. Located in the bustling Myeongdong district of Seoul, the new store spans four distinct floors built around interactive spaces that invite customers to formulate and create custom beauty products.<\/p>\n<p>Each floor of the flagship is dedicated to a specific product interaction, with bespoke experiences shaping the mood. The ground floor introduces Laneige\u2019s core collections, while upper levels highlight Cream Skin, Lip Sleeping Mask Swir and NEO lines through immersive installations.<\/p>\n<p>PlayLab\u2019s design emphasizes tactility and personalization, encouraging customers to engage with materials, textures and product rituals in a way that feels both futuristic and intimate. Serving as the primary unifying element of the space is a massive, glossy red sculptural tube. This twisting, arterial installation spirals continuously from the main ground-floor lobby all the way up toward the sky, visually and conceptually connecting the diverse interactive zones across the building\u2019s multiple levels.\n<\/p>\n<p>Take a look inside the space in the gallery above.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6762519\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Andersson Bell Touches Down in Tokyo With a New Aoyama Flagship\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6762662\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>NOT A HOTEL AOSHIMA Expands Its Tropical Japanese Resort With New Luxury Suites\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6752743\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Studio Jouin Manku on 20 Years of Shared Creative Ambition With Van Cleef &amp; Arpels\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Seoul<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6644895\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/12\/stocker-lee-architetti-wooyounmi-seoul-flagship-store\" data-title=\"Stocker Lee Architetti Designs WOOYOUNGMI\u2019s New Monolithic Seoul Landmark\" data-post-box data-layer-item-id=\"6644895\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F12%2F22%2Fstocker-lee-architetti-wooyounmi-seoul-flagship-store-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F12%2F22%2Fstocker-lee-architetti-wooyounmi-seoul-flagship-store-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Stocker Lee Architetti Designs WOOYOUNGMI\u2019s New Monolithic Seoul Landmark<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The brand\u2019s second flagship store.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6625810\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/11\/julie-curtiss-maids-in-feathers-exhibition-white-cube-seoul\" data-title=\"Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul\" data-post-box data-layer-item-id=\"6625810\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F11%2F14%2Fjulie-curtiss-maids-in-feathers-exhibition-white-cube-seoul-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F11%2F14%2Fjulie-curtiss-maids-in-feathers-exhibition-white-cube-seoul-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Leaning into the \u201cshadow-side.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Seoul?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SeoulInteriorsPlaylab IncLaneige\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Design\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Aug 3, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Inside Playlab, Inc.\u2019s Interactive Four-Story Laneige Flagship in Myeongdong\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. 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Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-13.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"15\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">15 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"16\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-15.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">16 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"17\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-16.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">17 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"18\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-17.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">18 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"19\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-18.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">19 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"20\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-19.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">20 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"21\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-20.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">21 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"22\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-21.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">22 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"23\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">23 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Design<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Aug 3, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>PlayLab, Inc. designs Laneige\u2019s Seoul flagship, a four\u2011floor interactive retail space in Myeongdong.<\/p>\n<p>Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.<\/p>\n<p>A massive, glossy red sculptural tube spirals through the building, connecting all floors.<\/p>\n<\/div>\n<\/section>\n<p>Creative studio Playlab, Inc. has designed a vibrant new flagship store for Laneige, a well-known K-beauty brand. Located in the bustling Myeongdong district of Seoul, the new store spans four distinct floors built around interactive spaces that invite customers to formulate and create custom beauty products.<\/p>\n<p>Each floor of the flagship is dedicated to a specific product interaction, with bespoke experiences shaping the mood. The ground floor introduces Laneige\u2019s core collections, while upper levels highlight Cream Skin, Lip Sleeping Mask Swir and NEO lines through immersive installations.<\/p>\n<p>PlayLab\u2019s design emphasizes tactility and personalization, encouraging customers to engage with materials, textures and product rituals in a way that feels both futuristic and intimate. Serving as the primary unifying element of the space is a massive, glossy red sculptural tube. This twisting, arterial installation spirals continuously from the main ground-floor lobby all the way up toward the sky, visually and conceptually connecting the diverse interactive zones across the building\u2019s multiple levels.\n<\/p>\n<p>Take a look inside the space in the gallery above.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6762519\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Andersson Bell Touches Down in Tokyo With a New Aoyama Flagship\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6762662\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>NOT A HOTEL AOSHIMA Expands Its Tropical Japanese Resort With New Luxury Suites\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6752743\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Studio Jouin Manku on 20 Years of Shared Creative Ambition With Van Cleef &amp; Arpels\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Seoul<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6644895\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/12\/stocker-lee-architetti-wooyounmi-seoul-flagship-store\" data-title=\"Stocker Lee Architetti Designs WOOYOUNGMI\u2019s New Monolithic Seoul Landmark\" data-post-box data-layer-item-id=\"6644895\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F12%2F22%2Fstocker-lee-architetti-wooyounmi-seoul-flagship-store-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F12%2F22%2Fstocker-lee-architetti-wooyounmi-seoul-flagship-store-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Stocker Lee Architetti Designs WOOYOUNGMI\u2019s New Monolithic Seoul Landmark<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The brand\u2019s second flagship store.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6625810\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/11\/julie-curtiss-maids-in-feathers-exhibition-white-cube-seoul\" data-title=\"Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul\" data-post-box data-layer-item-id=\"6625810\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F11%2F14%2Fjulie-curtiss-maids-in-feathers-exhibition-white-cube-seoul-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F11%2F14%2Fjulie-curtiss-maids-in-feathers-exhibition-white-cube-seoul-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Leaning into the \u201cshadow-side.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Seoul?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SeoulInteriorsPlaylab IncLaneige\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Design\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Aug 3, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Design\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Aug 3, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Inside Playlab, Inc.\u2019s Interactive Four-Story Laneige Flagship in Myeongdong\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. 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Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/08\/03\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg&quot;,&quot;alt&quot;:&quot;Playlab Inc. Designs Laneige Flagship Seoul Myeongdong South Korea Info Interiors&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Han Sung Hoon\/Image Bakery&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-13.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"15\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">15 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"16\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-15.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">16 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"17\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-16.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">17 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"18\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-17.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">18 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"19\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-18.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">19 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"20\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-19.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">20 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"21\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-20.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">21 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"22\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-21.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">22 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"23\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Fplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info-22.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">23 of 23<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Han Sung Hoon\/Image Bakery<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Design<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Aug 3, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>PlayLab, Inc. designs Laneige\u2019s Seoul flagship, a four\u2011floor interactive retail space in Myeongdong.<\/p>\n<p>Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.<\/p>\n<p>A massive, glossy red sculptural tube spirals through the building, connecting all floors.<\/p>\n<\/div>\n<\/section>\n<p>Creative studio Playlab, Inc. has designed a vibrant new flagship store for Laneige, a well-known K-beauty brand. Located in the bustling Myeongdong district of Seoul, the new store spans four distinct floors built around interactive spaces that invite customers to formulate and create custom beauty products.<\/p>\n<p>Each floor of the flagship is dedicated to a specific product interaction, with bespoke experiences shaping the mood. The ground floor introduces Laneige\u2019s core collections, while upper levels highlight Cream Skin, Lip Sleeping Mask Swir and NEO lines through immersive installations.<\/p>\n<p>PlayLab\u2019s design emphasizes tactility and personalization, encouraging customers to engage with materials, textures and product rituals in a way that feels both futuristic and intimate. Serving as the primary unifying element of the space is a massive, glossy red sculptural tube. This twisting, arterial installation spirals continuously from the main ground-floor lobby all the way up toward the sky, visually and conceptually connecting the diverse interactive zones across the building\u2019s multiple levels.\n<\/p>\n<p>Take a look inside the space in the gallery above.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6762519\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Andersson Bell Touches Down in Tokyo With a New Aoyama Flagship\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6762662\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>NOT A HOTEL AOSHIMA Expands Its Tropical Japanese Resort With New Luxury Suites\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6752743\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Studio Jouin Manku on 20 Years of Shared Creative Ambition With Van Cleef &amp; Arpels\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Seoul<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6644895\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/12\/stocker-lee-architetti-wooyounmi-seoul-flagship-store\" data-title=\"Stocker Lee Architetti Designs WOOYOUNGMI\u2019s New Monolithic Seoul Landmark\" data-post-box data-layer-item-id=\"6644895\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F12%2F22%2Fstocker-lee-architetti-wooyounmi-seoul-flagship-store-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F12%2F22%2Fstocker-lee-architetti-wooyounmi-seoul-flagship-store-000.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Stocker Lee Architetti Designs WOOYOUNGMI\u2019s New Monolithic Seoul Landmark<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The brand\u2019s second flagship store.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6625810\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/11\/julie-curtiss-maids-in-feathers-exhibition-white-cube-seoul\" data-title=\"Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul\" data-post-box data-layer-item-id=\"6625810\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F11%2F14%2Fjulie-curtiss-maids-in-feathers-exhibition-white-cube-seoul-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F11%2F14%2Fjulie-curtiss-maids-in-feathers-exhibition-white-cube-seoul-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Julie Curtiss Opens a Haunting Study of Parenthood at White Cube Seoul<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Leaning into the \u201cshadow-side.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for Seoul?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SeoulInteriorsPlaylab IncLaneige\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Design<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Aug 3, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Design<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Aug 3, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Design<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Aug 3, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             485<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>PlayLab, Inc. designs Laneige\u2019s Seoul flagship, a four\u2011floor interactive retail space in Myeongdong.<\/p>\n<p>Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.<\/p>\n<p>A massive, glossy red sculptural tube spirals through the building, connecting all floors.<\/p>\n<\/div>\n<\/section>\n<p>Creative studio Playlab, Inc. has designed a vibrant new flagship store for Laneige, a well-known K-beauty brand. Located in the bustling Myeongdong district of Seoul, the new store spans four distinct floors built around interactive spaces that invite customers to formulate and create custom beauty products.<\/p>\n<p>Each floor of the flagship is dedicated to a specific product interaction, with bespoke experiences shaping the mood. The ground floor introduces Laneige\u2019s core collections, while upper levels highlight Cream Skin, Lip Sleeping Mask Swir and NEO lines through immersive installations.<\/p>\n<p>PlayLab\u2019s design emphasizes tactility and personalization, encouraging customers to engage with materials, textures and product rituals in a way that feels both futuristic and intimate. Serving as the primary unifying element of the space is a massive, glossy red sculptural tube. This twisting, arterial installation spirals continuously from the main ground-floor lobby all the way up toward the sky, visually and conceptually connecting the diverse interactive zones across the building\u2019s multiple levels.\n<\/p>\n<p>Take a look inside the space in the gallery above.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    SeoulInteriorsPlaylab IncLaneige\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/8\/playlab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F08%2F03%2Ftwplaylab-inc-designs-laneige-flagship-seoul-myeongdong-south-korea-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Design Aug 3, 2026 485 Views 0\u00a0Comments Comments Save Text By Zoe Leung Editor Assistant Thu Tran Share this article 1 of 23 Han Sung Hoon\/Image Bakery 2 of 23 Han Sung Hoon\/Image Bakery 3 of 23 Han Sung Hoon\/Image Bakery 4 of 23 Han Sung Hoon\/Image Bakery 5 of 23 Han [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2079483","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2079483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2079483"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2079483\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2079483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2079483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2079483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}