{"id":2078197,"date":"2026-08-05T07:00:00","date_gmt":"2026-08-05T04:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2078197"},"modified":"2026-08-05T07:00:00","modified_gmt":"2026-08-05T04:00:00","slug":"ted-lasso-returns-at-an-important-time-for-apple-tv","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2078197","title":{"rendered":"Ted Lasso returns at an important time for Apple TV"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<div class=\"o1ls910 o1ls91 o1ls90 o1ls92g\">\n<div class=\"o1ls90 o1ls911\" data-concert=\"tablet_leaderboard\"><\/div>\n<\/div>\n<div class=\"o1ls912 o1ls91 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls913\" data-concert=\"desktop_leaderboard_variable\"><\/div>\n<\/div>\n<article>\n<div class=\"duet--article--lede duet--page-layout--standard-article\">\n<div class=\"duet--ledes--standard-lede h9mca10 _1044qiz3\">\n<div class=\"h9mca11 h9mca12\">\n<div class=\"_5s9d1e0\">\n<div class=\"_5s9d1e3\"><span 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-->Report<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjY1\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Streaming<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjY1-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Streaming<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/streaming\">See All <!-- -->Streaming<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"cbn62f1 cbn62f0 cbn62f6 _19wv7tca _19wv7tc9\">Ted Lasso returns at an important time for Apple TV<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup cbn62fh cbn62fg _19wv7tca _19wv7tc1\">\ufeffThe streaming service is having a moment, but it needs plenty of hits to compete with the likes of Netflix and Disney.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca16\">\n<div class=\"h9mca17\">\n<div class=\"h9mca18\">\n<p class=\"duet--article--dangerously-set-cms-markup\">\ufeffThe streaming service is having a moment, but it needs plenty of hits to compete with the likes of Netflix and Disney.<\/p>\n<\/div>\n<div class=\"h9mca13 h9mca19\">\n<div class=\"_29pwo21 _29pwo20\">\n<div class=\"_29pwo29\">\n<div class=\"duet--article--article-byline _19wv7tca _1p3b6390\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-author_byline_lead-dmcyOmF1dGhvclByb2ZpbGU6MTk3\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6393 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Andrew Webster<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTk3-author_byline_lead\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Andrew Webster\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195977\/akrales220919_5191_3621.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Andrew Webster<\/div>\n<div class=\"_1bw37381\">\n<div class=\"_1bw37382\">Senior entertainment editor<\/div>\n<\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/andrew-webster\">See All by <!-- -->Andrew Webster<\/a><\/p>\n<\/div>\n<\/aside>\n<p><\/span><\/div>\n<p><span class=\"duet--article--timestamp g4xafw6 g4xafw1 g4xafw0 _19wv7tc5 _19wv7tca\"><time datetime=\"2026-08-05T07:00:00+00:00\">Aug 5, 2026, 7:00 AM UTC<\/time><\/span><\/div>\n<div class=\"_29pwo2n _29pwo2m _29pwo2w\">\n<div class=\"_29pwo2y _29pwo2x\"><span class=\"_29pwo217\"><\/p>\n<ul class=\"duet--article--share-buttons _1e9wo7z0\">\n<li>\n<div class=\"_1e9wo7zo\"><button aria-label=\"Copy link\" class=\"_1e9wo7z1\"><title>Link<\/title><\/button><\/div>\n<\/li>\n<li><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Share article\" class=\"_1e9wo7z1\"><title>Share<\/title><\/button><\/li>\n<li>\n<div><button aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Gift this article\" class=\"_1e9wo7z1\"><title>Gift<\/title><\/button><\/div>\n<\/li>\n<\/ul>\n<p><\/span><span class=\"_29pwo223 _1044qizr _29pwo217\"><\/span><\/div>\n<\/div>\n<div class=\"_29pwo219\">\n<div class=\"o1ls98 o1ls90 o1ls92h\">\n<div class=\"o1ls90 o1ls9f o1ls99\" data-concert=\"article_sponsorship_mobile_and_tablet\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_29pwo21r _29pwo21y\">\n<div class=\"_29pwo21h\">\n<div class=\"o1ls98 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls9d o1ls99\" data-concert=\"article_sponsorship_headline_above_desktop\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca14\">\n<div class=\"_19dn9e80\">\n<div class=\"_19dn9e82 _19dn9e81 sticky-nav-trigger\"><\/div>\n<div class=\"duet--layout--entry-image _1l4uy9l0\">\n<div class=\"_1l4uy9l1 _1l4uy9l2\">\n<div class=\"_1044qizn _1044qizx\"><img decoding=\"async\" alt=\"Ted_Lasso_Photo_040203\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Ted_Lasso_Photo_040203.jpg?quality=90&amp;strip=all&amp;crop=0.0029019152640757%2C0%2C99.994196169472%2C100&amp;w=2400\"><\/div>\n<div class=\"_1044qizm _1044qizx\"><img decoding=\"async\" alt=\"Ted_Lasso_Photo_040203\" data-chromatic=\"ignore\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Ted_Lasso_Photo_040203.jpg?quality=90&amp;strip=all&amp;crop=0.0029019152640757%2C0%2C99.994196169472%2C100&amp;w=2400\"><\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Image: Apple<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--entry-body-container j2p4kx0 _1044qiz3 _1044qiz16\">\n<div class=\"j2p4kx1\">\n<div class=\"duet--layout--entry-body mebm7x0\">\n<div class=\"duet--ledes--standard-lede-bottom\">\n<div class=\"h9mca15\">\n<div class=\"waimqt1 waimqt0\">\n<div class=\"_4aoxp30 _4aoxp31\">\n<div class=\"_4aoxp33\"><a class=\"_4aoxp36\" href=\"https:\/\/www.theverge.com\/authors\/andrew-webster\"><img decoding=\"async\" alt=\"Andrew Webster\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_4aoxp34\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195977\/akrales220919_5191_3621.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_4aoxp35\"><span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-standard_article_details-dmcyOmF1dGhvclByb2ZpbGU6MTk3\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6393 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Andrew Webster<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTk3-standard_article_details\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Andrew Webster\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195977\/akrales220919_5191_3621.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Andrew Webster<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/andrew-webster\">See All by <!-- -->Andrew Webster<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _4aoxp37\">is an entertainment editor covering streaming, virtual worlds, and every single Pok\u00e9mon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1044qiz13\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">2026 is shaping up to be <a href=\"https:\/\/www.theverge.com\/entertainment\/960985\/apple-tv-hits-2026\">an excellent year for Apple TV<\/a>. Apple\u2019s streaming service has built out an impressive slate that spans returning favorites like <a href=\"https:\/\/www.theverge.com\/entertainment\/960265\/silo-season-3-apple-tv-interview-mystery-box\"><em>Silo<\/em><\/a> and <a href=\"https:\/\/www.theverge.com\/entertainment\/951638\/sugar-season-2-colin-farrell-interview-apple-tv\"><em>Sugar<\/em><\/a> to all-new hits including <a href=\"https:\/\/www.theverge.com\/tech\/934078\/apple-tv-onlyfans-margo-maximum-pleasure-guaranteed\">OnlyFans-inspired dramedies<\/a>, <a href=\"https:\/\/www.theverge.com\/entertainment\/951391\/widows-bay-season-1-finale-apple-tv-horror\">terrifying comedies<\/a>, and <a href=\"https:\/\/www.theverge.com\/entertainment\/973530\/apple-tv-cape-fear-finale-technology\">paranoid tech thrillers<\/a>. But the most important release might be a feel-good sports sitcom. After what seemed like <a href=\"https:\/\/www.theverge.com\/23743849\/ted-lasso-season-3-review-apple-tv-plus\">a definitive finale<\/a>, <em>Ted Lasso<\/em> is back with a fourth season that doubles as a soft reboot for the show, mixing up familiar characters with a substantially new cast. And <a href=\"https:\/\/www.theverge.com\/column\/825282\/apple-tv-streaming-grow-audience\">as Apple TV continues its push for a bigger piece of the streaming market<\/a>, the return of its most culturally impactful series could go a long way toward solidifying its place against more established competitors.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The end of season 3, which happened in 2023, promised a lot of change and what seemed like a happy ending for much of the main cast. Among many other things, Ted (Jason Sudeikis) was heading back to the US to spend time with his son, Roy (Brett Goldstein) had just been promoted to head coach of AFC Richmond, Coach Beard (Brendan Hunt) got married at Stonehenge, and Richmond\u2019s leadership group of Rebecca (Hannah Waddingham), Keeley (Juno Temple), and Higgins (Jeremy Swift) were flirting with the idea of launching a women\u2019s team. It had the energy of a sitcom ending, and the episode was even called \u201cSo Long, Farewell.\u201d But it\u2019s that fledgling women\u2019s team that spurs the show\u2019s return.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The season 4 premiere almost feels like a different show at first, and that largely comes down to location. At the outset, Ted is working part-time at a grocery store in order to have more time to parent, and Rebecca, Keeley, and Higgins have come to Kansas City in an attempt to convince him to be the inaugural coach of the new team. It\u2019s like a reunion episode of sorts, with old friends catching up for the first time in years, which helps viewers understand what has happened in that time. It also drags out Ted\u2019s inevitable decision to say \u201cyes\u201d across a full episode.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1044qizj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning _1k8kvzd0\">\n<div class=\"duet--article--image-gallery-image _1pegheu0\" style=\"aspect-ratio:1.500272\" id=\"dmcyOmltYWdlOjk3NTIzOA==\"><a class=\"_1pegheu1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/TedLasso_Photo_040104.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"5511\" data-pswp-width=\"8268\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"A still photo from season 4 of Ted Lasso.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/TedLasso_Photo_040104.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Image: Apple<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The premiere serves as a transitory moment for this new era of <em>Ted Lasso<\/em>, and from there the show shifts back to England and takes on a much more familiar feel \u2014 but with some significant changes. Part of what makes season 4 feel like a reboot is the players. Ted and most of the rest of the coaching staff and club leadership are back, but the actual team itself is all new. That means that favorites like Jamie Tartt (Phil Dunster), Sam Obisanya (Toheeb Jimoh), and Dani Rojas (Cristo Fern\u00e1ndez) aren\u2019t in the show at all aside from some brief mentions (or at least they weren\u2019t featured in any of the five episodes Apple provided press ahead of time). In their place is a scrappy squad of up-and-coming players, and an assistant coach named Alice (Tanya Reynolds) who provides a more stern counterpoint to Ted\u2019s relentless optimism.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">It\u2019s a risky bet eschewing beloved characters for a bunch of newcomers, but, at least early on, season 4 of <em>Ted Lasso<\/em> manages to recapture much of what made the show such a success, but in a new context. The players on Richmond\u2019s women\u2019s side aren\u2019t coddled millionaires, but rather athletes trying to find their way in a still underfunded and undersupported field. One thing I appreciate is that it doesn\u2019t gloss over the very real challenges of women\u2019s football, from lackluster media support and facilities to <a href=\"https:\/\/www.cbc.ca\/radio\/acl-tears-girls-women-athletes-9.7200045\">the rash of devastating injuries<\/a> that plague its players. This provides plenty of opportunities for Ted to learn and impart his folksy wisdom, and for the eclectic new cast to reflect this challenging landscape. There\u2019s an intense goalkeeper who was ignored by bigger clubs because she refuses to wear gloves (Jude Mack), a mom who made the team after spontaneously deciding to attend an open tryout (Faye Marsay), and a star striker who is balancing her athletic career with getting a law degree (Abbie Hern).<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Recapturing the exact magic that made <em>Ted Lasso<\/em>\u2019s early seasons such a phenomenon is probably impossible, and the new season is premiering at a very different time for Apple TV. Much has happened since its 2020 debut \u2014 service-defining shows like <a href=\"https:\/\/www.theverge.com\/streaming-wars\/629763\/severance-news-trailers-reviews-interviews\"><em>Severance<\/em><\/a> and <a href=\"https:\/\/www.theverge.com\/entertainment\/815898\/pluribus-apple-tv-vince-gilligan\"><em>Pluribus<\/em><\/a> didn\u2019t even exist then \u2014 but many of those changes also bode well for <em>Ted Lasso<\/em>. Not only is Apple TV seemingly on an upward trajectory, but a controversial yet <a href=\"https:\/\/www.theverge.com\/column\/956756\/world-cup-streaming\">very successful men\u2019s World Cup<\/a> has reignited interest in the sport (particularly in the US), while <a href=\"https:\/\/www.theverge.com\/2024\/12\/20\/24325822\/netflix-fifa-womens-world-cup-us-streaming-rights\">the next women\u2019s World Cup looms<\/a> on the horizon. Those seem like prime circumstances for an impactful return for Ted and friends. The show may have changed, but its importance for Apple hasn\u2019t.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\"><sub>Ted Lasso <em>season 4 starts streaming on Apple TV on August 5th.<\/em><\/sub><\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6MTk3\"><span aria-expanded=\"false\" role=\"button\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Andrew Webster<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTk3-article_footer\" 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class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/975297\/spider-man-brand-new-day-marvel-sony-xmen-doomsday\">Don\u2019t screw this up, Marvel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"EA is now a private company\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/ss_34588453e785e37518c3e448c91563c25ea0de95.1920x1080.jpg?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/games\/974736\/ea-private-company-deal-closed\">EA is now a private company<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"How an OpenAI influencer trip backfired\u00a0\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Screenshot-2026-08-04-at-2.13.49-PM.png?quality=90&amp;strip=all&amp;crop=0%2C27.939042089985%2C100%2C44.121915820029&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/975173\/openai-influencers-brand-trip-ai-backlash-marketing\">How an OpenAI influencer trip backfired\u00a0<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"BMW\u2019s in-car Spider-Man ad is villain behavior\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/BMW-Spider-Man-promotional-image.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/transportation\/975172\/bmw-spider-man-movie-infotainment-ad\">BMW\u2019s in-car Spider-Man ad is villain behavior<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Our favorite memories at the movies\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24412730\/maxresdefault.jpeg?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/974920\/verge-favorite-movie-memories\">Our favorite memories at the movies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"The next Xbox could play every Xbox game ever made\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/akrales_180817_2578_0055.webp?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/games\/974773\/xbox-helix-disc-digital-backwards-compatibility-leaked-memo-opt-in\">The next Xbox could play every Xbox game ever made<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1hofmaw2\">\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Don\u2019t screw this up, Marvel\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/SBND-27223_r.jpg?quality=90&amp;strip=all&amp;crop=16.675%2C0%2C66.65%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Don\u2019t screw this up, Marvel\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/SBND-27223_r.jpg?quality=90&amp;strip=all&amp;crop=0.012500000000003%2C0%2C99.975%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/975297\/spider-man-brand-new-day-marvel-sony-xmen-doomsday\">Don\u2019t screw this up, Marvel<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Charles Pulliam-Moore<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-04T23:20:56+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"EA is now a private company\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/ss_34588453e785e37518c3e448c91563c25ea0de95.1920x1080.jpg?quality=90&amp;strip=all&amp;crop=21.875%2C0%2C56.25%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"EA is now a private company\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/ss_34588453e785e37518c3e448c91563c25ea0de95.1920x1080.jpg?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/games\/974736\/ea-private-company-deal-closed\">EA is now a private company<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Jay Peters<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-04T20:18:14+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"How an OpenAI influencer trip backfired\u00a0\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Screenshot-2026-08-04-at-2.13.49-PM.png?quality=90&amp;strip=all&amp;crop=0%2C16.908563134978%2C100%2C66.182873730044&amp;w=2400\"><img decoding=\"async\" alt=\"How an OpenAI influencer trip backfired\u00a0\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Screenshot-2026-08-04-at-2.13.49-PM.png?quality=90&amp;strip=all&amp;crop=0%2C27.939042089985%2C100%2C44.121915820029&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/975173\/openai-influencers-brand-trip-ai-backlash-marketing\">How an OpenAI influencer trip backfired\u00a0<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Mia Sato<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-04T17:46:41+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"BMW\u2019s in-car Spider-Man ad is villain behavior\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/BMW-Spider-Man-promotional-image.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"BMW\u2019s in-car Spider-Man ad is villain behavior\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/BMW-Spider-Man-promotional-image.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/transportation\/975172\/bmw-spider-man-movie-infotainment-ad\">BMW\u2019s in-car Spider-Man ad is villain behavior<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Jess Weatherbed<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-04T17:17:14+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Our favorite memories at the movies\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24412730\/maxresdefault.jpeg?quality=90&amp;strip=all&amp;crop=21.875%2C0%2C56.25%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Our favorite memories at the movies\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24412730\/maxresdefault.jpeg?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/974920\/verge-favorite-movie-memories\">Our favorite memories at the movies<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>TC Sottek<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-04T14:00:00+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"The next Xbox could play every Xbox game ever made\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/akrales_180817_2578_0055.webp?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The next Xbox could play every Xbox game ever made\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/08\/akrales_180817_2578_0055.webp?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/games\/974773\/xbox-helix-disc-digital-backwards-compatibility-leaked-memo-opt-in\">The next Xbox could play every Xbox game ever made<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sean Hollister<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-08-04T11:00:00+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _14xz0mv4 _14xz0mv5 _14xz0mva hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_14xz0mv7\"><span data-native-ad-id=\"preamble\" class=\"_14xz0mv8 _14xz0mv9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_14xz0mvg\"><\/div>\n<\/div>\n<p class=\"_14xz0mvj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"e3czlx6\">\n<div class=\"duet--layout--header-pattern _75r1tr2\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-04T10:00:00+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/973098\/reddit-ai-search-seo-marketing-brands-spam\">Can Reddit fend off a new wave of AI SEO spam?<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-05T06:50:19+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/science\/975480\/spacex-mobile-terrestrial-cellphone-company\">SpaceX is coming for T-Mobile, AT&amp;T and Verizon<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-04T23:20:56+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/975297\/spider-man-brand-new-day-marvel-sony-xmen-doomsday\">Don\u2019t screw this up, Marvel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-04T14:00:00+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/974920\/verge-favorite-movie-memories\">Our favorite memories at the movies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-08-04T17:46:41+00:00\">Aug 4<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/975173\/openai-influencers-brand-trip-ai-backlash-marketing\">How an OpenAI influencer trip backfired\u00a0<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment Close Entertainment Posts from this topic will be added to your daily email digest and your homepage feed. 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