{"id":2077047,"date":"2026-08-04T08:47:17","date_gmt":"2026-08-04T05:47:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2077047"},"modified":"2026-08-04T08:47:17","modified_gmt":"2026-08-04T05:47:17","slug":"stellar-blade-blood-rains-ai-music-video-should-be-viewed-with-understanding-in-mind-says-studio-boss","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2077047","title":{"rendered":"Stellar Blade: Blood Rain&#8217;s AI music video should be viewed with &#8220;understanding in mind&#8221;, says studio boss"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/stellar-blade-blood-rain\" data-active=\"false\"><br \/>\n                      Stellar Blade Blood Rain<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Stellar Blade: Blood Rain&#8217;s AI music video should be viewed with &#8220;understanding in mind&#8221;, says studio boss<\/h1>\n<p class=\"strapline\">Parasite EVIE.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/blood-rain-ai-slop.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"EVIE, protagonist of Stellar Blade Blood Rain, AI-generated and in front of a microphone. Blue background.\" loading=\"eager\" data-uri=\"blood-rain-ai-slop.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Dom Peppiatt avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/pxl_20220402_110941365.portrait_V04meYj.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\"><\/p>\n<p>  <img alt=\"Dom Peppiatt avatar\" data-autosize=\"crop_lossy\" data-uri=\"pxl_20220402_110941365.portrait_V04meYj.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/dom-peppiatt\">Dom Peppiatt<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Deputy Editorial Director<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\n<p>Published on   <time datetime=\"2026-08-04T08:47:17+00:00\" data-auto-time-zone=\"true\" data-year=\"numeric\" data-month=\"short\" data-day=\"numeric\" data-hour=\"numeric\" data-minute=\"numeric\">Aug. 4, 2026, 8:47 a.m.<\/time>\n              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/stellar-blade-blood-rain-ai-response-ceo?view=comments\" rel=\"nofollow\"><br \/>\n          47 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"4cb7daab-f51c-4307-a1f3-f540dfc3f37e\" data-name=\"Stellar Blade Blood Rain\" data-follow-text=\"Follow Stellar Blade Blood Rain\" data-unfollow-text=\"Following Stellar Blade Blood Rain\" data-aria-follow-text=\"Follow Stellar Blade Blood Rain\" data-aria-unfollow-text=\"Following Stellar Blade Blood Rain\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Stellar Blade Blood Rain\" title=\"Follow Stellar Blade Blood Rain\"><br \/>\n  Follow Stellar Blade Blood Rain<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>The CEO of <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-guides-tips-tricks-9430\">Stellar Blade<\/a> developer, Shift Up, has taken to social media to respond to players criticising <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-2-generative-ai-music-video\">the release of an AI-generated music video<\/a> promoting a sequel to the company&#8217;s breakout hit, Blood Rain.<\/p>\n<p>At the end of July, the video (which was uploaded to the official Shift Up YouTube channel) shows Bloodrain&#8217;s protagonist EVIE singing an original song by the developer called &#8216;Wanna be in Love&#8217;. The video was immediately controversial, with disgruntled players immediately taking to social media to register their disappointment in the company and the shonky end product. Many of the lyrics are nonsensical, there is graphical warping in parts, there&#8217;s a horrible soft-blurred filter over everything &#8211; generally, the video is a good example of why AI-generated content is still pretty bad.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"Stellar Blade: Blood Rain - Official Reveal Trailer | IGN Summer of Gaming 2026\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/QqmxRlhRvuA?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/QqmxRlhRvuA\/hqdefault.jpg\"><span class=\"video-facade__title\">Stellar Blade: Blood Rain &#8211; Official Reveal Trailer | IGN Summer of Gaming 2026<\/span><\/p>\n<p><\/a>\n<\/div>\n<p><a class=\"button video\" href=\"https:\/\/www.youtube.com\/watch?v=QqmxRlhRvuA\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figure>\n<p>Now, Shift Up CEO Kim Hyung Tae has taken to X to respond to players commenting on the video. One user tweeted the CEO directly to ask why the company used AI-generated content in the video, instead of using assets developed and created by the studio itself. Kim Hyung Tae replied:<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>&#8220;EVIE, the character at the heart of this video, was created from head to toe by our talented artists and modelers through more than a year of dedicated work. The AI is not creating her from scratch. It is rendering and presenting the character based on the data, designs, and craftsmanship our team created. We would truly appreciate it if you could view the work with that understanding in mind.&#8221;<\/p>\n<p>It&#8217;s not surprising that the CEO of the company is backing the AI trend; earlier in the year, Kim Hyung Tae spoke openly about how <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-director-goes-all-in-on-ai-as-south-koreas-games-industry-looks-to-compete-on-the-global-stage\">he believes the technology is &#8220;essential&#8221;<\/a> and is a must-use aspect of development for studios that want to go toe-to-toe with Chinese developers.<\/p>\n<p>&#8220;80 percent of our company&#8217;s revenue comes from overseas, and when we go abroad, the first opponent we encounter is Chinese games,&#8221; he noted in an interview. &#8220;We pour about 150 people into a single game, but China invests 1,000 to 2,000. We lack the capability to compete in terms of the quality or quantity of content.&#8221; We probably haven&#8217;t seen the end of Shift Up&#8217;s experiments with AI-generated content, then.<\/p>\n<p>Stellar Blade Blood Rain goes without a release date, though it seems <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-2-is-official-and-seemingly-not-too-far-away\">we could expect the game to land sometime in 2027<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>The CEO of <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-guides-tips-tricks-9430\">Stellar Blade<\/a> developer, Shift Up, has taken to social media to respond to players criticising <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-2-generative-ai-music-video\">the release of an AI-generated music video<\/a> promoting a sequel to the company&#8217;s breakout hit, Blood Rain.<\/p>\n<p>At the end of July, the video (which was uploaded to the official Shift Up YouTube channel) shows Bloodrain&#8217;s protagonist EVIE singing an original song by the developer called &#8216;Wanna be in Love&#8217;. The video was immediately controversial, with disgruntled players immediately taking to social media to register their disappointment in the company and the shonky end product. Many of the lyrics are nonsensical, there is graphical warping in parts, there&#8217;s a horrible soft-blurred filter over everything &#8211; generally, the video is a good example of why AI-generated content is still pretty bad.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"Stellar Blade: Blood Rain - Official Reveal Trailer | IGN Summer of Gaming 2026\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/QqmxRlhRvuA?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/QqmxRlhRvuA\/hqdefault.jpg\"><span class=\"video-facade__title\">Stellar Blade: Blood Rain &#8211; Official Reveal Trailer | IGN Summer of Gaming 2026<\/span><\/p>\n<p><\/a>\n<\/div>\n<p><a class=\"button video\" href=\"https:\/\/www.youtube.com\/watch?v=QqmxRlhRvuA\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figure>\n<p>Now, Shift Up CEO Kim Hyung Tae has taken to X to respond to players commenting on the video. One user tweeted the CEO directly to ask why the company used AI-generated content in the video, instead of using assets developed and created by the studio itself. Kim Hyung Tae replied:<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>&#8220;EVIE, the character at the heart of this video, was created from head to toe by our talented artists and modelers through more than a year of dedicated work. The AI is not creating her from scratch. It is rendering and presenting the character based on the data, designs, and craftsmanship our team created. We would truly appreciate it if you could view the work with that understanding in mind.&#8221;<\/p>\n<p>It&#8217;s not surprising that the CEO of the company is backing the AI trend; earlier in the year, Kim Hyung Tae spoke openly about how <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-director-goes-all-in-on-ai-as-south-koreas-games-industry-looks-to-compete-on-the-global-stage\">he believes the technology is &#8220;essential&#8221;<\/a> and is a must-use aspect of development for studios that want to go toe-to-toe with Chinese developers.<\/p>\n<p>&#8220;80 percent of our company&#8217;s revenue comes from overseas, and when we go abroad, the first opponent we encounter is Chinese games,&#8221; he noted in an interview. &#8220;We pour about 150 people into a single game, but China invests 1,000 to 2,000. We lack the capability to compete in terms of the quality or quantity of content.&#8221; We probably haven&#8217;t seen the end of Shift Up&#8217;s experiments with AI-generated content, then.<\/p>\n<p>Stellar Blade Blood Rain goes without a release date, though it seems <a href=\"https:\/\/www.eurogamer.net\/stellar-blade-2-is-official-and-seemingly-not-too-far-away\">we could expect the game to land sometime in 2027<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Stellar Blade Blood Rain Stellar Blade: Blood Rain&#8217;s AI music video should be viewed with &#8220;understanding in mind&#8221;, says studio boss Parasite EVIE. Image credit: Eurogamer News by Dom Peppiatt Deputy Editorial Director Published on Aug. 4, 2026, 8:47 a.m. 47 comments Follow Stellar Blade Blood Rain The CEO of Stellar Blade developer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2077047","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2077047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2077047"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2077047\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2077047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2077047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2077047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}