{"id":2069645,"date":"2026-07-30T19:55:43","date_gmt":"2026-07-30T16:55:43","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2069645"},"modified":"2026-07-30T19:55:43","modified_gmt":"2026-07-30T16:55:43","slug":"jennie-gives-transition-lenses-the-ruby-treatment-with-new-ray-ban-glasses-heres-where-to-shop-online","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2069645","title":{"rendered":"JENNIE Gives Transition Lenses the \u2018Ruby\u2019 Treatment With New Ray-Ban Glasses: Here\u2019s Where to Shop Online"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/Jennie-Ray-Ban-Ruby-Glasses-Aviator-Optics-Transitions-Shop-Online.png?w=720″]<\/p>\n

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\n\tAll products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.<\/p>\n

\n\tIf anyone can convince us that glasses deserve a spot in the outfit rotation, it\u2019s JENNIE. Since becoming Ray-Ban\u2019s ambassador in April 2026, the BLACKPINK star has fronted campaigns for several of the brand\u2019s bestselling frames, and now she\u2019s putting a personal spin on its iconic Aviator Optics.<\/p>\n

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\t\t\t\t\tExplore\t\t<\/p>\n<\/h3>\n<\/div>\n

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\t\t\t\t\tJENNIE\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

See latest videos, charts and news<\/p>\n<\/div>\n

\n\tLaunching as part of Ray-Ban\u2019s back-to-school campaign, the new style features ruby transition lenses \u2014 a nod to JENNIE\u2019s 2025 solo album, Ruby<\/em> \u2014 that automatically change from clear when indoors to tinted when outdoors.<\/p>\n

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\t\t\t\t\tWatch Snoopy Reflect on His Iconic Red House After It’s Sold in ‘Peanuts’ Special Featuring Allen Stone Song\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\t\t\t\t\tJohn Legend to Portray Harry Belafonte in ‘The Road Home’ Film About Controversy Over Paul Simon’s ‘Graceland’ Album\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\t\t\t\t\tROS\u00c9 of BLACKPINK’s New Puma Ballet Sneakers Won’t Stay in Stock for Long: Here’s How to Get Them\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"Ray-Ban<\/div>
Ray-Ban<\/cite><\/figcaption><\/div>\n
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\n\t\t\t\t\t\t\t\t\t\tAs seen on jennie\t\t\t\t\t\t<\/div>\n

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\t\t\t\t\tRay-Ban Aviator Optics\t\t<\/p>\n<\/h3>\n

\n\t\tCustomize Your Frames & Lenses\t<\/div>\n
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\t$210.00
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\n\t\tBuy Now at ray-ban\t<\/span><\/div>\n<\/div>\n

\n\t\tRay-Ban\u2019s latest Aviator Optics pair the brand\u2019s signature pilot shape and double-bridge metal frame with light-intelligent Transitions technology that adapts throughout the day.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tI\u2019m a huge fan of light-adapting transition lenses because they eliminate the need to carry glasses and sunglasses, which I need both, making them one of the most practical eyewear upgrades you can buy. Even better, they tap into the pilot-inspired glasses trend that\u2019s been dominating for the last few years. Gone are the days of geek-chic, thick-framed, hipster spectacles. Now, it\u2019s all about those double-bridged, thin-metal frames, which you can customize at Ray-Ban.<\/p>\n

\n\tShoppers can choose between Transitions \u201cGEN S\u201d lenses in ruby, which change from fully clear indoors to deep ruby shades outside, or Transitions Color Touch lenses in ruby washed, which maintain a subtle tint indoors before deepening in sunlight. The lenses react to UV exposure, automatically darkening outdoors, giving you all-day comfort without changing glasses. Frames start at $210, with additional costs depending on the lenses.<\/p>\n

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  • Available in arista gold, rose gold, gunmetal, silver, matte black and black on arista<\/li>\n
  • Lens color options include ruby, green G-15, amber, amethyst, brown, sapphire, emerald and gray<\/li>\n
  • Available with prescription lenses<\/li>\n
  • 100% UVA\/UVB protection<\/li>\n
  • Clear lenses filter blue-violet light<\/li>\n
  • Virtual try-on<\/li>\n
  • Personalized engraving<\/li>\n<\/ul>\n<\/div>\n

    \n\tLooking for the transition lenses? Under the \u201cSelect Lenses\u201d menu, choose either \u201cSingle Vision\u201d or \u201cProgressive,\u201d then click \u201cSend Prescription Later\u201d rather than selecting \u201cNonprescriptive Lenses.\u201d<\/p>\n

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    \"Alix<\/div>
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    \n\t\t\t\t\t\t\t\t\t\tAlso from jennie\t\t\t\t\t\t<\/div>\n

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    \t\t\t\t\tRay-Ban Alix Bio-Based\t\t<\/p>\n<\/h3>\n

    \n\t\tNew Sunglasses\t<\/div>\n
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    \t$160.00
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    \n\t\tBuy Now at ray-ban\t<\/span><\/div>\n<\/div>\n

    \n\t\tThe Alix Bio-Based sunglasses bring a futuristic edge to JENNIE\u2019s Ray-Ban collection.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n\tCrafted from lightweight metal, the design features adjustable nosepads for a comfortable fit and a sleek, face-wrapping shape. Available in silver with dark lenses, silver with gray lenses, silver with yellow lenses and gunmetal with red lenses.<\/p>\n

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    \"DADDY-O<\/div>
    Ray-Ban<\/cite><\/figcaption><\/div>\n
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    \n\t\t\t\t\t\t\t\t\t\tjennie\u2019s \u201990s style\t\t\t\t\t\t<\/div>\n

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    \t\t\t\t\tRay-Ban Daddy-O\t\t<\/p>\n<\/h3>\n

    \n\t\t2 Color Options\t<\/div>\n
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    \t$147.00
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    \n\t\tBuy Now at ray-ban\t<\/span><\/div>\n<\/div>\n

    \n\t\tThese JENNIE-inspired sunglasses also have the option to add transition lenses for an additional cost.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n\tWith its sporty \u201990s-inspired shape, rounded rectangular crystal lenses and bold detailing, the frame delivers a nostalgic look that still feels current, especially since JENNIE wears them. Designed with a high bridge and a petite fit, these sunglasses are available in polished black with G-15 green lenses or matte rubber black with green lenses.<\/p>\n<\/div>\n<\/div>\n

    [analyse_source url=”https:\/\/www.billboard.com\/culture\/product-recommendations\/jennie-blackpink-ray-ban-transition-ruby-lens-shop-online-1236305345\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/Jennie-Ray-Ban-Ruby-Glasses-Aviator-Optics-Transitions-Shop-Online.png?w=720″] All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. If anyone can convince us that glasses deserve a spot in the outfit rotation, it\u2019s JENNIE. Since becoming […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2069645","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2069645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2069645"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2069645\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2069645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2069645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2069645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}